The Media & Entertainment industry in India continues to thrive. In January 2023, the category saw a staggering 514,887,857 cross-platform actions on Facebook, Instagram and Twitter with an audience of 723,878,825 followers.
The industry is a rapidly growing sector, encompassing various forms of content production and distribution such as television, film, digital media, and print. It is one of the largest and most vibrant industries in India, attracting a large and diverse audience. With the rise of digital platforms, the industry is poised for even greater growth for companies in the sector.
Aaj Tak, ABP News, and STAR Vijay Television lead the pack with the highest number of cross platform actions.
Discover the ranking of the top 12 properties in the Indian Media & Entertainment industry by engagement: