Broadcast Audience Research Council or BARC’s TV currency data for week 26 in HSM 15+ NCCS All India Market for Hindi news genre shows that Aaj Tak continues its rule with a relative market share of 12. 6 percent. The channel gained a 0.2% relative share to be on top.
With a market share of 12.4 percent, India TV came in at a close second while News 18 India & TV9 Bharatvarsh followed at the 3rd & 4th position with a market share of 11.3 percent 11.1 percent respectively. Both these players are also vying to gain attention and thus a relative higher share.
Earlier in Week 24, BARC’s data showed Aaj Tak in the lead by garnering 12.4 percent market share. There has been a very close contest between Aaj Tak and India TV in terms of gaining a better market share and claiming the top spot.