Marriage – one of the most sacred bonds between two people which they enter by taking the seven holy vows. But it so often happens that many women are limited to the roles of a wife, mother and care-taker post marriage; they are the ones to give up on their dreams, aspirations & careers for the sake of families.

Hindustan, through its Aathwa Phera campaign challenges the status quo as it takes you on an emotional journey of how a husband promises to treat his wife as an equal in all aspects – from contributing in household chores to taking major family decisions.

To take the #AathwaPhera pledge, please visit aathwaphera.livehindustan.com or give a missed call on 0-8693-00-3333