Viacom18 Unveils First-ever WPL Campaign, Titled Naam Hoga Tera Har Zubaan Par
The campaign celebrates the spotlight exclusively turning on trailblazers who will bring in a new era in women’s cricket and inspire the coming generations of fans
Viacom18, the exclusive broadcast and digital partner of the highly anticipated Women’s Premier League (WPL), raised the curtains on the league’s first-ever campaign, Naam Hoga Tera Har Zubaan Par. The TVC has a celebratory air about it and opens by throwing caution to the wind on the arrival of brazenly bold cricketers who will leave a mark during the WPL, making them household names, and inspiring the next generation of cricket fans.
Conceptualized by Ogilvy, Naam Hoga Tera Har Zubaan Par celebrates the resilience, grit, and determination of every girl who wants to break new grounds through cricket. The peppy rap anthem emanates the fresh vibe of the WPL and the excitement that it is expected to spread across the country as the newest breeding ground for the next set of superstars. The 360-degree campaign is live on Viacom18’s digital platforms and all network channels and will cover several traditional and digital consumer touchpoints.
“We are proud to not just partner with the WPL but also have a creative voice in the way we introduce the league to fans. We conceptualized Naam Hoga Tera Har Zubaan Par being fully aware of the league’s potential and the mark that its inaugural campaign will leave behind,” said Viacom18 Sports Spokesperson. “We are committed to building the WPL as the world’s biggest women’s sporting league in the long term, and our campaign is an ode to that vision and our first step in that direction.”
Speaking about the creative process for developing the campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy India said, “Our girls are bringing a powerful game to the WPL. Our campaign is a showcase of that, the immense potential of these players and their fierceness which will be unleashed at WPL, making them a household name across the gullies of India.”
The first match of the WPL will be played between Gujarat Giants and Mumbai Indians on 4th March. Fans can catch all the live and non-live action on JioCinema, Sports18 – 1 SD & HD, Sports18 Khel, Colors Kannada Cinema, and Colors Tamil throughout the WPL from 4th – 26th March. Viacom18 will present all the action in English, Hindi, Kannada, Tamil, and Telugu.
The CSR Journal Excellence Awards 2022 honors Sanjay Kumar of Manjari Foundation
The CSR Journal Excellence Awards 2022 were given last night in Mumbai for doing excellent work in the social sector. During a grand program
Maharashtra Chief Minister Eknath Shinde honored the winners by giving them trophies.
Sanjay Kumar of Manjari Foundation was honored for working at the grassroots level in rural areas. Sanjay Kumar, who belongs to a very simple family, comes from a place like Usmanpur in Delhi. After completing his schooling in Delhi, Sanjay did agricultural engineering from Ludhiana and was selected for the Ford Foundation fellowship in the US.
Where 20 years ago, he had many opportunities of salary of lakhs of rupees in America, but Sanjay had already decided in his mind that he had to do something for the society and he left the dazzling world of America and settled in a small village like Dholpur in Rajasthan. Chosen the place as his workplace and started working at the grassroots level by establishing Manjari Foundation.
Currently www.manjarifoundation.in is working for the empowerment of women in Rajasthan, Madhya Pradesh and Uttarakhand and Uttar Pradesh. Manjari Foundation's vision is "Empowering women and making them stand at the forefront" Manjari Foundation has impacted 89203 rural households by promoting 6277 Self Help Groups 22 Federations/FPOs in 850 villages of 13 districts. Apart from economic empowerment, Manjari 4422 women have been reached in 100 villages and 7 locations through women empowerment and Entrepreneurship Program on Financial, Digital and Entrepreneurship. to reach these
We created a cadre of 200 master trainers to ensure sustainability of the women and the project. Under the Internet Saathi program Sahyog is ensuring deeper penetration of internet and smart phones in rural areas with Tata Trusts and Google India to improve digital awareness and leverage the power of internet.
Manjari Foundation is a member of NITI Aayog for the sub-group on women empowerment and security under SDG 5.
A “Sakhi Project” implemented by Manjari Foundation has received several prestigious awards:
• The CSR Universe Award 2022
• Social Impact leadership award 2021
• The Grant Thornton SABERA 2019 award.
• Best CSR initiative for women at @ ASSOCHAM4India
• CSR Excellence Award 2018 under Women Empowerment Category
• Dainik Jagran CSR award 2018
• CSR leadership award 2018
Aaj Tak dominates News genre in linear and digital reach: Chrome Digital Advertising report
The Chrome Digital Advertising Report (CPM vs ER) was launched at the 2nd Annual Summit on Branding and Marketing, organized by ASSOCHAM.
The theme of the summit was "Brand Building in the Age of Technology,"
With focused attention from marketers and advertisers across the region, and India being the largest population base of younger audiences in the world, the mega-market of cross device audiences was at the centre of the debate. While broadcast TV remains effective, stakeholders have often expressed the need to shape strategies that accommodate the cross device unique audiences and duplication in streaming.
The Chrome DM panel, representing 1174.54 million internet/C&S individuals in India, used a hybrid process of assembling online surveys and tracking content by means of digital fingerprinting technology to collect data. The surveys were conducted using an in-house mobile application developed for online surveys that tracks the viewing trends across a sample size of 82,147 respondents. The data is accessible to clients in the form of excel reports weekly.
The report highlighted that the incremental reach provided by all platforms, including digital, was almost as high as 60% of linear broadcast in certain cases of news genre. This meant that advertisers and publishers need to track and gauge the actual reach of content, which was substantially higher than the conventionally reported pure linear broadcast.
One example of this was the "News genre," where AAJ TAK dominated overall reach with 343.07 million individuals across all end-points, i.e. digital and linear. In digital reach, AAJ TAK ranks on top at 12.43% with 145.95 million individuals in the month of Dec’22.
As the world shifts its gears towards digital, the summit concluded that the transition from C&S to digital must be accompanied by advances in measurement technology. Revenues would sway towards digital, and to mark a systematic transition for this industry, TV creatives on connected streams could potentially be billed on ERs against CPMs.
NYF Advertising Awards Challenge Creatives to “Show Us Something We Haven’t Seen”
BCW and NYF Partner Unveil Entry Campaign That Embodies NYC’s In-Your-Face-Attitude
New York Festivals Advertising Awards® and BCW have partnered on a bold Call for Entry campaign that challenges entrants to “Show Us Something We Haven’t Seen,” work that would make even the most jaded advertising executive – or New Yorker – stop and take notice.
BCW’s creative team of Global Chief Creative Officer Fede Garcia; Diego Bertagni, Executive Vice President and Executive Creative Director, North America; and David Holman, Group Creative Director, North America, and their colleagues created a vivid print and film campaign that embraces New York’s in-your-face attitude and its rich history of culture and creativity.
The creative showcases the vibrant, challenging, exhilarating 24-hour urban existence of New Yorkers – an existence that is routinely punctuated by scenes of the brazen and genuinely absurd. In making the campaign, BCW partnered with street photographers and videographers who have a long and enduring relationship with the city and its “wildlife.”
In one execution, a completely naked woman is seen exiting a taxi. In another, a pinstripe-suited executive answers email on his e-reader while hanging upside down on a crowded subway. In another, a heavily armed police officer stands on the street to a pink-tinted chicken that is wearing a necklace. View the print campaign HERE.
“Since 1957 NYF has celebrated work from around the globe that embodies the breakthrough, avant-garde attitude of the city that New York Festivals calls home,” said Scott Rose, President, New York Festivals Advertising Competitions. “BCW’s bold campaign tapped New York City photographers whose images embraced NYC’s urban vibe and shined a revealing light on the hustle and the no bullsh*t attitude that fosters creative excellence in NYC.”
Added Fede Garcia, Global Chief Creative Officer, BCW, “If you’re going to submit something to the New York Festivals, it better be mind-boggling, it better be fresh, it better be groundbreaking. Gotham City has seen it all, so go all in and show us ‘something we haven’t seen before.’”
BCW engaged Henry DaCosta to direct and edit the film portion of the campaign, a two-minute New York manifesto that is an ode to all things fast, chaotic, beautiful, real and edgy life that are New York.
“The print and film campaigns challenge our entrants to enter their boldest work that’s worthy of the city where creativity reigns and where getting attention is almost impossible,” said Rose.
“Show Us Something We Haven’t Seen” is running via a full social media campaign. View the entire campaign HERE.
The early bird deadline to enter the 2023 New York Festivals Advertising Awards is March 10, 2023. For more information on categories, rules and regulations or to enter your work, visit HERE.
The New York Festivals Advertising Awards competition receives entries from more than 60 countries worldwide and is judged by an international jury of more than 400 members of NYF’s Executive Jury and Grand Jury. These juries collectively cast their votes to select the year’s trophy-winning work.
Asianet News Network presents - Proud to be an Indian: An Exploration of India
The Proud to Be an Indian trip was a pilgrimage to understand the homeland. It was also a journey of realization. A voyage to discover India, A journey to experience India. For the 23 selected Indian students in the UAE, these six days provided a lot of knowledge, experiences, and, of course, memories.
Asianet News provided non-resident students with the opportunity to learn about India through "Proud to be an Indian" campaign.
Amazing Republic Day
This year's "Proud to be an Indian" trip was flagged off by Indian Consulate General Dr. Aman Puri in Dubai on the 24th.The journey got off to a start when the Consulate General gave the Indian National Flag to Mr.Rajesh Kalra, Executive Chairman of Asianet News Network Pvt Ltd. Asianet News Proud To Be An Indian team witnessed the Republic Day Parade with the students,according to the students, one of their greatest desires came true, all the students witnessed the parade for the first time. The students who observed the parade of various armed forces wished to join the military. They welcomed India's show of military might with applause. They saw BrahMos missiles and Arjun tanks for the first time. The main topic of this year's Republic Day celebrations, Narihakthi, also inspired the students. They were also impressed by the stills presented at the Republic Day parade.
Unique experiences in Shimla
After celebrating Republic Day in Delhi, the students travelled to Himachal Pradesh. The students saw the magnificent mustard fields of Haryana during their excursion. Students interacted with Shimla Governor Mr.Rajendra Vishwanath Arlekar at Shimla Raj Bhavan. Then the Governor showed the students the room and table in the Raj Bhavan where the Shimla Agreement was signed between India and Pakistan in 1972. The students learned the details of the agreement directly from the governor himself. In addition, the governor hosted a tea reception at Raj Bhavan.
The group visited Shimla's famous Mall Road and Kufri Park. Kufri was a different experience for the students. The students travelled back to Delhi from Shimla on the Shimla Kalka Toy Train, which is on the UNESCO World Heritage List. The students enjoyed the train ride, which threaded through the forest and tunnels.
The rain lost to the excitement of beating a retreat
The students departed Shimla on December 29 under unanticipated rain. With Delhi's terrible winter, the precipitation had compounded the cold. But they enjoyed beating the retreat ceremonies with enthusiasm. The sight of the troops returning to the barracks accompanied by the music of the bands was very refreshing for the students. The students enjoyed beating the retreat while being drenched in heavy rain. YadunathSurendran, a student at Sharjah Indian School, stated that the Republic Day Parade and Beating the Retreat boosted respect for the soldiers who are guarding the country.
Potential of young India
The students met with Union Minister of State for Electronics and IT, Mr. Rajeev Chandrasekhar. He pointed out that within two years, India will become one of the top three economic powers in the world. He also reminded the kids that the youth's golden age of opportunity is approaching. He responded to all the queries from the students. Students were reminded that there are no shortcuts to success.
Handful of flowers at Gandhi Samadhi
The Proud To Be An Indian tour finished on January 30, Gandhi's Martyrdom Day, with the placing of flowers at the Gandhi Samadhi at Rajghat. Following the laying of wreaths by the President and the Prime Minister at the Gandhi Samadhi, the students also put wreaths. Jaishel Niaz, a student of Al Ain Indian School, described that moment as one of the luckiest moments in his life. The commemorative ceremony at Rajghat provided an opportunity to gain a deeper understanding of Gandhiji.
This time, the exam was held at De Montfort University Dubai. The entrance exam questions were based on Indian history, current affairs, and general knowledge. Winners were announced within an hour of the exam. Manoj K. Das, Managing Editor of Asianet News Group, presented the national flag to the winning students. Compared to the previous years, this time the students for the Proud to be an Indian team were identified through regional quiz competitions. Regional quiz competitions were held in Dubai, Sharjah, and Ras Al Khaimah. This is the ninth year that Asianet News in collaboration with Equity Plus Intelligence is providing an opportunity for students to participate in the Republic Day celebrations.