03 February 2023 22:08

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TV9 Network, India's largest television news network, has roped in senior marketing professional, Vikas Srivastava, to drive its marketing function across broadcast and digital media.

TV9 Network has achieved a record three-fold growth in revenue in three years. What is more is that despite embarking on a massive expansion plan across its three verticals – broadcast, digital and OTT, the Network has maintained a healthy bottom line, which keeps fuelling Network's growth appetite.

Vikas brings with him considerable consumer marketing experience spanning a range of business categories. He has about 18 plus years’ experience serving in varied roles in India and abroad at leading corporations including Pernod Ricard, Colgate Palmolive, Castrol, Emami and Cricut.

He last served in Salt Lake City, USA, leading creation of new categories for Cricut Inc., the world's leading organization in DIY Craft.

Vikas holds a MBA degree from Stanford University. He passed out from XLRI Jamshedpur in 2004 and did his Mechanical Engineering in 2002.

Speaking on Vikas's appointment, TV9 MD & CEO, Mr. Barun Das, said. "2023 is a very significant year for the news genre. TV9 Network, which disrupted the news genre in 2022 achieving a remarkable turnaround, has lined up a slew of innovative and industry leading offerings this year. I welcome Vikas to the TV9 family. His experience across varied industries – both in India and around the world – will support us in continuing and consolidating our news leadership charter."

Speaking about his new role, Vikas said that “TV9 Network is the number one television news network in the country. It is a forward-looking company that is making news future proof for consumers who are very different from the news consumers of yester years. I am extremely happy to join this industry agenda setting network."

97% more viewership than the immediate competitor

Legends of Aap Ki Adalat, the never-heard-before, treasured behind-the-scenes stories of Aap Ki Adalat was aired on India TV on New Year’s Eve. The episode garnered whopping 97% more viewership that the nearest competitor.

As per Airtel Xstream viewership data of 31st Dec'22, Time band 22:00-23:00 Hrs. And basis the total Watch time among the top 12 SD Hindi News Channels, India TV topped the chart with 28.8% relative share.

Source: Airtel Xstream RPD| All India| Legends of Aap ki Adalat| 31st Dec'22| 22:00-23:00 Hrs.|Relative Share in % (Basis Total Watchtime Among Top 12 SD Hindi News Channels)

Aaj Tak was at No. 2 with a 14.7% market share followed by News18 India with 9.7% market share. ABP News was at No. 4 with a market share of 9.2%. Republic Bharat was at No. 5 with a market share of 8.7%. Zee News garnered 8.6 % market share and fared at No. 6. TV9 Bharatvarsh was at No. 7 with a 4.8% market share followed by NDTV India with a market share of 4.6%. News Nation was at No. 9 with a market share of 3.6%. Times Now Navbharat was at No. 10 with a 3.4% market share. At No. 11 was Good News Today at 2.4% followed by News 24 with 1.6%.

The new episodes of “Aap Ki Adalat” starting 7th January will feature superstars of Hindi cinema, controversial political leaders and cricketing stars in the coming weeks. The fearless Rajat Sharma will dig out all that you wish to know.

India’s leading English business news channel - CNBC-TV18; and the Hindi business news channel - CNBC-AWAAZ - have always played an indispensable role in building and nurturing the investment habit in the country.

Besides providing the most cutting edge analysis and in-depth business insights, the channels have always led through innovation and strived to give their audience the most impactful and engaging experience to consume news.

With the onset of the New Year, both channels are taking their visual innovations a step further in order to provide their audience with an elevated and enhanced viewer experience and thus, have entered into a marketing collaboration with one of India’s leading financial services brand, Motilal Oswal Financial Services, to create a dynamic LIVE studio and newsroom for their flagship market shows.

The association would be focusing on CNBC-TV18’s ‘Bazaar Morning Call’, ‘Bazaar Open Exchange’ and ‘NSE Closing Bell’, and CNBC-AWAAZ’s ‘Munafe Ki Taiyari’, ‘Pehla Sauda’ and ‘Kamai Ka Adda’.

Contextual communication in the form of branding elements across the newsrooms and studios, and on-air graphic-based elements will enhance the viewer experience. Special on-air promos fronted by the respective market anchors will emphasize on the channels’ missions and their association with Motilal Oswal Financial Services.

This one-of-its-kind association further underscores the position of the two CNBC channels in their respective news genres, and the reach they have earned amongst their respective audience groups. The collaboration will be promoted across the social and digital handles of CNBC-TV18 and CNBC-AWAAZ.

On this special collaboration, Smriti Mehra, CEO – Business News, Network18, said, “We at CNBC have always had a clear objective of serving our audience with holistic information on markets, finance and business, thus equipping them to achieve their wealth creation goals. We are proud to associate with Motilal Oswal Financial Services, a brand that harbours a similar ideology. Through this unique partnership, CNBC-TV18 and CNBC-AWAAZ look forward to providing the audience with a premium viewing experience”

Varun Mundra, Vice President – Marketing, Broking & Distribution, Motilal Oswal Financial Services Ltd., added, “This partnership builds on over ten years of association with CNBC-TV18 and CNBC-AWAAZ, and this year, through the ‘CNBC-TV18 Motilal Oswal Studio’ and ‘CNBC-AWAAZ Motilal Oswal Studio’. Our deep focus on a knowledge-first approach towards the market and our business has helped for over 35 years, and CNBC-TV18 and CNBC-AWAAZ, through the years, have been one of our valued partners to build on ‘Think Equity. Think Motilal Oswal.’ with our audience through iconic laptop branding and other strategic collaborations. This association is a further investment in this relationship which gives us ultimate peace of mind for brand suitability whilst still achieving an outcome for the business.”

Tune in to CNBC-TV18 & CNBC-AWAAZ to experience the new CNBC-TV18 & CNBC-AWAAZ - Motilal Oswal studios.

 

Rubeena Singh, to lead the company's operations in India and the MENA region.

AnyMind Group, an end-to-end commerce enablement company, has announced the appointment of Rubeena Singh as Country Manager for India and MENA. Rubeena will be joining the company on 16 January 2023, where she will be responsible for the company’s India and MENA operations.

Rubeena has over 22 years of experience across digital, print and broadcast. She started her professional journey at Star TV and spent much of her career at Nework18. As Chief Operating Officer of Moneycontrol she led their operations and P&L. Post which she worked as the India Chief Executive Officer of media agency iProspect for about five years before taking up her most recent role as Country Manager of VerSe Innovation’s short video app, Josh.

Kosuke Sogo, CEO and co-founder of AnyMind Group, commented on the appointment, “Rubeena’s diverse experience across social media, digital marketing and publishing matches our own capabilities across these spaces. As we continue to grow our offerings across India, from e-commerce and marketing to creator and publisher enablement, Rubeena’s drive and expertise will undoubtedly be an asset for us as we look to advance the next-generation of commerce in India and the wider Asia-Pacific region.”

On her appointment, Rubeena added, “I’m delighted to be joining the brilliant team at AnyMind Group and be a part of its growth journey. I look forward to working with the team geared up for both business growth & delivering astonishing work hand in hand. I’ve watched them grow rapidly over the last few years and I am thrilled to contribute to the creation of a future internet giant.”

AnyMind Group entered the Indian market in 2020 by acquiring mobile advertising platform POKKT. POKKT, a leading Mobile Ads platform in India, Southeast Asia and Middle East, was founded in 2012 by Rohit Sharma and Vaibhav Odhekar and is integrated with over 1000+ App publishers providing video and rich media ad solutions. AnyMind Group’s wider suite of solutions covers the needs of brands, creators and publishers through two broad spaces: Brand Commerce (for e-commerce, marketing, logistics, manufacturing and conversational commerce) and Partner Growth (for creator and publisher solutions), helping them unlock holistic data and functionality across key areas of the business.

 

Will launch 2 new fiction shows on January 2nd

Will launch nonfiction show Gicchi Giligili on January 14th

World Television Premiere of Bhairagi to be aired January 1st

Bigg Boss Grand Finale to air on 30th and 31st December at 7.30PM

Colors Kannada, keeping its promise to entertain its audience with tagline of Banna Hosadagide, Bandha Bhigiyagide (A new colour with stronger bonding) is all set to make its bonding with its audiences even stronger than before with fresh line up of shows. The channel recently announced its upcoming content slate including fiction and non-fiction shows across genres and back-to-back World Television Premieres every week.

The new year will kickstart for Kannada audience with Colors Kannada airing blockbuster action movie Bhairagi of Dr Shivaraj Kumar on January 1st making it the first of WTPs going on air for the year 2023.

Two fiction shows such as Tripura Sundari and Punyavathi will be launching on January 2nd at 9.30 pm and 10 pm respectively and the new season of Gicchi Giligili will be launching on January 14. Tripura Sundari, involving popular talents like Sparsha Rekha, Rohit Srinath of iconic Malgudi Days, Divya Suresh of BIGG BOSS Kannada-8, Abhinav Vishvanathan of Nannarasi Radhe, Ananya Kasaravalli and others based on fantasy will have stunning visual treat for audiences.

On the other hand, Punyavathi is a family drama focused on a bonding between an authoritative father and ambitious daughter having different takes on the way of leading life.

The line-up of new shows will involve complete family entertaining plot that will have its audiences crave for the next episodes. Along with the family drama, the shows will also address various social issues.

Speaking about the projects of 2023, Prashanth Nayak, Vice President, Research, Colors Kannada said, “Year 2023 is going to be full of exciting projects that will entertain audiences across the categories. We have been working on these projects for many months now and eventually we have been able to give them the final touch. We are eagerly waiting to launch these shows as we are very confident that they will have our audiences enthralled,” he said.

Audiences can expect the fervour of new story line up by Colors Kannada starting from December 30th and 31st at 7.30PM as the power packed season of BIGG BOSS Kannada-9 will conclude on the same day giving a perfect reason for the audiences to make their New Year party more entertaining.

With Colors Kannada, all set to launch its new content line up, all ardent fans can keep themselves entertained from the comforts of their homes! So, block your dates with Colors Kannada starting this New Year’s Eve!!

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