BIG Magic Ganga continues its leadership position amongst regional channels of Bihar, Jharkhand and the Purvanchal region with 73%* viewership share (*source: BARC, Wk 23)
Commenting on the channel performance, Mr. Ashwin Padmanabhan, Executive Vice President & Business Head, Reliance Broadcast Network Limited said, “We are overwhelmed with the response of our viewers who have consistently appreciated our content. BIG Magic Ganga is the largest and only regional GEC providing fresh locally produced programming content and we remain committed to offering a well-packaged entertainment experience. With best ways of connect with local audience, we offer better customization & localization for advertisers and marketers.”
Popular shows like Prabhu Sang Preet Lagayi, Devo Ke Dev Mahadev, Suhane Pal and Big Memsaab offer entertainment and meaningful content which can be watched by the entire family. The channel also launched three new shows this month - India’s first historical comedy, Har Mushkil Ka Hal Akbar Birbal in Bhojpuri, Comedy Tabadtod and Charo Dham Sasurari Hai.