03 June 2023 13:57

MediAvataar's News Desk

MediAvataar's News Desk

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Manoj Bajpayee has been one of the most talented actors in Bollywood and his filmography is proof enough. He has worked with all the talented filmmakers and is friends with directors like Hansal Mehta, Tigmanshu Dhulia, Anurag Kashyap and others. They have been together and have known each other from the beginning of their careers.

When Manoj Bajpayee appeared on India TV Chairman and Editor-in-Chief Rajat Sharma's Aap Ki Adalat on Saturday, 20th May, he answered why he ran behind Tigmanshu Dhulia with a brick.

Manoj Bajpayee is known for his terrific acting but he is also known for his anger and quarrels in the industry. Talking about the same, the actor revealed, "I did not speak with Anurag Kashyap for 11 years, but the reason was different. Once he became angry. It was he who ran, and I followed him to give him a beating." When Rajat Sharma reminded him that "you also once ran after Tigmanshu Dhulia carrying a brick", Manoj replied, "Ab chhodiye...Jawaani ki kuch galtiyan, uske baare me kya baat karen (Forget it please, why to speak about my mistakes when I was young)"

Rajat Sharma also reminded Manoj Bajpayee of an incident when he rang up director Hansal Mehta from the US and showered abuses on him after which the duo didn't speak for six years. The actor said, "Ji Sahi Hai. Sweekar Hai. Maafi Maangta Hoon. (Yes, I admit. I apologize)".

Talking about Anubhav Sinha, Rajat Sharma asked, "You abused him when you were offered only Rs 2000 per episode?" To this, Manoj Bajpayee said, "Let me describe. Anubhav Sinha was doing a serial. I was to work as a dumb right-hand henchman of a mafia gang leader. It was the role of a dumb. The producer promised to pay Rs 4000 per episode. I did four episodes and the amount came to Rs 16,000. That was in 1993 when I hardly had money for my living. I went to the producer, and he said, he was fooled. This was the role of a dumb and I had no dialogues to deliver. Why should Rs 4000 per episode be paid? I told him, one has to toil a lot to do the role of a dumb. He said I'll pay you only Rs 1,500 because you had no dialogue. I told him to keep this money with you, consider this as my donation. I threw his cheque in his office and walked out. I rang up Anubhav Sinha. He said, he is the producer, what can I do? I became angry, and told him, you are my good friend but you did not take a stand for me."


Atlas Media, a prominent media company founded in November 2022 by media industry veterans Moses Chinappa and Amar Dixit, is making waves with its latest venture, the "Politician Vs Cinestars League."

This exciting intellectual property will be a game changer in the sports cum entertainment vertical. The company Atlas Media involves verticals, including content syndication, film division, advertising sales, distribution mapping and marketing in both homegrown as well as global business sectors.

The Managing Director of Atlas Media, Moses Chinappa, expressed great enthusiasm about the "Politician Vs Cinestars League." He stated that the company's dedicated team had invested extensive research and hard work into fostering this IP, which promises to be an intriguing and exciting model.

Amar Dixit, the CEO of Atlas Media, revealed that the league will be organized across multiple locations in India, featuring Politicians and Cine stars from all states. This ambitious endeavor aims to bring together renowned figures from both the political sphere and the film industry into the single most popular sports platform which is Cricket.

Pankaj Kesari, a well-known film star from the Telugu film industry and the Head of Atlas Media Film Division, provided further insights into the league. He shared that the league is scheduled to kick off from upcoming winter season, promising an exhilarating experience for participants and viewers alike, The league will be broadcasted on Television channels also it will be streamed on the Digital platforms.

The "Politician Vs Cinestars League" is expected to create a unique fusion of entertainment and sportsmanship. These events will be held in different locations across India, adding an element of diversity and regional representation to the league.

By bringing together politicians and cinestars, the "Politician Vs Cinestars League" provides a unique opportunity for these influential figures to interact, collaborate, and engage with the public on the most popular sports platform. This cross-pollination of talent and ideas has the potential to foster understanding, bridge divide and create a dialogue between these two significant spheres of society.

The league's launch is expected to generate considerable excitement among fans, media outlets and industry professionals. With the involvement of renowned personalities from both politics and the film industry, the "Politician Vs Cinestars League" is poised to captivate audiences nationwide.

In conclusion, Atlas Media's introduction of the "Politician Vs Cinestars League" represents a significant leap in the sports cum entertainment industry. This revolutionary IP aims to create a dynamic and thrilling fusion of politics and cinema, showcasing the talents of politicians and cine stars while providing a platform for cross-cultural exchange and engagement with audiences. The league's upcoming launch is eagerly awaited, and it has the potential to redefine the boundaries of entertainment and inspire a new era of collaborative and thought-provoking content.


Warner Bros. Discovery in India has launched its latest TVC featuring Kareena Kapoor Khan to promote its new network channels bundle including Discovery Channel, Animal Planet, TLC, Discovery Kids, Cartoon Network, Pogo, Eurosport, Discovery Turbo, CNN, Dtamil, Discovery Science, and Investigation Discovery.

Watch the TVC HERE

From Bear Grylls’ thrilling adventures to Tom and Jerry’s rivalry of the century and unravelling the Secrets of Kohinoor, the new subscription bundle aims to enhance viewer satisfaction and cater to the evolving preferences of audiences across India.

Available now, fans can enjoy Warner Bros. Discovery’s SD Channels, with access to a plethora of genres such as sports, food, wildlife, and kids and entertainment, all conveniently accessible under one comprehensive network and at one single price point of INR 15.

The TVC opens to Kareena Kapoor Khan shooting for the ad where she is left appalled at the attractive pricing the cluster has to offer. With her unmatched talent, Kareena Kapoor Khan seamlessly personifies the brand's vision of delivering unparalleled viewership experiences to its esteemed audience.

Pencil and Merits wins announced in advance of tomorrow night’s 50th anniversary

One Show, when Best of Show, Best of Disciplines, special awards, and “of the Year” honors will be unveiled.

Agencies in India won a combined 19 Pencils and 37 Merits in The One Show 2023, it was announced in advance of tomorrow night’s special 50th anniversary awards ceremony at Hammerstein Ballroom during Creative Week in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.

Leo Burnett India Mumbai with Offroad Films Mumbai picked up two prestigious One Show Gold Pencils for “The Missing Chapter” on behalf of P&G Whisper, one each in Integrated and Out of Home. DDB Mudra Group Mumbai received one Gold for “A Silent Frown” on behalf of Charlie Chaplin Foundation in design.

The One Show 2023 Pencil winners from India are as follows


DDB Mudra Group Mumbai “A Silent Frown” for Charlie Chaplin Foundation in Design, Editorial - Books

Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper, Integrated, Integrated Campaign

Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper, Out of Home, Craft - Art Direction


BBDO India Mumbai “See Equal #ShareTheLoad” for P&G India in Creative Effectiveness, Single Region or Market - Consumer / Brand

DDB Mudra Group Mumbai “A Silent Frown” for Charlie Chaplin Foundation in Design, Craft - Illustration

FCB India Group Gurugram with Kinnect Mumbai, FCB Chicago and Lord+Thomas Chicago “Chatpat” for SOS Children's Villages in Interactive, Online & Mobile, Online-only Video - Series

Leo Burnett New Delhi with Prodigious Mumbai “Airtel 175 Replayed” for Airtel in Branded Entertainment, Craft - Use of Technology

Leo Burnett New Delhi with Prodigious Mumbai “Airtel 175 Replayed” for Airtel in Experiential & Immersive, Events - Hybrid

Leo Burnett India Mumbai with Wavemaker India “#BringBack2011” for Oreo India in Integrated, Integrated Campaign

Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper in Cultural Driver, Multicultural Impact

Leo Burnett India Mumbai with Offroad Films Mumbai “The Missing Chapter” for P&G Whisper in Integrated, Craft - Art Direction


BBDO India Mumbai “See Equal #ShareTheLoad” for P&G India in Integrated, Integrated Campaign

L&K Saatchi & Saatchi Mumbai “Indian Stretchable Time” for Zepto in Moving Image Craft & Production, Casting

Leo Burnett New Delhi with Prodigious Mumbai “Airtel 175 Replayed” for Airtel in Experiential & Immersive, Craft - Storytelling

Ogilvy Mumbai “Perk Disclaimers” for Cadbury Perk in Branded Entertainment, Low Budget

VMLY&R Commerce India Mumbai “Smart Fill” for Unilever in Experiential & Immersive, Customer Experience / CX - In-Person

FCB India Group Gurugram with Kinnect Mumbai, FCB Chicago and Lord+Thomas Chicago “Chatpat” for SOS Children's Villages in Direct Marketing, Targeted Video - Online

FCB India Group Gurugram with Kinnect Mumbai, FCB Chicago and Lord+Thomas Chicago “Chatpat” for SOS Children's Villages in Social Media, Social Post - Single Platform Series

FCB India Group Gurugram with Kinnect Mumbai, FCB Chicago and Lord+Thomas Chicago “Chatpat” for SOS Children's Villages in Social Media, Active Engagement / Call to Action

The showcase of all One Show 2023 Pencil winners can be viewed here, and the online listing of all winners can be viewed here.

Globally, FCB New York won the most One Show Gold Pencils with 11, including 10 for “McEnroe vs McEnroe” on behalf of AB InBev/Michelob ULTRA, which was the piece of work to win the most Golds this year.    

BBDO Canada Toronto with TA2 Sound & Music Toronto picked up nine Gold Pencils for Muskrat Magazine “Missing Matoaka”.  BETC Paris won eight Golds, including three for Women in Games “Gender Swap”, two each for Canal+ “The Secret of Wakany” (with Gum Paris and Partizan Paris) and Duolingo "The Tattoo Duo Over” (with Voir Pictures Paris), and one for Lacoste “Unexpected Encounters” in Out of Home.

Virtue Copenhagen received seven Gold Pencils, all for “Backup Ukraine” on behalf of Polycam, Unesco and Blue Shield. Tied with six One Show Golds Pencils each were Area 23 New York, Ogilvy Group Thailand Bangkok, and We Believers New York.  Five Golds each went to adam&eveDDB London, Apple London, Duolingo Pittsburgh, Rethink in Toronto, Montréal and Vancouver, and VMLY&R New York.

A total of 20,166 pieces from 69 countries and regions were entered in The One Show 2023.  Agencies, studios, brands, production companies and designers in 54 countries and regions were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits. 

The One Show 2023 Best of Show, Best of Disciplines, special awards — including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil — and “of the Year” honors will be announced tomorrow, May 19, at The One Show’s special 50th anniversary ceremony and celebration at Hammerstein Ballroom in New York to close out Creative Week 2023.

The One Show 2023 Global Creative Rankings will be announced on May 24, 2023.

NYF Announces 2023 Auto Show Executive Jury

6 Automotive Advertising Industry Experts Slated to Judge the New NYF Auto Show Category Entries; NYF Launches New Content Partnership "First is Everything" a Series Dedicated to Impressive "Firsts" in Automotive

New York Festivals Advertising Awards announced Jason Sperling, CCO of Innocean USA as the Jury President of NYF's Auto Show Executive Jury.

Known in the industry as an expert at automotive advertising and an industry trailblazer, Jason Sperling previously served as executive creative director of Meta's Reality Labs. He brings 20 years of advertising experience working for prominent international brands including Apple, Meta, TikTok, Amazon, Disney Pixar, Honda, and UNICEF to the jury panel.

As 2023 NYF Auto Show Executive Jury President, Jason is at the helm of an international panel of award-winning executives recruited from best-of-class agencies working within the automotive advertising space. This group of innovative creatives known for their ability to drive results for prominent auto brands will together judge all entries submitted into NYF's newest category group "NYF Auto Show."

Innocean signed on with New York Festivals as a sponsor of this new category group that shines a spotlight on creative automotive advertising. In addition to the partnership with NYF on their latest content series, "First is Everything," Innocean's creative team crafted a series of animated ads celebrating automotive that NYF is running on social media.

"We're grateful that Jason Sperling will bring his extensive automotive experience and industry insights to the Auto Show Executive Jury. As Jury President his leadership and perspective are truly an asset," said Scott Rose, President, New York Festivals Advertising Awards Competitions.

"NYF Auto Show" honors NYC's long history of hosting one of the most important global auto shows and celebrates the unique and ever-shifting area of automotive advertising. As the automotive industry experiences massive disruption, agencies' roles are changing, this new category group honors their ability to chase edges and break new ground.

2023 NYF Auto Show Executive Jury

Jury President: Jason Sperling, CCO, Innocean USA

* Diana Caverly, Global Chief Strategy Officer, MRM USA
* Matthias Harbeck, CCO & Partner, St Elmo's Germany
* Ralf Heul, CCO & Partner, Grabarz and Partner Germany
* Max Lederer, Chief Innovation Officer, Jung von Matt Germany
* Ryan McManus, CCO, Ford North NA, VMLY&R USA

View the 2023 NYF Auto Show Executive Jury.

"The impressive NYF Auto Show jury panel of world-class advertising experts will guarantee that creative work submitted into these new automotive-centric categories will be judged thoughtfully with knowledge of the industry," said Scott Rose.

"First is Everything"

New York Festivals and Innocean have launched a brand-new content partnership, "First is Everything," a series dedicated to impressive "Firsts" in Automotive.

In the premiere episode, series host and Innocean's Creative Director Joe Reynoso sits down with Jason Sperling, Chief Creative Officer for Innocean USA. Together they explore Jason's pre-creative career, his early days at Apple, including Apple's "Mac vs. PC," a campaign known for setting the standard for 21st century advertising, his transition from tech to automotive, what it is about automotive that lights the fire and more. View the insightful episode: HERE<


Stay tuned for additional 2023 NYF Advertising Awards Jury Announcements.

The FINAL FINAL deadline to enter the 2023 New York Festivals Advertising Awards is May 26th, 2023. For more information on categories, rules and regulations, visit HERE. To enter your work into the 2023 Advertising Awards, visit HERE.

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