Category leader and the pioneer in kids’ entertainment, Nickelodeon continues to engage and entertain young minds through its thought-provoking and compelling initiatives.
In today’s world, children are often exposed to unrealistic beauty standards, societal pressures and comparisons that leave a lasting impact. Recognizing this and staying true to the commitment of always being there for kids, Nickelodeon’s latest edition of its global pro-socio initiative ‘Together For Good’ encourages kids to celebrate their individuality and believe that they are #OneOfAKind.
Through its innovative initiative, this season of ‘Together For Good’ is all set to inspire self-acceptance and self-love amongst kids and will help them in developing a strong sense of a positive self-image. In its quintessential creative style, Together For Good will see Nicktoons - Chikoo, Bunty, Motu, and Patlu, bring alive the message of the initiative through two engaging, fun, and light-hearted films propagating this message.
Speaking on the latest edition of Together For Good, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network at Viacom18, said, “Nickelodeon as a brand believes that every child is special, unique and worthy of celebrating. Keeping this brand belief at the core of all that we do, this year’s’ ‘Together For Good’ focuses on imbibing self-acceptance and self-love among kids. In a day and age of severe stress and comparisons that kids are faced with, we are hopeful that our initiative with the powerful message of ‘You are #OneOfAKind’ will strike a chord and help them tackle the curveballs that life inevitably throws at them”
Driving the message of #OneOfAKind further, Nickelodeon will leave no stone unturned in reaching out to kids through on ground engagements, partnerships, contests, dialogues with mom bloggers, teachers, and advocacy groups. Kids will be encouraged to take the “I am #OneOfAKind” pledge on the Nick India website. To promote this initiative further, an Instagram and Facebook AR Frame has been created to inspire kids to be at ease with themselves without any filter. Elevating the innovation game, Nickelodeon will also launch a ‘Jaadu Ki Jhappi’ movement, one hug at a time! Adding to the scale of the campaign will be an interesting and thought-provoking panel discussion with eminent panellists from different walks of life discussing self-love and the role of parents and educators in cultivating a sense of self-worth in children.