04 December 2021 07:48

MediAvataar's News Desk

MediAvataar's News Desk

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Viacom18 to Distribute Live NBA Games in English and Hindi on Vh1, MTV, VOOT and Jio TV 

The National Basketball Association (NBA) and Viacom18 today announced a multiyear partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming.

Beginning with the NBA’s landmark 75th Anniversary Season in 2021-22, Viacom18 as part of the partnership enabled and supported by RISE Worldwide will provide comprehensive coverage of the NBA’s regular season and marquee events in English and Hindi through its television channels Vh1 and MTV, and through its digital platforms VOOT and Jio TV. Coverage will include weekly live games, NBA All-Star, the NBA Play-In Tournament, the NBA Playoffs and the Finals. Viacom18 will also show daily highlights and create original NBA-themed programming that will run on a number of channels across its network.

“While sports are the biggest whitespace that we are entering, to build a truly inclusive and differentiated proposition, we need to look at diverse sporting events from across the globe,” said Anil Jayaraj, CEO – Sports, Viacom18. “Basketball is a sport that is increasingly gaining attention and affinity in India. Through this partnership with the NBA, not only do we want to make basketball mainstream, but also build its lifestyle appeal among sports fans.”

“Globally, basketball is more than a sport – it is a lifestyle,” said Anshul Ailawadi, Head of Youth, Music and English Entertainment for Viacom18. “As we look to build basketball into a cultural phenomenon in India, we welcome this deep partnership with the NBA. Over the course of this association, we will be initiating a heavily localized marketing outreach and consumer connect programme aimed at building fandom for the sport.”

“We are thrilled to partner with Viacom18 to broadcast and stream live NBA games to a nationwide audience,” said Sunny Malik, Head of Global Content and Media Distribution, NBA India. “Basketball’s popularity in India continues to grow, and by offering a range of NBA programming on Viacom18 in both English and Hindi, we look forward to reaching and inspiring millions of new and existing NBA fans across the country.”

In September, the NBA named Bollywood superstar Ranveer Singh the NBA Brand Ambassador for India and announced a collaboration with Lakmé Fashion Week, India’s premier fashion event, to celebrate the league’s landmark 75th Anniversary Season. Singh will work with the NBA to help grow the league’s profile in India throughout its 75th Anniversary Season in 2021-22 and will be featured on “NBA Style” (@nbastyle_in), a new lifestyle-focused Instagram account for fans in India that showcases the convergence of the NBA and popular culture.

The first edition of the Zee Business CRYPTOSPOTLIGHT 2021 took place virtually. The much-awaited knowledge sharing conclave was conducted to bring together various domain experts in the field of cryptocurrency. The event was live-streamed on Zee Biz Facebook page.

The event witnessed a fireside chat on cryptocurrency with three different panel discussion around global trends and Indian crypto market, crypto currency and the world of crypto trading exchanges and current states and the future of NFT.

On being asked how safe is crypto during the quick fireside chat, Vaibhav Vats Shukla, Co-Founder, Krypto, said, "Not all cryptocurrencies are safe. There are a lot of scams going on. Recently, we have heard about the squid game crypto scam. But major coins like Bitcoin, Ethereum, Solana and others are pretty safe and have been there for a long time and have proper application tools. But before you invest money in cryptocurrencies, make sure that you are adequately informed. Also, be cautious and also choose platforms wisely."

Meanwhile, sharing his industry insight on regulations, Prashant Saran, Former Senior Financial Sector Regulators, said, "Industry demands regulations and the regulators are not compatible with the idea of regulations. There are problems of money laundering, black money and monitoring issues as well. Also, I don't appreciate regulated crypto exchanges; rather, conversion into fiat currency itself is against the basic principles of cryptocurrency where we don't want central authority."

The conversations on various panel discussions focussed on how cryptocurrency, NFTs, EFTs have gained momentum in our country. It also captured the essence of the fact how people are building products on the blockchain. Since India is still awaiting legalisation and regulation of cryptocurrency in India. While making the investment, one needs to keep in mind the risk and complication this comes with. It is important to understand the disclaimer with all the potential dangers and risks

Gaurav M Dahake, CEO BITBNS, while discussing on Value of NFTs, said "Any product, commodity or activity gains attention only when the audiences pays attention to the same. For example meme coins were valued by a certain set of audiences, is when it becomes valuable, similarly NFTs became valuable when people started paying attention to them.”

On the commencement of this special initiative, Shridhar Mishra, Head - Digital Sales, Zee Media opined, “As a media company, we feel it is important for us to educate our viewers and walk them through the current ongoing trends such as crypto, NFTs, EFTs and more, so that the viewers make an informed decision before spending any of their hard earned money. Zee Media is committed to bringing the best to its audiences across various genres.”

Zee business took the onus to educate the audience about the nuances of this very cryptic space through a galaxy of experts who would decode the trends, map the future ahead by proposing various opportunities for readers and investors. The conclave enabled seasoned investors and top money managers to share their wisdom.

Sony Sports will broadcast all the matches of The Ashes 2021, Big Bash League, Lanka Premier League, West Indies tour of Pakistan LIVE across SONY SIX, SONY TEN 1, SONY TEN 2, SONY TEN 3 & SONY TEN 4 channels 

Fans can watch over 400 hours of high-octane LIVE cricketing action in December 

Sony Pictures Sports Network (SPSN) will continue to dominate the coverage of premium International Cricket action with the broadcast of The Ashes 2021, West Indies tour of Sri Lanka, Big Bash League, Lanka Premier League, and West Indies tour of Pakistan from December 5, 2021. With over 400 hours of LIVE cricketing action, fans across India can enjoy the cricket coverage LIVE across SONY SIX, SONY TEN 1, SONY TEN 2, SONY TEN 3 and SONY TEN 4 channels throughout December.

Following the success of India Tour of Australia and India Tour of England, earlier this year, Sony Sports will telecast the oldest and biggest cricket rivalry ‘The Ashes’ from December 8, 2021. After registering a spectacular 4-0 victory in The Ashes 2017/18, Australia retained the Urn in The Ashes 2019 as it ended in a 2-2 draw between the teams. With 33 wins to Australia, the 72nd Ashes tour will determine if England can level the scores down under or will Australia continue to dominate the record, heating up the rivalry even more.

Watch the LIVE coverage of The Ashes Tour 2021 on SONY SIX (English), SONY TEN 3 (Hindi) and SONY TEN 4 (Tamil & Telugu) channels starting from 8th December 2021.

After showcasing the brilliant performance of Indian women cricketers in the Women’s Big Bash League, Sony Sports will also telecast Australia’s Premier T20 League – Big Bash League 2021. The league features top players across the globe and enjoys a good fan base in India as well. The 11th season of The Big Bash League will begin from December 5, 2021.

Watch the LIVE coverage of The Big Bash League 2021 on SONY SIX and SONY TEN 1 (English) channels starting from 5th December 2021.

Adding to the bouquet of the matches, SPSN has also returned as a broadcast partner for the second edition of Lanka Premier League (LPL), which is set to be played from December 5, 2021. The Lanka Premier League will witness a host of cricketing stars from across the globe that is sure to engage viewers across India with their pulsating performance on the pitch.

Watch the LIVE coverage of Lanka Premier League on SONY SIX and SONY TEN 2 channels starting from 5th December 2021.

SPSN will also broadcast West Indies tour of Pakistan from December 13, 2021 that comprises 3 ODIs and 3 T20Is and will see both teams fight for a place in next year’s ICC T20 Cricket World Cup 2022 to be held in Australia.

Watch the LIVE coverage of Pakistan Tour of West Indies on SONY SIX and SONY TEN 2 channels starting from December 13, 2021, respectively.

This December, Sony Sports will provide over 400 hours of live cricket coverage to fans across its network. From the oldest rivalries to international series and T20 leagues of various nations, it has it all covered, making it a rather exciting month for cricket lovers in India.

The BBC has released its yearly Global Audience Measure (GAM) which records the total weekly number of adults accessing the BBC around the world.

India continues to be the biggest market among the BBC’s international audiences, with a weekly audience of 72 million adults. This includes BBC News’ Indian languages, BBC.com and BBC Studios’ international channels, and is an increase of 9 million from last year (63m in 2020).

 For 2020/21, the BBC achieved record figures globally with an average audience of 489 million* adults every week, an increase of over 20 million from the previous year. This brings the BBC’s global audience close to the 500 million people target for 2022, which the BBC is on track to exceed in its 100th anniversary year.

 BBC’s international news services also reached record levels with 456 million adults using them each week (an increase of 18m). This includes audiences for World Service languages, World Service English, World News TV, BBC.com and BBC Media Action.

 BBC News Hindi consolidated its place as the leading World Service digital language service this year, attracting an additional 4 million people. Both BBC News Gujarati and BBC News Punjabi service performed impressively with a growth of more than 75%.

Tim Davie, BBC Director-General, says: “I am delighted that the BBC now informs, educates and entertains more people around the world than ever before. Our global reach continues to grow and we are well on target to hit half a billion people by our centenary next year. The fact that our audience has more than doubled in the last decade shows how trusted and increasingly valued BBC services are right around the world. It also highlights the important role we play for Britain on the global stage in carrying the UK’s voice, democratic values and influence.”

Rupa Jha, Head of BBC Indian Languages, says: “These figures speak for themselves. BBC has continued to reach the wider audience in India. This growth comes from the impartial, accurate and courageous journalism that is helping audiences better analyse and understand current events in a growing era of polarisation and global disinformation.”

Liliane Landor, Senior Controller of BBC News International Services and Director of BBC World Service, says: “Global audiences for BBC News have reached record levels and our reputation for providing trusted, impartial news and information is world class. We have seen how vital our output has been to audiences in moments of jeopardy, from the Covid-19 pandemic to elections and conflicts. We will continue to provide strong first-class journalism across our platforms.”

 This year’s global performance was driven by the following factors:

World Service languages growth: this year, the languages division drove the largest share of total BBC growth, up 20m (+7%). The language services now reach 313 million adults weekly.

Continued rise of digital: digital growth continues apace for BBC News outside the UK. Reach on all digital platforms is up by 23% to 186 million adults reached in the average week.

Impressive performance of newer language services: these have seen rapid digital growth. As a result, 39% of World Service weekly reach now comes from digital platforms (41% for all BBC News).

BBC.com saw a rise of 8 million since 2020 and now has a reach of 40 million adults. Coverage of the US elections and the aftermath contributed faster growth for BBC.com than in previous years

BBC Studios’ international channels reached 65 million adults, an increase of 16 million.

BBC Media Action, the BBC's international charity that works with media and communication for democracy and development – saw an increase in their contribution to GAM of 5 million, to 23 million.

Thursday, 02 December 2021 00:00

OTT penetration stands at 27%

Hotstar is the preferred choice for majority of the OTT viewers – according to Axis My India, CSI Survey

27% watch any of the OTTs, 73% still not an OTT viewer

 · Over 10552 people surveyed 64% is from rural India while 36% is from urban India

· Unchanged media consumption for a majority of 52% families, regular media consumption habits settling in

· Combined 27% prefer Hindi and regional websites and apps while 24% prefers English, reflecting 60% of the youth.

· 27% people watch OTT, Majority of the OTT viewers between the age of 18-35, prefer Hotstar, followed by Amazon Prime and Netflix

· Overall household spending has increased for 62% of families, majorly in north, south and west

· Increase in essentials and non-essential spends for 49% and 15% of families respectively

· Consumption of health-related items has increased or remained the same for 83% of the families

· 81% families are going out the same for short vacations/mall/restaurants, consumption increased for 18YO-25YO

· 17% prefers Private Companies stocks while 12% prefers Government owned stocks

· Of those who watched the ICC T20 World Cup, 48% believe poor team selection purposed India’s average performance in the tournament

Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The month of November reveals same media consumption for the majority of the families as last month. Consumer’s online behaviour further reflect a preference of Indian languages over others. Among top OTT platforms Hotstar, Amazon Prime, Netflix, Jio TV and MX Player were among the top choices.

The December net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was down to +8, from +9 last month and first time slight dip in the net score is observed since past 4 months, a reflection of the post-festive period sentiment.

The sentiment analysis delves into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.

This month, Axis My India’s Sentiment Index also delved deeper to understand consumer’s consumption in the digital ecosystem in terms of OTT platforms, language preferences. Consumer sentiment was also tracked to understand their expenses in terms of discretionary products and investment preferences. In addition, the survey tracked consumer’s opinion on India’s performance in the T20 Word Cup.

The surveys were carried out via Computer Aided Telephonic Interviews with a sample size of 10552 people across 36 states. 64% belonged from Rural India while 36% belonged from urban counterparts.

Commenting on the November report, Pradeep Gupta, CMD, Axis My India, said, “With the year approaching to an end, we witness consumer’s gradual return to normalcy though a slight drop in Net Promoter Score also demonstrates that the impact of festive spending is slowly tapering. While media consumptions remain standard for majority, our CSI Survey has further revealed that consumers from the north as well as the south favour vernacular languages when engaging with the digital mediums. This insight opens up opportunities for various local as well as national and international players in terms of where & in which form to place their brand content and advertisements. Moreover it is interesting to note that inspite of a plethora of new age tech firms coming up with IPOs, Indian consumers still prefer to park their confidence in established companies and Government owned stocks and shares, providing a contrarian approach to the FOMO investing theory”

Key findings:

· Overall household spending has increased for 62% of families which reflects a 1% decrease from the last month. This increase is majorly reflected in the northern part of India

 · The increase in spends on essentials like personal care & household items stands at 49% showcasing a surge in the north and south of India. The net score which was +27 last month remains the same for this month. Percentage of families whose consumption remain same as last month has increased by 2% from last month.

 · Spends on non-essential & discretionary products like AC, Car, Refrigerator has increased for 15% of families. While the increase in non-essential spends has decreased by an overall 3% from last month. The net score therefore which was at +9 last month has reduced to +6. The increase in spends is however identified in north and eastern part of India

 ·Consumption on health-related items has increased for 42% of families which overall represents the lowest percentage in the last three months. The health score which has a negative connotation i.e., the lesser the spends on health items the better the sentiments, has a net score value of -25.

 ·Consumption of media remains the same for a majority of 52% families which reflects the highest percentage since the last four months and is majorly from the south of India. Consumption has increased for 22% of the family, majorly from east and north, majorly amongst 18YO-25YO and 26YO-35YO. Overall, the Net score of this month is at -4 as compared to -2 for the previous month.

 · 81% families said that they are going out the same for short vacations, mall and restaurants as compared to last month. This represents a steady increase in movement from 78% in August to 3% increase in November. Increase in movement is majorly seen in the south of India and the least in the North. Increase in mobility is further seen concentrated among the 18YO-25YO. The overall mobility score is at -5.

 On topics of current national interest:

·Axis My India further gauged consumer’s sentiment on their digital behaviour. A combined 27% said that they prefer engaging with websites and mobile applications in Hindi and other regional languages while 24% preferred English. Moreover it was identified that 31% of the population that resides in the southern part of India prefers using apps and websites in the English language, whereas 27% in the northern belt prefers engaging with Hindi based apps and networks. In addition, regional language based apps and sites reflected the choice of southern India at 34%. In addition it was discovered that majority of the youngsters (60%) amongst 18-25 prefer digital interactions in English, whereas those above 51 prefer Hindi and other regional languages.

·When asked if they spend time watching content on OTT or video streaming platforms, only 27% said yes whereas 73% reflected their view otherwise demonstrating the scope of penetration. Majority of the viewers are of the age of 18-35. Of the people who prefer OTT content, a majority directed their choice towards Hotstar followed by Amazon Prime and Netflix.

·In terms of investment choices in stock and shares, 17% and 12% showcased their preference towards Private Companies and Government owned respectively. Only 1% said they preferred to invest in IPOs, contrary to the euphoria around new generation IPO’s

·Capturing consumer indulgence, Axis My India survey showcased that only 7% bought discretionary product this month like AC, TV, Fridge etc. Out of which 34% further claimed to have bought a 2-Wheeler, whereas a mighty 21%, 18% and 9% have spent on Television, Fridge and Car respectively.

·Gauging views around Team India’s average performance in T20 World Cup 2021, the survey further discovered that out of those who have watched ICC T20 WC, 48% believe that it is due to the team selection while 23% believe it was a result of player fatigue.

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