25 February 2021 04:29

MediAvataar's News Desk

MediAvataar's News Desk

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Josh users can now add music to their posts using songs from India’s oldest music label

Saregama, one of India’s largest music labels, has announced a music licensing deal with made-in-India, short-video app, Josh by VerSe Innovation. Users of Josh, India’s fastest growing and most engaged short-video app today, can now access old and new songs from the Saregama library with over 1,30,000 songs to create innovative content. As part of this deal, Saregama will license its entire catalogue to Josh allowing users to create content inspired from its robust music library in diverse Indian languages like Hindi, Bhojpuri, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi and Gujarati, amongst many others.

Saregama is India’s oldest music label and holds the richest catalogue spanning genres like film/non- film songs, devotional music, ghazals & indipop in more than 25 languages. Users on Josh can now create content to songs by legends like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal making their experience on the platform even more engaging and fun.

Commenting on the partnership, Vikram Mehra, Managing Director of Saregama India said “Our partnership with Josh is another example of how more and more people find evergreen music relevant, with age no-bar. Saregama has music to offer to all generations and age groups across languages. It’s great to associate with Josh and see such innovative content getting created.”

Over 77 million monthly active users will now be able to explore the Saregama music library on Josh which celebrates the mahagathbandhan of 200+ exclusive top creators, India's biggest music labels, the hottest entertainment format, and formidable user demographics.

Speaking on the partnership, Umang Bedi, Co-founder, Josh said “Music is a universal language, and language is at the heart of every endeavor and innovation at Josh. This partnership is a great reminder of that focus – one that makes sure there’s a song for every user, creator and moment on Josh, today. If a 2020 movie could recreate a 1951 Albela classic into a quirky, pandemic soundtrack, who knows of the myriad possibilities when you expose creative minds and souls to an evergreen music library. What better way to celebrate a new decade of creativity, than to welcome Saregama into our vast music library.”

Ridley Scott, Jose Miguel Sokoloff, and Obiageli Ezekwesili will select the Genius 100 Inspiration Award Winner; Proceeds from the Genius 100 Category will go to the Himalayan Cataract Project

New York Festivals International Advertising Awards® and the Genius 100 Foundation (G100) will partner to launch a new award to honor outstanding purpose-driven creative work that inspires action to create impact.

The newly unveiled Genius 100 Inspiration Award will be judged by a panel of Genius 100 Visionaries from an impressive cross-section of fields comprised of an extraordinary group of 100 globally recognized, accomplished, compassionate minds.

“New York Festivals is thrilled to partner with the Genius 100 Foundation. Working together with this visionary organization that cultivates a global collective of brilliant minds dedicated to the expansion of new knowledge and solutions is the perfect partner to collaborate with to honor exceptional creative work,” said Scott Rose, Executive Director, New York Festivals Advertising Awards. “This special award will shine the spotlight on campaigns that inspire action and support the greater good.”

The Genius 100 Inspiration Award Executive Jury includes the following esteemed G100 Visionaries:

Sir Ridley Scott – Ridley Scott is of the world’s foremost directors and producers, he is most known for his work on films such as Thelma & Louise, Alien, Black Hawk Down, and Blade Runner. His film epic Gladiator won the Oscar, Golden Globe®, and BAFTA for Best Picture, as well as the Oscar for Best Actor in a Leading Role for Russell Crowe. Throughout his illustrious career, Scott has been lauded by the Emmy Awards, Cannes Film Festival, and the PGA Awards.

“Every success to the 2021 New York Festivals and in particular the newly created Genius 100 Award and I know the advertising films submitted will as always be of high quality.” –Sir Ridley Scott

Obiageli Ezekwesili - Among her many accolades, she is recognized by Time Magazine as one of the time-100 most influential people and by New York Times as one of the 25 women of impact for 2015 and is the Co-Founder of Transparency International and Bring Back Our Girls.

“l wish the prestigious 2021 New York Festival the best and look forward to seeing how our Genius 100 Award will help further unleash the power of advertisement messages to help people everywhere connect-the-dots of our shared humanity.” –Obiageli Ezekwesili

Jose Miguel Sokoloff - Chief Creative Officer, MullenLowe Group UK and President, MullenLowe Group Creative Council, award-winning advertising executive and internationally renowned peace advocate.

“I have judged and competed in the New York Festivals many times. The quality of the entries has always been very high and winning is a huge honour. I am really looking forward to seeing and judging the entries for the new Genius 100 Awards.” –Jose Miguel Sokoloff

The Genius 100 Foundation brings together visionaries, philanthropic impact investors and its extended global community, collectively and in collaboration, to: re-imagine the future – implement creative initiatives to improve our world - raise the bar on what is achievable and make the impossible - possible. Founded in Toronto in 2017, and based in Toronto and New York, with a global footprint, Genius 100 Foundation is an active and engaged community of exceptionally imaginative and impactful human beings.

The Genius 100 (G100) Visionaries are comprised of an extraordinary group of 100 globally recognized, accomplished, compassionate minds. This group of global leaders, activists, innovators and influencers, in addition to 16 Nobel Laureates, includes Astronauts, an EGOT, Olympic Gold Medalists, Knight(s) of the British Empire, Commandeur de l’Ordre des Arts et des Lettres of France, Companion(s) of the Order of Canada, a former NASA Administrator, Justice of the Supreme Court of Canada - and recipients of National Medals of Science, Humanities and Arts; Pulitzer Prize; Peabody Award; Albert Einstein Medal, and many more accolades and honors.

“We are honored to partner with New York Festivals Advertising Awards and establish the G100 Inspiration Award. This very special award celebrates truly inspired work which has created outstanding, undeniable and significant impact,” states Hilarie Viener, CEO, Genius 100 Foundation US. “Now more than ever, we must recognize how much we can gain from embracing creativity to influence positive change.”

Entries into the Genius 100 Inspiration Category will be reviewed by the New York Festivals Grand Jury, those entries achieving Finalist status will move on to the next round, top scoring entries will then be judged by the Genius 100 Executive Jury panel. A single New York Festival Tower will be awarded the inaugural Genius 100 Inspiration Award. To review the entry brief and to enter the Genius 100 Inspiration Award visit: HERE.

Wednesday, 03 February 2021 00:00

Ogilvy India Wins at the One Show Asia Showcase

Ogilvy India is happy to announce its performance at the One Show Asia Showcase 2020 where Ogilvy India wins 6 awards. Four of these awards were won by Ogilvy Mumbai and two by Ogilvy Gurgaon.

The awards won are as follows -

Mondelez India - #HeartTheHate in Public-Service & CSR | Corporate category (Ogilvy Mumbai)

ITC Savlon - The Artist in Public-Service & CSR | Corporate Category (Ogilvy Mumbai)

Pidilite - Sofa in Craft | Copywriting/ Scriptwriting category (Ogilvy Mumbai)

Mondelez - The Cadbury Unity Bar in Design | Packaging Design category (Ogilvy Mumbai)

Gordon Thomas Honeywell - Governmental Affairs (GTH-GA) - Don’t wash. Don’t clean. Save the Evidence in Public-Service & CSR | Non-Profit category (Ogilvy Gurgaon)

Pernod Ricard India - The Legacy Project in Craft | Art Direction/Illustration/Typography category (Ogilvy Gurgaon)

Sukesh Nayak, CCO Ogilvy India commented on this win, “Super proud of our people across India who have created these amazing pieces of work. Super proud to have clients across India who partner us to help create such amazing pieces of work.”

Harshad Rajadhyaksha and Kainaz Karmakar, CCOs Ogilvy India commented on this win, “Of course it feels great to win. Our people have gone above and beyond all our expectations in the difficult year that 2020 was and our clients have supported us like rocks. These wins are for them.”

A startup boom is in the making, fueled by the pandemic and financial recession. With staggering unemployment numbers around the world, many are turning to entrepreneurship as their next career move. In America, for the week ending October 3, 2020, new business applications were up 40% compared to the same period in 2019, according to the US Census Bureau. And in the United Kingdom, over 29,000 new companies were registered in September, the highest number since October 2007. Experts predict this uptick will continue.

Krisha Kotak felt the time was ripe to set up her own sustainable fashion brand, Tula & Tye, in the thick of the pandemic, after being made redundant from her full-time job in travel PR. Kotak, who is based in the United Kingdom, spotted a demand for loungewear, as the uptick in work from home went hand-in-hand with comfort attire. “I’ve had many business ideas over the years, but never had enough hours in the day alongside a full-time job to act upon any of them,” Kotak tells Wunderman Thompson Intelligence. “I think the key is that so many of us were suddenly given the gift of time and the opportunity to slow down and assess what we value.”

Kotak is not alone in new entrepreneurial pursuits. On September 12, 2020, Madison Schneider opened the doors of Lela’s Bakery and Coffeehouse in Kansas, and in Florida, brothers Nic and Greg Bryon created Pasta Packs, a local meal-kit delivery service, after Nic Bryon lost his job as a chef.

In the Middle East, family members Suad Bashe, Mona Bashe, Maunia Ali and Hiba Bashe are in the midst of creating the Mane Point—a haircare marketplace and online hub encouraging people in the region to embrace their natural hair, due to launch Spring 2021. “I’ve been thinking about setting up this business over the last five years,” co-founder Suad Bashe tells Wunderman Thompson Intelligence. The pandemic and lockdown restrictions offered much needed time and courage to develop the business. As Bashe notes, “the pandemic made me realize anything can happen and that I should take charge of my own fate.”

Side hustles and embryonic ideas have transformed into full-fledged businesses during lockdown. “It’s incredible how many kitchens have turned into tie-dye factories, candle-making labs, art studios, cake shops and so much more,” Kotak observes. The key to economic recovery may be in these small businesses blooming.

Main image: Courtesy of Tūla + Tye

Source:Wunderman Thompson Intelligence

Wavemaker India announced it has bagged media mandate for PagarBook. The account will be handled from its Bangalore office. Wavemaker India will manage integrated media mandate for PagarBook.

PagarBook offers payroll and attendance management solutions for micro, small, and medium enterprises (MSMEs). Over the last 6 months, PagarBook has increased its user base over 5 million, served through 12 different languages.

In line with Pagarbook’s vision of becoming the human capital platform for the country, Wavemaker is mandated with the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touch points -- Television, print, radio, OOH, Social and Digital.

Speaking of the partnership, Sivaprasad K, Senior Vice-President, Marketing and Sales, PagarBook said, “Our ethos is focused on solving the most challenging problems faced by the SME sector. The goodwill of India, the common Indian, is something that we strive towards. Wavemaker brings together a unique combination of global expertise & proven track record in bringing quintessentially Indian insights to life. We are excited to have them on-board as a key partner in our mission of helping small businesses grow”.

Commenting on the win, Ajay Gupte, CEO – South Asia, Wavemaker said, “Pagarbook epitomises the brand of new-age enterprises that offer simple solutions to challenges faced by small and medium enterprises across the country. Their work strengthens the core of our economy. We are delighted to partner with this transformational brand that is dynamic and rapidly growing. I am confident that as their partners we will help Pagarbook achieve their growth ambitions”.

Kishan Kumar MS, Chief Growth Officer and South – Head, Wavemaker India said, “I am quite excited to start the new year on such a positive note. Partnering with a disruptor brand like PagarBook is going to be a great learning experience for us. Our vast pool of consumer journey data and insights clubbed with analytical expertise will help us unlock many growth drivers for PagarBook. The journey is going to be an exciting one, indeed!”.

PagarBook has roped in Akshay Kumar as brand ambassador and announced their goal of gaining 10 million active users by the end of FY2021. A mass media campaign with Akshay Kumar in the lead has just hit the airwaves.

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