Hindustan Times yet again made its presence felt in the international media fraternity by clinching two prestigious awards for HT Palate Fest in categories including, the ‘Best in South Asia, Regional/Local Brands’, and the ‘Best use of an event to build a news brand’.
Hindustan Times Palate Fest is India’s original and premier food festival that takes place over 3 days in the heart of Delhi with over 1 lakh attendees. The fest offers a complete family engagement experience and is a unique platform to engage with customers in an effective manner.
International News Media Association (INMA) honoured the news media industry’s most innovative initiatives to grow audience, revenue, and brand at the illustrious INMA Award night in Washington, DC (USA). The 2018 Global Media Awards competition garnered 830 entries from 220 media companies across 39 countries.
An international panel of 50 executives from 20 countries selected 195 finalists. The regional winners were selected from the finalists in six world regions where Hindustan Times Palate Fest was announced the ‘Best in South Asia, Regional/Local Brands’.
On this remarkable win, Rajan Bhalla, CMO, HT Media Ltd, said, “Winning the INMA award is always special. And winning two awards at an international media stage reflects that the work we produce in India is no less than global benchmarks. We will continue to pursue excellence and innovation in all our endeavors as we go about engaging with our readers and creating unique platforms for our advertisers.”
Ashu Phakey, COO, Hindustan Times, said, “Receiving the INMA Global Media Award for ‘Best in South Asia, Regional/Local Brand’ is an honour. Hindustan Times has always created avenues which add value to our clients as well as our readers. HT Palate Fest is one of our many such initiatives, which has the people’s interests at the core of its existence. We are delighted to have been recognized, and will continue delighting our stakeholders.”
Aditi Kapoor and Ruchi Sibal, Co-founders, Hindustan Times Palate Fest added, “We are honoured to receive this award and it feels great to be recognized for the efforts and vision we had for Palate Fest. Our aim was to provide a one-in-a-kind platform in India wherein brands could come together and be part of an event that’s entertaining and showcases their unique offerings”.