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Leadership Talk
Alisun Armstrong
Executive Director of the Midas Awards

"The biggest and best surprises come from the low-budget category! Every year, we see amazing ideas and executions that didn’t demand big bucks to get big results. And they’re usually in service to great causes, nonprofits, or other for-good endeavors, which makes their success even more noteworthy." said Alisun Armstrong, Executive Director of the Midas Awards, in the interview on AME & on Creativity & Effectiveness.

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Professional Sports and Amateur sports have experienced a tremendous growth in India over past one decade. The use of sports sponsorship as a marketing communication tool has increased remarkably over the past few years and has been acknowledged as an important element in the communication strategy by marketing heads in order to reach their customers. Some of the key reasons that marketers today are using sports sponsorship are to generate brand awareness and brand recall through exposure, build on the brand image and generate goodwill towards the brand and company.

Objectives that Sports as a marketing tool serves Read more ....