30 November 2020 19:54

MediAvataar's News Desk

MediAvataar's News Desk

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Oprah sits down with the 44th president in a candid conversation covering his legacy, democracy, race and the American Dream on “The Oprah Conversation”

The 44th president of the United States, Barack Obama, will be Oprah Winfrey’s guest on a new episode of “The Oprah Conversation,” premiering globally on Apple TV+ on Tuesday, November 17 at 9 AM ET / 6 AM PT. The episode will be available to watch for free through Tuesday, December 1.

In their candid conversation, Oprah and President Obama explore the transformative years leading up to his historic presidency, and reflect on the aspirations, perseverance and accomplishments that brought him to the White House, and the monumental expectations placed upon him during his pivotal time in office.

“This book was worth the wait,” said Oprah Winfrey. “Everybody who reads it is going to be on this journey from the grueling and monotonous grind of the campaign, to taking us inside the Oval Office and the Cabinet Room and the Situation Room and sometimes, even the bedroom. This book has both the intimacy and the grandeur coming through in this memoir, and I have so been looking forward to speaking with him about all of it.

Insightful and deeply personal, the memoir reveals President Obama’s introspective and genuine humanity, which propelled and sustained his journey to the presidency and beyond.

Customers can enjoy President Obama’s memoir, “A Promised Land,” on Apple Books. The memoir is available as an ebook or audiobook narrated by President Obama himself.

“The Oprah Conversation” is a timely Apple Original series that features Oprah leading intimate discussions with today’s foremost newsmakers, thought leaders and masters of their craft, exclusively on Apple TV+. Filmed remotely and incorporating audience engagement, Oprah hosts conversations that aim to bring truth and perspective to a range of topics shaping our world, revealing gripping stories of human connection.

The series continues to explore impactful and relevant topics with fascinating thought leaders from all over the world, and also offers poignant conversations between Oprah and change makers such as Emmanuel Acho, host of the provocative web series “Uncomfortable Conversations with a Black Man” in a two-part episode; Professor Ibram X. Kendi, best-selling author of “How to Be an Antiracist”; Bryan Stevenson, Equal Justice Initiative founder and best-selling author of the memoir that inspired the acclaimed film “Just Mercy”; global music icon Mariah Carey; Oscar-winning actor and humanitarian Matthew McConaughey; legendary Grammy Award winner Stevie Wonder; and quintessential songwriter and storyteller Dolly Parton.

“The Oprah Conversation” is available now, alongside “Oprah Talks COVID-19” and “Oprah’s Book Club,” on Apple TV+, which has set records as the only new streaming service to instantly launch globally in over 100 countries, and to have been honored with 118 awards nominations and 39 wins and accolades in its first year.

These past few months have been amongst the toughest challenges to have ever been endured by a majority of the population in India and around the world. We’ve been through a lot this year. Right from living in confined spaces, the entire work-home situation, minimal human contact, having to be low-key on the big days etc. These are just a few of the adjustments that one has had to make to live and survive in these tough times.

But with certain hygiene protocols and social distancing in place, the unlock India initiative has brought some relief to the populace and marketplace as well. Now with the onset of the festive season, brands are making a beeline to reach out to their consumers with messages of hope and assurance, and the fact that they are with them all the way through this pandemic.

Citi India has emerged a frontrunner in pushing this message and has rolled out its ‘Celebrate with Citi’ initiative that seeks to give people the time to appreciate and pamper oneself and also get rewarded in the process.

Diwali is one of India’s biggest festivals with huge cultural significance. Marked by the coming together of families in celebration of traditions, the period is earmarked for indulgences. It is the time when we spend time with our loved ones, exchange gifts and feast together with friends and family.

This year however is a different one. Ever since the pandemic hit, emotional, physical and financial uncertainty was looming at large. Over a period of time, people started embracing the new normal and showcasing resilience all through, looking forward to the situation normalizing soon.

In light of the market realities around this year’s festive period, Publicis India put together the campaign thought ‘We Deserve to Celebrate’, relating to the current consumer sentiments. Everyone is going through a lot this year, living in confined spaces, the entire work-home situation, lack of any human contact whatsoever, having to be low-key on the big days, finally it’s the time to get some back, to appreciate ourselves, pamper ourselves, reward ourselves. With Citi’s great offers and discounts, it led to Citi playing an organic role in enabling consumers in their respective festive journeys and making them ‘Celebrate with Citi’.

Commenting on the ad campaign, Arnika Dixit, Head - Digital Sales & Marketing, Data & Client Experience, Citi India said: “Citi has conceptualized an insight led campaign ‘This Diwali, celebrations toh bante hain’ that captures the sentiments and positivity around the festive season and reminds us that ‘we deserve to celebrate the good things in life, this festive season’. The campaign is live across multiple platforms with some unique immersive experiences and a communication route that resonates with everyone in the most relevant way this festive season.”

The festive campaign theme ‘This Diwali, celebrations toh bante hain’ will be amplified across social and digital media. Some of the initiatives being planned include – influencer marketing, newsletters, greetings, new festive offers, ongoing digital and social media engagement contests and amplification.

The campaign will also be pushed heavily on various social and digital media channels such as Facebook, Instagram, Google, YouTube, news platforms, entertainment channels, targeting users with affinity towards ecommerce purchase, etc.

Speaking on the creative thought process, Sanju Menon, COO – Publicis Ambience & Publicis Beehive said: “The campaign traverses the many adjustments that people have made during these past few months and how they can bounce back to being their joyful best with Citi as their motivating financial partner. With Diwali being the biggest festival of India, it was apt to bring back the celebration and joy among families so that they get away from the gloom and focus on the positives that this festival has to offer with their near and dear ones. Of course, with Citi being by their side enabling many of their wishes to come true along the way.”

Team Credits:

Client: Citibank

Team: Arnika Dixit, Abhilasha Nagpal, Sneha Maheshwary, Gaurav Nijhawan, Kamna Mathur, Ravi Karothiya, Rishi Jethi, Anubhuti Jain, Vandana Sharma.

Agency: Publicis Worldwide

COO: Sanju Menon

Planning: Akshaya Karanth, Gaurav Kumar

ECD: Rajshekar Patil

Creative: Amit Malik, Dinesh Vankute, Darshan Jalgaonkar, Uday Sawant, Vibhay Kodere, Nasir Patel, Sayali Kadam, Priyata Ecka, Alexander Savarimuthu,

Account Management Team: Sirish Suveer, Noorbanu Qureshi, Ambreen Khan, Avikal Gala, Jheel Shah, Shriya Singh

 

Embarks on a new era of honouring the best of storytelling and fine performances

The unique awards show will present 30 categories ranging in various sections of comedy, drama, web-original and critics’ choice for both web series and web films

OTT platforms have become one of the staple mediums of entertainment for digital India. Further proliferated by the pandemic induced lockdown, the platforms with bold, gripping and innovative narratives have captured the hearts and attention of millions across the country. Following the soaring rise of the industry and with an aim to serve its audiences with all things entertainment, Filmfare embarks on the next journey of celebrating excellence and honouring talent with its beau ideal. Extending the honour of bestowing the Black Lady to the best of the Indian streaming industry, India’s leading entertainment brand introduces the first-ever edition of Filmfare OTT Awards in association with Flyx as its title partner. Having lauded and recognized cinematic brilliance of the mainstream film industry with the prestigious Filmfare Awards for over six decades, the announcement sees the brand take forward its legacy on the digital entertainment space for the very first time.

Speaking on the marquee announcement, Mr Deepak Lamba, CEO, Worldwide Media said, “It’s been exciting to see the remarkable rise of the streaming industry in our country over the past few years. With the exponential rise in adoption of digital consumption of content, the OTT platforms in India have become an important and critical platform for audiences and content producers alike. Filmfare has played an instrumental role over the last 6 decades in recognizing cinematic brilliance at its finest, and we believe that the launch of the Flyx Filmfare OTT awards was the right step in keeping up with our objective of recognizing the best of entertainment content and talent. The ascendancy of the OTT industry is a new chapter for India’s entertainment industry, and we along with the Black Lady are here to celebrate it.”

Sharing his thoughts about the very-first Filmfare OTT awards, Jitesh Pillaai, Editor, Filmfare said, “While it’s been a year to remember, it’s also been one with many firsts for Filmfare. The start of the year saw the prestigious Filmfare Awards being held outside Mumbai for the first time in 64 years. The end of the year will mark another milestone moment for us as we celebrate the finest in the OTT industry. One can only marvel at how the OTT space has been brimming with innovative and gripping narratives, riveting characters and new talented actors breathing life into these tales. This year, the idea of extending the legacy of Filmfare Awards to streaming platforms seeks to recognize and thank the best of content creators and artistes who have given us constant entertainment even during these trying times.’’

Sharing his thoughts about the collaboration with Filmfare, Mr. Shashank Singh, CEO & Co-founder, Flyx said, “We at Flyx are super excited to partner with Filmfare on this exciting journey, this is a historic moment for the Indian streaming industry. Filmfare has a strong legacy and Flyx brings modern age technology to digital entertainment. Flyx is a fast-growing community of movie and show lovers who love to share their excitement and enthusiasm with their friends and family. With streaming wars at its peak, Flyx helps you to find the best content that you will absolutely love.”

With Filmfare and Flyx coming together, honour your favourite stars, movies and shows by voting in this historic event. The Flyx Filmfare OTT Awards will put up entries received from various OTT platforms for voting, starting 23rd November 2020. Fans can vote for their favourite shows and actors from across 18 categories. Audience can log on to Filmfare.com and Flyx app to cast their vote.

Incremental 6.9 million Net Subscriber Additions in last Six Months

Eros STX Global Corporation, a global entertainment company, announced that Eros Now, a leading digital OTT South Asian entertainment platform owned by ErosSTX, has reached 36.2 million paid subscribers and 211.5 million registered users worldwide as of September 30, 2020. This represents 6.9 million net new paid subscriber additions over the past six months.

This subscriber growth has been powered by our investment in technology and our larger partnership with Microsoft. In a recently completed project, Eros Now uploaded content to a central content repository, built on Microsoft Azure, that can quickly process large volumes of data to distribute to hubs via satellite. Consumers then connect to these hubs to securely download content to their mobile devices without internet connectivity. By using this system, consumers in low connectivity regions can access Eros Now’s rich media content and pay for services in modes they prefer. Enabling video distribution via satellite could be game changing for the OTT business in developing markets like India, South East Asia and Africa where more than 50% of the population has intermittent access to internet and internet video.

Another major attribute of the growing popularity of Eros Now has been the Eros Now Original Series. The recently released and critically acclaimed original series ‘Flesh’, starring Swara Bhaskar, generated the highest ever time spent viewing by Eros Now consumers – more than any other original series launched on Eros Now so far. Overall engagement on the Eros Now platform has increased dramatically so far this year and is approximately double the “pre-lockdown” engagement.

This festive season, starting with Diwali in India, viewers and subscribers have much to celebrate. Around this auspicious occasion, Eros Now has partnered with Paytm, India’s largest mobile wallet provider with a customer base of over a 100 million, to offer 100% cash back to Paytm consumers in India who subscribe to the Eros Now’s monthly pack of Rs. 49 and to unlock, #DilwaliDiwali and enjoy the best of movies, original series and more.

Commenting on the growth, Ali Hussein, CEO- Eros Now, said, “Eros Now’s strategic market expansion and its massive content library has resulted in phenomenal growth in 2020, a year which is witnessing unequalled digital disruption. We at Eros Now are committed to cater to the increasing global demand for online video streaming and play a pivotal role in the evolving dynamics of the SVOD ecosystem. We are continuously mapping the scope for growth in the OTT market to re-establish our leadership position globally.”

Friday, 20 November 2020 00:00

Wanna Talk About It?

Entertainment can have a profound impact on people, sparking conversations that are sometimes tough, whether it’s about mental health, sexual orientation or sexual violence. It’s why creators and Netflix often work with independent experts to ensure our stories are authentic, and that we offer members support if they need it.

Wannatalkaboutit.com is a site we launched this summer to address topics ranging from sexual violence, abuse, mental health and well-being to self-harm to suicide. It complements our films and series - providing people with information, videos, downloadable guides and nonprofit helplines. We built the site - which is available in 26 languages - in conjunction with 150 organizations from 45 different countries including Mental Health America, the American Foundation for Suicide Prevention, RAINN, The Trevor Project and Crisis Text Line in the U.S.; Consejo Ciudadano in Mexico; and Pavena Foundation for Women & Children in Thailand.

These organizations are all experts in their fields and long-term partners for Netflix. Earlier this year, for example, a number of them took part in a series of live Q&As with Netflix stars to discuss how you can stay mentally healthy during a global pandemic. These are important conversations so if you’re struggling, or you know someone who is, remember there’s always help out there. As these experts have taught us, it helps to talk about it.

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