Post by MediAvataar's News Desk
- Jun 24, 2017
The channel will host the all new block with eleven new shows from 26th June, weeknights at 10 The British will soon arrive on your television screens! Zee Café, the No. 1 English entertainment channel in India, has partnered with BBC Worldwide to bring award winning premium British dramas. Starting from 26th June, 2017, Zee Café will ...

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Post by MediAvataar's News Desk
- Jun 22, 2017
- 0
Marketing Week’s 100 most disruptive brands were upstaged quickly this year when Amazon announced it was buying Whole Foods. Now that’s truly disruptive! And, as a result, the longer-term implications are hard to predict. I may never have heard of the 100 brand names on Marketing Week’s list and a quick glance suggests that few of them will be as disruptive as Amazon. There I was cheerfully reviewing the company’s retail experimentation a couple of weeks ...
Post by MediAvataar's News Desk
- Jun 18, 2017
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Are consumers ready for facial recognition technology to enter the mainstream? Facial recognition technology is often associated with surveillance, but companies are now developing it as a secure, efficient tool for a range of transactions—if consumers can be convinced of its benefits. Facial recognition technology is not new. In fact, the Innovation Group has previously covered Blippar’s facial recognition tool, which integrated with an AR social ...
Post by MediAvataar's News Desk
- May 29, 2017
- 0
Expenditure on luxury advertising will rise by 2.9% in 2017, recovering from a 0.5% contraction in 2016, according to the new edition of Zenith’s Luxury Advertising Expenditure Forecasts, published recently. The market will strengthen further in 2018, growing by 3.9%. The recovery will be led by luxury advertisers in the US, China and Japan, which together account for 80% of the growth in luxury adspend to 2018. This is the third annual edition of the ...
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Entertainment Lions, Entertainment Lions for Music, Media, Design and Product Design Lions winners revealed Day five of the Cannes Lions International Festival of Creativity ended in a red carpet awards show to honour the winners of the Entertainment Lions, Entertainment Lions for Music, Design, Media and Product Design Lions. The Entertainment Lions recognise creativity that turns content into culture. From 1793 entries received, 78 Lions were awarded - 12 Gold, 22 Silver and 43 Bronze - and ‘Beyond Money’ by MRM//McCann Spain, Madrid for Santander Bank took the Grand Prix. Jury President, PJ Pereira, Co-Founder & Chief Creative Officer Pereira & O'Dell, said the work was “a perfect example of how a brand can make a statement, but also conquer and earn precious consumer
MEC India has won the mandate to handle all media buying and planning for NMIMS Global Access School for Continuing Education (NGA - SCE). The appointment was the culmination of a competitive pitch process against undisclosed agencies. NMIMS Global Access SCE (NGA - SCE) is India's top distance learning institute offering certified PG Management courses. NGA - SCE offers PG Diploma, Diploma and Certificate programmes in management. Courses are designed keeping in mind the requirement of distance learning and are based on an industry relevant and updated curriculum. The wide range of programmes are approved by UGC-DEB and caters to the diverse needs of working executives, management students, fresh graduates as well as homemakers. Commenting on the win, Mukti Kumaran, GM West, MEC
Law & Kenneth Saatchi & Saatchi bagged a Gold Lion in one of the most contested categories, the three-year old Glass Lions, at the Cannes Lions International Festival of Creativity 2017. #GiveHer5 is a social movement conceived by Law & Kenneth Saatchi & Saatchi to draw attention to the 5 days over 350 million girls in India (nearly 80% of the country) miss every month, just because of their period. In fact studies show that 1 in every 5 girls in India is forced to drop out of school just because she misses 5 days every month. #GiveHer5 helps give her 5 of ‘those’ days back, so she never misses out on school, her dreams, or her life. All it takes is 150 rupees. Kick started by Mr. Ashok Kurien and the Ammada Trust, and powered entirely by women (and men) on Facebook,
Emirates, the Middle East's leading airline, announced today the renewal of its contract with Havas Media. Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the airline's 150 worldwide destinations through to 2020. Since winning the account in a hotly contested pitch in 2014, Havas Media has led the consolidated media business for some of the airline’s most high profile campaigns featuring Pele, Ronaldo and more recently, Jennifer Aniston. Boutros Boutros, Divisional Senior Vice President of Corporate Communications, Market and Brand for Emirates Group commented, “As our industry is driven by change and opportunity, it’s essential we work with business partners who share our progressive mind-set.
India’s leading financial services company, Motilal Oswal Financial Services has appointed Mullen Lintas Mumbai as its creative agency. The agency was chosen after a multi-agency pitch. As part of the mandate, apart from delivering solutions on conventional mediums like TV, Print, Radio and OOH, Mullen Lintas Mumbai will also provide strategic recommendations and creative ideas for the digital and social space. Commenting on the appointment, Ramnik Chhabra, Marketing Director, Motilal Oswal said, “Mullen Lintas managed to creatively interpret our communication brief with simplicity and impact. Important parameters while communicating in a category with low penetration and awareness.” The win marks Mullen Lintas’ foray into the financial services sector. Launched about a year-and-a-half
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leadership talk

  • Rose Anderson Executive Director NYF Rose Anderson Executive Director NYF 2017 Inside NYF’s Radio Awards with Rose Anderson How have the New York Festivals International Radio Awards transformed since you’ve been at the helm? Rose Anderson: Seven years ago, even the name was behind-the-times, and the categories were left over from the analog age. So, we canvassed industry leaders to join an Advisory Board and went to work. We had a new trophy designed: one that captures the magic of radio’s past while looking into its future. And the net… Read more...


  • 7 digital trends that will dominate in 2017

    7 digital trends that will dominate in 2017 As a digital marketing specialist, I often get asked by peers, clients and friends alike – “What can marketers look out for in the digital space next year?” Digital is by far the fastest growing medium and we can gear up for exciting times ahead. Here’s a peek at the top digital marketing trends (in random order) that in my opinion will reign supreme in 2017. 1. Video, the shining star: Video has come to the fore like never before, with talks of it replacing television even. Video on Demand and Over the Top content on mobile are doing well… Read more...



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