Post by Editor
- Aug 17, 2017
So a couple of weeks ago I sounded off about Facebook’s plans to enable sound automatically in its New Feed. I suspect my reaction is not that unusual and that advertisers still need to think about how their video is going to communicate without sound. It seems odd to be writing about how to make silent videos more effective at a time ...

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Post by MediAvataar's News Desk
- Aug 07, 2017
- 0
A recent Nielsen survey of price and promotion decision-makers found that: 72% frequently adjust plans throughout the year 33% are reactive to the market, with 64% seeing increased competition in their category. To succeed in this new reality, companies need to go one step beyond traditional strategic planning, on an annual cycle, to a new form of adaptive planning that is responsive to continuous market change. This requires a mind shift from being ...
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The Indian advertising and marketing industry has been witnessing some high decibel moves over the past few months. News of agencies firming up their leadership teams, to that of prominent names making an exit, have been constantly doing the rounds in the media. Amidst this action, what catches the attention of the industry is news of adlanders looking out for greener pastures in other marketing disciplines or outsiders making a switch to test waters on the advertising side of business. One such senior name that has parted ways with advertising to pursue a career shift is Asheesh Malhotra. He leaves his role as President at Bates CHI & Partners to join GolinOpinion, the PR division of PointNine Lintas as Executive Director. This marks a significant shift for Asheesh, who’s spent
Saraswathi and Gaurav, join as Executive Vice Presidents in the New Delhi office  Leo Burnett India has strengthened the senior leadership in its North operations. The agency has appointed Saraswathi Laxman and Gaurav Dudeja as Executive Vice Presidents. Based in New Delhi, the duo will report to Samir Gangahar, President - North, Leo Burnett India. Their last stint was as marketers; Saraswathi comes in from ABP News where she was the Marketing Head, while Gaurav’s last role was as the Head of Brand and Marketing at Fortis Healthcare. Leo Burnett India has made these key hires at a time when the New Delhi operations are undergoing a strategic restructuring to leverage the strength of Publicis Groupe’s Power of One strategy. Power of One offers real business solutions and drives growth
Contract Advertising appointed Subho Sengupta as the Executive Vice President and General Manager of Contract Delhi. An alumnus of IISWBM & St Xavier’s Kolkata, Subho has over two decades of experience in the marketing and advertising ecosystem. He is a seasoned communications professional with a deep understanding in launching new brands, re-engineering existing ones and developing integrated marketing communications across a cross-section of brands. As a Business Head, he has demonstrated drive for new business, operational excellence and forging strong client relationships by consistently delivering value on his brands. Subho brings to the table his robust experience across a multitude of categories comprising telecom, food & beverages, media & publication, financial
Teams to be co-located in each city for seamless integration PointNineLintas, the newest independent agency from the MullenLoweLintas Group, announced the first set of names in its leadership team. It’s a lineup of senior domain-experts that will work with the CEO, Vikas Mehta. All teams of PointNineLintas will be co-located in offices in Mumbai, New Delhi (NCR) and Bangalore respectively. Ameer Ismail has been named Chief Growth Officer, Sumanta Ganguly takes on the role of National Director – Digital Marketing & Transformation and Sriharsh Grandhe would be National Director – Consumer Engagement. Along with Vikas; Ameer, Sumanta and Sriharsh will work with clients to build bespoke agency solutions geared to maximize return-on-marketing-investments. Speaking of the lineup,
McNroe, the parent company, has long been known to create great smelling fragrances that are at par with the best in the world establishing their overall positioning of being fragrance experts in India. Wild Stone decided to take an offbeat approach to the entire game.Wild Stone re-wrote the rules with an approach of understated sophistication. But, the only problem with smelling good is that you will get noticed. And, then become irresistible. This is how Wild Stone unravelled the plot in its last perfume launch which was very successful.The key memory hook was a man shouting ‘Kunaaalll’, when he notices the lingering smell from his office junior,on his daughter the next morning. Mr. Ranju K. Mohan, President, McNroe Consumer Products Pvt. Ltd.:The idea was to build on the momentum
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leadership talk

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