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MediAvataar's News Desk

MediAvataar's News Desk

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Thursday, 09 July 2015 00:00

DGM India Unveils New Brand Identity

India’s leading ad network DGM India today signaled a business and organizational reinvention with the reveal of its new brand identity, underscored by a new logo that signifies growth, network, vibrancy and a strong desire to redefine the boundaries of digital advertising. DGM India has an undisputed market leadership in performance marketing, running or managing 90% of all performance marketing campaigns in India.

DGM India is part of SVG Media, the largest Indian digital media network. SVG media has consolidated the India business of 2 companies – DGM & Network Play into a single unit – DGM. The new brand identity also reflects this consolidation.

DGM India today said that it has organized its business into five distinct business verticals, each of which is focusing on an cutting-edge innovation strategy for growth. The CPL (cost per lead) vertical caters to the offline businesses and it integrates call center & CRM support with online advertising to deliver hot leads to advertisers. The GoVentures unit has a very sharp focus on giving advertising options to advertisers operating in the newly developing on-demand hyper local services by helping clients source leads through various DGM-owned B2C marketplaces. DGM’s other business verticals are CPS (Cost Per Sale), Display and DTH advertising. The company is also offering videos and content for brand advertisers as part of its Display vertical offerings.

Speaking about the new brand identity, Anurag Gupta, Founder & MD, DGM India said, “Today’s launch of our new brand identity marks the beginning of the next phase of our journey. With digital advertising as our DNA, we are today ready to push the innovation frontier as we seek to redefine its boundaries whilst operating profitably at a very large scale.”

The New DGM India logo

DGM’s new logo, designed by a Canadian freelance designer is a customized font type with a colorful tree/branch connected to the “D”. The colorful tree conveys that the brand is vibrant and young yet mature and rooted. It also reflects that the brand is bright, creative and growing, with a strong sense of network.  The Open D signifies the vision of the company to redefine the boundaries of digital advertising.

&TV – The New Entertainment Channel Now in HD in the UK

In a spectacular move popular new Entertainment channel &TV is now available for all to enjoy in perfect HD! The channel will be the first South Asian channel to delight viewers with HD entertainment for free on Sky.

&TV HD is now the first and only South Asian entertainment channel to offer its full range of shows in full HD at no extra cost to Sky viewers. The fresh and high quality shows on the channel make a perfect case for a high quality viewing experience.

The channel saw a gala launch just a few months ago, where the King of Bollywood Shah Rukh Khan himself was thrilled to launch the new channel along with Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL).

Derived from the conjunction ‘&’, the channel stands for binding people, ideologies and philosophies. Representing excellence the channel mirrors the thinking and values of an evolved India with the shows having a contemporary touch, depicting the progressiveness in the mind-set of the viewers with a twist. &TVHD will further grow on the remit of the channel and celebrate the spirit of living with full vibrancy.

Viewers will now be able to enjoy the fun of Gangaa, the comedy of Bhabhiji Ghar Par Hai, the history of Razia Sultan, the action of Begusarai and the love story of Badi Devraani plus more in sparkling quality. Even more exciting will be the magnanimous music reality series The Voice – India in HD, with Shaan, Sunidhi Chauhan, Himesh Reshammiya and Mika as judges and the fantastic singing talent of India!

As well as exciting shows, &TV HD has a huge line up of Bollywood blockbusters this July to keep its new audience hooked to the HD offering. Watch out for big titles Chennai Express, Main Tera Hero and many more in its weekend specials.

Commenting on the initiative, Mr. Neeraj Dhingra, ZEE Network Europe CEO said, “as a pioneering network we pride ourselves in providing excellent entertainment and we will continue to go all out in doing this in the most innovative way. &TV is unique in the market with its top quality shows and now this will be enhanced with the HD offering. The wait is over for people wanting a world class HD channel that is available for free in the Asian market. Being in line with giving extra to the viewers, &TV HD is now the one-stop for full South Asian entertainment with a high definition experience. It's  a part of the strategy where we want to engage and connect with the South Asian viewers and provide them a fantastic viewing experience like no one else.”

Tune in to &TV HD for an unmatchable viewing experience FREE on Sky 795!

*    An India First : Introducing India to an enthralling experience of Essential Viewing’

*    Handpicked by the Best Connoisseurs: Karan Johar and Alia Bhatt to co-curate line-up

Moving towards a new horizon in English Entertainment on Indian Television, the soon to be launched COLORS INFINITY is all set to break new ground by ushering in the growing international trend of ‘Essential Viewing’ – An immersive experience of watching three continuous episodes of globally applauded narratives back to back to back.  The experience will be further augmented by the “First Indian TV Premiere” of a new show every day of the week that includes critically acclaimed & multi-award winning series like FARGO, ORANGE IS THE NEW BLACK, BETTER CALL SAUL, THE FLASH amongst others.  The channel is Co-curated by Karan Johar and Alia Bhatt, bringing in a great blend of finesse and insight to the channel though curating world-class content.

On the latest offering from the Viacom 18 stable, Sudhanshu Vats, Group CEO, Viacom18, said, “In 2008, Viacom18 scripted the first few pages of its journey to establish its first milestone COLORS, thereafter disrupting the genre landscape. 2015 we once again embark on a journey to recreate history, this time in the English Entertainment space with COLORS INFINITY. Our first homegrown English entertainment channel for India - COLORS INFINITY, through its many firsts, is all set to subvert convention in the genre through providing a consummate viewing experience”

Talking about COLORS INFINITY’s new age content, Ferzad Palia, EVP, Viacom18 and Head, English Entertainment said, “COLORS  INFINITY is set to be the absolute stage for the best in English language entertainment with its handpicked international content and extensive  multi genre offering. Adding to the immersive experience, the innovation of facilitating essential viewing is set to be a definitive game changer through inviting newer audience and growing the viewership pie.”

Palia further added, “We are overwhelmed with the response of advertises and channel partners who have reposed tremendous faith in COLORS INFINITY and its proposition of bringing scale to the English genre.  Our deep partnerships with eminent global brands like L’Oreal, Greygoose, Renault and Integriti is sure to add tremendous value to their endeavor of effectively reaching out to their ideal consumer.”

Speaking about Co-Curating COLORS INFINITY the suave and celebrated director and producer Karan Johar said, “I have always enjoyed television as a platform, I enjoy watching TV, I enjoy being on TV and now, this new role of helping curate a channel has been most exciting.”

Speaking on the great addictive content that COLORS Infinity is all set to bring to India, Karan added “India has been viewing a lot of international content, however, what we have accessed so far is just the surface. COLORS Infinity will transform the English entertainment market in India with an unmatched array of content for the globally connected Indian viewer. We are serving up the best of world content that straddles multiple-genre segments and emotions, all on one channel; a destination of infinite choices.”

Talking about the dynamic needs of international television viewers whom she represents and donning the new role of co-curator, the beautiful and multifaceted diva Alia Bhatt, said “I connect with Colors Infinity because it speaks my language, has my kind of shows and understands how a new generation of viewers wants it all and wants it now. So it’s fab that there’s a whole lot of new shows that we get to see without waiting ages for them to come to India. And also that we can watch episodes back to back.  I enjoyed previewing shows with Karan and the Colors Infinity team and recommending which ones to go with (I voted Flash and Better Call Saul in the launch line-up).”

For the first time ever in Indian English GEC space, COLORS INFINITY will have first run programming 7 days a week.   Showcasing unprecedented scale through 2000 Hours of international content acquired from the world’s biggest studios, the channel brings in the best with over 100 blockbusters TV series and more than 200 awards between them. Spanning genres such as Drama, Superheroes, Comedy, Fantasy, Crime and Thrillers from major studios like Warner Brothers International TV, NBC Universal, Sony Pictures Television, Twentieth Century Fox, Lionsgate, MGM, BBC and Endemol Shine amongst others, audiences will be spoilt for choice.

That is not all - Upping the ante will be an array of reality television with some of the world’s largest shows across Dancing, Cooking, Magic, Singing & other lifestyle interests. The channel will also host biggest global Live Events & Award shows, as also premium biopics, mini-series Documentaries and much more.

UDigital, the recently announced digital media venture founded by Ronnie Screwvala, B.Saikumar and Ajay Chacko, announced its brand name today. Arré. The venture plans to go live with Arré later this calendar year.

Arré is an original content destination that will be a unique storytelling platform across genres and formats.

Arré is one of the most commonly spoken words across India – a friendly, Indian colloquial term that is popularly understood as ‘Hey’. While its origins are in Hindi, it is an expression that’s not only understood throughout the length and breadth of the country but has also been included in the Oxford dictionary of the English language, as an ‘all purpose Indian-English interjection’.

Arré portrays a range of emotions; from the ‘surprised and the questioning’ to the ‘friendly thumbs-up affirmative’ to ‘disagreement and protest’ to ‘Arré yaar!’ It crosses boundaries of language, audience groups and geographies.

Arré is Indian, young, cool, bold, opinionated, fearless and entertaining. It’s the wow moment of digital content.

Arré will express itself across mediums, from text to graphic art to podcasts and video in multiple genres such as reality and fiction, factual and opinionated as well as pure entertainment. Arré is working with collaborators across the spectrum in developing original content; from writers, artists, journalists and storytellers to independent filmmakers, established production houses as well as upcoming talent in fiction, reality and non-fiction genres.

B.Saikumar, Founder and Managing Director, UDigital, said “Arré was born out of the need to create a truly disruptive digital product. Our philosophy is to continuously challenge the ‘moulds’ of format, media and structure to create content that is reflective of good storytelling in a digital environment.  Much like the name, we hope to make Arré, the brand, a part of daily conversation in India and globally!”

The Accent on the é in Arré is reflective of the varied expressions and emotions that the brand will straddle, as well as its international outlook.

The logo and visual identity of Arré is being designed and developed by AREA 17, an interactive agency based in Paris and New York. AREA 17 has an acclaimed body of work on international brands in media such as Vice, Quartz, The Atlantic, Style.com, Facebook, Pinterest and more.

Recently the first ever get together of PGDBM-1998 Batch of Sydenham Inst. of Mgt was organised.

Batch mates from Deloitte consulting, Ampacet Inc., Johnson & Johnson, TCS, Infosys, Rajasthan Patrika, Capital First, DBS Bank, Money Tree, Pidilite Industries, CRISIL etc attended the get together.

It was nostalgia time for the graduating batch of 1998 of the Sydenham Institute of Management Studies, Research and Entrepreneurship Education, Churchgate, Mumbai. Over half the batch mates got together at Masala Zone, Bandra Reclamation after 17 years.

And if those who were physically present were not enough,  technology was used to ensure dial ins and Skype conversations from Sweden, United States etc as well. The highlight of the evening was that in spite of the 17 year gap and a corporate world daily challenges.. faces and names were not forgotten. It was truly a memorable get together and of course the batch expects to exceed these numbers in the years to come.


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