01 March 2021 11:26

MediAvataar's News Desk

MediAvataar's News Desk

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Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Vedic Suraksha Tea and all its extensions. The business will be managed out of the agency's Delhi office.

Dabur Vedic Suraksha Tea is powered with five time-tested immunity boosting herbs - Tulsi, Daalchini, Munakka, Kali Mirch and Shunthi. It is available in two variants – Green tea and Black tea.

Kunal Sharma, Category Head, Dabur India, said “Dabur Vedic Suraksha Tea is powered with five immunity boosting herbs - Tulsi, Daalchini, Munakka, Kali Mirch and Shunthi. These Ayurvedic herbs combine to give a refreshing taste while boosting your immunity. Now, with Havas as our new creative partner, we aim to further strengthen the brand as we move forward in a category as exciting as Packaged Tea.”

Manas Lahiri, President, Havas Creative - North, said “We are proud to have won the mandate for an extremely exciting brand like Dabur Vedic Suraksha Tea and all its extensions. It demonstrates the power of integration that Havas India has developed. Winning the mandate makes our relation and commitment with Dabur India even more special after winning the integrated mandated of Dabur Honey. We hope to continue creating work that makes a meaningful difference in the lives of consumers and look forward to strengthening the brand’s presence in the market.”

Talking about the new mandate being awarded to Havas Creative, Ravinder Siwach, National Creative Director, Havas Creative, said “Tea is a very interesting and a large category. And the value-added tea is going to be the next big thing in this category. We look forward to growing the brand and creating a rightful place in the market for Dabur Vedic Suraksha Tea. Because indeed, who has better credentials than Dabur, to create a ‘tea that’s more than tea’ – a daily health tonic.”

McDonald’s India (West & South) is curating a special menu exclusively for ‘leaplings’ – people who are born on February 29

Every year, we eagerly look forward to our birthdays. But ever wondered about leaplings - people who were born on February 29, a date that comes only once in four years? What an unusual day to be born on, right? To make this year special for the leaplings, McDonald’s is curating an exclusive menu which will be only available to those born on February 29th. This special menu includes mouth-watering veg / non-veg burgers, desserts, and shakes.

The brand has also launched a film created by DDB Mudra Group, which highlights different things that people born on February 29th get to hear often, be it a humorous dig at their “actual” age or jokes around their birthday holiday. The film ends with the leaplings having the last laugh after they find out that McDonald’s has curated a Surprise Leap Meal that only and only, they can avail of from 27th Feb – 7th Mar.

Talking about the offering, Arvind RP, director - marketing and communications, McDonald’s India (West and South) said, “McDonald’s has always aimed to create special moments for one and all. Unlike all others, the leaplings have to wait for 3 long years to celebrate their actual birthday. With this campaign we hope to add some extra cheer to our leapling customers’ birthday week and make them feel special.”

Speaking on the campaign, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “Everyone loves their birthday. It’s the day the world makes you feel special. But for some, this happy day appears on the calendar only once in 4 years. And as a brand that believes that happiness is for everyone, we thought Mcdonald’s could make it special for these leaplings.”

The Limited Time Menu will be available across select McDonald’s outlets in West & South from February 27th to March 7th, 2021.

Westlife Development, the company that owns and operates McDonald’s restaurants in West and South India has also elevated its world-class safety and hygiene practices at all restaurants across dine-in, delivery and takeout as a part of its Golden Guarantee proposition of Extra Safe and Great Taste. All the outlets are adhering to all social distancing measures and making sure food is prepared and served in a completely safe and contactless manner. So, what are you waiting for? If you are a leap year baby, go try this menu curated especially for you until it lasts!

Credits:

Creative: Rahul Mathew, Rahul Arcot, Prasad Rao, Mahima Mathur, Aditi Jadhav, Ahel Maswood, Asha Deora, Urja Patel, Debashish Ghosh, Vivek Bhatia, Shruti Parulekar & Mohit Kundaikar.

Business: Murli Krishnan, Shashank Sharma, Nerine Farrow, Bunsi Issar, Sonali Salva, Gokul Nair & Gaurav Magotra

Strategy: Mehak Jaini, Jaiprakash Tekwani, Somdutta Roychowdhuri

Films: Riddhi Mehta

Since ages we have been hearing that men are the alphas of the human race, but Women on the other hand have proved that race wrong million times. They showed everyone that not only they can cook but can also earn and can equally match the footsteps of men in the Business world.

On this International Women’s Day we celebrate the contribution of women leaders who not only changed the landscape of the minds of people but also gave hope to the future aspirants.

Here are a few women entrepreneurs from different sectors who have built an example and helped in changing the difficult times by showing the brighter side of the year by their efforts.

Meghna Suryakumar (Founder & CEO of Crediwatch)

Meghna Suryakumar is the Founder & CEO of Crediwatch a ‘Data Insights-as-a-service’ company that provides lenders, businesses with actionable credit intelligence on private entities they need to improve trust and increase their lending and trading activity. Crediwatch does this with no human intervention by deploying the latest practical AI and technology tools that provide the most reliable comprehensive real-time inputs.

Prior to Crediwatch, Meghna practiced Law and had her own international law practice based in New York City and India. She is an alumnus of Columbia Law School and has a Certificate of Entrepreneurship from Stanford Business School. Her prior experience of finding alternate sources of data to find risk information on M&A targets led her to starting Crediwatch.

At Crediwatch, she seeks to realize her passion for solving large complex problems by using technologies such as AI, ML & NLP to provide a dynamic “Trust Score” on the unbanked SME, an untapped opportunity worth billions of dollars.

Anushka Shetty (Co-founder of Plop)

Anushka Shetty, Co-founder of Plop, a mobile-first storytelling platform was working with Pricewaterhouse Coopers when she realized a major transition that has occurred in her life. An alum of IIM Bangalore, Anushka used to be an avid reader. But what had changed over time is that she hadn’t read a single book other than academics literature. Rather, she became a part of the mobile-first generation, spending most of her time on social media and texting apps. This inspired Anushka to reinvent storytelling and carve a new entertainment category for a smart-phone obsessed generation. Brimming with ideas and a winning attitude, Anushka created a platform that merges the ancient art of storytelling with the millennial art of texting.

Thus, her journey from numbers to words started and Plop was founded in 2019. Plop is a global, mobile-first company that creates immersive and interactive fiction for a young audience. The IIM Bangalore-incubated startup is a part of the Goldman Sachs Startup Program. Anushka has been a winner of the Women Entrepreneur Quest 2019 by Anita Borg Institute, Govt. of India’s Department of Science & Technology, and Indo-US Science and Technology Forum. She was also the Speaker at Google’s Launchpad Women Founders’ Summit in 2020, and at Facebook F8 Conference 2019. Member of SheLeadsTech, an invitation-only community of female-led tech startups run by Facebook. She has completed Grade 4 of Speech & Drama Course offered by Trinity College, London.

Megha More (Co-founder and COO of Possible)

Megha More is the Co-founder and COO of Possible (Earlier called Truweight). An alumnus of Lady Shri Ram College where she pursued B.Com (H), Megha also holds a degree in MBA from Management Development Institute, Gurgaon.

She started her career in the capacity of Information Analyst at McKinsey & Company. After the stint at Goldman Sachs and a financial firm, she moved to the health, wellness, and fitness domain, as a co-founder of Identity Wellness.

Megha incepted Truweight Wellness Pvt which is now rebranded as Possible and there has been no looking back since then. She has been awarded as BW Business world Woman Entrepreneur of the year, 2020 (Health category), and 101 Fabulous Global Healthcare Leaders (2020) for her efforts in making a dent in the health and wellness ecosystem.

Neha Bagaria (Founder & CEO of JobsForHer)

Neha Bagaria is the founder & CEO of JobsForHer, India’s largest platform to accelerate women’s careers. JobsForHer has worked with over 2 million women, 7500+ companies, 1000+ mentors and 500+ reskilling partners across India to enable women to start, restart and rise in their careers.

Neha founded JobsForHer in March 2015 after taking a 3.6-year break in her own career when she had her children. Prior to her career break, she worked at Kemwell, a biopharmaceutical manufacturing company based in Bangalore, where she was involved in the fields of HR, Finance and Marketing strategy for their facilities in India, Sweden and the US. Before she moved to Bangalore, Neha was the Founder & CEO of Paragon, an educational startup based in Mumbai to bring the Advanced Placement Program to India.

Niyati Chander (COO & Co-Founder of SmartDEN)

Niyati is the Co-founder and Chief Operating Officer of SmartDEN, an Indian start up that is focussed on evolving and upgrading lifestyle by transforming regular homes to smart homes. She believes that through SmartDEN, she is providing a platform for every homeowner to lead an efficient and eco-friendly lifestyle. She is carving her own niche in the home industry by promoting green living and monitoring carbon footprint.

Her gutsy and bold approach is what nudged her to start SmartDEN during the pandemic and has built a significant team within 3 months of its birth.

Roopa Hariharan (Co-founder PureCult)

Roopa believes doing your bit for the environment is no longer just about giving up the use of plastic. Roops Hariharan is an eco-warrior, ensuring sustainability starts from her own house. Pure Cult was born out of Roopa’s desire to lead an environmentally conscious life. After attending an insightful session at the World Economic Forum in 2019, Roopa made some significant changes in her own household. She switched from diesel cars to completely electric vehicles and even adopted greener solar energy for her home.

In addition to this she also simultaneously kept looking for cleaner alternatives to personal care and home care. Finding alternatives was not difficult but finding effective alternatives which work well was difficult, so she eventually decided to do something about it herself, in the hope to make such products available to people who are environmentally conscious by launching PureCult - a brand of clean alternatives to traditional and harmful chemical-laden homecare products. PureCult as an organization is a supporter of environment and animal welfare organizations including CUPA and Centre for Wildlife Studies. The company aims to continue to work hard to find cleaner alternatives including removal of virgin plastic in its product packaging and in the long term complete removal of plastic use.

New York Festivals® 2021 AME Awards® announced the addition of 8 prominent executives that have joined the AME Advisory Council.

The 18-member Advisory Council, formed in 2019, is a brain trust of creative and strategic industry leaders representing 5 continents. They generously provide the competition with ongoing knowledge of emerging trends and critical industry insights. The Council’s participation allows AME to be more responsive to changes and demands within the advertising/marketing sphere and their astute advice and combined industry expertise ensure continued wise council and a global perspective.

“All of us at AME are extremely grateful that this visionary panel dedicated to results-driven work will share their knowledge and expertise with the AME Awards,” said Gayle Seminara Mandel, Executive Director, AME Awards. “As leaders at the apex of the industry, their perspective provides valuable insights, ideas for new competition categories reflective of the work produced today, recommendations for fair and diverse jury members, and opportunities for AME to champion effectiveness around the globe.”

2021 Additions to the AME Awards Advisory Council

 · Caio Barsotti, President, CENP Brazil

· Saul Betmead de Chasteigner, Chief Marketing Officer, United Nations World Food Programme Italy

· Pully Chau, Group CEO/Chairman Greater China, Cheil China

· Gordon Euchler, Head of Planning, BBDO Germany

· Balendran Kandeban, Founder & CEO, Miami Ad School - Sri Lanka and Maldives / Academics Group, Sri Lanka

· Robin Shapiro, Chief Executive Officer, TBWA\World Health USA

· Guy Swimer, Executive Creative Director, McCann Health London

· Amy Winger, Global Client Lead/Intel, VMLY&R USA

To view all the members of the AME Awards Advisory Council visit: HERE.

“There is nothing more powerful than an idea that drives disruptive growth. That’s why I am thrilled to join the AME Advisory Council. I look forward to celebrating the best of the brave, campaigns that are driving exceptional growth.” –Robin Shapiro, CEO, TBWA\WorldHealth.

“As health continues to produce inspirational thinking and new ways to reach our audiences, it’s vital we find ways to track its effectiveness; I’m delighted to be part of the AME’s Advisory Council to offer a perspective on how breakthrough ideas in health can lead to genuine results.”–Guy Swimer, Executive Creative Director, McCann WorldHealth London

“Branding & marketing plays a major role in shaping the global economy: in creating jobs, in facilitating brands and belief, in building hopes; and transcending legacies. I wish to share our voice of Asia and China by joining the AME Awards Advisory Council. A practical dream leveraging my decades of experiences.” –Pully Chau, Group CEO/Chairman Greater China, Cheil China

“Every day we wake up and start working to find ways to get more and better results and to achieve effectiveness to all and each communication action. We love to compete, so…be recognized, win an award, be a creative reference, become an effectiveness case study…Yes, it’s worth it! I’m proud to be part of it, and excited to learn with all the talent around the table at the AME Awards Advisory Council.” –Caio Barsotti, President, CENP Brazil.

“The AME awards are all about proving the worth of advertising and marketing. Joining the Advisory Council means I can hopefully help shape that most important conversation.” –Saul Betmead de Chasteigner, Chief Marketing Officer, United Nations World Food Programme

“Making a big creative idea that delivers big outcomes is a beautiful thing that takes the powers of foresight, ingenuity, and bravery. I’m excited to join with my colleagues on the AME Advisory Council and look forward to celebrating ideas and teams that deliver the goods.” –Amy Winger, Global Client Lead/Intel, VMLY&R USA

“The intersection of creativity and economic success is what makes our industry unique. It is what advertising does at its best, but this has clearly a bigger role to play in the whole of the business world. Whoever gets this right is the envy of consultancies, competitors, and clients. This is worth celebrating, and this is what the AME does. I would love to make my little contribution to keep that spirit and push it into the future.” –Gordon Euchler, Head of Planning, BBDO Germany

“Delighted to be part of the New York Festival AME Award’s Advisory Council and work with innovative, visionary, and influential leaders around the world. NYF AME Awards is a world-wide platform that encourages and celebrates effectiveness in the ever-changing world of advertising and brand building – A great influencer for ideas and campaigns to make this world a better place. And we all have a collective responsibility to make that happen!” –Balendran Kandeban, Founder & CEO, Miami Ad School - Sri Lanka and Maldives / Academics Group, Sri Lanka

“AME’s Advisory Council is represented by both agency, brand, organizational, and educational leaders who together ensure AME’s stature within the global community as a competition that showcases the most creative and measurable effective campaigns emanating from around the globe,” added Seminara Mandel.

The AME Awards deadline to enter is April 16th, 2021.

The richness in culture, heritage, and diversity that India has to offer is unmatched in the world and the more the tourist gets to explore India’s beauty, the more unusual destinations are there for the taking.

India is ranked 6th on the list of UNESCO World Heritage Sites globally, with 38 World Heritage Sites – the tourism potential is immense.

With an intention of unlocking this potential, WION, in association with Odisha Tourism, presents ‘Discovering Odisha - India's Best Kept Secret’, a six-part travel series that will feature some of the relatively unexplored, but must-see destinations in the state.

From touching Odisha’s rich heritage to unearthing hidden gems, the series on WION will take you through the length and breadth of the exotic coastal state. Each episode will focus on a separate theme –such as Odisha’s Art & Architecture; Handlooms, Textiles & Handicrafts; the golden beaches and eco-tourism; and Oriya cuisine.

The series is designed to showcase the treasures of Odisha and boost the domestic tourism of our country by attracting tourists from other states and countries. Don’t miss ‘Discovering Odisha - India's Best Kept Secret', starting 27th Feb, every Saturday, 6.30 PM only on WION.

 

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