MediAvataar's News Desk
Appointment follows a year of global growth for the agency’s Brand practice
Edelman has appointed Ashutosh Munshi, the network’s Head of Brand for India, into the role of Head of Brand for Asia Pacific. In this capacity, Munshi will report to Edelman’s Global Chair of Brand and F&B, Megan Van Someren, as well as Stephen Kehoe, CEO of Edelman Asia-Pacific.
The appointment follows a year of growth for the agency’s Brand practice, both globally and in the region. In line with the findings of Edelman’s Brand Trust research, the regional leadership role aims to help brands reimagine how they earn consumer trust amidst a changing landscape. Munshi is tasked with overseeing the launch of new regional capabilities for the Brand practice, involving stronger integration and collaboration across Edelman’s strategy, creative, data and analytics, influencer, digital and public relations capabilities.
“As we look ahead at the new year and at the continuous shifts in consumer expectations, how brands behave matters more than ever before,” says Van Someren. “The time is now for brands to step up and put trust at the helm - and not just through communication, but through action and advocacy.
“We are delighted to have Ashutosh take on this new role, to which he brings over twenty years of experience integrating and delivering strategic, creative and insight-driven work. Work that achieves tangible and measurable business outcomes for client partners.”
Kehoe adds: “Our Brand Practice at Edelman continues to lead the industry. Whether it is Adidas in China, GSK in Australia, Oatly in Hong Kong or PepsiCo in India, our Brand team in Asia-Pacific continues to produce award-winning work for our clients.
“As a testament to our talent and commitment to grow from within, I am proud to see Ashutosh now take the lead in launching new regional capabilities for our Brand practice, setting the bar higher in areas of brand obsession, curiosity and excellence.”
An industry and Edelman veteran, Munshi joined the firm 18 years ago and has worked in its Mumbai, London and New York offices during this time. As Head of Brand for Edelman India and Regional Client Lead on the Unilever business, he has led the market’s Brand and Creative teams on the creation of new communications products for authentic influencer marketing, brand campaign risk assessments and the firm’s earned creative capability.
“This year has seen a paradigm shift in how brands need to communicate and engage with consumers and society at large,” says Munshi. “At Edelman, we believe that it has become even more critical for brands to navigate these changes, in order to earn attention and play a larger role in society. This involves adopting a marketing approach reset that places action at the core, striking the right tone with earned-centric creative ideas, and using trusted voices and credible peer channels. I look forward to bringing this thinking to our clients across the Asia-Pacific region.”
Throughout his tenure at Edelman, Munshi has led teams and work win industry honours in the areas of Public Relations (Campaign India, Campaign Asia, Sabre Awards), Creativity (Cannes Lions, Spikes Asia, Tambuli) and Creative Effectiveness (Effie Awards). He has been recognised by industry bodies for his talent and expertise, serving as a Cannes Lions panellist and juror at Marketing and PR awards, including the APAC Effie Awards. He has also been named in Reputation Today’s ‘40 under 40 List of Communications Professionals in India’ and The Holmes Report’s 2016 ‘Innovator 25 Group’ in Asia-Pacific.
Rakesh Thukral, Managing Director of Edelman India, adds: “Under Ashutosh’s leadership, we have developed a brand marketing offering in India that delivers creative solutions to earn attention and trust, and therefore drive true impact for our clients. With his expanded role, we look forward to taking this vision to the next level, in India and across the region.”
· The riveting series bagged the Landmark OTT Show at the 20th Indian Television Academy Awards 2021
· Bobby Deol won Best Actor - Web Series for Aashram at the Dadasaheb Phalke International Film Festival 2021
Marking national-award winning filmmaker Prakash Jha’s foray into the world of web series’ - MX Original Series Aashram staring Bobby Deol, saw huge success for both Part 1 and Chapter 2: The Dark Side. After receiving a great response from the viewers, Aashram has now been critically acclaimed and has gone on to win two iconic awards this season, bagging the Landmark OTT Show at the 20th Indian Television Academy Awards 2021 and Bobby Deol won the Best Actor - Web Series awards at the Dadasaheb Phalke International Film Festival 2021.
Commenting on the wins, Prakash Jha said, “On behalf of my team of actors and technicians, I would like to thank the ITA 2021 for recognizing Aashram as a landmark series and I feel happy for Bobby for having won the Best Actor award at DPIFF. The show mirrors the blind faith that innocent people unwittingly succumb to and the story, powered by brilliant performances struck a chord with the audience.”
Speaking about his win for Best Actor – Web Series at the Dadasaheb Phalke International Film Festival Awards 2021, Bobby Deol said, “I am grateful to Prakash Jha that he saw me as Baba Nirala and gave me the opportunity to grow with it. Getting into the character of Baba Nirala has been a life changing experience and being recognised for it is the most amazing feeling in the world. I had faith that it will be big, and MX Player gave a much-needed platform that it deserved".
Gautam Talwar, Chief Content Officer, MX Player concluded saying, “As a platform, we believe in curating stories across varied genres that connect with the vast and diverse audiences of the country. With Aashram, we are proud to have introduced our viewers to premium entertainment at such scale, that has set a new benchmark of viewership in the OTT ecosystem and wins like this further fuel us to continue bringing compelling stories to the digital screen”.
The Indian Television Academy Awards is an annual event organised by the Indian Television Academy to honour excellence of Indian Television; this is the first year they have introduced awards in the OTT space. The Dadasaheb Phalke International Film Festival is a unique platform to honour and encourage the most creative Artists, Creators, filmmakers in the Entertainment & Film Industry.
These 6 short films will stream for free on ZEE5
ZEE5 Global, the largest OTT platform for South Asian content, has announced the addition of 6 star-studded ‘natoks’ or short films to its already vast content repository. In addition to strengthening ZEE5’s local content repository, this acquisition will also give a global platform to local production houses and talent in Bangladesh.
Spread across the genres of romance, drama, comedy, satire and thriller, these films feature popular actors Tousif Mehbub, Tasnia Farin, Ziaul Apurba, Shiba Ali Khan, Irfan Sazzad, Sarika Saba Ohona Rahman, Musharaf Karim and Tarin among others.
The 6 new short films will be launched on 26th February under ZEE5 Global’s brand new segment, ‘ZEE Drama Time’.
Given that the Natoks are being launched in February, the month of spring in Bangladesh, also the season of love, ZEE5 has curated this new content line-up within two themes of love, based on local idioms:
Piriti kathaler atha, meaning love is as strong an adhesive like that of a jackfruit. Based on the popular baul/folk song, under this theme the platform will feature three films: Rahman Aryan’s
‘Tomar Tane’, Mehedi Hassan’s ‘2521’ and Mohon Ahmed’s ‘Biye Shadi’
Based on the popular song, the second theme Hrid majhare rakhbo translates to “will keep you in my heart!” A collection of intense love stories, this theme will feature the romantic titles Sakhawat Manik’s ‘Chena Mukh Ochena Thikana, Mehedi Hassan’s ‘High Volume’ and Sohel Hasan’s ‘No Prem No Biye’.
Archana Anand, Chief Business Officer, ZEE5 Global, said, “Our first Bangladeshi Originals Mainkar Chipay and WTFry have seen a massive response in Bangladesh. We’re now very happy to add these 6 Natoks with prominent actors and directors also to our library and offer them for free so everyone across Bangladesh can enjoy these locally produced short films. We also look forward to these films finding a global audience through being streamed on our platform across international markets.”
Here is a sneak peek into the newly acquired short films :
● High Volume: Directed by Mehedi Hassan, High Volume is a unique love tale of a pizza delivery boy and a deaf girl, challenging dreams and questioning reality at every moment. Starring Ohona Rehman and Tousif Mehbub, High Volume promises to deliver romance and comedy from unique perspectives!
● Chena Mukh Ochena Thikana: The Irfan Sazzad and Sarika starrer romcom Chena Mukh Ochena Thikana is eponymous with its title. In search of a suitable life partner, both Abir and Tuli’s journeys overlap as destiny brings them together.
● No Prem No Biye: Starring Mosharraf Karim, Tarin and Sarika, No Prem No Biye is an uncanny story of lost love and betrayal among a boss and an employee. Radically different when it comes to love, Jerin’s past comes back to haunt her, while Masud fails to confess his stand on Jerin’s policies. How will this story pan out?
● 2521: 2521 is an intriguing murder mystery, starring popular TV stars Towsif Mahbub and Shiba Ali Khan in lead roles. While Intelligence Department officer Raaz has a unique way of solving cases, something goes awfully wrong while investigating the murder mystery of CIP Hannan Mallik. As he delves deeper into the case, his instinct tells him something that his heart does not want to believe.
● Tomar Tane: The Apurbo and Farin starrer Tomar Tane is an honest story of a small-town girl Faria who meets a city boy via social media. Unaware of Shafin’s real intentions, Faria elopes to Dhaka to marry him and lands herself into a deep spot of trouble. As she saves herself by a close shave, she meets Ahsan, who amidst all the mishaps, changes her life.
● Biye Shaadi: This is a quintessential story of love-hate relationship followed by an unexpected closure! Starring Tousif and Farin, Biye Shaadi takes us through an unfortunate incident that makes Shyana and Anas part ways. However, destiny has other plans. As their brother and sister are about to tie the knot in a love marriage, they try their level best to call off the marriage. On realising true love, they step back to advocate for the bigger cause.
The complete family entertainer show releases on 22nd February. Hosted by Arvind Akela Kallu along with popular Bhojpuri stars likeSeharAfsha, Abhay Pratap Singh, Mahesh Acharya, Raksha Gupta, VIP, Manoj Tiger, Sunil Saavra& KK Goswami, the show will be aired Monday – Friday 9 PM onwards
Laughter is the best medicine; especially at a time when there are limited reasons to smile. And a hearty shared laugh over something silly and witty is the best pursuit that brings families and friends together. Continuing to entertain its audience with novel offerings, ZEE Biskope launches a unique comedy show, ‘Hasi Ke Rail Chhut Na Jaye’. Regarded as an absolute family entertainer, the show releases on22nd February and will air Monday – Friday 9 PM onwards. The 30-minute episodic show will feature stand-up comedy, comedy gigs blended with superhit songs and comedy scene capsules from popular movies.
The show aims to lighten and brighten the day of its viewers after a tiresome day. Each episode of the show will consist of topical comedy gags on relatable topics such as marriages, lockdown, elections, Bhojpuri Films and Songs, liquor ban, and many more of such native issues. Comedy &light hearted memorable scenes and topical gags will provide the choti-choti khushi in the daily lives of the people from the region. Arvind Akela Kallu will be the primary face of the show along with other popular regional artists like Sehar Afsha, Abhay Pratap Singh, Mahesh Acharya, Raksha Gupta, VIP, Manoj Tiger, Sunil Saavra, KK Goswami, and many more who will raise the entertainment quotient with hilarious sketches.
Sharing his thoughts about the new show, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd. said, “The Bhojpuri industry has a huge gap in what we can curate for the consumer. Despite multiple movie channels, there is a dearth of content that extends beyond the magic of movies. ZEE Biskope is catering to that need gap with its newcomedy show. It will not just add freshness to the channel but will also open new opportunities for advertisers.”
On the new show launch, Amarpreet Singh Saini, Business Head, ZEE Biskope and Big Ganga said, “The launch of a new show which amalgamates comedy with popular comic movie songs& scenes is a strategic step in line with our positioning as a movie plus channel. Staying true to brand promise of Aathon Pahariya Loota Lahariya, the light hearted entertainment will provide an emotional cushion to uplift spirits when you retire after the day’s trail. It will elevate the family viewing experience.”
Continuing his long practice of helping and supporting people hit hard by natural calamities, Rajat Sharma, who turns 64 on Thursday (February 18), donated Rs 64 lakh for those affected by the disaster in Chamoli.
Rajat Sharma said in his tweet,Many people asked how will they celebrate birthday this time. It has been said in the scriptures, "All live for themselves, but those who live for philanthropy live and say to them" Today the most urgent need is for the suffering laborers of Uttarakhand. On his 64th birthday, I am making a humble contribution of 64 lakh rupees for him.
We at MediAvataar India wish him a very happy birhday and good health.