Beauty may not be skin-deep but looking beautiful certainly enriches the confident self of today’s independent woman. This was precisely the idea behind ‘City’s Glam Girl’ hunt orchestrated by Radio City Connect in association with Oriflame. ‘City’s Glam Girl’ managed to touch the lives of women across five cities – Delhi, Mumbai, Bangalore, Kolkata and Guwahati and give them the makeover of their dreams.
All one had to do was walk up to a kiosk set up by Radio City Connect in collaboration with Oriflame at various malls across these 5 cities. What followed was an on-spot makeover by a professional make up artist and a ramp-walk. The ramp-walks brought forth the immense talent that gets overlooked in our busy daily lives. The concept of Ramp Walk after the make over was highly appreciated & individuals were excited to pose for a photograph which eventually led them to win them the ‘City’s Glam Girl’ title on the basis of the most popular photograph.
The winners of ‘City’s Glam Girl’ got a chance to get their portfolio clicked professionally. It was a refreshing break from mundane, everyday life for the participants and made them realize how special they were in their own ways. The fun of fashion and beauty got amplified through the winner testimonials being played on-air.
Speaking on this initiative, Mr. Ashit Kukian, COO & President, Radio City 91.1 FM, said, “Radio City Connect has always come up with interesting ideas to create the perfect engagement for the product. Our innovative solutions enable us to re-invent ourselves with fresh and new content every time. ‘City’s Glam Girl’ has been one such innovative initiative that has managed to strike a chord with the target group. This activity provided a 360 degree solution through the perfect integration of radio, on-ground activation as well as social media’.
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