92.7 BIG FM’s ‘The Breakfast Show’ jock, RJ Siddharth, was pronounced as Mumbai’s No. 1 Radio Jockey last year according to reports by Radio Audience Measurement (RAM).
Providing fascinating trivia and never-heard-before stories to movie enthusiasts in Mumbai, RJ Siddharth through the unique content of his show took listeners back to the timeless era of Indian cinema.
Following its success, the undisputed No. 1 radio show in Mumbai kicked-off in Delhi on April 6th 2015 mesmerising listeners in the capital every day from Monday to Saturday, 7AM - 10AM. Between this time, RJ Siddharth, a credible voice and a treasure trove of Bollywood’s most fascinating trivia, will join celebrity RJ Richa Anirudh who with her vast journalism expertise will be addressing Delhi city issues to find a solution and create impact in the capital of India.
As RJ Siddharth talks about the retro age of Hindi Cinema, he also seamlessly synchronizes the gap between legendary artists from the golden era and the Gen Y contemporaries who continue to make waves in Bollywood today. For instance, as a countdown to the birth anniversary of one of the most seminal music composers in the Indian Film Industry, R.D. Burman, spoke to artists like Vishal Dadlani, Amit Trivedi and more about their views on music and what makes Pancham Da a hit amongst music enthusiasts and artists alike.
The epitome of grace and beauty, superstar Rekha once said, “I don’t listen to radio but RJ Siddharth is the only name I remember!”
Having marked its niche in Delhi, RJ Siddharth has continued to offer the listeners there some unheard and inspirational stories of our very own retro stars thus offering them with a genuine, well-researched and evocative perspective on films, artistes and musicians of Hindi cinema in keeping with the brand proposition – Hit Thhe, Hit Rahenge.
Catapulting to No. 1 position within 6 short months of its commencement, The Breakfast Show garnered not only the highest market share of 20% but also the highest Time Spent Listening (TSL) amongst shows across the country and time-bands. An avid film buff, RJ Siddharth with his impressive baritone voice won innumerable accolades as the voice of Mumbai at renowned radio awards including the New York Radio Awards 2014 and is now available to listeners in Delhi.
Speaking on the occasion, Mr. Ashwin Padmanabhan, Executive Vice-President and National Business Head, Reliance Broadcast Network Limited, said, "We are happy to announce that Delhi too will start its day to the voice of RJ Siddharth. The popularity of the show has reached its peak and Delhi being a very important market for us in terms of the spoken language and the stationality appeal, it felt like the right time to bring the show to the ardent fans of 92.7 BIG FM in Delhi. We have received tremendous response for the show in the capital and we are certain that the show will top the charts in the city soon."
Not just Rekha, listeners, celebrities and corporate bigwigs alike have shown their love and appreciation for the show.
Ace Director, Vidhu Vinod Chopra was also so impressed with the kind of knowledge RJ Siddharth possesses that he asked him to watch his movie ‘Broken Horses’, share his comments with him and then interview him again.
Noted music composer Pyarelalji, Pandit Shiv Kumar Sharma, music director Anandji, Mega Star Amitabh Bachchan, Ajay Kakar – CEO, BSLI, Arijit Basu, CEO – SBI Life Insurance, Malay Dikshit – CEO, Tata Sky have all expressed their praise and adulation for his show.
Veteran Actor, Director and Producer, Amol Palekar also expressed his delight, “The way RJ Siddharth sheds light on issues in Mumbai and the way he talks to listeners, I am simply amazed. It is with so much love yet with firmness that he finds in his point of view that he talk to listeners about what happens and what needs to be done. I am truly impressed. I am a huge fan of the show and the man.”
A companion and a friend to most Mumbaikars, RJ Siddharth consistently shares issues faced by commoners in Mumbai. But that is not the only reason why his fans love him so much. His desire to help people in whichever way he can has earned him considerable fame and popularity among listeners. Such was his involvement during the auto-rickshaw strike, a crusade he spearheaded to ensure that stranded Mumbaikars across the city can safely reach the destination of their choice by coordinating with BIG FM vehicles. For this, RJ Siddharth ensured thorough support for citizens by roping in authorities – Mr. A.K. Jain - Central Railways PRO, Mr. V.K. Rajiv – Director, MET department and Mr. Sanjay Deshmukh – Additional Municipal Commissioner, BMC during heavy rains and Mr. Uday Varunjaykar – Mumbai Grahak Panchayat during the auto strike in Mumbai.
The show that has topped charts all year, enjoys immense popularity and love by listeners from all over Mumbai and is all geared up to create new waves across Delhi. Apart from Delhi, The Breakfast Show with RJ Siddharth also aired in Bhopal and Indore which started on May 25th, 2015 and airs every day from Monday to Saturday at 7AM – 9AM.