27 June 2022 05:14

MediAvataar's News Desk

MediAvataar's News Desk

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India’s most diversified digital publishing group, Zee Media has appointed Devdas Krishnan as Chief Business Officer for India Dotcom Pvt Ltd business, to further strengthen its presence as one of the leading digital news networks in India.

With his proficiency in Marketing, Sales and Operations, Krishnan will aggressively support and build a strong business development for IDPL in Noida.

In his new role, he will be jointly working with President Group Strategy and Innovations, Zee Media and will be responsible to chalk out a growth strategy, business plan, robust sales and business development strategy for the company to meet its vision and goals.

Bibek Agarwala , President Group Strategy and Innovations, Zee Media said, “IDPL has grown from strength to strength and is set to deliver the best. I am pleased to welcome leaders like Devdas into the team who brings diverse expertise, experience and in-depth market insights that will enable us to lead the IDPL as the best digital news network across borders.”

Speaking of joining the team at IDPL, Devdas Krishnan said, “I am enthused and honoured to work with one of the leading digital news networks leading the Noida business team. I look forward to strengthening our market presence and nurturing our business ecosystem.”

Krishnan has over 25 years of core marketing, sales and operations experience, having worked with three digital economy start-ups such as My School Page (Ed tech), Handy Train (HR SaaS), and Peppertap (Hyperlocal Grocery) in various roles and positions. Prior to working with the start-ups he was associated with Symphony where he managed the new D2C e-commerce channel.

Tune in to Colors Tamil from Monday to Friday at 8:30 PM to witness a love-hate relationship unfurl

Banking on the notion that matches are made in heaven, Colors Tamil, the meaningful entertainment channel, brings to screen Kanda Naal Muthal, a novel love story of two individuals who might be poles apart but come together due to unforeseen circumstances.

Set to premiere on June 13th, every Monday to Friday, at 8:30 PM; the show narrates the life of Kumaran (played by Actor Navin) who crosses paths with Nandhini (Actor Dharshana) and in a cruel twist of fate ends up marrying her, despite being loggerheads with each other. Tune in to Colors Tamil on 13th June 2022, Monday at 8:30 PM, to watch if love blossoms between Kumaran and Nandini or if they continue to despise each other.

Commenting on the launch, Mr. Rajaraman S, Business Head - Colors Tamil said, “Colors Tamil is happy to present Kanda Naal Mudhal, which is rooted in our ethos of showcasing innovative narratives and compelling themes. Kanda Naal Mudhal is unlike any other quintessential show in the Tamil GEC Space. Audiences will get to witness an unusual love story of two individuals who have different ideologies and desires while also getting to watch adorable and unconditional sibling relationships. We are thrilled to add this show to our robust lineup of shows and strengthen our prime-time programming further. I am certain that it will be an absolute treat to watch for the viewers.”

Kanda Naal Mudhal chronicles the life of Kumaran, a constable, and a straightforward man whose entire life revolves around his sister Archana (Actor Rashmitha Roja). Archana, who runs a tiffin centre, wishes to be wed in the same family as her brother. As fate has it, Nakhulan (played by Actor Arun), the son of a rich business tycoon, falls head over heels for her and asks her hand in marriage.

Archana agrees to the marriage on the condition that Kumaran also comes into the same family. Parallelly, Nandhini, Nakhulan’s sister, works in an IT Firm, aspires to move abroad, and marry her love interest. But with destiny having other plans, Kumaran and Nandini get married. How these unique characters who always lock horns, come together, and develop a loving relationship forms the rest of the plot.

Commenting on the occasion, director Radha Krishnan said, “I am delighted to direct Kanda Naal Mudhal. It has an eccentric plotline with significant characters who have their set of dreams and desires. How each of the characters fulfil their dreams while also balancing their relationships is the crux of the story. Furthermore, it was a treat to direct such a terrific ensemble with tremendous acting prowess, with the rustic locations serving as a complement. I am grateful that Colors Tamil has given me the opportunity to be a part of the show where all characters represent an important facet of society.”

Commenting on the launch, Actor Navin said, “I am happy to be associated with Colors Tamil for the second time after Idhayathai Thirudathey. The reason I chose the script for the show is the distinctive storyline and the character itself. It is for the first time that I am essaying the role of the cop and had to work very hard to get to the skin of Kumaran. With all of us having put immense efforts, I am positive that the audiences will truly appreciate the show and make it an astounding success.”

Tune in to Colors Tamil this Monday, June 13th, 2022 at 8:30 pm to watch Kumaran’s unconventional story unfold. Colors Tamil is available on all leading cable networks and DTH platforms - Sun Direct (CH NO 128), Tata Sky (CHN NO 1515), Airtel (CHN NO 763), Dish TV (CHN NO 1808), and Videocon D2H (CHN NO 553). Viewers can also tune in to VOOT any time to see Colors Tamil shows at their convenience.

Watch the Promo HERE

TV9 Group, India’s No.1 News Network, has gained undisputed leadership in the broadcast space. The Network has made significant strides in the digital arena as well.

TV9 aspires to replicate its stupendous success in broadcast across its digital properties.The Group, accordingly, is effecting certain strategic changes at the leadership level to ensure TV9 Digital emerges as a champion as well.

As part of this, Mr. Deep Upadhyay, Editor, Convergence and Strategy, takes over as the Interim Editor of TV9 Hindi and English websites respectively. He will also coordinate with other group regional digital assets.

Deep Upadhyay has worked earlier with News24 as managing editor for more then seven years.He also has worked with media houses like Zee News,India TV and Dainik Bhaskar.

 

Havas Worldwide India (Creative) has seen a strong growth trajectory over the past two years. To add thrust to this momentum, it has further added key profiles to its strategy and account management teams with senior appointments.

Arthi Basak has joined as EVP & Planning Head – West and Esha Datta and Sougata Kundu have been roped in as Vice President, Client Servicing. While Arthi and Esha will be part of the Havas Mumbai office, Sougata will work out of Havas Gurgaon.

In the past two years, along with significant changes in its leadership team, Havas Worldwide India has also enhanced and updated its core expertise and offerings, all while completely transforming its creative prowess to align with the ever-evolving media landscape. In 2021 alone, Havas Worldwide India garnered over 30% growth across its Mumbai and Delhi offices on the back of significant business wins including Tata Cliq Luxury, Bel Cheese, P&G, Vivo and Celio, to name a few.

Commenting on the appointments, Manas Lahiri, Managing Director, Havas Worldwide India (Creative), said, “Havas Worldwide is currently at a very interesting growth stage with a client roster of well-established traditional as well as many new-age brands. Marketers are now increasingly seeking our expertise in creating cutting-edge, innovative solutions that are strategic, tactical, and out-of-the-box. With Arthi, Esha and Sougata on board, we will be able to further strengthen our client partnerships.”

Arthi is a strategic brand expert with 20 years of experience delivering hi-impact marketing and communication solutions. She has conceived and created consumer-centric creative assets and campaigns with integrated brand solutions and omni-channel rollout for brands including Mahindra XUV, Nivea, Oreo, Blue Star, Taneira, Whisper, Pantene, and Head & Shoulder.

Esha is an advertising professional with over 14 years of experience across categories like electronics, retail, FMCG beauty and non-beauty to name a few. Some of the biggest brands she has managed over this period are GSK, Dell, P&G, Wipro, Ferrero India, ITC, Sony, and Panasonic.

In a career spanning over 16 years, Sougata has managed a diverse set of clients across FMCG, Telecom, Automobiles, Food Retail, Footwear, Aviation, DTH, Liquor, BFSI, Sports & Entertainment, Tourism & HA. Some of the most prominent brands he has worked on include Airtel, Dominos, Maruti and Hero Honda.

 

The PFA has offered support to a revolutionary new social media platform that promises to provide a safer space for online users.

Footballers Dan Bachmann, Josh Windass, Tom Cairney and Dan Gosling, vowed to change the game for social media users following the horrific abuse that they have seen in football over the past 18 months.

The ground-breaking platform– OPON – requires users to upload a form of ID before they can access special features and engagement functionality within the app. OPON will be the first British-owned social media site and aims to stamp out online abuse by making its users accountable for their actions. The venture – which is now open for crowdfunding investment – is being supported by the PFA and the Premier League.

Watford FC goalkeeper and Austrian International, Dan Bachmann, is one of the founding members of OPON. He said: “The idea was inspired by events in football but OPON aims to tackle the issues connected with social media, on a global scale: Catfishing, grooming young people for terrorist activity, human trafficking and the horrific abuse that millions of people suffer at the hands of faceless trolling accounts.”

Fellow founding member, Dan Gosling, left Twitter after receiving horrendous abuse on the platform. He said: “Online abuse is a scourge for millions of people and having personally experienced it, I know just how damaging it can be to our mental health. We feel passionately about making a change for the better, so future generations don’t have to suffer the same faceless trolling that social media users risk being subjected to now.”

Fulham FC captain and OPON founding member, Tom Cairney, said: “We want to make a real change to the social media landscape and make it a safer space for our families, friends and our children.”

Danielle Bamber, one of the founding members of OPON, said: “With the average person spending around two hours and 24 minutes of their day on social media and roughly 70 per cent of users experiencing abuse online, it is no surprise that the mental health of millions is suffering as a result of an unsafe social media space.”

Figures from the PFA and the Premier League showed that, when asked about the things that have the most detrimental impact to their mental health, 36 per cent of players cited social media as their biggest issue. PFA figures also revealed that 44 per cent of footballers received online abuse in 2020.

Danielle continues: “After the Euro 2020 football tournament, the online abuse of English footballers led Prime Minister Boris Johnson to meet with social media companies, but experts have warned that the global nature of the problem makes it difficult to take legal steps against the perpetrators and that the platforms themselves are not taking measures seriously or quick enough.

“While some automated moderation tools have been brought in and go some way to protecting users, social media platforms are increasingly becoming negative places – both for general users and for influencers who are driving people to them. We want to change that.”

PFA executive, Jason Lee, sits on OPON’s advisory board. He said: “If you keep trying the same things, you’ll get the same results. It’s time for real change and I firmly believe that OPON has the answer.”

Iffy Onuora, head of equality at The Premier League and fellow OPON advisory board member, said: “We’ve all heard the outrage and pledges to make meaningful change to stamping out online hate, but abuse on social media still exists, so it’s time to take control of our own narrative.”

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