17 January 2021 17:13

MediAvataar's News Desk

MediAvataar's News Desk

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Mzaalo, a block chain-based video streaming application in the gamified video and entertainment ecosystem, today announced its association with VuLiv (now named Mojo Boxx) to offer seamless entertainment for flyers on SpiceJet’s new launched In-Flight Experience platform called ‘SpiceScreen’.

All SpiceJet Flyers can enjoy Unlimited Entertainment with Mzaalo’s wide-ranging content on SpiceScreen, which is powered by just a pair of Mojo Boxx’s special Smartphone IFE Box.

In current times, where being contact-free and using personal device for entertainment is the preferred mode by travelers around the world, SpiceScreen has become a popular platform for enjoying entertainment for all SpiceJet Flyers. Once on-board, SpiceScreen gives an access to an amazing collection of Unlimited Entertainment including Bollywood blockbusters like Shubh Mangal Saavdhan, Bajirao Mastani, Zindagi Na Milegi Dobara, Bajrangi Bhaijaan and Manmarziyaan to name a few along with a variety of regional films.

Mzaalo’s 50,000+ hours of content including the best of Bollywood movies, regional cinema, original series, music videos and much more delivers the much sought for in-flight entertainment for on-the-go audience. The partnership expands Mzaalo’s reach and strengthens connect with on-the-go audience by providing unparalleled in-flight entertainment experience.

The growing demand of quality content enabled Mzaalo’s partnership with Mojo Boxx and cater to the underserved, unconnected or semi connected audience across geographies. SpiceJet flyers can now avail the best of Mzaalo’s content and enjoy unparalleled viewing experience.

Commenting on the association, Vikram Tanna, COO, Mzaalo said, “We are thrilled to partner with SpiceJet to offer seamless access of our wide-ranging content to on-the-go consumers. The partnership is a result of our collective effort to enhance customer experience by offering the most sought-after content to SpiceJet travelers.”

Manoj Kumar Gupta, Founder, Mojo Boxx (formerly VuLiv) added, “Mzaalo partnership empowers us to bring the first time ever in-flight experiences to SpiceJet travelers in India and abroad. With our commitment to offer the best in-flight experiences, our partnership with Mzaalo will enable us to create deeper engagements with flyers not just in sky but even before departure and after arrival thereby offering a complete home-to-home digital experience for the outbound travelers.”

Debojo Maharshi, Chief Marketing Officer, SpiceJet said, “Consumption of compelling content has become a way of life and this partnership enables us to bring the best of entertainment and experiences to our customers. As majority of Indian travelers prefer watching Bollywood, regional movies, original shows, Mzaalo’s robust content library adds to the entertainment quotient on SpiceScreen.”

Appointment underlines WPP’s commitment to creativity and transformative work for clients

WPP today announces the appointment of Rob Reilly as Global Chief Creative Officer.

Rob – who is currently Global Creative Chairman of McCann Worldgroup – will join WPP in May, reporting to CEO Mark Read.

In partnership with Mark, and the CEOs and Chief Creative Officers of WPP’s agencies, Rob will champion creativity within and beyond the company, fostering a culture that delivers extraordinary work to WPP’s clients. He is also tasked with attracting and nurturing the best creative talent, driving inclusion and diversity in creative work and teams, and working with technology partners to fuel the creativity needed for their platforms.

Known for helping to create some of the most iconic ideas for the most impactful global brands, Rob has led McCann Worldgroup’s creative resurgence – overseeing highly-awarded work that has shaped culture in the wider world, including the “Fearless Girl” statue on Wall Street for State Street Global Advisors. McCann was also named Network of the Year at the 2019 Cannes International Festival of Creativity.

As well as winning numerous awards himself, Rob has chaired several industry award show juries, including Cannes Lions three times. He is a member of The One Club for Creativity Board and the Facebook Global Client Council.

Before moving to McCann in 2014, Rob was Partner and Worldwide Chief Creative Officer at Crispin Porter + Bogusky, which was named Advertising Age’s Agency of the Decade during his tenure.

Rob Reilly said: “Mark’s ambition is to make WPP the most creative company on the planet. For a creative person, that was impossible to resist. He is leading a complete reinvention of WPP and is committed to putting creativity at the center of everything the company does. I look forward to joining the talented team of people at WPP and helping its fantastic agencies continue to build on their success.”

Mark Read, CEO of WPP, said: “Rob is one of the world’s most celebrated creative leaders. He has been a transformative creative force wherever he has applied his considerable talent, and I know he will have the same impact at WPP. I am delighted that Rob is joining us as we look to make WPP synonymous with the world’s most creative, most effective and most forward-looking work – and at a time when this has never been more important to our clients.”

 

As India continues its fight against C19 – recording more recoveries while lifting restrictions – this surely is the time when we need to be more careful than ever. Hindustan intensifies the battle by impressing on the key measures to be kept in mind to fight the on-going pandemic.

To connect with people on a deeper and emotional level while educating them on various safety precautions, Hindustan took the route of narrating the Suraksha Chalisa or the Poem of Safety via traditional format of prose writing, expounding the benefits of keeping oneself safe.

Speaking on the campaign, Rajan Bhalla, Group CMO said, “The purpose of the video is to communicate in a language that the audience understands and connects with. Our Suraksha Chalisa, deeply integrates relevant messaging and educates our audiences when we stand at a critical position in the fight versus the pandemic. The vertical video format too enables a stronger story-telling with a mobile-first approach”

The objective of Hindustan Suraksha Chalisa campaign is to reiterate the effective measures against COVID. It is to remind that even though the vaccine is on its way; it does not warrant us to stop following safety precautions.

Commenting on Hindustan Suraksha Chalisa, Samudra Bhattacharya, CEO - Print added, “As a brand that reaches the deepest pockets of India, it is imperative for Hindustan to disseminate relevant information. Timely campaigns like Hindustan Suraksha Chalisa remind people that coronavirus is still a part of our lives and we cannot have lax attitude towards it.”

More than a million consumers have already seen the video as it continues to be shared and viewed across the country.

The Last Dance most in-demand global series debut of 2020

Parrot Analytics, the global TV analytics firm, today announced the winners for the 3rd annual Global TV Demand Awards as well as the Virtual Festival video series schedule. The 2021 Global TV Demand Awards: Virtual Festival format will bring together talent, creators and executives behind the world’s most popular shows in a daily video series.

The winners for the 2021 Global TV Demand Awards are:

World’s Choice (Most In-Demand TV Show in the World 2020): Game of Thrones

Most In-Demand Adult-Animated Series of 2020: Rick and Morty

Most In-Demand Anime Series of 2020: My Hero Academia

Most In-Demand Children’s Series of 2020: Spongebob Squarepants

Most In-Demand Comedy Series of 2020: Brooklyn Nine-Nine

Most In-Demand Documentary Series of 2020: The Last Dance

Most In-Demand Drama Series of 2020: Game of Thrones

Most In-Demand Series That Ended on a High Note of 2020: The 100

Most In-Demand Historical Drama of 2020: Vikings

Most In-Demand Horror Series of 2020: American Horror Story

Most In-Demand Korean Drama of 2020: Crash Landing on You

Most In-Demand Latin American Series of 2020: El Payaso Plim Plim: Un Héroe Del Corazón

Most In-Demand Reality Series of 2020: MasterChef Australia

Most In-Demand Series Debut of 2020: The Last Dance

Most In-Demand Superhero Series of 2020: The Flash

Most In-Demand Variety Series of 2020: Last Week Tonight With John Oliver

The winning series for each category was determined based on global TV demand data for the period January 1, 2020 – December 31, 2020.

The 2021 Global TV Demand Awards: Virtual Festival highlights what makes exceptional content stand out among a worldwide “sea of content” competing for audience attention, in a year which saw unprecedented media consumption at home. The conversations captured in the exclusive video series are candid, intimate discussions focusing on both the creative and business decisions that proved successful for each participant.

Confirmed speakers include Casey Bloys, Chief Content Officer at HBO and HBO Max; Matthew Ball, Managing Partner, Epyllion Industries; André Vargas, Head of Data, CAA; Jason Hehir, Director, The Last Dance; Alba Baptista, actor, Warrior Nun, and Simon Barry, creator and executive producer of Warrior Nun, Reality Distortion Field, Gregoire Gabalda, Sr. Director, Global Editorial Licensing, Ubisoft, Jason Altman, SVP, Ubisoft Film & Television, Stephanie Simard, VP of Marketing, Ubisoft Film & Television, Marty Benson, show runner, MasterChef Australia, Kee MinSoo, director of Good Doctor, Korean Broadcasting System, John Couling, SVP of Commercial Partnerships, Dolby, with additional speakers to be announced soon.

“We’re honored to share the conversations we’ve had with the visionaries behind the world’s most popular TV shows of 2020 to offer a unique perspective to executives seeking insights into what makes a show successful right now. The Global TV Demand Awards: Virtual Festival is unique in that all winners have been selected based on global demand data insights, without any judges involved” said Rebekah Zabarsky, Executive Producer of the awards and Marketing Director at Parrot Analytics. “Anyone interested in learning how to create, produce, distribute, market, and acquire exceptional content should tune in and learn from the best.”

The 2021 Global TV Demand Awards: Virtual Festival will stream free on demand for five consecutive days beginning Monday, February 1, 2021 through Friday, February 5, 2021 with new videos being published on each day. Viewers can find the full schedule for the Virtual Festival on www.globaltvdemandawards.com as well as the Parrot Analytics YouTube channel.

Mahesh Manjrekar, Urvashi Rautela, Rajneesh Duggal & more join the cast

The shoot of Jio Studios’ web-series Inspector Avinash has commenced in Mumbai. Joining Randeep Hooda in this cop thriller are a host of talent including Mahesh Manjrekar, Urvashi Rautela, Rajneesh Duggal, Freddy Daruwala, Govind Namdev, Adhyayan Suman, Amit Sial, Priyanka Bose and Abhimanyu Singh. Elated to begin shooting for this exciting thriller, the cast shared pictures from the sets where the entire team conducted a puja before the commencement of shoot.

Based on the real life events of super cop Avinash Mishra, the show is helmed by director Neerraj Pathak. Set in Uttar Pradesh, Hooda’s cop avatar will see him in action in a dramatic retelling of the life of the famed cop dealing with criminal activities of the state. Captivated by his persona and accounts of his daring, the director felt compelled to tell his brave story to the world. He approached the real life dynamic cop three years ago who agreed to come on board and blessed the project. Hailing from Hamirpur, Himachal Pradesh – Inspector Avinash Mishra has been a part of the Special Task Force and the Anti-Terrorism Squad. Often referred to as Guruji, he has contributed successfully to several important cases and was posted in Lucknow for quite some time. He retired later as a DSP. And now, audiences will get to see all the action behind his courageous journey through this web series.

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