27 June 2022 03:53

MediAvataar's News Desk

MediAvataar's News Desk

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MRSS India announced the appointment of Ms Swati Sawant as the new Vice President who brings with her 20 years experience in sensory science and sensorial research at P&G. Swati’s core competence stems from her robust experience in Sensory Panel development and maintenance. She also has vast experience in setting up and operating sensorial labs.

MRSS INDIA would now be offering multiple internationally accepted and state-of-the-art sensorial research and evaluation techniques in partnerships with leading domain experts. This will allow MRSS to provide the latest implicit research methodologies including neuroscience, eye-tracking, facial coding and emotional measurement inter alia.

Commenting on this development, Raj Sharma, Co-Founder and President (Global), said: "We are extremely excited with the addition of talented professionals in MRSS, as they bring unique strengths to diverse functions in our organization as we are also setting up an advisory board of Global Sensory Experts over the coming months."

“We know Swati through her work and contribution to the market research industry in India. She has expertise in proactively working across multiple functions of marketing, R & D, product supply, regulatory and successfully defining and achieving business challenges”, said Sarang Panchal, CEO, MRSS INDIA.

Wins five Blue Elephant awards for its Bhalai ki Supply campaign

Tata Docomo, the unified telecom brand of Tata Teleservices, today announced that its Bhalai ki Supply campaign has won five Blue Elephant Awards at Kyoorius Awards 2015. Launched in October 2014, the clutter breaking campaign was widely appreciated not just by the audience it was targeted at but also helped gained traction with the older audiences too.

The ad campaign, targeted at the millennial population of India was built on the idea that sharing either through Data or Voice is not just an act of passing something on, its end impact is much larger than the sender could have envisioned. Built on the insight of how a joke, a poke or a message from a friend  is not just a joke , a poke or a message but a source of joy, happiness and smile.

“This is the second big win for the Bhalai ki Supply campaign this year. We are very happy that the eminent panel of judges engaged by Kyoorius Awards 2015 has recognized the effectiveness of our advertising campaign. The campaign was all about reaching out to the consumer-base through humorous ad films, while encouraging them to adopt Tata Docomo’s personalised data and voice plans that promise enhanced customer experience” said Mr. Pushkar Jain, Head-Brand Marketing, Tata Teleservices Ltd. He further added “What also gives me a personal high is when we do work which not only impacts the business in a big way but also sits on the cutting edge of creativity. This combination of ‘brain’ and ‘brawn’ is  a difficult mix to achieve ”.

Tata Docomo celebrated the night by winning three Blue Elephant awards for Falooda, Snowball and Selfiesh in the ad film promo category and two Blue Elephant awards for Falooda and Poser in the Direction, Film Advertising and Writing, Film Advertising categories respectively.

Ashish Chakravarty, National Creative Director, Contract Advertising, said “The award has been possible only because of the great partnerships we have with our clients, and it further spurs us on to ensure that we deliver the very best on expectations. The Kyoorius Awards hold high regard in the industry and it gives me great satisfaction to see our passion and energy being recognised”.

Earlier this year, Tata Docomo won two Silvers and one Bronze at the Abby awards 2015. It won the Gold for its film on Snowball and Falooda and two Silvers for its film on Selfiesh and Poser. The creative agency also won a Bronze award for its Integrated Advertising.

Ogilvy & Mather Advertising Bangalore launches campaign for Titan’s New Collection – Celestial Time

Titan has unveiled its new collection of moon phase watches – Celestial Time. It is targeted towards confident and ambitious young men who are eager to make their mark in the corporate world.

Titan recognises that equations and relationship dynamics in the workplace are rapidly evolving and this change is driven by the new breed of entrepreneurial minded men. The brand has always reflected changes in society and this campaign is no different. In this ever changing world only those who are really confident can navigate the changes and get ahead. And they don’t hesitate or back down from redefining hierarchies.

The Interview

The film opens on a young, successful entrepreneur meeting his ex-boss in a restaurant. Over a friendly conversation, the ex-boss appreciates his meteoric rise and then enquires whether he has found a suitable CEO for his company. The young entrepreneur replies in the affirmative but says he’s unsure of how to make an offer for the post. The ex-boss says it’s no big deal, all he has to do is just say the words “You’re the guy for the job.”

Encouraged by this, the young man looks at his Titan Moon phase watch and surprises his ex-boss by offering him the job. Taken aback, the ex-boss takes a beat and finally accepts the offer by shaking hands in disbelief. The film ends with a glorious product shot and the voice-over: Titan Celestial Time. Your time has come.

Steve Hough, Executive Creative Director, O&M Advertising South: India is home to a rapidly growing number of entrepreneurs. More and more people are setting up new businesses because they believe it’s time to do things their own way. We wanted to weave this in a story that would reflect the values of the brand in a very honest, charming and an intimate way.

Rajan Amba, GM-Titan, Titan Company Limited: At Titan, we aim to be current in our communication by constantly taking insight from what is happening in the environment around us. The past one year has seen a startup boom which is reflected in every corner of the country. We have been witness to the realization of many dreams in the last couple of years, from a working generation that is brimming with talent. The latest film from Titan reflects this can-do, gutsy, sky-is-the-limit mentality of this generation today and presents the Celestial Time collection reminding them and us all, that their time has truly come. With this film, we are raising a toast to this generation’s desire to reach for the moon and the stars, while encouraging people to turn the tide and embrace their time.

Conceptualised by O&M Advertising Bangalore, the film stars two critically acclaimed Bollywood actors – Rajkumar Rao and Asif Basra. The campaign will be supported with print and outdoor as well.

CREDITS

Created by Ogilvy & Mather Advertising

National Creative Director: Rajiv Rao

Executive Creative Director: Steven Hough

Senior Creative Director: Anoop Sathyanand

Associate Creative Director: Deepesh Rajani

Account Management: Tithi Ghosh, Sindhu Menon, Akshatha Poojari

Planning: Sreenesh Bhat, Susan Mathen

Agency Producer: Rajib Baruah

Production House: Curious

Director: Vivek Kakkad

Producer: Shahzad Bhagwagar

Music: Abhishek Arora

Cast: Rajkumar Rao, Asif Basra

Media Agency: Maxus

Skybags – the youth centric stylish luggage and backpacks brand from the house of V.I.P Industries Ltd, has announced the young Bollywood heartthrob Varun Dhawan as their new brand ambassador.

Launched as an independent brand in the year 2011, Skybags makes trendy and contemporary bags for the youth. The brand is well known for its unique printed polycarbonate luggage and stylish backpacks.

Commenting on this new relationship with the brand, Radhika Piramal, Managing Director – V.I.P Industries Ltd. commented, “Skybags is the brand for today’s youth who are always on the go. The brand is full of energy and style hence Varun Dhawan’s association is perfect for the brand as he brings out the above promise perfectly. We are happy to be associating with Varun and look forward to a fruitful relationship with him.”

On announcing the new brand ambassador for Skybags, Sudip Ghose, Vice President – Marketing said, “With more young customers travelling at an early age, styling in the bags has become a necessity. And hence, newer categories like Polycarbonate luggage, backpacks and rucksacks are increasingly gaining popularity. From ‘Travel gear’ bags are moving to become ‘Travel wear’ today. Varun Dhawan, with his ‘real’ and ‘reel’ life image perfectly fits the brand.

The idea is to make it brand appeal right from a 15 year old student for backpack to a 25 year old first time luggage buyer”

Varun Dhawan who aptly associates with the core values of the brand which are being young, trendy, adventurous and spontaneous will be the new face of the brand across all their communication.

On being newly linked with Skybags, new brand ambassador Varun Dhawan said, “I am thrilled to be associated with Skybags as the new face for the brand. The bag you carry is like an accessory; the style and the brand both are important to stay in vogue today! I am confident that this new association, I’ll help the brand go younger and more relevant for youth.”

Embrace fear this weekend with Khamoshiyan on Sony MAX

Catch the MAX television premiere this Saturday, 13th June at 8pm

MAX, the premium Hindi movies and special events channel brings you the MAX Television premiere of the bone chilling supernatural horror film, ‘Khamoshiyan’ on Saturday, 13th June at 8 pm.

The film which is coproduced by Mahesh and Mukesh Bhatt, sees Karan Darra making his directorial debut.  It also has new comers Gurmeet Choudhary, Ali Fazal and Sapna Pabbi make their film debut. The movie revolves around an aimless, heartbroken and uninspired, novelist Kabir (Ali Fazal) who sets off on a soul searching journey, hoping to find a purpose in life. He discovers a woman - Meera (Sapna Pabbi), with a strange, silent past. But things are not like they seem.

Commenting on the take away audiences can get from the film,  director Karan Darra says, “ I want them to go in and see what today’s generation of Indian women are and how they do have desires, how they have the power of dealing with that and no matter the circumstances, they just do what they want to do. That’s how we’ve written the girl’s character.”

Get the creeps this weekend with the MAX television premiere of ‘Khamoshiyan’ which airs on Saturday, June 13th at 8pm only on Sony MAX

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