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Leadership Talk
Tarun Katial
Chief Executive Officer, RBNL

With the best of music, distinctive content, locally relevant programming and the best of RJs to its credit, 92.7 BIG FM from Reliance Broadcast Network (RBNL) cements its position as the No.1 Radio Network in India. The seven year old radio brand today boasts of a massive reach of 4.3 crore Indians across the country through its 45 radio station spread. Tarun Katial, Chief Executive Officer, RBNL talks about the largest FM network in the country, the switch to retro, localization being the DNA of BIG FM, plans for the impending Phase III and more…

On Going Retro

What has changed the game for Big FM and ...
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Digital evolution has proved to be a boon for startups. For a startup the most challenging part is about getting people to know you, getting across your message about the innovative work you do and then engaging audiences in a manner that you can turn them into consumers or partners. The very success of a startup is based on connecting with the right target audience who will need your services, how well you can differentiate your services or products. In such a scenario, social media is catalyst for the growth and success of your new venture depending on how well you can leverage it.

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