30 November 2020 19:58

MediAvataar's News Desk

MediAvataar's News Desk

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Election Night (11/3) broke records on Hulu and ranked as the most watched event ever on Hulu + Live TV with over 65% of our overall Hulu + Live TV subscribers tuning in.

Hulu’s continued efforts around Election 2020 included opening access to live election coverage — for both the debates and Election Night — to viewers on the Hulu and Hulu (No Ads) plans at no additional cost as well as enabling a test of Hulu Watch Party for ABC News’ “Election 2020” live coverage.

Here are some additional trends we saw on Hulu throughout the full 5 days of Election Night coverage (“Election Week,” 11/3-11/7):

Hulu opened up live Election Night coverage to its Hulu on-demand-only subscribers via ABC News Live. In doing so, 70% of Hulu’s total Election Night viewers were Hulu + Live TV subs and 30% were viewers on the Hulu and Hulu (No Ads) plans.

Throughout Election Week, Hulu saw nearly 5 million Hulu subscribers tuning in to live news coverage, with subscribers watching for on average over 7 hours.

Throughout Election Week, viewers from the key battleground states of Georgia and Pennsylvania were the most engaged compared to the rest of our viewers, watching for an average of nearly 8 hours.
On the day the election was called (11/7), subscribers in Georgia and Pennsylvania also had the highest engagement with Hulu overall.

Throughout Election Week, subscribers that watched election coverage supplemented their news watching with adult animation titles like Family Guy and Bob’s Burgers, as well as catching up on the always exciting season of The Bachelorette.

Source: Hulu Internal Data Nov. 2020

WPP and Anzu, an adtech startup specializing in integrating advertising into video games, today announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.

These standards, which include ad viewability and brand lift measurement, fraud detection and user privacy protection, are widely applied in digital advertising and will now be available for in-game advertisers.

Responding to the accelerated popularization of gaming largely due to COVID-19, and the increased frustration from brands at the lack of universal standards for in-game advertising, this first-of-its-kind collaboration will make in-game advertising as simple and accessible as other commonly used channels and help to build advertiser confidence in the value of in-game media by using the technologies they trust.

WPP and its agencies will utilize Anzu’s in-game programmatic technology to reach gamers across all gaming platforms. These platforms include mobile, PC and console, seamlessly integrating advertising into new environments without affecting gameplay. The partnership also encompasses an in-game advertising solution for esports tournaments, reaching gamers outside the home.

WPP and Anzu are helping propel in-game advertising towards becoming a mainstream digital media channel and a top choice for brands interested in reaching the estimated three billion gamers worldwide. Advertisers will be able to track, report and audit viewable impressions in real-time, and adtech vendors will also be integrated in-game.

Mark Read, CEO of WPP, said: “The pandemic has accelerated many trends, including the demand for in-game advertising. Delivering these new standards is a big step in bringing gaming and esports to the forefront of mainstream digital media channels. It also supports the wider gaming ecosystem by increasing monetization opportunities for developers and enabling more games to be made.”

Itamar Benedy, Co-Founder & CEO of Anzu, said: “This partnership builds confidence in the value of in-game media, as marketers will be able to engage with an audience of over three billion gamers worldwide. Anzu in-game campaigns are scalable, measurable, and demonstrate the kind of multi-touchpoint campaigns brands are looking to launch.”

The announcement follows WPP’s 2019 investment in Anzu’s Series A round of funding.

Mzaalo, a blockchain-based platform in the gamified video and entertainment ecosystem, today announced that it has onboarded 400+ established brands across sectors to offer users exciting rewards.

Mzaalo’s partnership with brands across categories such as Beauty & Skincare, Travel, Electronics, Fashion & Lifestyle, Health and Wellness, Gifting, amongst others, enables the audience to avail the best products and services by watching their favourite content on the platform. ClearTrip, Croma, JBL, Killer, 1MG, Pepperfry, Swiss Military, Boat, ZoomIn, Zomato Pro, Kalyan Jewellers, Kaya Clinic, to name a few brands, further enhancing in boosting audience engagement.

As the audience get to enjoy the best of content across genres and formats on the gamified platform which gratifies users for watching content, the association with the most prominent brands across segments further entices the users to avail the best of the products & services. The user earning reward points on Mzaalo app can spend on partner products and services, premium experiences, digital goods, games, charitable giving and much more.

Commenting on partnering with the massive list of brands, Mr. Vikram Tanna, COO, Mzaalo said, “The combination of offering the best of content and enabling users to choose from the best of brands with reward points builds a unique position for Mzaalo in India’s entertainment ecosystem. At a time when brands are increasingly tapping customers online, our association further helps in boosting their reach along with enhancing audience engagement.”

As the entertainment ecosystem continues to flourish, Mzaalo brings the best of content and brands to offer an immersive and exciting experience on the platform. The process of watching content and being incentivized in the form of blockchain-based rewards adds to Mzaalo's credibility in building engagement, loyalty and driving growth. The partnership further facilitates brands to tap their potential customer base by rewarding the audiences and allowing them to experience the product.

· The search engine giant enjoys the best brand health among urban Indian for the second consecutive year

· Amazon and Swiggy make notable improvements to their brand perception, but their rankings remain unchanged this year

· Dettol makes an impressive new entry into the top 10 brands list

· Google takes the top spot for best brand globally alongside tech giants WhatsApp, YouTube, Samsung and Amazon

Google tops YouGov’s 2020 Best Brand Rankings in India yet again and becomes the healthiest brand among urban Indians. YouTube and WhatsApp have swapped their positions this year and follow in second (53.3) and third (53.1) position, respectively.

Despite topping the rankings, it was a tough year for tech brands, with each of these brands recording a decline in brand health scores year-on-year. Facebook also recorded a marginal decline to its score, although it has moved up two places to sixth (38.3) in this year’s rankings.

The rankings were based on the Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation1.

Apart from tech brands, the top 10 list this year is dominated by e-commerce brands, highlighting the rising engagement of Indian consumers with e-commerce platforms during the ongoing health crisis.

Amazon and Swiggy have made notable improvements to their brand perception amidst the pandemic. However, there has been no change in their rankings, and they remain in fourth (52.8) and fifth (46.1), respectively, this year as well.

Zomato has moved up three places in the list, from tenth in 2019 to seventh (37.5) in the 2020 rankings. MakeMyTrip on the other hand has moved down two places- to eighth (37.1), and Flipkart has made a new entry into the list, in the ninth spot (35.3).

Dettol had a very strong year in terms of brand health perception, making its entry in the top 10 list. Along with being in the top 10 brands, Dettol Soaps is also the “most improved” brand of the past year, with a change in score of +5.7.

The rankings also show the brands which have improved the most over the past 12 months.

After Dettol Soaps, State Bank of India is the second-best improver, with a change in score of +4.4.

The pandemic has put the focus on health care and personal hygiene. It is therefore not surprising to see personal care brands: Lifebuoy Soaps and Santoor Soaps make an appearance in the improvers list in the third (+4.3) and eighth (+2.4) position, respectively.

In particular, banks and insurance brands have made marked improvements to their brand perception over the past year. Apart from the State Bank of India, SBI Life Insurance (+2.9), SBI General Insurance (+2.6) and HDFC Life Insurance (+2.2) also appear in the list of improvers.

Tata Motors (3.3) and Samsung Smartphones (+2.4) are other names that complete the list of top 10 improvers of 2020.

Tech companies dominate the global best brand rankings

YouGov also released this year’s annual global best brands rankings with Google taking the top spot. Tech brands dominate the top of the list with the search and advertising giant followed by WhatsApp, YouTube, Samsung and Amazon.

With Netflix and Facebook in sixth and seventh respectively, the only non-tech-related brands in the top ten are Singaporean ecommerce platform Shopee (eighth), Swedish retailer IKEA (ninth) and US sportswear titan Nike (tenth).

YouGov BrandIndex conducts 8 million interviews across the world every year who answer questions about a company’s quality, value and their level of satisfaction with the brand, among other measures. YouGov BrandIndex operates in over 40 countries across the globe, covering markets in North America, South America, Europe, Africa, Asia, the Middle East and Australasia.

For this year’s global list, YouGov used data from 33 markets – data from countries that cover three sectors or fewer were not counted in the top 10.

Digital brands dominate the global ranking and with good reason. By their very nature the likes of Google, YouTube, and WhatsApp are available in most places on Earth to anyone with internet access. However, while much of the list has only been around for the last couple of decades, classic brands IKEA and Nike that have been around a good while longer also make the list.

Commenting on the research, Deepa Bhatia, General Manager, YouGov India, said: “YouGov’s 2020 Best Brand Rankings place Google in the first place yet again. In addition to being the best brand in India, the tech giant dominates the global rankings as well, highlighting the power of a strong brand.

India’s top 10 list this year has a dominance of e-commerce brands, showing the rising engagement of urban Indian residents with online shopping amidst the pandemic. Another category of brands that have benefitted from the health crisis are personal care brands. The presence of brands such as Dettol, Lifebuoy and Santoor Soaps in both the top 10 as well as Improvers list highlights the changing consumer landscape amidst the pandemic, putting the focus on health and personal hygiene.”

CNN-News18, one of India’s leading English News channel has a new Managing Editor - Zakka Jacob –previously the Executive Editor of the channel. Network18 announced the elevation today stating that Zakka will now lead the editorial strategy of CNN News18.

The appointment of Zakka marks a generational shift for CNN News18, one in which one of the oldest channels is being run by the youngest crew in its genre. The average age of the newsroom Zakka leads is well under 40 and is not only geared up to challenge some of the more established names, but also to shake up the genre with new ideas, formats and programs.

A seasoned media professional with over 18 years of experience in the industry, Zakka has been hosting channel’s flagship show Brass Tacks. With his inimitable approach and calm demeanor, he has earned the ‘thinking man’s anchor’ moniker in the television news industry. In his spell with CNN-News18, Zakka has managed to carve a niche in the crowded and noisy primetime, which is dominated by loud talking panelists and shouting matches that pass off as debates.

Zakka Jacob is the only Indian anchor who has won the prestigious Asian Television Award for Best Anchor in Asia, twice, that is, in 2016 and again in 2018. Recently, he was chosen in Impact Magazine's 40 under 40 list of influential media persons. Prior to joining CNN News18, Zakka worked in China Central Television from 2011 to 2014 becoming the first South Asian face on Chinese television. He started off his career in 2001 with Sun News a regional channel before moving to New Delhi with Headlines Today.

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