22 September 2023 22:50

MediAvataar's News Desk

MediAvataar's News Desk

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The India Today Group is launching its exclusive social media content creation service the ‘Influencer Marketing Hub’ to provide end-to end influencer management with creative solutions.

This dynamic hub comprises a collaborated network of over 3.5 lakh credible influencers spanning nano, micro, macro and mega celebrities with clout and reach amongst millions of followers. The Influencer Marketing Hub will offer users the unique strengths in co-creating comprehensive and compelling content and also guarantees maximum engagement to achieve variety of marketing campaign goals.

With the Influencer Marketing Hub, Brand campaigners can leverage the reach and popularity of selected influencers across an array of content domains from education, technology, fitness, lifestyle, celebrities, sports, gaming, and finance amongst others.

Many Indian brands across categories like BFSI, Beaty, Education, Electronics and Technology have successfully collaborated with the Influencer Marketing Hub.

To explore how the India Today Group's innovative solutions can elevate and enhance your influencer marketing campaigns, contact the team via email at This email address is being protected from spambots. You need JavaScript enabled to view it.. Discover the power of the extensive network of influencers, and witness how they can drive unparalleled success for your brand.

IndiaDotcom Digital Private Limited (IDPL), formerly known as Zee Digital and one of India’s largest Digital entities,announced its exclusive digital sales partnership with one of the leading Global Media Advertising Networks- NKN Media.

This partnership will whet the appetite of brands, marketers and advertisers who are constantly seeking opportunities with IDPL across the MENA region.

NKN Media will facilitate brand partnerships and also offer advertising solutions (spot and on-demand advertising) over 32 digital properties of IDPL. It has witnessed more than a billion page views per month and looks forward to innovating and crafting customized content, thus creating better affinity for the brand. The strategic move on joining hands with NKN Media, comes in at a time when IDPL has been consistently garnering a fast-paced and highly engaged audience in terms of branding, open doors to video ads across its digital channels.

Highlighting the evolving market demand and content-driven audience, Mr. Devadas Krishnan- CEO, IDPL said, “Investments in Digital Advertising are growing. With an expected market spends of $7.9 billion in 2024, MENA is an important market for IDPL. Today, brands and companies are able to engage consumers more specifically and effectively in the digital space than in any other medium. Companies across industries reallocating a higher share of their advertising spends to digital channels. IDPL, being one of the world’s largest digital news and information publishing conglomerate and serving 300 million plus unique users every month, is the right partner for brands to reach their target audiences more effectively.

Shridhar Mishra, CRO, IDPL,said “We have been successful in building a strong digital presence in the last few years. On-boarding NKN media as our exclusive digital sales partner will surely cater to the needs of our audience, taking our digital engagement to a whole new level.”

Abdul Majid Khan, CEO & Managing Director, NKN Media, further added “We, at NKN Media, are confident that the exclusive digital sales partnership with IndiaDotcom Digital Private Limited (Formerly known as Zee Digital), will result in a phenomenal growth of both entities. Our strategic vision will help in tailoring offerings as per the demand of IDPL’s widespread audience in different countries catering to digital consumers and capturing the full value from digital offerings.”


Zenith India, the media agency under Publicis Groupe India has announced the appointment of Vaibhav Jadon as its National Buying Head, effective immediately.

Jadon will lead the integrated buying function, driving strategy, and ensuring executional excellence across Zenith India’s client portfolio and will report directly to Jai Lala, CEO of Zenith India. In addition, he will also contribute to Publicis Media’s investment practice, PMX. With over two decades of work experience both in India and international markets, Jadon brings a wealth of expertise in managing large clients (advertisers) within leading organisations. Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu.

Zenith, the ROI agency blends data, technology, and brilliant specialists to solve complex business challenges for brands. In India, the agency has topped COMvergence’s recent new business rankings.

Throughout his career, Jadon has demonstrated a deep understanding of market trends, consumer behavior, technology, and emerging platforms, enabling powerful and impactful media campaigns. In his past assignments, he has closely worked with clients such as Reckitt, Maruti, Honda, AMFI, JLR, Heineken-UB, Abbott, and Coca-Cola to name a few.

Jai Lala said, “Vaibhav is known for his vast experience and expertise in media. He comes with strong and solid relationships in the publisher, broadcast, and overall, media ecosystem and has a proven record of success with leading brands. The overall media landscape is dynamic and evolving in both complexity and opportunity. With Vaibhav strategising and strengthening our media-buying functions, leading pivotal partnerships, and bringing in new insights that optimise media buys, we expect to deliver even greater value for our clients.”

Vaibhav Jadon said, “I am delighted at the new role, and this is an opportune time to be joining Zenith which is seeing phenomenal growth, topping new business rankings, and has an incredible roster of brands. Zenith has a strong and differentiated ROI product, proposition, and focus and I look forward to leading and enhancing media strategies and buying excellence for its clients and bringing in exceptional results for them. I am excited to be part of Zenith’s growth and success story.”

Brace Yourself for Non-Stop 24x7 Entertainment and Impressive Multi-Cam Streaming, trailer out now!

In a powerful promo featuring Salman Khan and Raftaar, the new season promises interactive features to entertain India with 24x7 access and multiple video streams 

For the very first time in the history of Bigg Boss OTT, the reality show will give the audience the ultimate power to influence the game, shaping outcomes related to daily tasks

India’s love for over-the-top entertainment experiences is about to reach new heights as JioCinema is set to elevate India’s biggest reality phenomenon Bigg Boss OTT, starting 17th June. With iconic superstar Salman Khan as the host, Bigg Boss OTT will offer 24x7 non-stop entertainment and multi-cam action for free, a first in its history.

Immersing viewers in high-intensity action, JioCinema launched an electrifying promo titled "Lagi Bagi" featuring Salman Khan and Raftaar, dropping hints about the upcoming season. With the tagline "Iss baar itni lagegi ki aapki madad lagegi", this season introduces several firsts, empowering the audience with ultimate control over the game, allowing them to influence the game through unique situations and scenarios. Through live interactivity, viewers can interact with housemates, shaping outcomes related to weekly ration, spot eliminations, and task decisions. The promo shows Salman and Raftaar shaking a leg on the hookstep that embodies the anticipation of fans and contestants alike. That’s not all! The Bigg Boss OTT will offer a captivating experience with multicamera streaming, allowing fans to toggle between different perspectives and not miss a single moment of action. Additionally, the fans will have the opportunity to react real-time through live chats and emojis while watching different parts of the house real-time, elevating the interactivity to another level. Along with a 360-degree camera view inside the house, the viewers will be treated to 1000+ hours of live content in addition to exclusive cuts, and round-the-clock content drops from the house.

Trailer Linkhttps://www.instagram.com/reel/CtOs0zTPEQ1/?igshid=MTc4MmM1YmI2Ng==

Commenting on being the host of Bigg Boss OTT, Salman Khan said, "India is always looking for nonstop entertainment and Bigg Boss OTT is here to provide exactly that! This season will be raw and unfiltered just like me, making it a perfect match like a Ram milayi jodi. I am sure it is going to be never seen before in the history of unscripted reality where fans can see all sides without any layers. Dekhta ja India, is baar entertainment rukega nahi kyuki contestants ki itni lagegi, ki unko aapki kaafi madad lagegi. I can't wait to witness all the drama and excitement unfold.

Don't miss out on the non-stop 24x7 drama-filled entertainment that awaits you with Bigg Boss OTT Hindi, starting June 17th, only on JioCinema for free!


Well-known anchor and Senior Journalist Rubika Liyaquat who was associated with ABP news for over 5 years is joining Bharat 24 as Vice President.

Rubika needs no introduction, she is one of the most sort after faces of Indian media industry. She is well-known for her excellent journalism skills, confidence, and her eye for precision.

Being on top of her career, Rubika decided to join Bharat 24, as it is the fastest growing national Hindi news channel in the country. Channel’s growth plans are extremely robust looking at the upcoming general elections and other state elections.

Since its inception on 15th Aug 22, Bharat24 has focussed on becoming a ‘truly’ national channel with its underlying theme of ‘Jahan Tak Bharat, Wahan Tak Bharat24’. Today the channel is breaking over 1000 news stories every day and highlighting significant news stories from all states. The channel has received phenomenal response from viewers and advertisers alike while getting over 150 advertisers on board in the initial 150 days of the launch.

Rubika, with her many years of experience and expertise will not only add value but also make the channel content far more competitive during the most crucial time of the Indian democracy. An anchor and journalist of par excellence that made her a household name.

Channel is about to complete a year in August 2023, and with the run up to the upcoming elections, Bharat 24 is building a strong team of experienced professionals starting with Rubika.

Hailing from Udaipur, Liyaquat completed her graduation from Mumbai University, she also holds a degree in Mass Communication. She started her career in 2007 and has worked with media giants like News 24, Aaj Tak, Zee News, and Live India TV. Known for her popular shows, Taal Thok Ke and Master Stroke.

She believes that, “embracing the struggles and being resilient is the key to conquer the perilous paths.” She opines that, “One must be authentic while reporting a news. When you are real and sincere, your viewers respect you and that gives you the credibility. Being strong about your convictions, working with complete sincerity and being truthful are the main ingredients to be a successful journalist.”

Her Instagram account reads: Tv Journalist. Heart belongs to Udaipur, Rajasthan. Soul to India. Life to humanity.

Just be strong about your convictions and do your work with sincerity. If you are an aspiring journalist, you must always be truth-ful. You have to be straightforward and have passion for your work.”



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