03 June 2023 14:40



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ManipalCigna Health Insurance Company Limited, has announced the launch of three new product feature based films starring its brand ambassador and renowned actor, Manoj Bajpayee.

These three films are built in continuation with the Company’s brand purpose film “Health Ki Keemat – The value of Health” and its brand positioning “Expert Ki Suno Sahi Chuno”

The new films highlight some of the key features which are available with the comprehensive products of ManipalCigna such as Cashless OPD, Global Cover, Non-Medical Expenses and their quick and easy Claim Settlement. It also showcases ManipalCigna’s expertise in the health insurance industry to provide high-quality healthcare experience to its customers.

Speaking on the new brand films, Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance said, “Our new brand films starring our brand ambassador Manoj Bajpayee showcases his obsession and passion for ManipalCigna’s fully-loaded health insurance products in a light-hearted and humorous way. In the films, we see no matter which product Manoj is trying to make an ad for, he ends up propagating ManipalCigna Health Insurance in it, in his witty and inimitable style. Through these films, we aim to break the monotony of traditional health insurance advertisements and create an insight-led films that are engaging, relatable, and memorable for the viewers. We are confident that Manoj’s charisma and never-seen-before comic timing will strike a chord with the audience and encourage them to take the first steps towards buying the right health insurance plan from an expert.”

ManiplaCigna Health Insurance is committed to providing simple, affordable and customized health insurance solution to individual and families across the country. The company’s expertise lies in offering several innovative features and has products for every customer segments including healthy lives, moderate impairment, high impairment, OPD and wellness. ManiplaCigna’s comprehensive fully loaded products are designed to meet the evolving needs of people and provide them with the protection they need to maintain their health and financial wellbeing.

Speaking on the new brand films, Govind Pandey, CEO, TBWA India said, "In the sea of sameness and policies with fine print across health insurance products, it is difficult to figure out the right health insurance policy. These three new brand films depict that when you finally come across the experience of the right policy designed by experts like ManipalCigna you notice the difference and you just cannot get over it. Manoj Bajpayee in his inimitable manner lands the critical benefits that only an expert like ManipalCigna can offer in health insurance. Expert Ki Suno Sahi Chuno is an invitation to choose your health policy from the people who know best."

The company has rolled the brand films on all major digital platforms, News and Regional television channels, and via 100+ Macro and Nano Influencers on Instagram from various genres like Fashion, Beauty, Comics, Parenting, Automobile, Food, Dance, and Finance. The films will also be leveraged on Cinema, OOH, Print, and across leading GEC television channels for maximum outreach across the country.

Award-winning Advertising Creatives and Industry Thought Leaders from 47 Countries Worldwide Join Forces to Judge the 2023 NYF Advertising Awards

New York Festivals Advertising Awards announced the 2023 Grand Jury.

New York Festivals Advertising Awards Grand Jury is populated with industry creatives and thought leaders with a reputation for exceptional achievement within the industry and known globally for their ground-breaking award-winning work.

With more than 280+ advertising innovators on board to date, NYF's Grand Jury panel represents a diverse range of creative talent who will lend their industry experience and perspective to the jury panel.

This year's jury panel includes Chief Creative Officers, CEO's, Executive Creative Directors, Art Directors, Copywriters, Strategists, Designers, and Communications pros from 47 countries around the globe who will thoughtfully review entries and play a pivotal role in selecting the World's Best Advertising(r).

"We're thrilled that these world-class industry creatives and leaders are lending their expertise and perspective to the 2023 Grand Jury," said Scott Rose, President, New York Festivals Advertising Competitions. "Their dedication to creative excellence coupled with their distinctive viewpoints ensure that all entries will be thoughtfully and respectfully reviewed."

The official deadline to enter the 2023 New York Festivals Advertising Awards is April 28, 2023. For more information on categories, rules and regulations, visit HERE. To enter your work into the 2023 Advertising Awards, visit HERE.

The New York Festivals Advertising Awards competition receives entries from more than 60 countries worldwide and is judged by an international jury of more than 400+ members of NYF's Executive Jury and Grand Jury. NYF's jury panels collectively cast their votes to select the year's trophy-winning work.

Stay tuned for more New York Festivals Advertising Awards jury announcements.

When women turn trials and tribulations into transformation and triumphs, it calls for celebration! Applauding and encouraging such women is the second edition of the She Slays Awards, hosted by Health Shots, a digital health and wellness platform by HT Media for Indian millennial women.

After its first virtual edition in 2022, this time, the She Slays Awards will be a grand on-ground event in New Delhi on April 13th, 2023, where women who have smashed stereotypes, overcome bias and slayed their goals will be felicitated. A line-up of exemplary women achievers and change-makers across various fields such as sustainability, body positivity, sports, wellness, mental health, healthcare, technology, social welfare and sexual health awareness will be a part of the special gala.

Puneet Jain, Chief Executive Officer - HT Digital News, says, “Women are born with an innate power to lead, be decision makers, innovate and facilitate positive change. At Hindustan Times, we are proud to celebrate the passion and perseverance of such Indian women path-breakers with the She Slays Awards.”

An esteemed 6-member jury panel, including Sonal Kalra, Chief Managing Editor, Lifestyle and Entertainment, Hindustan Times, Live Hindustan Executive Editor Jayanti Ranganathan, veteran beauty expert Dr Blossom Kochchar, Arjuna Award-winning rifle shooter Anjali Bhagwat, Cosmos Maya CEO Megha Tata, Suchitra Rajendra, CEO and Founder QEDHR and environmentalist-activist Ripudaman Bevli will review the She Slays Awards nominees across 13 competitive categories. The winners will be chosen based on equal percentage vote of share by the jury and audience votes through social media. Apart from these, a set of special honorary awards will also be given out at the event.

Ankush Kaul, Chief Business Officer - Ambience Group, “In these times of global awakening towards building a more inclusive and equitable environment for women, we are proud to be associated with this noble initiative of HT Health Shots She Slays Awards. Celebrating women trailblazers will go a long way in inspiring more women to come forward and be the change they want to see.”

She Slays, a Health Shots initiative, highlights stories, achievements and challenges of women who chase their dreams and desires, question the status quo, break deep-rooted bias, display grit and guts, and remain unstoppable in the face of adversity. From sportswomen MC Mary Kom and Mirabai Chanu to actors Taapsee Pannu, Masaba Gupta, Rakul Preet Singh and more from the celebrity world, She Slays has featured leading entrepreneurs, breast cancer survivors, yoga experts, body positivity champions and more.

Priya Agarwal Hebbar, Director - Vedanta Limited. “With empowerment, determination and strength to break free from deep-rooted societal norms which perpetuate gender discrimination, women today are breaking all barriers & creating history. It gives us immense pleasure to be associated with the HT HealthShots She Slays Awards which encourages more women to chase their dreams.”

Shipra Yadav, Business Head, Health Shots, says, “She Slays has been a passion project for Health Shots since its inception in 2019. As a digital platform that prioritizes healthcare for women, making their voices heard is at the heart of everything we do. Bringing the maiden on-ground She Slays Awards event together is a culmination of our concerted efforts towards building a community of women who inspire and empower future generations.”

Health Shots brings expert-recommended, industry influencer-supported and study-backed information to help you move towards a healthier lifestyle. To know more about She Slays and to read these inspirational stories of women, visit the Health Shots website here.


Ashwini Vaishnaw, Rajeev Chandrasekhar, Sandhya Devanathan, Gerd Leonhard, Calum Chace, Gautam Aggarwal, Akhil Gupta, Deep Kalra and Ravi Garg among others to headline the event

Themed, The Future Begins Here’, India Digital Fest to be held on March 28, 2023, in New Delhi

Times Network, India’s premium broadcast network announced India Digital Fest (IDF), to be held on March 28, 2023 in New Delhi. Themed ‘The Future Begins Here’ India Digital Fest will highlight frontline technologies and disruptive innovations that are being implemented across the Indian ecosystem and analyse how they will truly shape the future of a digitally powered economy and society. A definitive platform for the brightest minds, visionaries and disruptors to throw light on the upcoming disruptions across tech domains, IDF will chart a roadmap to harness the full potential of frontline technologies to transform a nation on the rise.

Analysing key trends across domains with curated sessions on 5G, digital gaming, future of travel, hospitality & leisure in digital age, digital banking, AI vs Human Imagination etc., the day-long event will witness eminent speakers including Ashwini Vaishnaw, Union Minister of Railways, Communications and Electronics & Information Technology, Rajeev Chandrasekhar, Minister of State for Skill Development and Entrepreneurship and Electronics and Information Technology, Sandhya Devanathan, Head & VP, India, Meta, Gerd Leonhard, Futurist & Humanist, Calum Chace, Author & Futurist, Akhil Gupta, Vice Chairman, Bharti Enterprises, Deep Kalra, Founder and Chairman, MakeMyTrip, Ravi Garg, Director - Business Messaging India, Meta, Gautam Aggarwal, Division President, South Asia, Mastercard, Sameer Nair, Managing Director, Applause Entertainment, Amit Sharma, CTO, Dream 11, Rameesh Kailasam, CEO, India Tech.Org, Siddharth Kedia, Group CEO, NODWIN Gaming, Sam Balsara, Founder, Chairman and MD, Madison World and Madison Communications, Shashi Sinha, CEO, IPG Media Brand, Shuvadip Banerjee, CMO, ITC, Arun Iyer, Founder, Spring Marketing Capital, Manoj Bajpayee, Actor amongst others.

MK Anand, MD & CEO, Times Network said, “As the nation’s most influential News network, we are committed to driving India's growth story through our news channels and established Summit platforms such as India Economic Conclave, Times Now Summit, Leaders of Tomorrow etc. The digital revolution is well underway in India, and the country is rapidly establishing itself as a major player in the global digital economy. Powering India’s transformation to a digitally empowered society, India Digital Fest is a definitive platform to decrypt the full potential of our digital capabilities and showcase the future shaped by the power of transformative technologies. Through immersive experience of technological innovations and collaborative discussions with eminent tech leaders and policymakers on topics including future of warfare, skilling India's future ready workforce, co-existence of AI and humanity etc., I am confident IDF will be a catalyst in developing decisive strategies that will drive India’s digital future.”

Speaking on the partnership, Ravi Garg, Director - Business Messaging, India, Meta said "We are delighted to partner Times Network for ‘India Digital Fest’ to showcase our shared vision for India's digital future. India Digital Fest is a coveted platform championing India’s digital transformation journey. As a mobile-first nation, India’s digital landscape is evolving rapidly and we are confident that WhatsApp will play a key role in empowering India’s digital transformation for consumers and businesses alike. India Digital Fest will also spotlight the ‘Let’s Talk Growth’ campaign which talks about new models of growth on digital, for businesses of all sizes and empower them to take the next big leap.”

The vibrant India Digital Fest will also feature an immersive, experiential zone to showcase cutting-edge technologies from the most influential tech leaders in the Digital Universe as well as homegrown innovations. This includes India’s first homegrown jet suit – the brainchild of Raghav Reddy (Founder, Absolute Composites), the pioneers of drone swarm technology in India – represented by Dr. Sarita Alahwat (MD & Co-Founder, BotLab Dynamics) and the maker of India’s first flying electric taxi – represented by Prof. Satyanarayanan Chakravarthy (Founder, The ePlane Company). The event will also witness a special act by world-renowned Digital Illusionist, Technology Magician & Futurist, Keelan Leyser, who will illustrate possibilities of a magical future powered by digital technologies.

 India Digital Fest is presented by WhatsApp.

The Bhojpuri superstar and Bharatiya Janata Party MP Ravi Kishan, who is hailed as Dev Anand of the Bhojpuri film industry faced tough questions from India TV Editor-in-Chief and Chairman Rajat Sharma in his much-loved and popular show, Aap Ki Adalat.

Ravi Kishan candidly answered Rajat Sharma's questions on his journey from cinema to politics, while he wins the hearts of the audience with his many popular dialogues, he revealed how Bigg Boss changed his life. He even accepted that he became arrogant after getting success in Bhojpuri films.

When did Rajat Sharma ask him did Bigg Boss reform you? Ravi Kishan said, "I had become arrogant after my movies became hits. My wife advised me to join Bigg Boss. After initial reluctance, I went. After remaining locked in their set for three months, when I came out, I had changed a lot. Not only I became popular, but I became a normal person. I sorted out my family life, my wife and children, during that period. After I came out of three months of 'prison' (qaid), I became a prisoner of spirituality. Bigg Boss affected my life deeply."

He added, When you are locked in for a period, you either deteriorate (bigad jaye) or you reform yourself. You have time on your hands, no mobile, no TV, nothing. Whatever you do, you use your brain. Rajat Sharma also asked about the risk of joining Bigg Boss as he had 17 films in hand.

To which Ravi Kishan answered, "It was a big risk. I thought by the time I come out, there will be many new heroes. In the film industry, if you are missing for even two days, new heroes emerge. It is natural. Nobody waits for you. We live under a false impression that the industry runs because of you. Nobody should have such a false impression. The wheel of time moves. I knew I was taking a risk, for the sake of my family".

For the unversed, Ravi Kishan appeared on the first season of the famous reality show Bigg Boss. Though he didn't win the show, he ended up being the second runner-up.

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