23 November 2020 21:42

MediAvataar's News Desk

MediAvataar's News Desk

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- Over 18 million users in less than 9 months

- Acclaimed music composer Devi Sri Prasad launched the aha everywhere anthem

Since its launch in February 2020, aha, a 100% Telugu OTT streaming platform, is bringing in a new-wave of orange in entertainment for the Telugu-speaking audience, across the world. Regarded as the go-to destination for unmatched, premium Telugu content;the video streaming platform has become a household name across Telangana and Andhra Pradesh, and an absolute audience favourite within a few months of the launch. Splashing colours of enjoyment far and wide, aha seeks to regale its audience with a host of engaging, and exciting entertainment.

Owing to its wide content offerings, the streaming platform has already become a force to reckon with in the Telugu entertainment industry. Kick-starting with a series of originals consisting of fiction, non-fiction and exclusive movie premiers with more than 150 blockbuster films. Serving Telugu-speaking audiences across the world, aha, in a few months of its launch successfully acquired superhit films such as Colour Photo, OreyBujjiga, Bhanumathi& Ramakrishna. Staying true to its promise of being a premium destination for Telugu entertainment, it seeks to announce a massive line up of both original films as well as web series soon.

Showcasing the same excitement and celebration amongst its viewers, aha launched an exclusive high-spirited and foot-tapping brand anthem, Orange is the Colour of Entertainment | aha Everywhere. The song composed by Yashwanth Nag was released by celebrated Indian music composer, Devi Sri Prasad. Highlighting the platform’s richness and distinctiveness through its extensive content catalogue, the brand anthem testifies how aha is winning the audience’s hearts.

The core objective of the campaign is to welcome the festive cheer in every home while celebrating the array of content that resonates with the masses. It revolves around the underlying message of aha taking over Andhra Pradesh and Telangana and painting the town orange. The brand film has been conceputalised by team aha and created by PAD Integrated Marketing & Communications Pvt Ltd; directed by writer-filmmaker, Raghav Bhotika.

Sharing his thoughts, Ramu Rao Jupally, Promoter, aha, said, “We are overwhelmed by the incredible response to aha in less than just 9months of launch. With over 5 million downloads and 18 million unique visitors, we are one of the fastest-growing streaming platforms in India and our growth in terms of engagement, time spent, and subscriptions reflect this. We have a festive bonanza for audiences across the globe and through aha we want to cheer with wholesome family entertainment for Telugu-speaking audiences of all age groups across the country. The storyline, music, and color of the brand film drives home this very message. We want to thank the people of Andhra Pradesh and Telangana for their support and seek to be the one-stop 100% Telugu streaming platform filled with the regional nuanced flavor and vibe.”

Sharing his thoughts, Allu Aravind, Promoter, aha said, “aha seeks to serve its audiences with 100% premium Telugu content and we aim to make sure that for our audience Telugu entertainment is synonymous with aha. The brand anthem is a dedication to the Telugu people and an ode to my long-standing relationship with the people for over 30 years. This song encapsulates the spirit of aha from who we’re and what we want to be. We are excited to share the next leg of festive entertainment which kick-starts with an exciting Diwali Bonanza programming line-up. We are introducing a number of originals with some of the biggest stars and directors. Also planned is a special event featuring a special guest! We hope the audience continues to shower us with their love and support.”

Along with content being its key differentiator, aha focuses on affordability and accessibility. With its penetrative pricing strategy of ₹1 per day with the annual subscription of₹365, aha is topping the streaming game in the region. Following the festival bonanza, aha is offering a hundred rupee off for first-time subscribers.

BBC titles documenting personalities like Winston Churchill, Steve Jobs among others to be a part of superstar content line-up

Discovery Plus, India’s first aggregated real-life entertainment streaming app, is all set to offer unlimited entertainment to its users this festive season, as it premieres 55 brand new shows across genres ranging from war, history, adventure, food, sports, science, crime and more, this November. The fastest growing streaming platform offers thousands of hours of exclusive content across 40+ genres including Science, Adventure, Military, Survival, Food and Lifestyle.

This November, Discovery Plus presents a festival bonanza for its passionate communities, with exciting titles like India: The Forgotten Army, Gordon’s Great Escape, The Indian Dream Hotel, Hitler’s Money Trail, Everest’s Greatest Mystery, Amma & Appa, Leaving Neverland, and 28 new BBC titles including Churchill's Desert War - The Road to El Alamein, Attenborough and the Giant Dinosaur, Steve Jobs - Billion Dollar Hippy, How To Go To War, Secrets of SAS- In Their Own Words, Food- Delicious Science and I survived a Fatal Flight amongst others.


· India: The Forgotten Army

India: The Forgotten Army is a special on World War 1. The documentary focusses on the often-overlooked contribution of Indian Soldiers in World War 1 and features experts including Dr. Shashi Tharoor- Former Minister of External Affairs, India, Tony McClenaghan- Military Hostorian, England, Dr. Santanu Das- Professor of English Literature, King’s College London amongst others.

Streaming now on the app.

· The Indian Dream Hotel

Expanding the lifestyle and travel genre on Discovery Plus, The Indian Dream Hotel is an interesting and rather funny non-fiction series, inspired by the Dev Patel film ‘The Best Exotic Marigold Hotel’.

Premiere Date: 16th November 2020

· Steve Jobs: Billion Dollar Hippy:

Evan Davis decodes the formula that took Apple from suburban Californian garage to global supremacy, telling the story of Steve Jobs's rise, fall and triumphant rise again.

Premiere Date-: 9th November 2020

· Attenborough and the Giant Dinosaur

Sir David Attenborough tells the story of the discovery in Argentina of the largest animal to ever walk the earth, a new species of the plant-eating titanosaur.

Premiere Date-: 9th November 2020

· Gordon’s Great Escape

Following the success of Hell’s Kitchen, Gordon Ramsay is back with Gordon’s Great Escape, a three part food travel series that sees Gordon sample India’s best fare, with varying effects on his untrained digestive system.

Premiere Date-: 9th November 2020

· Leaving Neverland

When allegations of sexual abuse by Michael Jackson involving young boys surfaced in 1993, many found it hard to believe that he could be guilty of such unspeakable acts. Filmmaker Dan Reed’s Emmy winning two-part documentary film ‘Leaving Neverland’ explores the separate but parallel experiences of two young boys, James “Jimmy” Safechuck, at age 10, and Wade Robson, at age 7, who were both befriended by the star.

Premiere Date-: 16th November 2020

· Amma & Appa:

This exciting documentary film explores the clash of cultures when a German girl decides to marry a Tamilian boy. Amma & Appa tells the story of an Indian groom's family meeting his German bride's parents for the first time

Premiere Date: 23rd November 2020

Kantar, the world’s leading data, insights and consulting company today announced the appointment of Chris Petranto to Global Head of Kantar Analytics.

Chris replaces Gonzalo Fuentes who has taken on a new role as Chief Operating Officer for the Insights division of Kantar. Chris, based in Boston Massachusetts, USA, will lead teams responsible for supporting our client’s digital transformation by applying innovative analytics to increase decision making speed at scale, fueling business profitability.

Kantar’s Analytics Practice combines human expertise, AI-powered analytics and technology to predict consumer behaviour and optimise priorities for growth. Commenting on Chris’ appointment, Ian Griffiths, Deputy CEO and CFO at Kantar said “Advanced analytics are crucial for marketing leaders as they seek to unlock the deeper consumer insights that can fuel growth. The Analytics Practice is a strategic priority for Kantar. Chris has been core to the development of our analytics capabilities, and I am delighted that he is stepping up to this global leadership role.”

“It’s a privilege to lead the team and further expand our solutions across the globe” said Chris. “Since our launch in 2018, we have been on a mission to create the most advanced AI and machine learning tools, enabling our clients to make better business decisions, faster and at scale.”

Chris has been with Kantar since 2004. With more than 20 years of analytics, marketing, consulting and general management experience, Chris is responsible for overall business strategy for Kantar Analytics globally.

Prior to forming Kantar Analytics, Chris created and led Millward Brown Analytics, an in-house marketing analytics unit bringing together expert capability in analytic consulting along with on- and offshore marketing and data science teams in support of Fortune 500 clients. As part of this initiative he was responsible for the acquisition and integration of Analytics Quotient (AQ) into Kantar. Before that, Chris served as the President of Marketing and Planning Systems (MaPS), the strategic research and analytic consulting arm at Kantar.

World Champion and Rio Olympics Silver Medallist, PV Sindhu, and Indian tennis stars Sania Mirza and Somdev Devvarman laud moments of brilliance from the epic Nadal – Federer rivalry

Discovery Plus, India’s first aggregated real-life entertainment streaming app has already created a buzz with its latest offering “Strokes of Genius” - a gripping 90-minute sports documentary, based on the book ‘Strokes of Genius: Federer, Nadal and the Greatest Match Ever Played’, by L. Jon Wertheim. Keeping in line with the theme of the documentary, Indian sporting stars PV Sindhu, Sania Mirza and Somdev Devvarman, expressed their views in a candid conversation on the modern-day legends, one of the greatest rivalries of tennis and also across sporting disciplines – Federer – Nadal, the protagonists of the documentary who have defied all odds and have inspired millions over the years.

Sania Mirza who has been a teammate for the legends in the past at IPTL talked about the pure nature of this legendary rivalry and what it means to be true champions like them.

She said, “The way they talk about each other on and off the camera is pretty incredible and I’ve seen that being a part of IPTL where I was on Rafa’s team and I was on the same team as Roger in the following or the year before that. They speak so highly about each other. On the courts, of course, everybody knows that they’ve had some incredible matches and have some incredible history, but I think off the court are the moments that make them very special. The respect they have for each other and when they play you can see that there is so much respect and mutual admiration for each other as well. They bring so much to the game and such different things that our sport really needs both of them.”

The Indian tennis star also looked back at some of the rivalries she cherished the most on her road to becoming a six-time grand slam winner. She said, “There are some rivalries that are iconic. But I think during my singles career there was a girl from Russia called Anna Chakvetadze. She was top 10 in the world, I think close to top 5. We played a lot against each other since the juniors. She definitely helped me become better because initially I was not able to beat her and I felt that she was someone, she had a very unconventional game and I feel that… we played so much against each other. When Martina and I were playing, I think our biggest rival at that time were probably Elena Vesnina and Ekaterina Makarova. We won the Wimbledon finals against them as well. We played a lot against each other. Also, there was Babos - Mladenovic at the time who we played a lot against and Mladenovic and Garcia, they were probably our biggest rivals.”

Speaking to Discovery plus on the occasion, PV Sindhu said, “I believe both Roger and Rafael are legends in their own way and definitely love to see both of them play. I can’t just choose one from both but I think each of them has a different style of play and different game so I would say, both are legends.” She added, “I think it’s the greatest rivalry not only in tennis but also globally because they are true champions and they have always inspired us in many ways and I would say it is always a treat for us to watch them play.”

On being asked who is that one rival who pushes her to become better? Sindhu accepted that Carolina Marin has done the same for her over the years. Sindhu also reminisced a moment from the initial days of the #Fedal rivalry that inspired her in her career and said, “I was really young then in 2004 in Miami when Nadal won against the then no 1 Federer. When I saw that it inspired me a lot in 2004 when Nadal won against the then world no 1. So, the closest of that for me would be when I won against the Olympic champion Li Xuerui in China Masters in 2012. So yeah, that was the closest for me.”

Somdev Devvarman talked about his greatest career rivalries remembering his time in college. He said “For me, my earliest rivalry began in college. I went through the NCAA system and the couple of players that I had played against were John Isner, University of Georgia and Kevin Anderson, University of Illinois and I played for the University of Virginia. So when we were in college we spend a lot of time playing each other and sometimes we got the better of each other. Those matches pushed me a lot personally because we wanted our team to beat their team but also knowing they were the best players in the country and I had a chance to play them and beat them.”

2008 Wimbledon final which forms the centrepiece of “Strokes of Genius” also happens to be Devvarman’s most memorable piece from the #Fedal rivalry. He said, “2008 Wimbledon, for me, was one of the craziest and memorable tennis matches. The rivalry still continues in 2020 more than decades from then. These guys are playing at such a high level for such a long time. In our sport, if you look at Roger and Rafa, I think they have been crazy good examples of how to have mutual respect for each other. The way they have handled their rivalry, their competitiveness on and off the court and that has never affected their relationship. I think it is absolutely incredible and something pretty much all of us can learn from them. Tennis is lucky to have them.”

The documentary, “Strokes of Genius”, seeks to bring out the various facets that go into the making of an immortal rivalry through interesting perspectives from other living legends like John McEnroe, Bjorn Borg, Pete Sampras, Chris Evert and Martina Navratilova and others, is streaming now only on Discovery Plus.

Mr. Shamsher Singh has joined ZEE Media Corporation Limited as the Managing Editor of ZEE Hindustan and its Digital Properties. He has a rich experience of 22 years in the media and broadcast industry and has worked with networks like TV Today, India TV & Republic Bharat in his past endeavors. He has also been the winner of one of the nation’s most prestigious awards - the Ram Nath Goenka Awards 2008-09 for his exemplary work in journalism.

"ZEE Hindustan is a channel that brings light to the India of the 21st Century. A channel that does not just shows the land of mystics but also shows the land of Chandrayaan, the biggest IT sourcing hub worldwide, the biggest movies and entertainment industry in the world and the land of engineering marvels. Hence the tagline - 'Sare Jahan Se Acha' perfectly fits the channel. In these changing times, the vision of ZEE Hindustan becomes even more relevant and we believe that Mr. Shamsher Singh, a stalwart of this industry will bring his proven and prudent experience in the media industry to successfully take it beyond the vision and expectations of the channel” said Mr. Purushottam Vaishnava, the CEO of ZEE Media.

Mr. Manoj Jagyasi, Executive Cluster Head of Sales, said, “ZEE Hindustan has a great potential as a national news channel which can be clearly seen in the past few months through the response to our content and through multiple splendid conclaves & discussions conducted through the channel which were on par and even better than some of the long-time leaders in the national news genre. We are glad to have Mr. Shamsher Singh amongst us and be a part of ZEE Hindustan family and we trust that he would take ZEE Hindustan and its digital properties to new heights with his hands-on knowledge in the field of journalism especially in these changing dynamics of the news industry."

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