03 June 2023 13:48



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The channel has registered 115% increase in TVTs during prime-time; 9 pm show News Ki Pathshala registered 158% growth in its TVTs

The channel marked highest growth in the category on Digital with 90% increase in views in the last financial year

Making a big impact in the Hindi News space with innovative and differentiated content formats, Times Now Navbharat, has emerged as the fastest growing channel in the Hindi News Category on the back of fastest news, exclusive news breaks and most viewed prime-time shows - News Ki Pathshala and Sawal Public Ka. Surpassing its contemporaries with a wide margin, the channel has registered 115% increase in TVTs in the prime-time band. The channel has also achieved an astounding growth of 90% in its video views on YouTube and Facebook in the last Financial Year 21-22.

Navika Kumar, Group Editor, Times Network and Editor-in-Chief, Times Now Navbharat said, “We are extremely proud to witness Times Now Navbharat’ s promising growth and strong resonance with the viewers, since its launch. With superior news content and interactive show formats that focuses on issues that directly impact the people, Times Now Navbharat has successfully redefined the Hindi News genre to become the preferred Hindi channel of the viewers on TV and social media. I am confident that these numbers will only further our zest in scaling Times Now Navbharat to new heights and set new industry benchmarks.”

Making an indelible mark in the prime-time band with its one-of-a-kind show format, the channel’s 9 pm show News Ki Pathshala has registered a staggering growth in its TVTs with 158% increase, highest in the cohort (BARC| HSM| 15+ Pay| Growth basis AMA in Wk.18'22 Vs Wk.13'23, WD 2100-2200hrs). Recording a consistent increase in viewership on a weekly basis, the show in the latest Week13’23 secured a TSV of 6.3 minutes, ranked at No.3 in the category and 11% market share (BARC| HSM| 15+ | Weekdays 2100-2200hrs).

Bringing a paradigm shift in the style of news presentation on Television, ‘News Ki Pathshala’ anchored by Sushant Sinha decodes the news and current affairs with fresh perspectives for its viewers. A huge hit on digital platforms ‘News Ki Pathshala’ is one of the most shared and liked TV news shows on various social media platforms. The show that connects with the masses with an in-depth and easiest explanation of complex issues, with clear facts, garnered 92 Million views on Facebook and 32 Million views on YouTube in March (Source Youtube : Vidooly , Facebook: Crowdtangle).

Top Tier C-Suite Creative Leaders Discuss Modern Marketing in 2023

New York Festivals® Advertising Awards and Paul Marobella, CEO of VOKAL, the Digital Transformation Consultancy, launched episode 2 of NYF’s newest content series “State of the Biz.”

In this latest episode, Paul teams up with four A-list industry game-changing leaders to discuss what modern marketing means in 2023.

“State of the Biz” – What Does Modern Marketing Mean?

Host - Paul Marobella, Chief Executive Officer, VOKAL

* Jason Harris, Chief Executive Officer, Mekanism
* Laura Maness, Global Chief Executive Officer, Grey
* Lisa Pillet, Global Chief Marketing Officer, Fossil Group
* Brenda Tsai, Chief Marketing Officer, State Street

Together these C-suite innovators, known for their high stakes decision making ability and strategic skills, together share their perspective on modern marketing.

Through thought provoking questions and insightful analysis, the panel explores what a balanced go-to-market strategy looks like, how data-driven marketing is evolving, creativity in the era of AI, the shift in talent strategy as technology advances, cultural relevance, and more.

“Our North Star with NYF’s State of the Biz is to deliver thought-provoking, informative, and powerful insights from our industry’s best and this month’s panel is no exception. Our key takeaway is that the magic of modern creativity and marketing is perpetual, constantly shape-shifting, requiring the best marketers to not only lean into innovation for growth but continually build on the never-changing truths of brand and marketing strategy. This truly is a pivotal moment in advertising and marketing history.” –Paul Marobella, Chief Executive Officer, VOKAL

A masterful interviewer, both fluent in digital + data, Paul brings his unique hybrid experience and insights to the series as host. He’s the definition of a modern marketer with over 20 years working with immersive digital experiences within the agency and brand space. His 360-degree perspective provides him with the industry connections to assemble some of the most amazing minds in advertising, marketing, and brand building to come together to discuss the “State of the Biz.”

“We’re excited to continue this series with Paul and these powerhouse creative executives. This latest episode is definitely worth watching as Paul and his panel of C-suite innovators share their perspective and industry insights on the evolving industry landscape,” said Scott Rose, President, New York Festivals Advertising Awards Competitions.

The official deadline to enter the 2023 New York Festivals Advertising Awards is April 28, 2023. For more information on categories, rules and regulations, visit HERE. To enter your work into the 2023 Advertising Awards, visit HERE.

MakeMyTrip, India's leading online travel company, has witnessed a massive 60% increase in user engagement apart from a 6X increase in unique customer responses with a globally recognized customer engagement platform, Netcore Cloud.

The brand had recently leveraged Netcore’s AI-powered email delivery platform to create and deploy AMP Emails, enabling it to achieve this significant feat.

MakeMyTrip, with its vast customer base, relies heavily on email campaigns to communicate with its customers and keep them informed about the latest offers, promotions, and travel packages. In such a scenario, it is critical to ensure that emails are delivered right to the inbox. Hence, it increases the chances of the customer opening the mail and engaging with them. AMP Emails are interactive emails designed to engage users in their inboxes without redirecting them to other websites. By delivering highly relevant and targeted AMP emails, Netcore helped MakeMyTrip achieve exceptional results in improving customer engagement.

Speaking about this success, Abhinav Narula, Vice President - Marketing, MakeMyTrip  said, "Netcore's AMP email platform has revolutionized our email marketing campaigns. The highly personalized and targeted emails gave us an uplift in unique opens by 45% and a 6X increase in unique responses. Additionally, AMP Emails have also helped us add newly engaged users by over 60%, which is a remarkable achievement in the highly competitive travel industry."

Ramesh Srinivasan, CEO - India Business at Netcore Cloud said, "We are thrilled to see our AI-powered platform, Raman, making a significant impact on MakeMyTrip's email marketing campaigns. Our focus on innovation and customer-centricity has helped us build products that deliver value to our customers, and we are committed to continuing to do so."

The partnership between Netcore and MakeMyTrip is an excellent example of how AMP Emails can help companies achieve exceptional results in email marketing campaigns.

Zee News has been able to achieve a remarkable viewership score, as a result of its new look, its flagship DNA show focusing on impact on ‘Give Plastic Take Gold’ and ‘Right to Repair’ and the launch of Newsroom Live and Addha Din Puri Khabar. It proved to be a boon to Zee News Indeed!

The news channel has surpassed its competitors yet again, leading with a remarkable viewership score of 315 million on YouTube and 4470 hours of viewing, making it the No.1 and the most-trusted news channel of India.

As per the YouTube monthly stats in March 2023, Zee News has been ahead of Aaj Tak (280 million views) viewership. The channel also overtook its competitors Aaj Tak, TV9 Bharatvarash, News18 India, News 24, ABP News significantly.

Zee News had unveiled its new look and design, implementing a futuristic approach aiming to connect with viewers in a strategic. The dawn of the fresh look also helped in earning the trust of new audiences through a better viewing experience. While Newsroom Live and Addha Din Puri Khabar focused on impactful news episodes, the Zee News- DNA Show exclusively episodes on informative stories/ campaigns like ‘Give Plastic, Take Gold’, ‘Right to Repair’, Health Insurance, etc encouraged citizens to take informed decisions on the same.

Commenting on the remarkable achievement, Rajnish Ahuja, Editor, Zee News, said, “Zee News has been consistent in reporting and presenting real-time news from a nationalist perspective. The increase in the number of eyeballs in March 2023 is, in fact, an encouraging factor for our entire team to customize program packaging and keep the audience engaged and continue with the same momentum.”

“We, at Zee News, have been focusing on content, and revenue is just a by-product and expect a significant increase, especially being an election year, with multi-times growth across the network. In fact, news consumption via Zee News, as we have also been able to cater to the digital audience by creating new formats for social media platforms like Zee News Social. Our goal is to become number one, in terms of revenue,” added Abhay Ojha, Chief Business Officer, ZMCL.

Being the pioneer in the history of Indian (Private) news channels, ZEE Network has been at the forefront of delivering the news from a nationalist perspective.

Global online audio program for agencies, brands and individuals builds a shared foundation of DEIC best practices throughout all levels of an organization.

The One Club for Creativity and Allies in Recruiting (AIR) have launched an expanded version of their successful Equify diversity training and certification program to help both senior executives and staff create more inclusive and equitable practices throughout their organizations.

Equify was developed for AIR in 2020 by James Nicholas Kinney, global chief people officer, MediaMonks, and an AIR founding partner and board advisor, to fill a void in the ad industry and establish foundational best practices for inclusion education across organizations. AIR became part of The One Club in July 2022.

The audio program (with closed captioning available) goes into detail about Diversity, Equity, Inclusion, and how it affects work culture. Equify uses simple and clear examples to cover topics across generations, cultural and gender identity, accessibility and ableism, sustainability, and more, to unite, mobilize and create changemakers within an organization.

Equify is designed for everyone — from senior executives, hiring managers, talent and HR teams, to any employee who participates in hiring or wants to create a more inclusive culture in their workplace. It is the only certification designed to bridge the knowledge gap between how organizations hire talent, and how diverse talent can be supported, included, and retained.

The global program now includes two separate courses, each structured like a podcast. Equify 1.0 covers why the program was created, the current challenges within DEIC, and offers tools for success. It consists of 10 chapters covering topics including the business and legal cases for DEIC, the impact of unconscious bias, building effective programs and policies, and others.

The new Equify 2.0 spans 11 chapters, addressing subjects including environmental, social and governance (ESG) and DEIC, how and why to collect diversity data, mental health and diversity, and others. The courses reflect Kinney's engaging personality, taking an enjoyable, relatable approach to the subject matter.

"I'm in war mode, and in a war mood, in order to get DEI and culture back on track.” said Kinney. “We've made so much meaningful progress, but now is not the time to go to sleep on the mission. Our industry is shifting by the day, and Equify gives us a common language of belonging and a knowledge base to unify. This moment and the new era of creativity is about knowledge, facts and growth, not fear."

The initial program has already been well received in the industry.

“In the last few years, we’ve seen so many impactful but disconnected ED&I efforts in our industry,” said Dani Herrera, director, Recruitment Operations & DEI at R/GA. “I see Equify as a cornerstone and the foundation of ED&I knowledge that pushes our industry to achieve sustainable, collective, and meaningful change.”

Mabel Liang, senior talent acquisition partner at Nike, added “Equify boosted my understanding of DEIC and the ways to navigate stakeholders. It breaks the content down into short sessions with a theme and structure like a podcast, making it easy to listen to at our own pace. Not only is it energizing and thought-provoking, but it also provides practical strategies for every person in the workforce.”

Alexa Zonsius, managing director, creative talent, Genuine Search Group and an AIR managing partner, said the broader scale of the expanded Equify program stands out from other programs in how it addresses both talent acquisition and retention to drive lasting change.

“It defeats the purpose of hiring people of marginalized communities if their manager, co-workers, and leaders don’t also foster that talent and ensure growth,” she said. “Talent Acquisition, HR, and DEIC can't do this work alone. Equify is unique in how it bridges the gap between talent acquisition and retention, and speaks directly to leaders and managers to course correct internal structures that have repeatedly held back diverse talent.”

“True long-term change requires education for all members of an organization,” said Kevin Swanepoel, CEO, The One Club. “We’re proud to work with AIR on this expanded Equify program designed to build a shared foundation of diversity and inclusion knowledge, understanding, and best practices for both leaders and teams at agencies and brands.”

Equify is the latest in a long history of DEI programs available from The One Club, including the annual Where Are All The Black People diversity conference and job fair, ONE School free portfolio program for Black creatives in the US and UK, ONE Production training program for BIPOC creatives, global Creative Boot Camps, and more.


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