01 March 2021 02:45

MediAvataar's News Desk

MediAvataar's News Desk

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Havas Creative Mumbai has won the integrated communication mandate for Bel Group’s leading and one of the best-selling cheese brands in the world – The Laughing Cow.

The mandate for the agency includes creative, social, and digital creative duties including reputation management for the brand.

The agency will also be responsible for new product launches, brand strategy and amplification customised for the Indian market. The brand is one of the groups esteemed partnerships since 2019 and is managed by Havas Paris globally (It is handled by Providence a dedicated agency team based in Paris).

The Bel Group which originated in France has a rich history of 150 years in cheese and healthy snacking. Bel’s iconic brand The Laughing Cow cheese, was launched in Mumbai and Bengaluru in October 2018. The Bel group plans to add value to the cheese and healthy snack category in India with new product launches under The Laughing Cow brand. The Laughing Cow brand is already a household name in over 130 countries around the globe.

Alamjit Singh Sekhon, Commercial Director, Fromageries Bel India said “India is a key focus market for the Bel Group. Our range of delicious cheese (Creamy Triangles, Slices, Blocks, Spread, and Cubes) under The Laughing Cow Brand has a taste that caters to the Indian palette. The entire range is nutritious, being made from cows’ milk with added fortification. Consumers find the Laughing Cow Creamy Cheese triangles to be unique as they are the only soft, spreadable portions of cheese in India. We believe that Havas Creative with their meaningful brand approach are the right partners for us to help amplify our presence. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.”

Rana Barua, Group CEO, Havas Group India said “Bel Group’s iconic cheese brand – The Laughing Cow Cheese, is one of the groups key global brands and relationships across many markets and I am delighted to win the integrated communication mandate in India. Our team is excited to work in a category that is growing fast and create a strong narrative and stories for the brand to strengthen its presence in India.”

In a never seen before move, Delhi’s No.1 radio station, Fever FM, has roped in RJ Supriya as Delhi’s evening show presenter, on popular demand!

The action started yesterday on Supriya’s Instagram handle where she reached to her fans for a suggestion on her next career move. The Insta poll saw a massive 70% people wanting her to come on-air with Delhi’s No.1 radio station.

As part of one the fastest recruitments, Supriya reached out to Fever FM, putting forward the public’s demand. The brand lost no time in accepting the verdict of the fans and immediately rolled out the offer letter to the RJ! This bold move by the brand once again establishes Fever FM’s cutting edge and spontaneous approach.

Supriya comes with over 6 years of experience in the radio industry. She would be hosting the evening show in Delhi, starting today from 5-9PM. The show, ‘Online Poore Time’ will be targeted to the millennials and Gen Z, who are forever hooked to the digital medium!

Gaurav Sharma, Programming Head, Fever FM, said “We are extremely pleased to have RJ Supriya on-board with us as our evening show host. The way the entire recruitment panned out in less than 24 hours is truly remarkable! The audience wanted her to be a part of Delhi’s No.1 Radio station and we couldn’t help but oblige! This goes on to show that listeners delight is forever the top-most priority for Fever FM! We look forward to launching our evening show with RJ Supriya and wish her all the success!”

Josh users can now add music to their posts using songs from India’s oldest music label

Saregama, one of India’s largest music labels, has announced a music licensing deal with made-in-India, short-video app, Josh by VerSe Innovation. Users of Josh, India’s fastest growing and most engaged short-video app today, can now access old and new songs from the Saregama library with over 1,30,000 songs to create innovative content. As part of this deal, Saregama will license its entire catalogue to Josh allowing users to create content inspired from its robust music library in diverse Indian languages like Hindi, Bhojpuri, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi and Gujarati, amongst many others.

Saregama is India’s oldest music label and holds the richest catalogue spanning genres like film/non- film songs, devotional music, ghazals & indipop in more than 25 languages. Users on Josh can now create content to songs by legends like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal making their experience on the platform even more engaging and fun.

Commenting on the partnership, Vikram Mehra, Managing Director of Saregama India said “Our partnership with Josh is another example of how more and more people find evergreen music relevant, with age no-bar. Saregama has music to offer to all generations and age groups across languages. It’s great to associate with Josh and see such innovative content getting created.”

Over 77 million monthly active users will now be able to explore the Saregama music library on Josh which celebrates the mahagathbandhan of 200+ exclusive top creators, India's biggest music labels, the hottest entertainment format, and formidable user demographics.

Speaking on the partnership, Umang Bedi, Co-founder, Josh said “Music is a universal language, and language is at the heart of every endeavor and innovation at Josh. This partnership is a great reminder of that focus – one that makes sure there’s a song for every user, creator and moment on Josh, today. If a 2020 movie could recreate a 1951 Albela classic into a quirky, pandemic soundtrack, who knows of the myriad possibilities when you expose creative minds and souls to an evergreen music library. What better way to celebrate a new decade of creativity, than to welcome Saregama into our vast music library.”

Ridley Scott, Jose Miguel Sokoloff, and Obiageli Ezekwesili will select the Genius 100 Inspiration Award Winner; Proceeds from the Genius 100 Category will go to the Himalayan Cataract Project

New York Festivals International Advertising Awards® and the Genius 100 Foundation (G100) will partner to launch a new award to honor outstanding purpose-driven creative work that inspires action to create impact.

The newly unveiled Genius 100 Inspiration Award will be judged by a panel of Genius 100 Visionaries from an impressive cross-section of fields comprised of an extraordinary group of 100 globally recognized, accomplished, compassionate minds.

“New York Festivals is thrilled to partner with the Genius 100 Foundation. Working together with this visionary organization that cultivates a global collective of brilliant minds dedicated to the expansion of new knowledge and solutions is the perfect partner to collaborate with to honor exceptional creative work,” said Scott Rose, Executive Director, New York Festivals Advertising Awards. “This special award will shine the spotlight on campaigns that inspire action and support the greater good.”

The Genius 100 Inspiration Award Executive Jury includes the following esteemed G100 Visionaries:

Sir Ridley Scott – Ridley Scott is of the world’s foremost directors and producers, he is most known for his work on films such as Thelma & Louise, Alien, Black Hawk Down, and Blade Runner. His film epic Gladiator won the Oscar, Golden Globe®, and BAFTA for Best Picture, as well as the Oscar for Best Actor in a Leading Role for Russell Crowe. Throughout his illustrious career, Scott has been lauded by the Emmy Awards, Cannes Film Festival, and the PGA Awards.

“Every success to the 2021 New York Festivals and in particular the newly created Genius 100 Award and I know the advertising films submitted will as always be of high quality.” –Sir Ridley Scott

Obiageli Ezekwesili - Among her many accolades, she is recognized by Time Magazine as one of the time-100 most influential people and by New York Times as one of the 25 women of impact for 2015 and is the Co-Founder of Transparency International and Bring Back Our Girls.

“l wish the prestigious 2021 New York Festival the best and look forward to seeing how our Genius 100 Award will help further unleash the power of advertisement messages to help people everywhere connect-the-dots of our shared humanity.” –Obiageli Ezekwesili

Jose Miguel Sokoloff - Chief Creative Officer, MullenLowe Group UK and President, MullenLowe Group Creative Council, award-winning advertising executive and internationally renowned peace advocate.

“I have judged and competed in the New York Festivals many times. The quality of the entries has always been very high and winning is a huge honour. I am really looking forward to seeing and judging the entries for the new Genius 100 Awards.” –Jose Miguel Sokoloff

The Genius 100 Foundation brings together visionaries, philanthropic impact investors and its extended global community, collectively and in collaboration, to: re-imagine the future – implement creative initiatives to improve our world - raise the bar on what is achievable and make the impossible - possible. Founded in Toronto in 2017, and based in Toronto and New York, with a global footprint, Genius 100 Foundation is an active and engaged community of exceptionally imaginative and impactful human beings.

The Genius 100 (G100) Visionaries are comprised of an extraordinary group of 100 globally recognized, accomplished, compassionate minds. This group of global leaders, activists, innovators and influencers, in addition to 16 Nobel Laureates, includes Astronauts, an EGOT, Olympic Gold Medalists, Knight(s) of the British Empire, Commandeur de l’Ordre des Arts et des Lettres of France, Companion(s) of the Order of Canada, a former NASA Administrator, Justice of the Supreme Court of Canada - and recipients of National Medals of Science, Humanities and Arts; Pulitzer Prize; Peabody Award; Albert Einstein Medal, and many more accolades and honors.

“We are honored to partner with New York Festivals Advertising Awards and establish the G100 Inspiration Award. This very special award celebrates truly inspired work which has created outstanding, undeniable and significant impact,” states Hilarie Viener, CEO, Genius 100 Foundation US. “Now more than ever, we must recognize how much we can gain from embracing creativity to influence positive change.”

Entries into the Genius 100 Inspiration Category will be reviewed by the New York Festivals Grand Jury, those entries achieving Finalist status will move on to the next round, top scoring entries will then be judged by the Genius 100 Executive Jury panel. A single New York Festival Tower will be awarded the inaugural Genius 100 Inspiration Award. To review the entry brief and to enter the Genius 100 Inspiration Award visit: HERE.

Wednesday, 03 February 2021 00:00

Ogilvy India Wins at the One Show Asia Showcase

Ogilvy India is happy to announce its performance at the One Show Asia Showcase 2020 where Ogilvy India wins 6 awards. Four of these awards were won by Ogilvy Mumbai and two by Ogilvy Gurgaon.

The awards won are as follows -

Mondelez India - #HeartTheHate in Public-Service & CSR | Corporate category (Ogilvy Mumbai)

ITC Savlon - The Artist in Public-Service & CSR | Corporate Category (Ogilvy Mumbai)

Pidilite - Sofa in Craft | Copywriting/ Scriptwriting category (Ogilvy Mumbai)

Mondelez - The Cadbury Unity Bar in Design | Packaging Design category (Ogilvy Mumbai)

Gordon Thomas Honeywell - Governmental Affairs (GTH-GA) - Don’t wash. Don’t clean. Save the Evidence in Public-Service & CSR | Non-Profit category (Ogilvy Gurgaon)

Pernod Ricard India - The Legacy Project in Craft | Art Direction/Illustration/Typography category (Ogilvy Gurgaon)

Sukesh Nayak, CCO Ogilvy India commented on this win, “Super proud of our people across India who have created these amazing pieces of work. Super proud to have clients across India who partner us to help create such amazing pieces of work.”

Harshad Rajadhyaksha and Kainaz Karmakar, CCOs Ogilvy India commented on this win, “Of course it feels great to win. Our people have gone above and beyond all our expectations in the difficult year that 2020 was and our clients have supported us like rocks. These wins are for them.”

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