Discovery Channel Tamil - the dedicated 24-hour Tamil language channel, announced that it will now also be available on leading DTH platform Dish TV. Already available across all analogue homes, Discovery Channel Tamil is one of the most widely distributed channels in Tamil Nadu reaching over 10 million subscribers. With availability on Dish TV, the channel expands its penetration in India targeting Tamil speaking viewers around the country.
Dish TV, being one of the major DTH platforms will drive Discovery Channel Tamil’s to reach viewers throughout India, especially catering to Tamil population in Northern India. It will be available on channel no. 929 on Dish TV.
Announcing the affiliation with Dish TV, Rahul Johri, senior vice president and general manager – South Asia, Discovery Networks Asia-Pacific, said, “Discovery Channel Tamil has received tremendous response from the Tamil speaking viewers for its attractive look, engaging and unmatched content. The availability of the channel now on Dish TV demonstrates our commitment to reach viewers around the country and offer them enhanced viewing experience.”
Nearly one year of its launch, Discovery Channel Tamil, the standalone channel for Tamil Nadu market continues to grow ratings month-on-month. Adorning a unique look, Discovery Channel Tamil is a customized product offering for Tamil viewers. The 24-hour factual entertainment channel has programmes scheduled as per Tamil audience tastes and preferences.
Salil Kapoor, Chief Operating Officer (COO), Dish TV, said “Dish TV being the pioneer and industry leader with many first in the industry, is proud to provide content in regional language. The latest in this is addition of Discovery Channel Tamil on Dish TV platform to our subscribers. The launch of Discovery Channel Tamil will provide us with a perfect offering which will help us serve and feed our Tamil customers in a better way, giving them an insight of the unseen world and discover the creation in the local language. Dish TV has been a trend setter in offering its viewers the best content, service and quality”.
With a dedicated audience for its high quality content, Discovery Channel Tamil attracts strong viewership from across age groups, genders and geographies. The channel feature programmes across various genres – adventure, survival, science, engineering, natural history, investigation, technology, which will be scheduled as per Tamil viewers’ preference. Some of the popular programmes on the channel are: Destroyed in Seconds, Swords and World’s Toughest Trucker. Beginning July, the channel has also launched a dedicated one hour time band ‘Women’s Hour’ at 7 pm for the women audience.
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