MediAvataar's News Desk
Priyanka Sethi joins Haier India Appliances as Head of Marketing
With over 15 years of experience in marketing and brand management across B2C and B2B brands, she will be responsible for developing and implementing marketing strategies that will drive growth and increase market share for Haier India Appliances. She will also be responsible for strengthening the brand's positioning and enhancing its customer engagement.
Haier India Appliances has been a pioneer in introducing innovative and energy-efficient home appliances to the Indian market. With Priyanka’s appointment, the brand is set to take its marketing strategies to new heights and further strengthen its position as a leading home appliance brand in India. She is responsible for spearheading Haier’s brand image, conceptualizing growth strategies, strengthening the product narrative, increasing demand for product offerings, and engaging collaboratively to deliver 360-degree integrated marketing solutions.
Priyanka is a key revenue driver with a passion for demand generation, product innovation, and creating compelling brand experiences. In the past, Priyanka has held several leadership positions with Panasonic, Discovery, and NEC Corporation India. She has conceptualized, led, and worked on numerous award-winning campaigns across the board, that have resulted in creating a mark for the respective brands.
HT Health Shots taps into DOOH network TagTalk to spread health awareness
Reaches Gen-Z millennials in leading gyms, cafes and business spaces
Your first wealth is health. Keeping this in mind, HT Health Shots, a fast-growing digital health and wellness destination for millennial women, has tied up with DOOH network TagTalk to spread awareness on holistic health and wellness.
Eye-catching content about fitness, health and wellness tips from Health Shots will reach the Gen-Z and millennial audience through TagTalk digital displays across gyms. TagTalk has recently expanded its DOOH network to key fitness centers like Anytime Fitness, Cloud9, SK27 by Salman Khan, Wellness Club by Rahul Dev and Fit7 by MS Dhoni.
Shipra Yadav, Business Head, Health Shots, says, "At Health Shots, we truly believe in the power of the digital medium and technology in making people more aware and alert about healthcare. Our website, app and social media handles feature expert-backed content across nutrition, fitness, mental health, sexual health and more. This tie-up with TagTalk extends our visibility beyond the online medium to educate our target audience about their health while they work on their fitness."
Health Shots was launched by India’s leading media group HT Media in 2019. With 7 Million+ monthly visitors and a wide social media reach across English and Hindi users, the platform offers curated health and wellness content for the discerning Indian woman across written, audio and visual formats.
According to Gautam Bhirani, Founder - Eyetalk Media Ventures and TagTalk, "Fitness is the antidote to the chaos and complexity of modern-day life. As people are becoming increasingly health conscious, they are turning to gyms and wellness platforms to make positive changes to their lifestyle. As one of the leading digital platforms for women’s wellness in India, Health Shots has emerged as a catalyst in that direction. At TagTalk, we are happy to share important health content through our digital displays."
TagTalk is connected across 1500+ locations in India. Apart from gyms, they also provide customer engagement platforms in restaurants, bars, hotels, co-working spaces, corporate parks and colleges. Its live content-driven digital display platform enables push of real-time communication, including social media channels like Instagram and Facebook.
TV9 Network to host India's first Financial Freedom Summit, on March 15 in the financial capital
India's Union Minister of state for Commerce and Industry, Anupriya Patel, will deliver the inaugural keynote address. Maharashtra deputy Chief Minister, Devendra Fadnavis, will deliver the Valedictory address.
The day-long Summit will assemble top policy makers, BFSI leaders and regulators to draw the financial freedom roadmap.
Money9, India's first and only multimedia multilingual personal finance platform, promoted by TV9 Network, will host a day long Financial Freedom Summit (FFS) in Mumbai on Wednesday, March 15.
The Financial Freedom Summit (FFS) comes in the backdrop of India's first independent country wide personal finance survey conducted by Money9 late last year.
While India has made significant strides in its financial inclusion agenda during the last decade, the Money9 Personal Finance Survey found out that we were yet far away from achieving our true goal of financial freedom for 1.4 billion citizens of the country. The Survey also highlighted several other gap areas in the inclusion ecosystem.
To bridge the gap, TV9 Financial Freedom Summit (FFS) has gathered top policy makers, BFSI leaders and regulators to deliberate through the day for a robust action plan.
Ms Anupriya Patel, Union Minister of State for Commerce and Industry, will deliver the inaugural address. Maharashtra deputy Chief Minister, Devendra Fadnavis, will deliver the valedictory address.
The other esteemed speakers and panelists at the Summit include Nilesh Shah of Kotak MF, Radhika Gupta of Edelweiss AMC, and top domain experts like Harsh Roongta, Saugata Bhattacharya, Chief Economist Axis Bank, Hemant Rustagi, CEO Wiseinvest, among others.
Speaking about the Summit, Barun Das, MD & CEO, TV9 Network, said, "India has truly fast tracked the financial freedom agenda during the last decade. But given the gigantic inequity that we started with, we have yet a long road to traverse. TV9 Financial Freedom Summit is a modest effort to help identify bottlenecks and recommend a mitigation plan."
"To my mind, while the supply side has been by and large established, the demand side is yet to be fully addressed to. Our endeavour at Money9 is to play a pivotal role to help bridge the gap" Barun added.
The day-long Summit will feature power sessions and theme keynotes to drive the financial inclusion agenda.
1. Reimagining financial inclusion
2. How to leverage financial inclusion to financial security
3. How to boost India’s savings
4, What is next for Mutual funds
5. Can FinTech’s drive financial inclusion
6. How to enhance trust of small investors among others.
The Financial Freedom Summit will be featured prominently across the broadcast and digital assets of TV9 Network from 2pm onwards on Wednesday.
Nickelodeon’s latest edition of ‘Together For Good’ urges kids to embrace their individuality and celebrate being #OneOfAKind
Category leader and the pioneer in kids’ entertainment, Nickelodeon continues to engage and entertain young minds through its thought-provoking and compelling initiatives.
In today’s world, children are often exposed to unrealistic beauty standards, societal pressures and comparisons that leave a lasting impact. Recognizing this and staying true to the commitment of always being there for kids, Nickelodeon’s latest edition of its global pro-socio initiative ‘Together For Good’ encourages kids to celebrate their individuality and believe that they are #OneOfAKind.
Through its innovative initiative, this season of ‘Together For Good’ is all set to inspire self-acceptance and self-love amongst kids and will help them in developing a strong sense of a positive self-image. In its quintessential creative style, Together For Good will see Nicktoons - Chikoo, Bunty, Motu, and Patlu, bring alive the message of the initiative through two engaging, fun, and light-hearted films propagating this message.
Speaking on the latest edition of Together For Good, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network at Viacom18, said, “Nickelodeon as a brand believes that every child is special, unique and worthy of celebrating. Keeping this brand belief at the core of all that we do, this year’s’ ‘Together For Good’ focuses on imbibing self-acceptance and self-love among kids. In a day and age of severe stress and comparisons that kids are faced with, we are hopeful that our initiative with the powerful message of ‘You are #OneOfAKind’ will strike a chord and help them tackle the curveballs that life inevitably throws at them”
Driving the message of #OneOfAKind further, Nickelodeon will leave no stone unturned in reaching out to kids through on ground engagements, partnerships, contests, dialogues with mom bloggers, teachers, and advocacy groups. Kids will be encouraged to take the “I am #OneOfAKind” pledge on the Nick India website. To promote this initiative further, an Instagram and Facebook AR Frame has been created to inspire kids to be at ease with themselves without any filter. Elevating the innovation game, Nickelodeon will also launch a ‘Jaadu Ki Jhappi’ movement, one hug at a time! Adding to the scale of the campaign will be an interesting and thought-provoking panel discussion with eminent panellists from different walks of life discussing self-love and the role of parents and educators in cultivating a sense of self-worth in children.
Samsung, Apple win big at ‘TOI’s Gadgets Now Awards 2022’
It was a clean sweep for Samsung India and Apple at the third edition of the ‘Times of India Gadgets Now Awards 2022’, with four of their products being recognized as industry best by the jury and by popular choice.
Samsung’s flagship smartphone, Samsung Galaxy Z Fold4 with a sleek design, bagged the Jury Choice Award for Smartphone of the Year while Apple iPhone 14 Pro Max won the People’s Choice Award in the same category.
Samsung Galaxy M53 5G emerged as a customer favorite as it bagged the Best Mid-Range Smartphone of the year award in both Jury and Popular Choice categories. The Samsung Galaxy S22 Ultra was not far behind as it picked up the Best Camera Smartphone of the year award in both the categories as well. Google Pixel 6A also found place as a fan favorite as it won the Best Affordable camera phone of the year award in both categories.
Apple and Samsung both proved their mettle as powerhouses of features as Apple iPad Pro (2022) and Samsung Galaxy Tab S8 Ultra bagged Best Premium tablet of the year award in Jury and Popular Choice, respectively. For the Best Laptop of the year category, Apple’s Macbook Air M2 was chosen as a Jury favorite while Samsung’s Galaxy Book2 Pro 360 picked up the Popular Choice award. Samsung’s Galaxy Watch5 further went on to win Best Premium smartwatch of the year in the Popular Choice category while Apple’s Watch Ultra remained a Jury favorite for the same category. Besides, Samsung’s QN95B also found place as Best Premium TV of the year in the Popular Choice category.
The awards, a celebration of the best tech gadgets over the past year, were presented across 17 categories such as smartphones, laptops, cameras, and other consumer electronics. For each category, there were two sets of awards – Jury Awards, selected by an eminent panel of experts, and ‘People’s Choice Awards’, selected through online voting.
This edition of The Times of India Gadgets Now Awards was powered by: Airtel 5G plus, Associate sponsors: AMD and Norton, and Partners: Livpure, Crucial by Micron, OneAssist, and TECNO.
The awards ceremony will soon be telecast on TimesNow.
Check out the full winners list