The India Today Group, the nation's leading multi-platform news medium, has once again proven its prowess by emerging as the undisputed leader in the Connected TV viewership segment.
As per the latest Comscore VMX Multi-Platform [CTV Device-Level], CTV Videos (000) and CTV Total Minutes (MM), News/Information Category, Video Type: Content, March 2023, India report (hereinafter referred to as “Comscore Report”), the India Today Group has secured the top spot among Connected TV (CTV) news platforms, reaffirming its position as the go-to destination for news and information in the CTV realm.
In an era where TVs connected to the internet have become increasingly popular for streaming video content, commonly known as Smart TVs or Connected TVs (CTVs), the India Today Group has excelled in capturing the attention of viewers across these platforms. With the rise of smart TVs, hybrid set-top boxes, TV sticks, and other internet-enabled devices, the India Today Group has leveraged this trend to establish its dominance in the Connected TV viewership landscape. As per FICCI- Media & Entertainment Report- May 2023, The Connected TV phenomenon, already at 25 million+ monthly users, will expand even further. Smart connected TVs will exceed 40 million (daily active users) by 2025.
The Comscore report reveals that the India Today Group has achieved an unparalleled video viewership of 52.5 million with highest time spent (535 million minutes in total), securing the coveted number one position in the News/Information category specifically within the Connected TV viewership segment.