Bringing voices from the field into the homes of urban audiences

The agricultural sector in India has made significant strides in the last three decades, with the emergence of smart practices that are being adopted by farmers. CNN-IBN in partnership with Monsanto, presents a one-of-a-kind series titled ‘Smart Agriculture’ that gives you an insight into how modern technology along with smart and sustainable farm practices are rejuvenating Indian agriculture.

The series will enlighten viewers about smart agricultural practices being used, to help increase productivity and minimize challenges. It underlines how agriculture can be a profitable proposition with technology and agronomic practices that minimize resource use, reduce input costs and enhance productivity.

Based on a consumer centric approach, Smart Agriculture will demonstrate the latest agricultural practices through case studies of farmers across the length and breadth of India, interspersed with informative bytes from the industry experts. It will talk about the growing use of practices like contract farming, drip irrigation, farm mechanization to name a few; the complexities and challenges faced by the Indian farmer; and the state of agricultural policy making.

Radhakrishnan Nair, Managing Editor, CNN-IBN, said “The whole objective behind Smart Agriculture is to acquaint our audience with the changing trends and the developments in the field of agriculture. Our aim is to present a layman friendly show to create a connect with our viewers.”

Don’t miss ‘Smart Agriculture’ starting from 25th July, every Sat & Sun @ 4:30 PM exclusively on CNN-IBN.