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Leadership Talk
Chris Dobson
Executive Chairman, The Exchange Lab

“India has a unique publisher landscape but the major element that will be leading its future in digital marketing will be the dominance of mobile as a consumer’s most important screen. This means India is at the forefront of the cross-device challenge and could be in a great position to lead moving forward.” Said Chris Dobson, Executive Chairman, The Exchange Lab, in an interview with MediAvataar India.

Here is the complete Q&A.......

MediAvataar: Read More..

Opinions

Professional Sports and Amateur sports have experienced a tremendous growth in India over past one decade. The use of sports sponsorship as a marketing communication tool has increased remarkably over the past few years and has been acknowledged as an important element in the communication strategy by marketing heads in order to reach their customers. Some of the key reasons that marketers today are using sports sponsorship are to generate brand awareness and brand recall through exposure, build on the brand image and generate goodwill towards the brand and company.

Objectives that Sports as a marketing tool serves Read more ....