01 March 2021 03:09

MediAvataar's News Desk

MediAvataar's News Desk

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Since ages we have been hearing that men are the alphas of the human race, but Women on the other hand have proved that race wrong million times. They showed everyone that not only they can cook but can also earn and can equally match the footsteps of men in the Business world.

On this International Women’s Day we celebrate the contribution of women leaders who not only changed the landscape of the minds of people but also gave hope to the future aspirants.

Here are a few women entrepreneurs from different sectors who have built an example and helped in changing the difficult times by showing the brighter side of the year by their efforts.

Meghna Suryakumar (Founder & CEO of Crediwatch)

Meghna Suryakumar is the Founder & CEO of Crediwatch a ‘Data Insights-as-a-service’ company that provides lenders, businesses with actionable credit intelligence on private entities they need to improve trust and increase their lending and trading activity. Crediwatch does this with no human intervention by deploying the latest practical AI and technology tools that provide the most reliable comprehensive real-time inputs.

Prior to Crediwatch, Meghna practiced Law and had her own international law practice based in New York City and India. She is an alumnus of Columbia Law School and has a Certificate of Entrepreneurship from Stanford Business School. Her prior experience of finding alternate sources of data to find risk information on M&A targets led her to starting Crediwatch.

At Crediwatch, she seeks to realize her passion for solving large complex problems by using technologies such as AI, ML & NLP to provide a dynamic “Trust Score” on the unbanked SME, an untapped opportunity worth billions of dollars.

Anushka Shetty (Co-founder of Plop)

Anushka Shetty, Co-founder of Plop, a mobile-first storytelling platform was working with Pricewaterhouse Coopers when she realized a major transition that has occurred in her life. An alum of IIM Bangalore, Anushka used to be an avid reader. But what had changed over time is that she hadn’t read a single book other than academics literature. Rather, she became a part of the mobile-first generation, spending most of her time on social media and texting apps. This inspired Anushka to reinvent storytelling and carve a new entertainment category for a smart-phone obsessed generation. Brimming with ideas and a winning attitude, Anushka created a platform that merges the ancient art of storytelling with the millennial art of texting.

Thus, her journey from numbers to words started and Plop was founded in 2019. Plop is a global, mobile-first company that creates immersive and interactive fiction for a young audience. The IIM Bangalore-incubated startup is a part of the Goldman Sachs Startup Program. Anushka has been a winner of the Women Entrepreneur Quest 2019 by Anita Borg Institute, Govt. of India’s Department of Science & Technology, and Indo-US Science and Technology Forum. She was also the Speaker at Google’s Launchpad Women Founders’ Summit in 2020, and at Facebook F8 Conference 2019. Member of SheLeadsTech, an invitation-only community of female-led tech startups run by Facebook. She has completed Grade 4 of Speech & Drama Course offered by Trinity College, London.

Megha More (Co-founder and COO of Possible)

Megha More is the Co-founder and COO of Possible (Earlier called Truweight). An alumnus of Lady Shri Ram College where she pursued B.Com (H), Megha also holds a degree in MBA from Management Development Institute, Gurgaon.

She started her career in the capacity of Information Analyst at McKinsey & Company. After the stint at Goldman Sachs and a financial firm, she moved to the health, wellness, and fitness domain, as a co-founder of Identity Wellness.

Megha incepted Truweight Wellness Pvt which is now rebranded as Possible and there has been no looking back since then. She has been awarded as BW Business world Woman Entrepreneur of the year, 2020 (Health category), and 101 Fabulous Global Healthcare Leaders (2020) for her efforts in making a dent in the health and wellness ecosystem.

Neha Bagaria (Founder & CEO of JobsForHer)

Neha Bagaria is the founder & CEO of JobsForHer, India’s largest platform to accelerate women’s careers. JobsForHer has worked with over 2 million women, 7500+ companies, 1000+ mentors and 500+ reskilling partners across India to enable women to start, restart and rise in their careers.

Neha founded JobsForHer in March 2015 after taking a 3.6-year break in her own career when she had her children. Prior to her career break, she worked at Kemwell, a biopharmaceutical manufacturing company based in Bangalore, where she was involved in the fields of HR, Finance and Marketing strategy for their facilities in India, Sweden and the US. Before she moved to Bangalore, Neha was the Founder & CEO of Paragon, an educational startup based in Mumbai to bring the Advanced Placement Program to India.

Niyati Chander (COO & Co-Founder of SmartDEN)

Niyati is the Co-founder and Chief Operating Officer of SmartDEN, an Indian start up that is focussed on evolving and upgrading lifestyle by transforming regular homes to smart homes. She believes that through SmartDEN, she is providing a platform for every homeowner to lead an efficient and eco-friendly lifestyle. She is carving her own niche in the home industry by promoting green living and monitoring carbon footprint.

Her gutsy and bold approach is what nudged her to start SmartDEN during the pandemic and has built a significant team within 3 months of its birth.

Roopa Hariharan (Co-founder PureCult)

Roopa believes doing your bit for the environment is no longer just about giving up the use of plastic. Roops Hariharan is an eco-warrior, ensuring sustainability starts from her own house. Pure Cult was born out of Roopa’s desire to lead an environmentally conscious life. After attending an insightful session at the World Economic Forum in 2019, Roopa made some significant changes in her own household. She switched from diesel cars to completely electric vehicles and even adopted greener solar energy for her home.

In addition to this she also simultaneously kept looking for cleaner alternatives to personal care and home care. Finding alternatives was not difficult but finding effective alternatives which work well was difficult, so she eventually decided to do something about it herself, in the hope to make such products available to people who are environmentally conscious by launching PureCult - a brand of clean alternatives to traditional and harmful chemical-laden homecare products. PureCult as an organization is a supporter of environment and animal welfare organizations including CUPA and Centre for Wildlife Studies. The company aims to continue to work hard to find cleaner alternatives including removal of virgin plastic in its product packaging and in the long term complete removal of plastic use.

New York Festivals® 2021 AME Awards® announced the addition of 8 prominent executives that have joined the AME Advisory Council.

The 18-member Advisory Council, formed in 2019, is a brain trust of creative and strategic industry leaders representing 5 continents. They generously provide the competition with ongoing knowledge of emerging trends and critical industry insights. The Council’s participation allows AME to be more responsive to changes and demands within the advertising/marketing sphere and their astute advice and combined industry expertise ensure continued wise council and a global perspective.

“All of us at AME are extremely grateful that this visionary panel dedicated to results-driven work will share their knowledge and expertise with the AME Awards,” said Gayle Seminara Mandel, Executive Director, AME Awards. “As leaders at the apex of the industry, their perspective provides valuable insights, ideas for new competition categories reflective of the work produced today, recommendations for fair and diverse jury members, and opportunities for AME to champion effectiveness around the globe.”

2021 Additions to the AME Awards Advisory Council

 · Caio Barsotti, President, CENP Brazil

· Saul Betmead de Chasteigner, Chief Marketing Officer, United Nations World Food Programme Italy

· Pully Chau, Group CEO/Chairman Greater China, Cheil China

· Gordon Euchler, Head of Planning, BBDO Germany

· Balendran Kandeban, Founder & CEO, Miami Ad School - Sri Lanka and Maldives / Academics Group, Sri Lanka

· Robin Shapiro, Chief Executive Officer, TBWA\World Health USA

· Guy Swimer, Executive Creative Director, McCann Health London

· Amy Winger, Global Client Lead/Intel, VMLY&R USA

To view all the members of the AME Awards Advisory Council visit: HERE.

“There is nothing more powerful than an idea that drives disruptive growth. That’s why I am thrilled to join the AME Advisory Council. I look forward to celebrating the best of the brave, campaigns that are driving exceptional growth.” –Robin Shapiro, CEO, TBWA\WorldHealth.

“As health continues to produce inspirational thinking and new ways to reach our audiences, it’s vital we find ways to track its effectiveness; I’m delighted to be part of the AME’s Advisory Council to offer a perspective on how breakthrough ideas in health can lead to genuine results.”–Guy Swimer, Executive Creative Director, McCann WorldHealth London

“Branding & marketing plays a major role in shaping the global economy: in creating jobs, in facilitating brands and belief, in building hopes; and transcending legacies. I wish to share our voice of Asia and China by joining the AME Awards Advisory Council. A practical dream leveraging my decades of experiences.” –Pully Chau, Group CEO/Chairman Greater China, Cheil China

“Every day we wake up and start working to find ways to get more and better results and to achieve effectiveness to all and each communication action. We love to compete, so…be recognized, win an award, be a creative reference, become an effectiveness case study…Yes, it’s worth it! I’m proud to be part of it, and excited to learn with all the talent around the table at the AME Awards Advisory Council.” –Caio Barsotti, President, CENP Brazil.

“The AME awards are all about proving the worth of advertising and marketing. Joining the Advisory Council means I can hopefully help shape that most important conversation.” –Saul Betmead de Chasteigner, Chief Marketing Officer, United Nations World Food Programme

“Making a big creative idea that delivers big outcomes is a beautiful thing that takes the powers of foresight, ingenuity, and bravery. I’m excited to join with my colleagues on the AME Advisory Council and look forward to celebrating ideas and teams that deliver the goods.” –Amy Winger, Global Client Lead/Intel, VMLY&R USA

“The intersection of creativity and economic success is what makes our industry unique. It is what advertising does at its best, but this has clearly a bigger role to play in the whole of the business world. Whoever gets this right is the envy of consultancies, competitors, and clients. This is worth celebrating, and this is what the AME does. I would love to make my little contribution to keep that spirit and push it into the future.” –Gordon Euchler, Head of Planning, BBDO Germany

“Delighted to be part of the New York Festival AME Award’s Advisory Council and work with innovative, visionary, and influential leaders around the world. NYF AME Awards is a world-wide platform that encourages and celebrates effectiveness in the ever-changing world of advertising and brand building – A great influencer for ideas and campaigns to make this world a better place. And we all have a collective responsibility to make that happen!” –Balendran Kandeban, Founder & CEO, Miami Ad School - Sri Lanka and Maldives / Academics Group, Sri Lanka

“AME’s Advisory Council is represented by both agency, brand, organizational, and educational leaders who together ensure AME’s stature within the global community as a competition that showcases the most creative and measurable effective campaigns emanating from around the globe,” added Seminara Mandel.

The AME Awards deadline to enter is April 16th, 2021.

The richness in culture, heritage, and diversity that India has to offer is unmatched in the world and the more the tourist gets to explore India’s beauty, the more unusual destinations are there for the taking.

India is ranked 6th on the list of UNESCO World Heritage Sites globally, with 38 World Heritage Sites – the tourism potential is immense.

With an intention of unlocking this potential, WION, in association with Odisha Tourism, presents ‘Discovering Odisha - India's Best Kept Secret’, a six-part travel series that will feature some of the relatively unexplored, but must-see destinations in the state.

From touching Odisha’s rich heritage to unearthing hidden gems, the series on WION will take you through the length and breadth of the exotic coastal state. Each episode will focus on a separate theme –such as Odisha’s Art & Architecture; Handlooms, Textiles & Handicrafts; the golden beaches and eco-tourism; and Oriya cuisine.

The series is designed to showcase the treasures of Odisha and boost the domestic tourism of our country by attracting tourists from other states and countries. Don’t miss ‘Discovering Odisha - India's Best Kept Secret', starting 27th Feb, every Saturday, 6.30 PM only on WION.

 

Enables brands to engage with over 320 mn quality customers

Prioritises Quality over Quantity, Real Impact over Vanity Metrics

PepsiCo, Zomato, CRED, Tata AIG, Apollo 247, Lenskart, Cars24, Gameskraft, Harley Davidson amongst over 100 brands to have run successful campaigns during the beta

Bharti Airtel (“Airtel”), India’s premier communications solutions provider, has entered the advertising business with the launch of Airtel Ads – a powerful brand engagement solution.

Airtel Ads allows brands of all sizes to curate consent based and privacy safe campaigns to one of the biggest pool of quality customers in India. Airtel has over 320 million customers across its businesses – Mobile, DTH and Homes. Airtel’s Mobile customers have the highest average monthly data consumption at 16.8 GB and the highest monthly ARPU of Rs 166. Airtel’s fast growing DTH and Homes networks serve premium households across the country.

Using Airtel’s deep data science capabilities, Airtel Ads allows brands to create high engagement and high impact campaigns to the most relevant customer cohorts. This also means that Airtel customers receive only the most relevant brand offerings and not unwanted spam.

Says Adarsh Nair, Chief Product Officer, Bharti Airtel: “Airtel Ads breaks new ground in the USD 10 bn Indian advertising industry. By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics.”

Airtel Ads delivers superior returns on brand spends and focuses on relationships with customers rather than just delivering online impressions. Its rigorous compliance with ad-tracking standards and norms allows complete transparency with advertisers and ensures ZERO Ad Frauds in the form of false impressions and clicks.

“Advertising is an adjacency to our core business of delighting our customers with great services. Therefore, we combine the privacy that is paramount to our customers with the trust and transparency that is vital to the brands we serve.” Adds Adarsh Nair.

During the beta phase, Airtel Ads delivered successful campaigns for over 100 brands across multiple categories – FMCG, BFSI, Digital Startups, et al. Early advertisers include PepsiCo, zomato, CRED, Tata AIG, Lenskart, Apollo 247, Cars24, Gameskraft, Vahan, Harley Davidson.

Says Gajendra Jangid, the CMO of Cars 24: “Airtel Ads is a marketer’s delight and offers the most comprehensive set of customer cohorts, including premium. We believe that going forward telco-platforms will emerge as an important platform in the media mix for brands to deliver high performance campaigns in a digitally connected world.”

“As a brand, we are always on the lookout for more engaging and authentic ways to interact with our customers. With Airtel Ads we were able to build a high level of engagement and traffic on our platform” added Pradyot Ghate, VP - Product and Partnerships, Zomato.

Meanwhile Om Jha, Associate Director of Media at PepsiCo India had this to say, “We have had a great experience of working with Airtel Ads, which brings fresh perspective to the advertising inventory available to brands in India. Youth is at the core of our brand strategy, and we always look for innovative ways to interact with them. Through Airtel ads, we ran a focus digital campaign on the Wynk music app for the launch of new packs of 7UP and Mirinda. The outcomes of the campaign were really impressive given the customizable ad formats and quality audience base.”

The Indian advertising industry is expected to grow to USD 19 billion by 2025 from the current USD 10 billion. Airtel Ads is well positioned to capture a meaningful share of the growing pie with its sharp focus on quality.

The family game show starts from 8th March every Monday to Wednesday at 7:00 PM

The show aims to bring together family members from different parts of Bihar, Jharkhand, and Uttar Pradesh to win prizes with their wit and luck

Known for its clutter breaking content, BIG Ganga once again proves that they are the leaders in content innovation in Bhojpuri category. In a first for the Bhojpuri GEC category, the channel introduces Muraitha Maidaan, an entertainment packed family game show. The show aims to bring together family members from different parts of Bihar, Jharkhand, and Uttar Pradesh and give them a chance to win prizes with their wit and luck. The hour-long family game show starts from 8th March every Monday to Wednesday at 7:00 PM.

Spanning over eight weeks, the game’s format allows all members of a family comprising of a female, male, and a child to participate both solo as well as a family unit. Through 24 episodes, families from the region will battle it out every day to be weekly as well as series winners. The family to reach the top at the end of the series will be crowned as the region’s first Muraitha Winner Family with incredible rewards. Taking the entertainment quotient higher, the channel will rope in a popular Bhojpuri personality to host the show. Furthermore, viewers will also be able to participate online through Big Ganga’s digital pages from home and stand a chance to win prizes.

On the new show launch, Samrat Ghosh, Cluster Head East, ZEEL said, “It is our constant effort at the network to bring content which is diverse as well as unique. BIG Ganga has created a niche for itself in the category by constantly pushing its boundaries when it comes to content. This is indeed a moment of pride for all of us as the channel is introducing a first family game show in the category…in which families can participate together all across the regions. The show not only will entertain the audiences but will serve as a platform for consumer connect activities for sponsors.

Amarpreet Singh Saini, Business Head, ZEE Biskope and Big Ganga said, “As a brand, we have always believed in innovating and experimenting with content, which is also our key differentiator. Muraitha Maidaan is a Bhojpuri offering not only as a first in the category but also bringing many other firsts in the form of local games of the region now being presented in an innovative avatar to the audience invoking relatability and pride. The show will be adorned with regional symbolisms of cultural pride across all the elements as well as the nature of gratifications designed for the participants. Not only will the game show allow families to connect with each other and also strengthen their interpersonal bond but will connect regional audience through a unique Bhojpuri format that is evolved from their own roots and lifestyle”.

BIG Ganga has consistently upped the game of entertainment for its viewers through its offerings while also engaging with them. The channel is known for entertaining the audience with its unique content all around the year while adding value in their lives through family-oriented offerings, festive events and shows like Jai Chhathi Mai, MemSaab no 1 etc. With more and more in the bucket to offer, the channel is aiming to redefine entertainment and original content for its regional audience through a new family game show MuraithaMaidaan, upcoming Faguaa Holi special among others.

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