06 December 2022 08:51



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Times Prime, the super lifestyle app from Times Internet, today announces the launch of its quirky new brand campaign ‘No Times Prime is a Crime’ targeted at digital natives making them aware about the benefits of having one Super app that solves all your subscription, benefits and hence lifestyle woes.

Featuring veteran actor Saurabh Shukla and upcoming star Mihir Ahuja, the new brand film created by Times Prime and BBH India has been featured on its social media pages and of Times Internet’s platforms. The film features a funny conversation between the two actors and highlights an absurdity of not having the app and paying for several different apps. The digital campaign aims to increase inquisitiveness amongst the users to check if they are on the Wanted List of committing the crime. It serves as a FOMO effect for all its potential target audience that if you don't have Times Prime, It's a Crime.

Harshita Singh, Business Head of Times Prime, said about the campaign's genesis: "As a digital native, we use at least several apps and subscriptions and pay for various features that ease our daily lives. Our latest brand film ‘No Times Prime is a Crime’, featuring the veteran Saurabh Shukla and the talented Mihir Ahuja and is a fun take on the hassles of having multiple apps. The film is our endeavor to position Times Prime as a unique Super App that curates subscriptions and benefits besides elevating lifestyle with superior & exclusive access to global brands and experiences. At this point, we created this dramatic campaign for our audience that it would be criminal to not avail these benefits of Times Prime subscription.”

Ranadeep Dasgupta, Executive Creative Director, ( BBH India North) said “Positioning the membership as the only membership that you ever need – a single membership that you possibly need. From binge watching to binge eating! Do-overs and makeovers! And if one still hasn’t taken this membership then it’s not just unforgivable, it’s criminal!”

Being one of the most preferred lifestyle super-apps, Times Prime, offers an extensive range of benefits on a single platform, from shopping to entertainment and lifestyle, brands like Starbucks, Myntra, Uber, Disney+ Hotstar, SonyLIV, Google One, and many more and even after all these benefits if you don't have a membership its a crime.

The campaign has 2 films.The first film is live with more than 1 mn views in less than 24 hours


Celebrities: Saurabh Shukla and Mihir Ahuja

- Creative Agency: Bartle Bogle Hegarty India

- National Creative Director: Ranadeep Dasgupta

- Production House : ILN Studios

- Producer: Ayush Guha

- Production Head : Vinod Kumar

- Director: Zain Anwar

- DOP : Nishant Verma

CNBC-TV18 sparks a conversation towards establishing gender parity through their mega-initiative ‘Future Female Forward – A Women’s Collective’ in Mumbai

The initiative was launched in the presence of the most influential faces of India Inc. and thought leaders, artists & film makers who weighed in on challenges, opportunities, and responsibilities that every organization needs to recognize, deliberate and find solutions for

For over two decades, CNBC-TV18 has been India's no.1 business news brand with cutting-edge analysis and in-depth news reportage. Over the years, the brand has changed the paradigms of business news, by ushering in an era of dynamic, real-time market news across the nation. As a leader and a purpose driven brand, CNBC-TV18 takes its responsibility very seriously to advocate for relevant conversations and put the spotlight on topics that truly matter. Taking this promise further, the brand has kickstarted a mega initiative to chart a path towards achieving gender parity in the workforce with CNBC-TV18’s ‘Future Female Forward - A Women’s Collective’, presented by HSBC India. The initiative was launched with a grand on-ground event, held at the St. Regis Mumbai, Lower Parel, Mumbai on 25 November 2022.

As part of the launch, the essence of this initiative has been captured through a special anthem exclusively composed by musician Sonam Kalra. Through its theme and words, “This is My Time to Shine”, the anthem celebrates the never dying spirit of a women and how she faces any and all challenges thrown at her with grace. The anthem was introduced to the audience and performed by flow artist and dancer Eshna Kutty at the launch event.

The event comprised of three insightful plenary sessions with business leaders and super achievers from different walks of life discussing the challenges women continue to face, while striving to make their mark in the Indian corporate space. The first discussion titled ‘The Leaders Forum – Playing for Parity’ was moderated by Shereen Bhan, Managing Editor, CNBC-TV18 with speakers such as Dr. Anish Shah, Managing Director & CEO, Mahindra & Mahindra Ltd.; Prabha Narasimhan, Managing Director, Colgate-Palmolive India Ltd; Hitendra Dave, CEO, HSBC India; Dr. Sangita Reddy, Joint Managing Director, Apollo Hospitals; Manish Shah, Managing Director & Chief Executive Officer, Godrej Capitals; N. Venkatram, Managing Partner and CEO, Deloitte India; and H.E Ritva Koukku-Ronde, Ambassador of Finland to India gracing this panel. The discussions covered a plethora of pertinent issues, ranging from post-maternity mentorship to equal representation at workplace with more women holding leadership positions in a brand.

Commenting on gender representation in academics, Hitendra Dave, Chief Executive Officer, HSBC India, said, “When you see engineering colleges and MBA institutes 5-10 years from now, you will see diversity and inclusivity improve. There is a clear evidence that companies with diversified pools of talent in the form of gender and ethnicity get far better quality of work in their systems. Frankly, any business that cares about its longevity and growth will want to emphasise on diversity for its own interest as well. From HSBC’s perspective, we want to focus on doing a much better job, serve our internal and external stakeholders better, which according to us is only possible with more women representation. We need organisations to showcase women role models more actively.”

N. Venkatram, Managing Partner and CEO, Deloitte India added his point of view to the insight, and said “Our findings in the 2022 Women @ Work report suggest that if the organisation respects the entire workforce, the results are far better. Women belonging to happier organisations claim that they are willing to stay in one organisation for 5 years, which is huge in the corporate space.”

The second session, ‘Founders Forum – The Start-Up Playbook’, was moderated by CNBC-TV18’s Ritu Singh and had Sushma Kaushik, Partner, Aavishkaar Capital; Suman Gopalan, Chief HR Officer, Freshworks; Madhu Shalini Iyer, Partner, Rocketship.vc; Akanksha Hazari, Founder & CEO, LoveLocal; and Seema Chaturvedi, Founder & Managing Partner, Achieving Women Equity Funds, as panellists.

Commenting on fund management by women-led startups, Akanksha Hazari said, “Today, less than 1% of VC funding goes to women-led start-ups in India. Pre-pandemic, the global investment was 2.5% but that got down to 2.3% now. We don’t have many women investors on the other side of the table. The journey has been tough but with more international investors entering the market, capital inflow has been better.” The discussion ranged from the current status of women representation in the VC funding space to how the Indian-start up ecosystem is helping drive progress in this space.

During the event, Shyamala Gopinath, Former Deputy Governor of the Reserve Bank of India, along with Hitendra Dave and N. Venkatram felicitated ISRO scientists Dr. Rashmi Sharma, Dr. Ritu Karidhal, and Dr. N. Aparna for their efforts during the Chandrayan mission and India’s continuing dominance in the space race. Dr. Ritu also shared how there were an equal number of women scientists who played a key role in the mission and how ISRO has provided a safe and secure environment that has helped women progress and achieve history.

This was followed by the third and final panel session titled ‘She-conomy - The Digital Dividend’ moderated by CNBC-TV18’s Mangalam Maloo. The panellists were Niharika NM, Global digital content creator; author Anita Bhogle; Gauri Shinde, Film Director & Screenwriter; Naiyya Saggi, Co-Founder, The Good Glamm Group; and Ananya Birla, Singer, Songwriter & Entrepreneur and the discussion threw light on how there are plethora of opportunities and doors that have opened up for women across all sectors, thanks to the digital boom.

“The whole matter of ‘you can’t be what you can’t see’ is fast changing. When amazing women come together in a powerful community and hold conversations such as this, great collaborations happen,” said Naiyya Saggi.

Commenting on the impact of such an initiative, Shereen Bhan, Managing Editor, CNBC-TV18, said, “We couldn’t have asked for a better launch for the campaign. Key stakeholders shared their diagnosis of what holds women back from participating in the economy and more importantly presented solutions that have worked & been replicated. From Policymaker, CEOs, Founders, Investors & Creators, Future. Female. Forward, is the platform to drive meaningful conversations & draw up a charter for change. We intend to take this campaign nationwide and involve key international leaders too”

Taking the thought further, Smriti Mehra, CEO – Business News, Network18 added, “CNBC-TV18 has always been purpose driven business news brand in India; not just creating an equity revolution but also give a voice to subjects that matter and can make a difference to the society at large. With Future. Female. Forward – The Women’s Collective, we have taken impactful steps to drive gender parity and creating relevant conversations and spark the right interests which would eventually lead to a long-term reform in how women are perceived in corporates. We are glad that this initiative is becoming a platform for various powerful voices in the country, to come and advocate for the cause, leading to long-terms ripples in the industry.”

The evening was concluded with various influential voices in the industry and beyond come together and conclude that it is indeed very important to create an equitable work environment for active participation of the workforce.

Friday, 25 November 2022 00:00

Zee Media reimagines Zee Hindustan

New vision strategizes diversification of content to target the next generation.

Zee Media Corporation Ltd has announced overall restructuring of Zee Hindustan, one of its flagship channels.

The brand is being re-imagined to meet the ever-evolving changes in consumer preference for content, with the group envisioning a whole new approach to connect its content to its audience where they are.

Keeping in line with its strategy, ZMCL will diversify its current bouquet of content by introducing a new documentary channel in the near future along with multi-format factual content that resonates across segments.Zee Hindustan will remain a dynamic digital destination and deliver compelling content which is consistent with the broader changes being envisaged at ZMCL.

Being one of the largest news networks in India with a robust pan-India reporter strength, ZMCL addresses the need gap at every level with channels focused exclusively on delivering timely regional news. The brand offers specially curated programming that caters beyond politics and debates by including shows on crime, lifestyle, health etc.

Did you see the report of the most luxurious cities in the world in 2022? The luxury lifestyle is always in search of the top expensive luxury city in the world. Today, I will show you the full details of the expensive cities in the world.

This thing happened for the first time in 30 years of history. Paris, Hong Kong, Singapore got a first place together as the topmost expensive & luxurious cities in the world. Mostly, luxurious people like to live in these cities.

This list of most luxury cities in the world 2022 will make you surprised to see the price of their high-end living costs. This list included living costs, food costs, clothing costs, transport costs, monthly costs, family costs, etc. You may check our recent publication on Dubai Luxury Lifestyle.

The Economist Intelligence unit researches every year to find out the top most luxury cities in the world. This list is the most updated list that can be frequently updated day after day.

Let’s see the top list of most luxurious cities to live in the world in 2022

01. Dubai, UAE

Living Cost: $4,000 – $8,000 (Per Month, Family)
Food Cost: $900 – $1,600 (Per Month, 01 Person)
Clothing Cost: $130 – $200 (Per Month, 01 Person)
Transport & Vehicles: $600 – $1,000 (Per Month, 01 Person)

02. Los Angeles, USA

Living Cost: $3,500 – $7,000 (Per Month, Family)
Food Cost: $800 – $1,200 (Per Month, 01 Person)
Clothing Cost: $100 – $160 (Per Month, 01 Person)
Transport & Vehicles: $400 – $800 (Per Month, 01 Person)

03. Paris, France

Living Cost: $3,000 – $6,000 (Per Month, Family)
Food Cost: $600 – $1,200 (Per Month, 01 Person)
Clothing Cost: $70 – $150 (Per Month, 01 Person)
Transport & Vehicles: $300 – $700 (Per Month, 01 Person)

04. Hong Kong, China

Living Cost: $4,500 – $6,000 (Per Month, Family)
Food Cost: $800 – $1,400 (Per Month, 01 Person)
Clothing Cost: $50 – $100 (Per Month, 01 Person)
Transport & Vehicles: $200 – $500 (Per Month, 01 Person)

05. Singapore

Living Cost: $1,500 – $4,000 (Per Month, Family)
Food Cost: $600 – $1,100 (Per Month, 01 Person)
Clothing Cost: $60 – $110 (Per Month, 01 Person)
Transport & Vehicles: $300 – $800 (Per Month, 01 Person)

06. Sydney, Australia

Living Cost: $2,500 – $4,000 (Per Month, Family)
Food Cost: $700 – $800 (Per Month, 01 Person)
Clothing Cost: $70 – $130 (Per Month, 01 Person)
Transport & Vehicles: $400 – $700 (Per Month, 01 Person)

07. New York, USA

Living Cost: $1,500 – $4,000 (Per Month, Family)
Food Cost: $400 – $900 (Per Month, 01 Person)
Clothing Cost: $50 – $100 (Per Month, 01 Person)
Transport & Vehicles: $300 – $600 (Per Month, 01 Person)

08. Tokyo, Japan

Living Cost: $2,000 – $5,000 (Per Month, Family)
Food Cost: $700 – $1,200 (Per Month, 01 Person)
Clothing Cost: $50 – $110 (Per Month, 01 Person)
Transport & Vehicles: $300 – $600 (Per Month, 01 Person)

09. Geneva, Switzerland

Living Cost: $3,000 – $6,000 (Per Month, Family)
Food Cost: $700 – $1,200 (Per Month, 01 Person)
Clothing Cost: $120 – $180 (Per Month, 01 Person)
Transport & Vehicles: $400 – $900 (Per Month, 01 Person)

10. Zurich, Switzerland

Living Cost: $3,000 – $5,700 (Per Month, Family)
Food Cost: $1,000 – $1,500 (Per Month, 01 Person)
Clothing Cost: $100 – $125 (Per Month, 01 Person)
Transport & Vehicles: $750 – $1000 (Per Month, 01 Person)

Source- PassionBuz.com

Given the video gaming industry’s close ties with sports thanks to the popularity of sports video games, it is worth exploring how interested gamers are in the real thing.

Gamers in this piece are defined as those who play video games on their PC or console for at least an hour each week. We will use various metrics from YouGov BrandIndex to explore the attitudes of gamers towards the FIFA World Cup in four distinct markets – USA, UK, UAE, and China.

Across three out of our four markets, gamers have been paying more attention to the FIFA World Cup, in the form of hearing things (both positive or negative) about the event from friends, family, the media or advertising.

Three-tenths of UK’s gamers say they have heard about the event in the past two weeks (29%), compared to a quarter of all UK adults (24%). In the States, nearly a fifth of gamers say they have heard about the World Cup (18%) as opposed to only 12% of the overall population.

In the UAE, nearly three-fifths of gamers have heard about the event in the past two weeks (59%), putting them only three percentage points ahead of the overall population in this regard (56%). With regards to the much higher rates in the UAE compared to other markets, it is worth remembering that this is the first FIFA World Cup in the middle east region, which is almost certainly resulting in more conversations about it.

China is the only market where gamers are less likely to have heard about the World Cup than the overall population (21% vs 23%).

While gamers are more likely to have heard about the World Cup in most markets than the regular population, what they are hearing isn’t necessarily positive. YouGov’s Buzz metric is a net measure based on responses to two questions: “Over the past two weeks, which of the following sports events have you heard something positive about?” and “Now which of the following sports events have you heard something negative about?”. By calculating the difference between these two scores, we create our Buzz metric.

In UK, higher attention scores aren’t translating into positivity about the event. Buzz scores among gamers sit at -8.8 (vs -5.9 in the overall population). In China, the tournament records a positive score and there isn’t much difference between the experience of gamers (9.9) and the overall population (10.6), as is the case in UAE (49.6 vs 48.9). Only in the US, do gamers maintain a strong lead in Buzz scores (11 vs 5.3).

The perceptions of the Value of the event follow a similar pattern, wherein scores among UK gamers are much lower than the overall population (-11.5 among gamers vs -6.5 among all adults), while gamers lead the overall population in Value scores in the US (9.1 vs 6.2) and UAE (52.7 vs 49.3). The Value metric is a net score of the percentage of those who feel a sports event represents good value for money for those paying to see it (whether in person or on TV) minus the share of those who feel it represents poor value for money.

While there’s a negative Buzz about the World Cup among UK gamers, it hasn’t impacted gamers’ appetite to watch or follow the tournament. YouGov’s SportsIndex Satisfaction score presents the net difference between the share of consumers who say they would give up time to follow an event as they take place and the share of those who say they are unlikely to give up time to follow an event.

Among UK gamers, this score is 18.9 points, markedly higher than the 14.2 among all UK adults. The Satisfaction score in the US and UAE is higher among gamers than the overall population in those markets, but the reverse is true in China.


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