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Leadership Talk
Alisun Armstrong
Executive Director, International AME Awards

"The Social Benefit category group draws more and more entries every year, and every year there are more contenders for the Green Award. It’s wonderful. The winners have all involved clever uses of technology to get their message across. The first, “Save as WWF” from Jung von Matt in Germany, encouraged people to refrain from printing by creating a PDF conversion app; the 2013 winner, “CNN Ecosphere” from CNN International—also in Germany—developed a digital ecosystem in the form of a real-time visualization of the conversation surrounding the UN’s climate change conference, COP 17. Last year’s winner replicated Earth Hou...
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Digital evolution has proved to be a boon for startups. For a startup the most challenging part is about getting people to know you, getting across your message about the innovative work you do and then engaging audiences in a manner that you can turn them into consumers or partners. The very success of a startup is based on connecting with the right target audience who will need your services, how well you can differentiate your services or products. In such a scenario, social media is catalyst for the growth and success of your new venture depending on how well you can leverage it.

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