06 December 2022 20:00

OTT

Amazon Prime Video tops YouGov’s Recommend Rankings 2022 in India

Streaming brands, hotels & booking sites and internet giants feature heavily in this year’s list

YouGov analysis reveals Amazon Prime Video tops the list of India’s most recommended brands with a Recommend score of 84.1%.

The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Every brand in our Rankings has a minimum sample of 300 and has been tracked for at least 6 months, with all scores being rounded to a single decimal place.

Following Amazon Prime Video, Netflix appears in second (83.1), followed by Amul in third (82.9) and HDFC ERGO General Insurance in fourth (81.1). Dettol Disinfectant takes the sixth spot (81.0).

Two leading names within the hotels and booking sites sector, namely Taj Hotels & palaces (81.0) and MakeMyTrip (80.8) featured in the list this year as well, although they did record a slight decline to their year-on-year scores.

iPhone secured a place in ninth (80.5), the only smartphone brand to feature this year.

Leading internet brands Amazon Prime (80.8) and Google (80.4) also appear in the list in eighth and tenth, rounding off the top ten list in India.

Methodology:

The YouGov Recommend Rankings 2022 have been calculated between ​1st June 2021 to 31st May 2022 using data we collect across 14 sectors from members of the public in India every day, from our flagship YouGov BrandIndex tool.

Every brand’s performance is tracked daily against a range of metrics, and our Recommend ranking measures the percentage of a brand’s customers who would recommend it to a friend or colleague. All brands have been tracked for at least 6 months to be included in the rankings. The scores are representative of the general population of adults 18+​. All Recommend scores are rounded to a single decimal place.

Read 1362 times Last modified on Thursday, 01 September 2022 05:19
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