26 November 2020 10:12

MediAvataar's News Desk

MediAvataar's News Desk

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CSK, MI & RCB have the strongest fan base, accounting for 75% of the total fans

Media consulting firm Ormax Media has released the findings of its study on ‘IPL Franchise Fans’, based on a research conducted among 3,200 urban respondents across 23 states in India. The data was collected through the course of the eight weeks of IPL 2020. The study pegs the number of fans across the eight IPL franchises at 86.0 Million (8.6 Cr). The study defines a franchise fan as someone who has a clear favourite team, is emotionally connected with it, watches its matches from start to finish, and discusses the team and its players online or offline.

Chennai Super Kings (CSK) emerges as the strongest franchise, with 26.8 Million fans, closely followed by season winners Mumbai Indians (MI) at 24.8 Million fans. Royal Challengers Bangalore (RCB) ranks third, with 13.3 Million fans. Between them, these three franchises account for 75% of the total fan base, while the remaining five contribute to the balance 25%.

64% (55 Million) of the total franchise fans are males, while the balance 36% (31 Million) are females. CSK & RCB have the most gender-balanced fan base, with the proportion of female fans being the highest at 40% each. Nationwide popularity of their star players (MS Dhoni & Virat Kohli respectively) contributes to their stronger female fan base. Mumbai Indians leads Chennai Super Kings by a slender margin when it comes to the male fan base, but the latter takes the overall no. 1 position because of its stronger female following.

Commenting on the findings, Shailesh Kapoor, Founder & CEO - Ormax Media said: “Apart from viewership, a definitive measure of the success of a sports league is whether the teams playing in it manage to build a sizeable fan base over the years. A strong fan base is eventually the key for a profitable franchise, because it offers higher monetization opportunities through sponsorships, ticket sales, merchandizing, licensing and other such avenues. Over the last 13 years, IPL has done very well, and the fan base estimates of the top 2 franchises suggest that they are now two of the strongest sports teams across the world. It’s for the other franchises to learn from the success story of CSK and MI and develop a strategy to widen their fan base in the coming years”.

Triller, Los Angeles-based short video application will host an exclusive, pay-per-view livestream of the historic battle between, Mike Tyson - one of the best heavyweight boxers of all time, and Roy Jones Jr. - former four-division world champion on November 29th, 07:30AM IST, for fans in India.

BookMyShow, India’s leading entertainment destination, will be the exclusive ticketing partner for fans in the region to catch this never-seen-before experience.

In honour of Tyson’s highly anticipated return to the ring, this one of a kind viewing experience will be supported by power-packed performances from megastars Lil Wayne, Wiz Khalifa, Ne-Yo and YG. The fight card also features undercards - Jake Paul vs. Nate Robinson, Badou Jack vs. Blake McKernan, and Viddal Riley vs. Rashad Coulter. The event will be anchored by Emmy-award winning host and boxing enthusiast, Mario Lopez. Airing globally, the 4-hour gig is the first event of a series of sporting events produced under Mike Tyson’s Legends Only League, that gives people a chance to watch their favored sports legends in action.

Fans in India can catch the battle live on BookMyShow Online, BookMyShow’s online streaming platfrom for live entertainment for INR 129, presented by Triller.

Commenting on the announcement, Raj Mishra, Head of Triller opined, “At Triller, community is at the core of everything we do. We strive to consistently innovate and enrich their experience with moments of cultural significance and relevance. Driven by this, we are super pumped to bring Triller Presents: Mike Tyson vs Roy Jones Jr. to India, offering fans a unique opportunity to watch legendary boxing figures and music mavens put up an unforgettable escapade. This is only just the beginning, and we can’t wait to explore varied avenues that bring alive sports and music – like never before!”

Abbos Roohparvar, Senior Vice President Global Business, Triller, said, “We are committed to enable and offer borderless experiences to our audiences across regions. Livestreaming Mike Tyson’s revival fight, in India, is an effort towards providing aficionados in the country with a flavor of international games. We look forward to many such thrilling associations in the future.”

Albert Almeida, COO – Live Entertainment, BookMyShow added, “We are glad to partner with Triller to showcase one of the most-anticipated boxing battles and bring together fans from across the country to witness the historical match between Mike Tyson and Roy Jones Jr. As the preferred discovery engine for all things entertainment, we are excited to add another compelling offering to our extensive repertoire, as we continue to explore newer formats of entertainment during these extraordinary times, for millions of our users.”

As the biggest cricketing nations, India and Australia, get set to enthral cricket fans across the globe, Indian cricket captain Virat Kohli comes to Facebook and Instagram in augmented reality with an all-new AR effect.

Titled “Bat Talks for India,” the AR filter will enable fans to re-create Kohli’s iconic celebration after recording a century against Australia nearly two years ago by superimposing this effect on their photos and videos, and sharing it on Facebook and Instagram.

Facebook has teamed up with Sportsmanias, an industry leader in creating sports emojis and augmented reality effects to develop the 3D AR effect. Cricket fans will be able to display their support for team India and Kohli by sharing this effect on their Stories on Facebook and Instagram and via Reels on Instagram.

Commenting on the launch, Virat Kohli said, “I am delighted to collaborate with Facebook to launch the new Bat Talks for India filter and enable my fans to relive one of the most memorable moments from my career, virtually. I look forward to cricket enthusiasts in India and across the world to experience this new way to connect and engage.”

The effect is available now, and people can access it in the following ways:

· On Instagram, the effect is available in Virat Kohli’s profile within the effects tab. Fans can also access the effects within the Instagram Camera effect tray by opening their camera, tapping the effect icon and swiping right until they find the desired effect.

· On Facebook, the effect is available on Virat Kohli’s post with the effect from his Facebook Page.

England tour of South Africa T20Is, first non-India bilateral matches to be produced in Hindi, in addition to English feed, will go live from 27th November 2020

Strengthening its cricket portfolio, Star India has acquired the media rights of Cricket South Africa (CSA) till the end of the 2023/24 cricket season, across Asia, Middle East and North Africa. The agreement grants Star India exclusive rights across linear and digital mediums including all India tours to South Africa in this period. The association will commence with England’s tour to South Africa starting on the 27th of November 2020 which is the return of cricket on Star Sports Network after its biggest IPL. Star India already has the global rights for ICC, BCCI cricket, Indian Premier League apart from other cricket rights.

“We are delighted to collaborate with Cricket South Africa. This alliance fortifies our commitment to cricket and our belief in the significance of sport in Star India's consumer proposition. South Africa has some of the most highly recalled Cricketers and competitive teams, which pride themselves in taking on the best from around the world. We look forward to hosting the best of South African cricket till 2024," said Sanjog Gupta, CEO – Sports, Star India.

“Star India has made significant investments over the years to deepen the relationship that fans have with the game via enhanced story-telling, innovations in broadcast and regionalisation. The broadcast of Dream11 IPL was an unprecedented collective endeavour built on the same principles. We will hope to apply the same approach and elevate the consumer experience of CSA's matches. The partnership will kick off with England tour of South Africa on 27 November 2020 during which the three T20Is will be broadcast in Hindi for the very first time. This will give these matches significant reach in the Hindi-speaking markets," he added.

CSA Acting Chief Executive Officer, Kugandrie Govender said, “There are few social events on the South African sporting calendar that rally our fans up as much the cricket-showdown between South Africa, India, Pakistan and Bangladesh, so we wholeheartedly welcome this agreement with Star India. Knowing that the sport reaches millions of people all over the world, which is now further amplified by this Star deal, will see our Protea teams even more powered up to impress fans and to outperform their rivals! We look forward to partnering with Star India and to delivering wicket-smashing cricket until the end of the 2023/24 season!”

The agreement will cover all international cricket matches played by the South African men’s cricket team. As per Future Tours Plan, South Africa will be playing 59 matches at home including series against top teams such as India, England and Australia. With the Indian cricket team scheduled to tour South Africa thrice in this period, this deal comprises of 20 South Africa vs India bilateral matches across formats, with the first of these tours commencing in 2021/22 and comprising of three Tests and three T20Is. The agreement will also cover women’s international cricket matches played by the Momentum Proteas as well as CSA’s domestic men’s franchise matches.

Cricket resumes on the Star Sports network with the T20I matches for South Africa vs England series. This will be a first for Star India for a non-India bilateral cricket tournament to be produced in Hindi on SS1 Hindi, in addition to the English feed. England’s tour of South Africa will consist of three T20Is and three ODIs, beginning on the 27th of November. The upcoming campaign for the series focuses on the battle between the South African pacers, pitted against the strong English batting line-up. This will be the first big series for both teams after the IPL, with strong performers from the season such as Eoin Morgan, Ben Stokes, Joffra Archer, Quinton de Kock, Kagiso Rabada and Anrich Nortje.

Wednesday, 25 November 2020 00:00

BBC 100 Women 2020: Who is on the list?

How Women Led Change in 2020

The BBC has revealed four trailblazing women from India on this year’s 100 Women List, celebrating inspirational and influential women across the globe – from high profile names to unsung heroes.

In a year of unprecedented turbulence, this year’s theme is ‘How Women Led Change in 2020’ and celebrates some of the scientists, public health experts, and healthcare workers who have helped us weather the storm of the global pandemic, as well as women from other industries who have all been leaders of change in their own way - from politicians, lawyers and architects to actors, writers, athletes, singers and those who have sought to improve the lives of others in their community.

The women from India include:

• Bilkis Bano: At 82, Bilkis was part of a group of women who peacefully protested against a controversial citizenship law. She became the face of a long-running protest at the capital's Shaheen Bagh, the Muslim locality where the protests were held.

• Isaivani: is a distinctive gaana singer in India. Gaana music emerged from the working class neighbourhoods of North Chennai in Tamil Nadu. Isaivani has spent years singing and performing in the male-dominated space. To perform on the same stage as other popular male singers can be considered an achievement by itself. Isaivani has successfully broken an age-old tradition, which has led other young female gaana singers to come forward and express themselves.

• Manasi Joshi: is an Indian para-athlete and is the current para-badminton world champion. In June 2020, the Badminton World Federation ranked her world number two in the SL3 singles. Manasi is also an engineer and a change-maker. She aspires to drive a shift in how disability and para-sports are perceived in India.

• Ridhima Pandey: a climate activist who, at the age of nine, filed a petition against the government of India in response to its inaction to mitigate climate change. In 2019, along with 15 other child petitioners, Ridhima filed a lawsuit against five countries at the UN.

Some of the most recognisable names on the list include Bollywood actor from Pakistan Mahira Khan, US actor Jane Fonda, Finnish Prime Minister Sanna Marin, Malaysian actor Michelle Yeoh and Belarusian Politician Sviatlana Tsikhanouskaya.

The full BBC 100 Women List 2020 is available on: www.bbc.com/100women.

For the first time, this year’s List will see the 100th spot left blank to honour all the women who made an impact and a sacrifice in this extraordinary year and allow our audiences to fill it with someone meaningful to them.

BBC 100 Women Masterclasses

Also announced today is the schedule for the BBC 100 Women Masterclasses taking place on 30th November - a day of inspirational talks, mind-expanding workshops and ‘how to sessions’ streamed on the BBC website and BBC 100 Women Facebook pages from 13:00GMT to 17:30GMT. Guided by expert speakers including those featured on the 100 Women List, sessions will tackle topics such as money management, public speaking, sustainable living, mental health self-care, and practical tools and tips for our everyday lives.

The programme for the day includes:

BBC 100 Women in conversation: with Black Lives Matter founders Alicia Garza, Patrisse Cullors and Opal Tometi

Protests against racism have made headlines in 2020, but how does real cultural change actually come about? The three women behind BLM discuss how their initial posts on social media turned into a global phenomenon and what they envisage for the future.

Masterclasses

Tips and tools for your everyday life, by BBC 100 Women

- Rewriting the script - Making kids’ bedtime stories more diverse… and less sexist

Equality starts at home, and most of the story books and fairy tales we tell our children are sexist and don’t represent the diverse world we live in. Get tips from storytellers and artists on how to choose wisely from the bookshops’ shelves and how to create your own non-sexist, more inclusive stories.

- Make yourself heard – How to find your voice and beat the ‘gender say gap’

Do you feel you need to speak up and find a voice that is true to you? Hear the experiences of women overcoming hostility on the work Zoom, learning to command a room, and cleverly putting down micro-aggressions. And not just at work – in their personal lives and the online world too.

- Money, money, money – How to make your cash work for you

How can women build up their financial resilience? Our financial experts will show ways to plan and make ends meet, set yourself saving goals, and make the most of what you earn. Ensure your financial independence with some neat tricks.

- Turn up the volume, girl! - How to create (and listen to) tunes that empower you

Africa’s music queen and three-time Grammy Award-winner Angélique Kidjo, Grammy-winning solo rapper Ana Tijoux, and fierce drummer and ‘electrofeminist’ Madame Gandhi will curate a list of “must-listen” anthems to play out loud and dance to. They’ll get the party started with Radio 1Xtra’s Jamz Supernova and share their advice on how to make it in a male-dominated industry.

Learn something new… fast!

A series of six-minute masterclasses from some of the women on this year’s list.

1. Get your mental health fix in 5 mins…for free – a lesson in better self-care

By Dr Etheldreda Nakimuli-Mpungu, psychiatrist and developer of a group therapy programme to tackle depression symptoms.

2. Five top tips to live a greener life

By landscape architect Kotchakorn Voraakhom, who works on projects that promote urban resilience to climate change, including Asia´s largest urban rooftop garden and a new green space in an unused elevated rail line that opened in Bangkok during the Covid-19 pandemic.

3. Want to help build a more inclusive world? Stop being a friend and become an ally

By Shani Dhanda, founder and leader of Diversability + Asian Disability Network, and award-winning disability specialist listed as one of the UK's most influential disabled people.

4. How to stay social and beat 'lockdown loneliness'

By Karen Dolva, CEO of the start-up No Isolation, who has made it her mission to help others, from young children to seniors, to cope with feelings of loneliness.

You can join in the conversation on the BBC 100 Women social channels: @bbc100women on Facebook, Instagram and Twitter and share your experiences using the hashtag #BBC100WMasterclass.

The announcement of the list kicks off BBC’s 100 Women 2020 - Shining a spotlight on women’s experiences around the world with a week of special interviews, inspirational masterclasses, documentaries, features and digital content across the BBC’s UK and international TV and radio services and online.

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