21 October 2019 02:18

MediAvataar's News Desk

MediAvataar's News Desk

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According to the United Nations, approximately 1.3 billion tons of food is wasted every year, which is about a third of all food produced.

As environmental concerns increasingly spark change around the world and consumers seek more sustainable living practices, tech startups are stepping in to tackle the problem of food waste; a wave of new food waste apps has entered the global market, aiming to fix the food system at the consumer level.

After first launching in Stockholm in 2016, Swedish company Karma has since landed in London in 2018 and Paris in 2019, and is continuing its expansion across the UK, opening it’s latest hub in Brighton in October 2019. Karma connects consumers with local restaurants, cafes and grocery stores who sell their unused food at half price, incentivizing retailers with additional income and shoppers with discounted costs.

To satisfy growing demand, Karma has partnered with Electrolux to develop a smart refrigerator that allows users to order surplus food and unlock the fridge from Karma’s app. After a year-long pilot, Karma and Electrolux announced in September 2019 that the program will be commercialized, rolling out to 45 grocery stores in Sweden by the end of the year. And, to make it even easier for consumers to purchase surplus food, they will also run a trial placing the smart refrigerators in Stockholm’s central underground station, so consumers can conveniently pick up their groceries on their commute home.

“The world is finally awakening to the fact that our planet is not invincible, and we should all do more to help reverse climate change,” Charlotte Humphreys, Karma’s UK marketing manager, tells the Innovation Group. “One way to do that is to change small patterns in our behavior that can make the difference. That’s where food waste apps come in, and why they have become so popular across the globe. By breaking it down into individual meals, and every bite of food, apps like Karma are able to make huge impact in consumer behavior.”

Kitche is another tech startup tackling food waste in the UK. Launched in August 2019, Kitche hopes to prevent people from wasting their food and their pennies by allowing users to scan their shopping receipts on the Kitche app to receive recipe plans designed to minimize waste. Users will also receive reminder notifications to consume their fruit and vegetable products five days after they’ve bought them.

In Northern Ireland, Gander has partnered with Henderson Group to help supermarkets reduce waste from their discounted sections. Working with SPAR, EUROSPAR, ViVO and ViVOxtra brands, the app notifies shoppers the moment a food item has gone on sale. Users can search for discounted products in real-time and filter their search by distance, category or dietary requirements. In Israel, SpareEat’s app also connects surplus food from supermarkets, restaurants and cafes to Tel Aviv citizens who can purchase it at discounted prices.

While food waste has long been an issue, new advances in technology are helping provide innovative and effective solutions.


Source: JWT Intelligence

Google Maps has always helped people get from point A to B in the easiest way possible.

Today, we’re adding more tools that reflect real-time contributions from the community so you can stay even more informed when you’re behind the wheel. Here’s what’s changing:

First, we’re adding the ability for people to report crashes, speed traps and traffic slowdowns right from their iPhone. This feature has been one of our most popular on Android, and we’re excited to expand it to iOS.

Second, we’re introducing the ability to report four new types of incidents–construction, lane closures, disabled vehicles, and objects on the road (like debris)–so you can quickly know if you’ll encounter one of these potential obstructions on your ride, and plan accordingly. To report an incident, simply tap on the + sign and then on “Add a report.”

Both features start rolling out globally on Android and iOS this week.

Pandora VP Eric Picard Elected to Executive Committee, as 17 Companies Join

Tech Lab Board to Collaborate on Global Technical Standards

The IAB Technology Laboratory (Tech Lab) announced that SpotX Chief Scientist Neal Richter was elected by its board of directors as the new chair. In this position, Richter will play a key role in guiding the Tech Lab’s work to evolve privacy-compliant standards for programmatic advertising, simplify video ad delivery, increase supply chain transparency, and reduce fraud, among other initiatives.

Richter takes on the board post with 20 years of experience leading software teams and developing effective, data-driven products that build the bottom line. As co-chair of Tech Lab’s OpenRTB Working Group, Richter has helped lead the development of the OpenRTB protocol, which has standardized the process of programmatic real-time bidding, and has brought transparency to digital inventory through the ads.txt and sellers.json standards.

“The industry relies on the Tech Lab to develop solutions to support a trustworthy and efficient marketplace, across platforms and devices. And now, consumers and governments around the world are rightfully demanding greater data privacy and transparency, therefore, our work on tools such as the Transparency and Consent Framework and Data Label have only become more important,” said Dennis Buchheim, Executive Vice President and General Manager, IAB Tech Lab. “As a brilliant engineering leader and a committed contributor to several of our most widely adopted standards, Neal Richter is the perfect person to lead our board of directors during this pivotal time of change in the global digital media ecosystem.”

“It is an absolute honor to be elected chair of Tech Lab’s board of directors,” Richter said. “Having spent the past eight years collaborating with other members on standards like OpenRTB, I know how important our work is in building a better digital supply chain. I can’t wait to take an even larger role in driving the agenda and creating guidance and technology that supports the growth of video, audio, and other content and services worldwide.”

The IAB Tech Lab board also elected Eric Picard, Pandora’s Vice President of Advertising Product Management, to join its six-member executive committee, which also includes:

Dennis Buchheim, Executive Vice President and General Manager, IAB Tech Lab

Patrick Dolan, President, IAB

Randall Rothenberg, CEO, IAB

Scott Spencer, Director of Product Management, Google

IAB Tech Lab’s global membership of over 750 companies includes a broad range of digital publishers, advertising technology providers, agencies, and others – and membership grew over 18 percent from mid-2018 to mid-2019. Growth of the Tech Lab board of directors has been even more significant, with 30 companies now represented, up from 17 in mid-2018.

In addition to the executive committee cited above, current members of the Tech Lab board of directors are:

Yoav Arnstein, Director of Product Marketing, Facebook

Paige Bilins, Chief Product Officer, Telaria

Daniel Brackett, CTO, Extreme Reach

Andrew Casale, President and CEO, Index Exchange

Joe Cepollina, Partner, Group Program Manager, Microsoft Advertising

Alanna Gombert, Head of Advertising Technology, ConsenSys

Chris Guenther, Senior Vice President, Global Head of Programmatic and GM of News IQ, News Corp

Anneka Gupta, President and Head of Products and Platforms, LiveRamp

Vincent Karachira, Chief Product Officer, Rakuten Marketing

James Kelm, Senior Director of Product Management, Twitter

Mark Kopera, Head of Product, Oracle Data Cloud

Guy Levit, Vice President, Product Management, Verizon Media Group

Ai Matsubara, Video Ads Specialist, Yahoo Japan

Dale Older, Chief Product Officer, Integral Ad Science

Michael Palmer, Global Vice President, Emerging Technologies, GroupM

Todd Parsons, Chief Product Officer, OpenX

Gruia Pitigoi-Aron, Vice President, Product, The Trade Desk

Mike Romoff, Head of Global Agency and Channel Sales, LinkedIn

John Sabella, Chief Technology Officer, PubMatic

Wilfried Schobeiri, CTO, MediaMath

Steve Silvers, General Manager and Vice President of Product, Customer Experience, Neustar Inc.

Kate Sloan, Programmatic Sales Director, Hearst Magazines Digital Media

Ajit Thupil, Senior Vice President, Identity, Tapad

Steve Truxal, Vice President, Product Management, Xandr

Dorothy Tse, Vice President, Product Management, Quantcast

Ken Weiner, Chief Technology Officer, GumGum

Jason White, Senior Vice President and General Manager, Global Programmatic Revenue and Partnerships, CBS Interactive

Leading ladies of their industry, Deepika Padukone, P.V. Sindhu and Kiran Mazumdar Shaw grace the exclusive anniversary cover

Femina, India’s leading women’s brand marks its 60th year this October through a power-style-statement of representing evolution and change. While celebrating the glory and legacy of the brand, Femina also charts a path for its next 60 years through a heart-warming campaign - #TheNext60.

To further amplify this message, women of substance in their respective fields - Deepika Padukone (Actress), P.V. Sindhu (Indian professional badminton player) and Kiran Mazumdar Shaw (Chairperson and Managing Director of Biocon Limited and philanthropist) have come together to power-pose for their favorite brand. This issue of the magazine highlights some of the most-defining moments in the six decades for the loyal Femina patron. They include inspirational stories that gave them choices and empowered them, the revolutionaries that inspired them like PT Usha or Indira Gandhi; the ones that showed them global prowess like Sushmita Sen winning the crown or Priyanka Chopra bringing it home. It will chronicle 60 such instances when Indian women were invincible.

The issue has also become one of the most awaited and coveted pieces as the stars from Bollywood like Ranveer Singh, Sara Ali Khan, Hrithik Roshan, Vicky Kaushal, Kriti Sanon, Twinkle Khanna, Taapsee Pannu and many others flock to social media to wish Femina a very happy birthday.

Elaborating on how Femina has changed the game in the last five decades, Mr. Deepak Lamba, CEO of Worldwide Media said, “With six decades of driving multiple format, content and cultural evolutions, Femina has constantly strived to connect with its audiences across platforms. As a result, the brand has now extended its entity as an omnipresent legacy brand to all the major touchpoints for Indian women, be it a TV show, social media platforms or any other relevant avenue of content consumption. While we’ve -completed six decades in the industry, the one that has not changed has been our core values. We have always put the interests of our consumers, in this case the Indian woman, at the heart of all our initiatives.”

Further commenting on the occasion, Tanya Chaitanya, Editor and Chief Community Officer at Femina said, “It’s brings me immense pride and gratitude to have served 12 of the 60 glorious years under the Femina brand. It is no longer just a magazine but is an extended identity of any woman who stands for change, power, style, freedom and revolution. For our next 60 years, we will ensure that our platform and our brand stand to be an influencer, iconoclast, and innovator and nimble that women of our country can look up to.”

On the 60th anniversary, the two Brand Campaigns #oneamongus and #thenext60 are launched by the brand owing to the wide horizon and mass appeal that the brand possesses. The former highlights achievers describing their past and present background, while the latter speaks in depth about the future.

#OneAmongUs is a brand campaign that celebrates twelve famous women achievers across various walks of life describing their then and now scenario. The list of these women includes actress Deepika Padukone, who was then an Aspiring Model and is now India’s Heartthrob. Actress Vidya Balan, who was then an eternal optimist and is now one of the leading ladies in Bollywood, Bachendri Pal, who was once a rural dweller who became the first Indian women to reach the Summit of Mt. Everest. The list also includes achievers like Priyanka Chopra, P.V Sindhu, Avani Chaturvedi, Hima Das, Kiran Majumdar - Shaw, Devi Murthy and Aarushi Batra.

#TheNext60 is going to be an extensive campaign that will engage people from different walks of life through innovative initiatives like, 60 Kids take over Femina’ where kids narrate to the guest editors what they expect the millennials to do right for the next generation. Apart from this, the brand will also explore engaging social media posts like 60 days of giving (2 months long give-away) and major throwback pictures of best covers and cover girls.

Saturday, 19 October 2019 00:00

TikTok ropes in Nikhil Gandhi as India head

According to media reports, he will be leading the development of TikTok's products and operations in India.

Nikhil Gandhi quit Times Network as COO and President.

The popular short video app said it has appointed Nikhil Gandhi as India head.

Nikhil will focus on inspiring creativity among TikTok's users, while also working to have a broader positive impact in the country. Based out of Mumbai, Gandhi will be leading the development of TikTok's products and operations in India.

Before Times Network, Nikhil has worked as Vice President with Walt Disney for 9 years. Previously, he also worked with UTV Global Broadcasting and Viacom Media Networks.

Owned by Beijing-based ByteDance, TikTok entered the Indian market in 2017 and has over 200 million users in India and has witnessed rapid growth especially from smaller towns in the country.

Platforms such as Facebook and Instagram are facing strong competition from TikTok in the country. Bytedance specialises in applying AI and big data analysis to its products to better understand user behaviour and tastes, allowing them to be personalised.

TikTok is the first Chinese-made app to take the world by storm – putting it up there with the likes of US tech giants such as Facebook, Snapchat, Instagram and YouTube.

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