This January, witness the compelling rivalry between two US -based bridal shops on FYI TV18 every Saturday and Sunday at 8PM
It is every bride’s dream to walk down the aisle looking gracious, elegant and the most beautiful they have ever looked. Best in Bridal aims to fulfil this wish of the gorgeous soon-to-be brides in Chicago. The show follows two Illinois-based bridal shops run by Dave Gaffke and Shelley Murray, with two very different approaches. Dave Gaffke runs Complete Bridal; a successful salon owned and curated by him and his all-male team. And, down the street lies Shelley’s Bridal Couture, an all-female, more traditional and no nonsense boutique managed by Shelley Murray, Dave's competitor and former boss. With an explosive rivalry between the two shops, viewers will see how Dave and Shelley strive to outwit and out-sell each other in the exciting, and sometimes glamorous, world of bridal retail.
The 14 episodic series, will witness how Dave and Shelley battle it out to see who has what it takes to score the most clients and sales, all with keeping the dreams and goals of each woman's special day at heart. From Dave’s all-male consulting team, to Shelley’s traditional sales techniques, the brides will discover which diverse shopping experience best suits their bridal needs.
Each episode will feature three brides, and their demanding entourage, as they try to find the perfect wedding gown for their big day. Viewers will see a myriad of dresses – from budget to high-end to the latest trends – as well as learn the history behind bridal design staples and the best possible fits for every shape and size.
Tune into FYI TV18 to witness all the excitement of the brides of Chicago every Saturday and Sunday at 8PM