Zee Variasi teamed up with Agenda Suria and Praan to organise an exclusive Meet & Greet event at the 7th Penang International Indian Shopping festival for Malaysian fans of the popular TV series Satrangi Sasural.
The Penang International shopping festival is a phenomenal event as it sees about 200,000 shoppers annually! This year, the 7th Penang International Indian Shopping festival was held on this beautiful island from 14 – 19 July 2015.
Excited fans of Mugdha Chapekar and Ravish Desai, or better known here as Aarushi & Vihaan in the show, thronged to meet them close and personal, shaking hands, wishing them, taking pictures, selfies and getting autographs.
The two artistes were warmly greeted by their fans who were simply ecstatic to see them in person for the first time! The crowd was amazing, the air electrifying, and the reception perfect - way beyond expectations!
“This was first initiative of its kind by the team to build awareness for the drama slots among the local viewers in Malaysia, and in turn, we hope to see the viewership number grow. Zee Variasi would like to collaborate with clients and sponsors in future for many such events, with the objective to make Zee Variasi a name to reckon with in Malaysia”, says Kiren Gill, Head of Programming and Marketing, Zee Variasi.
Zee Variasi also ran an on-air contest where the winners were treated to an exclusive dinner date with the beautiful couple at The Indian Palace, Penang. They were joined by the Malaysian Minister of External Affairs YB Datuk Kohilan and his wife Datin Rajee, who is a huge fan of the show. Incidentally, Datuk Kohilan also happily posted pictures on his facebook!