03 February 2023 21:26



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Businesses can breathe easy now that the government has shown commitment to fiscal consolidation. Union Budget 2016 holds an actionable promise of growth and casts the net much wider than in previous years, resulting in the inclusion of rural India alongside established urban economies. Considering businesses can thrive best in thriving communities, Budget 2016-17 has paved the way for sustained and inclusive growth. However, businesses that were expecting immediate sweeping changes, may be in for some disappointment.

Balanced Budget over short-term gains: There is considerable stress in rural India because of the poor rains, the investment environment is weak, public sector banks could do with a push and the global economy is still uncertain. Under these circumstances, the government has planned a measured increase in tax revenues, provisioned for growth of infrastructure and shown significant support for manufacturing in India.

Steady pace over populism: Global markets remain volatile and sizeable tremors have been felt as close to home as China. In a bid to remain strong against negative global economic influences, the government has been pushing the ‘Make in India’ agenda. To this end, the finance minister made several announcements including tax benefits to start-ups, ‘Residency status’ to foreign investors, and modifications in the structure of customs and excise duty to give impetus to domestic manufacturing by bringing down costs and increasing competitiveness. What is also reassuring is that Budget 2016-17 projects a realistic commitment by maintaining the fiscal deficit target at 3.5% of the Gross Domestic Product (GDP) for the financial year 2017.

Inclusion over indulgence: The clear focus of the Budget this year has been on inclusion. The reforms will bring much cheer to rural India, small tax payers across the country as well as citizens below the poverty line. These measures are aimed at bringing relief to the extremely stressed rural segment, which has been brought to its knees by poor rains and unfavourable circumstances. Substantial allocations have been made for farmer welfare, the development of safe groundwater, a dedicated irrigation fund and a digital literacy plan. For businesses marketing to rural India or considering and entry into these areas, this implies that consumers will have higher disposable incomes and more access. Small tax payers have got relief by way of an increase in the ceiling of tax rebate for people with an income of up to INR 500,000. The measures have been matched with announcements that cars will get costlier and the super-rich will have to pay an additional income tax surcharge.

Empowerment over entitlement: The government has made it clear that they will not hand benefits over on a platter, and would rather play the role of facilitating inclusive growth and performance. This is apparent in the provisions made to encourage start-ups, the impetus given to the Make in India initiative, enablement through digital programs and financial inclusion. The focus on infrastructure and roadways points to a strategy that seeks to connect, enable and empower in the long term.

What stands out in this Budget is the government’s priority of promoting entrepreneurship to further the Make-in-India vision, and the development of rural India. By supporting capability development and promoting inclusion, the Budget shows foresight. What remains to be seen is how plans of infrastructure and development shape up and how businesses adapt to the rise of rural India and low income households.

Tuesday, 31 May 2016 00:00

2015 finally reaches Sunshine Colony

SAB TV’s Badi Door Se Aaye Hain is at the peak of drama and tensions are only going to escalate as we will see in the upcoming episodes. While on one hand the suspense of the real 2015 is revealed, on the other, danger doesn’t seem to leave the Ghotalas. Sunshine colony finally witnesses the arrival of 2015 (Amit Dolawat) but in a mysterious way. Turns out that he was in the custody of 1313 (Rakesh Paul), the ultimate baddie of the alien world and he flees from there to reunite with his family. However he is unaware of the fact that 1313 has actually fixed a GPS locator on his back, due to which 1313 is well aware of all his moves.

2015 reaches Sunshine Colony and morphs himself into Mr Rastogi, the broker, but gets caught by Bhavna who starts interrogating him with all sorts of weird questions and putting 2015 in a spot. In order to escape from her 2015 morphs into Ojha, but Bhavna and Bhairavi get on his case once again. Petrified, 2015 (as Ojha) starts flying in the air and vanishes. Bhairavi records the entire incident on her phone and they both go and narrate it to Ojha and Bhadresh who in turn suggest they should report the incident to the BAIR (Bureau of Alien Investigation & Research) agents.

The BAIR agents arrive and have a look at the footage, they advise caution and instruct them to stay indoors. Meanwhile, Bhairavi and Bhavna narrate the incident to Vasant who tells them that it might be their son 2015 as 1313 does not possess the power to fly, and now he is seemingly in trouble as they have sent BAIR agents looking out for him.

Sumeet Raghavan who plays Vasant Ghotala in SAB TV’s Badi Door Se Aaye Hai said, “The Ghotala’s son 2015 has finally managed to escape from his captor. However due to some goof up he is not re-united with his family. The Ghotalas are now trying their best to locate him and rescue him from the evil alien 1313.”

What will possibly happen next? Will 2015 be able to reunite with his family?

To find out, tune into Badi Door Se Aaye Hain, from Monday to Friday, at 9.30pm, only on SAB TV!

Tuesday, 31 May 2016 00:00

Sony MAX to premiere Dilwale

Shah Rukh and Kajol recreate magic with their extravagant love sage, Dilwale on Sony MAX

Catch this romantic action comedy on Sunday, 5th June at 8pm

Sony MAX, India’s premiere Hindi movie channel recreates the nostalgic love of the most iconic on- screen couple by bringing to the fans, Shah Rukh Khan- Kajol starrer, Dilwale premiering on Sunday, 5th June at 8 pm.

High on emotions, action and comedy, Dilwale brings out gravity-defying action sequences and rib- tickling comedy at its best. Directed by ace director, Rohit Shetty, Dilwale brings the dynamic- duo Shah Rukh and Kajol on screen after 5 years along with Varun Dhawan and Kriti Sanon in pivotal roles. The movie revolves around Raj and Meera’s lives and their eternal love- story that travels through years of hatred for each other with Veer and Ishita trying to rekindle their lost faith in love.


Rohit Shetty, Director

“Bringing Shah Rukh and Kajol together was not planned. I narrated the script to Shah Rukh, he heard the character I had written for the girl and suggested why not take Kajol as it is an important role. Then we narrated the script and the moment it got over she promptly said yes. It was very easy to bring her on board.”

Monday, 23 May 2016 00:00

Consumer Confidence Report Q1 2016

Global consumer confidence remained stable in the first quarter and below the optimism baseline score of 100, edging up one index point to 98. The score reflected mixed confidence levels reported in every region.

In Europe, for example, confidence declined in 17 markets and rose in 11 in the first quarter, as both advanced and developing markets grappled with issues ranging from persistently high unemployment, to geopolitical tensions, such as the refugee crisis and the Brexit debate—a U.K. referendum in June to remain within or leave the European Union.

Similar variances in consumer confidence scores were seen in Asia-Pacific, where confidence declined in eight markets and rose in five. In Africa/Middle East, confidence declined in four markets and increased in two, and in North America, confidence rose in the U.S. but declined in Canada. In Latin America, confidence declined in six of seven measured markets.


In the latest online survey, conducted March 1-23, 2016, consumer confidence increased in 20 of 61 measured markets (33%), down from 26 measured markets (43%) showing an increase in the fourth quarter of 2015.

Global mobile trade body Mobile Ecosystem Forum (MEF) has published the A2P Messaging Fraud Framework - the first release from its new industry programme The Future of Messaging. It identifies 11 distinct fraud types that impact the global messaging business today.

25 companies have developed the Framework as part of a two-year programme launched to create awareness and develop industry best practices in mobile messaging that accelerate market clean-up and advance innovation to support sustainable growth across the ecosystem.

The multi-billion dollar A2P (Application to Person) market has enjoyed significant year-on-year growth as brands and enterprises increasingly use the trusted channel for authentication and customer engagement, as well as marketing. However, it is estimated that fraud is costing the ecosystem at least $2billion annually creating volatility in the market, as well as directly impacting enterprises and consumers.

The fraud types identified by the group include SMS Phishing, Hacking and Faking as well as Grey Routes and SIM Farms, are complex and often not well understood by those affected. The Fraud Framework is available to download now and is a living document mapping technology fraud in the sector. It defines the causes, impacts and affected parties of each of the 11 fraud types and will form the basis of future best practice guidelines to be rolled out during the programme.

The programme participants represent different stakeholder groups in the ecosystem including MNOs, SMS aggregators, signalling, application service providers and enterprise messaging companies and the Framework benefits from the collective expert knowledge of local and international companies active in Asia, Africa, Europe, North and Latin America where fraudcontinues to limit full market potential.

The Market Development Work Stream focuses on the future messaging landscape and the features, investment and innovations required to leverage the changing dynamics of this vibrant sector with the shared goal to build a premium and trusted channel with sustained growth.

Founders of MEF’s Mobile Messaging Programme include BICS, CLX Networks, CM Telecom, Eclipsoft, Infracast, IMImobile, Infinite Convergence, iTouch Messaging Services, Jersey Telecom, Mahindra Comviva, Mblox, Mitto, Movile, Nexmo, OpenMarket, rdcom.it, RealNetworks, SAP, Telefonica, TIMWE Group, Twilio, TWW, Veoo, Wau and Zenvia.

The Programme’s Director and MEF’s COO Joanne Lacey said: “The A2P messaging market continues to enjoy robust growth both in terms of traffic with new sectors embracing messaging for mission critical and other business to consumer communication. However, the prevalence of fraud across the value chain directly impacts monetisation today and threatens the market’s ability to sustain growth. The fraud framework launched today by MEF’s Working Group is a solid foundation for the industry to agree best practice and work together to accelerate the clean-up of the market.”

MEF’s CEO Rimma Perelmuter added “It’s essential that the industry works together to advance the future of messaging. Taking a cross-ecosystem approach representing the consumer and enterprise perspectives and fully reflecting the priorities of networks and the broader messaging industry will ensure that this initiative delivers long-term impact and enables this flourishing sector to unleash its full potential.”

The 11 Fraud Types

2. SMS Originator Spoofing
3. SMS Phishing
4. SMS Malware / Hacking
5. Access Hacking
6. Grey Routes
7. MAP Global Title Faking
8. SCCP Global Title Faking
9. SMSC Compromise Fraud
10. SIM Farms
11. Artificial Inflation of Traffic


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