04 February 2023 18:37

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Dangal TV – Enterr10 Television Network’s Flagship HGEC which holds a strong No.2 position in the HGEC space has extended its original fiction programming from 6 to 7 days a week in core prime time band of 7 to 9pm.

Dangal TV took this decision after most of its Prime-time shows were consistently leading in their respective time bands and extending these shows to 7 days a week would further strengthen the overall channel performance.

Mr. Manish Singhal, Managing Director of Enterr10 Pvt Ltd, shared his thoughts on this strategic move that he has made and said “Palkon ki Chhaon Mein 2, Nath Zevar ya Zanzir and Mann Sundar are immensely loved by the audience; Bindiya Sarkar too is promising. Our intent is to offer more fiction related originals to our audiences by going 7 days a week.

The channel’s performance is creating a buzz among the masses and loyal viewers, this reflects in the Sunday growth numbers.

The Channel has seen immense growth on Sunday Prime Time band with 61% increase in reach. This itself shows the love showered by the audience for the channel and its shows.

The Original shows ‘Bindiya Sarkar, Palkon ki Chhaon Mein 2, Nath Zevar ya Zanzir and Mann Sundar’ are the shows which will be running 7 days a week.

Source: BARC, HSM UR 2+, Metric: Avg TVR, W2 -4’23, Original Programming

Welcomes ZEE as the ‘Presenting Sponsor’

The Advertising Club's most vibrant and entertaining event, M.Ad Quiz, presented by ZEE and in association with BRAND EQUITY will be held on this Friday, 3rd February 2023 at 5.30 pm at Jade Sky, Jade Garden Terrace, 3rd floor, Nehru Centre, Worli, Mumbai, for the participating teams. The audience can come in at 6.30 pm.

The biggest attraction of the show is Derek O’Brien who will don the role of the Quiz Master.

The participants in the M.Ad Quiz are from the world of Media, Advertising and Marketing Industry, bright individual professionals, and even students at the B-School.

At this keenly contested event, the winners stand to be richer by some Attractive Gifts like Haier Refrigerator, Titan Watches, Hampers from Unilever, Garnier, Britannia, Mondelez, Dabur, Bombay Shaving Company, and Nestle. There are some good gifts for the audience as well.

Dr. Bhaskar Das, Chairperson, M.Ad Quiz Committee said, “There is a lot more to The Ad Club than organizing the most pre-eminent Awards of the country. We also conduct events like D-CODE, VICE & VERSA, and the M.Ad Quiz which are high on interactive experience and high-octane live fun. Participation in M.Ad Quiz merits skill, curiosity, and the fun of contesting. Derek O’Brien, the best in the business of conducting Quiz shows, is all set for this Friday, 3rd February, 2023 to Quiz the best brains from the field of Advertising, Media, and Marketing. Go for it, partake as teams, and also attend as an audience.”

There will be two members per team. Every team can get 5 cheerleaders at no cost. The final six teams chosen will go on stage for the final session. One organization can send multiple teams.

Entry fee for participation:

• Entry Fee for Team: Rs.10000/- (2 team members plus five cheerleaders)

Donor Passes:

• Gold Member: Rs.650/-

• Silver Member: Rs.850/-

• Ad Club Senior Citizen Member: Rs.500/-

The event is followed by Cocktails & Dinner.

Tito Ribeiro, strategical content, networks, and digital transformation specialist made a list of the seven market trends for 2023. Tito has kept up with the digital transformation of several companies in Latin America and Europe. Because of the coronavirus pandemic he had his contract terminated, and he ended up creating PROJECT RENAISSANCE in his spare time: a free-of-charge consultancy to help small companies in the process of digital transformation.

In 2015, Tito started his international career. In this period abroad, he followed the digital transformation process of several companies of various segments. Before returning to Brazil, he worked as innovation director at Biederman McCann in Paraguay. He also worked as digital director of WPP Group companies, including Y&R in Peru, and as a teacher at the Miami Ad School.

While in Europe, he worked for the Hispanic and global market by developing projects in Istanbul, Lisbon, Madrid, Amsterdam, and London, among other cities. Then he returned to Latin America – first in Montevideo, Uruguay, working on projects for all Latin America and the Caribbean; then in Mexico City, Mexico, and finally in Asunción, Paraguay. His portfolio includes projects created for brands like McDonald’s, Carrefour, Coca-Cola, AB InBev (Anheuser-Busch InBev), and Diesel.

The 2022 wasn’t an easy year for anybody. We just have been through a pandemic, in which many companies were forced to go through a very intense digital transformation process. While this happened, we also saw Russia rapidly invade Ukraine, inflation increasing, and purchasing power decrease around the world. With high inflation, operating costs rise, and a possible recession is close. Marketing may not be a priority anymore because of this. Considering this current perspective, it’s necessary to rethink investments in publicity.

According to global institutes like Insider Intelligence (formerly known as eMarketer), investments in digital media should be the most affected with an impact of US$16,21 billion. This strengthens the need to build more creative and original content.

Subjects like things internet, metaverse, blockchain, and Web 3.0 became popular and expanded themselves. The bet for 2023 is the creation of communities and the fortification of Web 3.0 expansion.

1) Market needs new leaderships and views

As a global megatrend, generation Z is the leader of purchase chain in several segments today. This allows big companies to rethink their marketing strategical structure to improve their results.

However, decisions are still being taken very slowly, without this generation’s fluidity.

Another point that big CEOs must pay attention to is the fact that this generation is entering labor market, so these people need to be heard. New methodologies need to be installed. It’s important to understand the need for younger leaders to facilitate dialogue with this generation.


2) Digital influencers consolidate themselves as a business platform

Many companies are already ahead with the development of strategic partnerships with influencers through the so-called DNVB (Digitally Native Vertical Brand), that is, digitally native brands whose business structure is vertical. Marketing of influence rose significantly in all countries this year. Narratives are deeper, being built by teams that are more and more structured. Agencies realized that a project with influencers isn’t a job for an intern. Today, storytelling of action with influencers has proved to be capable of creating engagement and increasing sales.

Considering only values accounted for in the United States by an Influencer Marketing Hub’s research brands invested $4.14 billion in this market. This amount should rise in 2023; forecasts indicate the amount invested will reach $4.62 billion.

Now, the next step is making this market more and more professional for it to be not only a tool to build a brand but also an entry source of economic resources for companies by building projects and products.

3) Brand Entertainment interconnected with sales strategies

Social networks like TikTok, YouTube, and WhatsApp are investing in tools focused on digital commerce and this can radically transform platforms. Very popular in China, purchases through social networks - the so-called social commerce - are expanding. Globally, this market should be $1.29 trillion in 2023, which represents 20% of global sales of electronic commerce.

So, we need to change the structure that creates digital content fast, taking the entertainment to sales’ dynamic journeys, compatible with what consumers look for when they use social networks while also respecting content and format to not create double content. Each social platform requires a different language.

4) Will it be the year of the metaverse?

No, definitely not. Augmented reality (AR) technology and virtual reality (VR) will keep advancing, but we are far away from really inserting it into our daily lives.

Many companies are already developing metaverse platforms. Many of them are being created to conduct training and integration. This trend will accelerate in 2023. For now, the marketing segment has been investing a lot in the games’ community. This will grow in the next months.

Another subject that deserves attention in the next year is a greater investment in avatars for AI that can act as companies’ representatives in the metaverse.

Specialists predict that the metaverse will add $5 trillion to the global economy by 2030. 2023 is the year that will define the direction of the metaverse for the next decade.

5) Cybersecurity, quantum progress, and Web 3.0

This trend has to be carefully observed while countries like United States, Germany, United Kingdom, India, China, and Russia invest a lot in the development of quantum computerization technology. This creates a global race to develop computerization on large scale.

The alert is that this computerization may not use our current cryptography practices, thus, any nation that develops quantum computerization on a scale can break the cryptography of companies, security systems, and other nations.

When we talk about Web 3.0, NFTs will become more usable and practical, making it possible to create campaigns and marketing activations aimed at forming communities around a brand. For example, NFTs tickets for concerts will potentially make new experiences possible and will give more access to exclusive advantages. NFTs can be the key to retaining consumers and potentialize the investment in digital, providing new sources for billing. The rise of Web 3.0 and its developments are already in advertisers’ sight. According to a report from IAB (Interactive Advertising Bureau) with data from Statista, the expectation is that this market’s revenue reach $47.48 billion by the end of this year and $678.7 billion by 2030.

6) AI in all places and the evolution of data use

Artificial Intelligence (AI) will become reality in organizations in 2023. For this, data use is indispensable. Evolution of the use of business intelligence is also a trend for media in 2023. Even though Google delayed the ending of the use of third-party cookie to the second half of 2024, giving more time to companies to prepare, they won’t waste this time. Now marketers should try segmentation systems based on proxy and contextual advertising.

Many companies use AI-enabled algorithms with advanced data reading to recommend products to their clients corresponding to their sizes and preferences.

7) Real inclusion - diversity, more and more diversity

Have you noticed how ads are visually changing? That’s a great advance in gender and race diversity. There isn’t only a beauty pattern to brands anymore. Now the challenge is to develop a structure that’s not only about creating desire but about inclusion. This will allow people so far excluded like racial groups and LGBTQIA+ people to participate of the circle of consumption. Unfortunately, today many companies have projects that superficially deal with diversity, in which people can’t build a career plan. It’s necessary to urgently rethink this.

 

 

As India gets ready for Union Budget 2023, the last full budget by Modi 2.0 Government before the general elections in 2024, ET NOW, India’s leading English Business News channel and ET NOW SWADESH, Hindi Business News Channel, have announced an exclusive Budget special programming under the theme, Budget 2023 – Leap Ahead.

While the world over is grappling and preparing for recession, India, one of the fastest-growing economies in the world, is getting ready for the next big leap toward realizing its $5 trillion economic goal. Capturing the tone and the mood for the Union Budget 2023, ET NOW and ET NOW SWADESH offers its viewers a comprehensive 360-degree perspective of this landmark budget that will set the tone as India continues to leap towards becoming an investment-friendly and global manufacturing hub.

Using cutting-edge technology and state-of-the-art AR graphics to present a simplified Budget analysis, ET NOW and ET NOW SWADESH present a slew of interactive and engaging line-up that will decode Union Budget 2023 & its impact along with dedicated expert advice on stocks, markets, wealth creation ideas, investment insights and more. The channels have also partnered with Deloitte India as Knowledge Partner and will have their industry experts share views on social, political, and economic implications of the Union Budget.

Pre-Budget Programming details below

1. BUDGET & MARKETS: Often known as the sentiment indicator, Indian stock market has been crucial in garnering investment into India. Airing every day at 4 pm, ET NOW and ET NOW SWADESH in the run up to the elections will analyse what the market mavericks are eyeing from FM Sitharaman.

2. ECONOMIST PANEL: Given that the developed world is bracing itself for the recession, the show will provide an in-depth view of how well India’s macros are placed to withstand the storm. With an esteemed team of economists including, Sonal Varma, Managing Director and Chief Economist for Nomura Holdings, Samiran Chakraborty, Chief Economist, India at Citibank and Indraneil Sengupta, CLSA, the show will delve into their expectation on India’s GDP growth & their targets for the fiscal.

3. BUDGET & START-UPS: Airing at 6:00 pm on the channels, the show understands the Budget expectations from the thriving start-up community. Be it ecommerce, logistics, funding or taxation, it is this start-up sector that will be impacted the most with the Budget announcement. Investor & Entrepreneur Ronnie Screwvala will help understand the current landscape for the start-ups in India & what will help the sector take India to the next leg of growth.

4. THE MONEY SHOW: How will the Union Budget impact your wallet? How can you counter inflation & yet continue to grow your investments? This special show airing at 5 pm offer viewers an opportunity to share their personal finance queries LIVE with an esteemed panel of guests.

On Budget Day,

Commencing with the LIVE coverage of the FM speech, think tanks, Swaminathan Aiyar, Mythili Bhusnurmath, Rajnish Kumar, Puneet Chhatwal, Dr Ashutosh Raghuvanshi will simplify, analyse and dissect the Budget and give real-time views as its being delivered. Tracking the economic and political impact of the Budget, ET NOW & ET NOW SWADESH will cover a series of in-depth discussions and interviews with key policy makers and present actionable ideas to fuel India’s economic growth.

Budget Day programming details below

1. LIVE coverage from big industry chambers– CII, FICCI, Bombay Chamber Of Commerce & Industry
2. Budget Fatafat – A quick roundup of all the key takeaways from the Budget.
3. India’s secretaries panel featuring will decode the Budget & its impact on state finances.
4. Special Tax Panel featuring to help understand the tax implication of the steps announced in the Union Budget.
5. Budget & You – A personal finance show that will answer all the viewers queries on their personal finance with esteemed panel of guests.

Promising viewers an immersive TV viewing experience, ET NOW and ET NOW SWADESH add on to the Budget excitement with an on-air contest, Budget Master on February 1, 2023. Participants can enter the contest by watching the channels and answering simple questions asked every hour between 9 am to 2 pm to stand a chance to win gold.

 

Sony LIV introduced its viewers to the world-renowned culinary reality series MasterChef India. In the quest to find India’s MasterChef, the most revered cooking show is witnessing many aspiring home cooks who are presenting a platter of delectable dishes week on week.

Through unique partnerships and marketing solutions, Sony LIV has brought to life the propositions of brands with various conceptual integrations and tailored content series. In a short time, the show has attracted millions of viewers as well as eminent advertisers on the platform. MasterChef India is Presented by Amul and Co-Powered by Fortune Rice Bran Health Oil. Additionally, Bosch Home Appliances and Oetkar FunFoods have come onboard as Appliances Partner and Partner Sponsor respectively.

MasterChef India’s panel features three exceptional judges - Chef Vikas Khanna, Chef Ranveer Brar and Chef Garima Arora. They have been guiding and gracefully mentoring each contestant to become India’s MasterChef.

Comments

Ranjana Mangla, Head of Ad Sales Revenue, Sony LIV

Nothing unites people better than good food, especially in a gastronomically rich country like India. A show like MasterChef India not only engages a huge viewer base but also supports the diverse culinary talent in our country. Through this show, sponsors can integrate and showcase the various uses of their products through contextual sampling as well as create brand awareness among the millions of Indians. We aim to form long-term strategic partnerships with advertisers who share our values and growth strategy, and we look forward to strengthening our relationship in the coming years.

Mr Jayen Mehta, Managing Director, Amul

Amul has been associated with MasterChef India over several seasons and has in fact been instrumental in seeding the format in the country. We have been pioneers in breaking several format norms in India and leveraging the content to make our range more visible, showcase innovative applications of our products and tell our consumers about Amul products their purity and taste. Being the Taste of India, Amul has always strived to bring good taste, great food to the country. With a few episodes down and going strong we hope Amul Presents MasterChef India carries the torch forward for Amul in assuring our consumers that we are standing tall with them and will always endeavour to give them good quality products and exotic recipes always.

Sanjay Adesara – Head Media & Digital, Adani Wilmar Ltd

Fortune Oils & Foods are thrilled to be associated with MasterChef India, which is the most looked forward season of its time. The show has built a home in the minds and kitchens of the consumers and it is an ideal show for Fortune range of products to associate with. Through this association we have given home chefs a chance to experiment and grow in their journey.

Neeraj Bahl, Managing Director & Chief Executive Officer, BSH Home Appliances (Indian & SAARC)

MasterChef is one of the most renowned cooking show franchisees globally and has elevated the way we look at the craft of cooking. As a company that is focused on improving the quality of lives of its consumers, Bosch Home Appliances is thrilled to be the Appliance Partner for MasterChef India streaming on Sony LIV. We are confident that our high-quality, German engineered appliances which are designed for Indian cooking, will provide exceptional cooking experience to all the participants.

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