19 August 2022 20:29

MediAvataar's News Desk

MediAvataar's News Desk

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All-Stars will work with creative teams from Bulletproof, BSS&P,

FCB Toronto, McCann Global Health and McCann Health New York, who will provide virtual mentoring and brief judging.

The One Club for Creativity today announced Manvir Kaur Mahidwan, a talented young art director based in Mumbai, is among the latest group of Portfolio Night All-Stars, the top young creatives as selected by industry professionals from each of the city hosts around the world who participated in its Portfolio Night 2022, held in June.

Long recognized as the world’s largest advertising portfolio review program, Portfolio Night is a fast-paced evening of advice, networking and recruitment that takes place in dozens of cities across the globe to help the next generation of creative talent enter the industry.

A highlight of this one-of-a-kind program is Portfolio Night All-Stars, where industry professionals from each host city select young creatives in their market with the best portfolios.

The complete list of all 22 Portfolio Night 2022 All-Stars from 13 countries can be viewed HERE.

Portfolio Night All-Stars are usually flown to New York, courtesy of The One Club and program sponsors, to spend a week working as a team on a creative brief for a major global brand.

Like last year due to the pandemic, the 2022 program will be held virtually, with All-Stars working August 22-29 on creative briefs. The All-Stars will be divided into five groups, each working with a creative team from Bulletproof New York, Butler Shine Stern & Partners Sausalito, FCB Toronto, McCann Global Health or McCann Health New York, who will provide virtual mentoring and judging.

Portfolio Night 2022 city hosts were Adcetera Houston, ADK Taipei, Africa São Paulo, Alma DDB Miami, BBDO India/DDB Mundra Group/TBWA\India Mumbai and Pan-India, BBDO Singapore, Chicago Portfolio School Chicago, Círculo de Creatividad Argentina and GUT Buenos Aires, Clube Criativos Lisbon, Dieste Dallas, DDB Colombia Bogotá, DDB Paris, Duke Advertising Cape Town, Goodby Silverstein & Partners San Francisco, Inbrax Santiago, Media.Monks Madrid, Re-Be Seoul, SuperHeroes Amsterdam, Tank Worldwide Montreal, The One Club-Cairo Chapter Cairo, VMLY&R London, and Wunderman Thompson Finland Helsinki.

Since starting in 2003, Portfolio Night has taken place in 70 cities across 45 countries, with more than 10,000 portfolios reviewed.

“Portfolio Night is a gateway for young talent to enter the industry, enabling the best of the present — hundreds of renowned international creative directors — to meet and mentor the leaders of the future in industry hubs around the world,” said Kevin Swanepoel, CEO, The One Club for Creativity. “Manvir was selected as one of the best of this year’s participants, and we’re excited to see what creative ideas she and her team come up with.”

Branding for this year’s program was created by 2014 Portfolio Night All-Star Katlego Phatlane, based in Johannesburg.

Warner Bros. Discovery kicks off the festive season early by emerging as the No. 1 kids’ entertainment network in India.

As per Broadcast Audience Research Council (BARC) data, WBD has captured the leadership position with an average market share of 28% in the last eight weeks in all India Urban markets (Wk: 24 – 31’ 2022). The network comprises India’s most celebrated kids’ entertainment channels including Cartoon Network, POGO and Discovery Kids.

Each of these industry pioneering channels have entertained kids and families with innovative content and memorable experiences, thereby collectively elevating the network to achieve this remarkable milestone. From iconic global characters to local superheroes, the network consistently strings together blockbuster shows across a host of kids’ entertainment genres.

Cartoon Network continues to be the popular destination with a newly launched re-energised brand promise ‘Redraw Your World’. The channel gathered unprecedented reception to its fresh content comprising the most loved shows like Japanese anime ‘Dragon Ball Super’ dubbed in regional languages, fan-favourite ‘The Tom & Jerry show', and action-adventure series ‘Ben 10’, amongst others. POGO, the only-for-India kids’ entertainment channel, has steadily drawn audiences with adored homegrown and international IPs. These include India’s favourite superhero animated show Ekans - Snakes Awake, the standout debuted ‘Titoo – Har Jawaab Ka Sawaal Hu’, classics such as ‘Chhota Bheem’ and the escapades of ‘Grizzy and The Lemmings’. Discovery Kids witnessed a consistent increase in popularity through their strategic investments in Indian IPs such as ‘Little Singham’ and ‘Fukrey Boyzz’.

Arjun Nohwar, General Manager - South Asia, Warner Bros. Discovery said, “Warner Bros. Discovery’s market leadership in the kids’ entertainment genre is a testament to our fan-first approach in everything we do. Our strong library of iconic characters, original IPs and popular shows consistently bring audiences back to our channels while our strategy of improving relevance through multiple local languages has proved to be our ace in the pack. This dominant position in the Urban India market gives us tremendous confidence to bring new offerings in the future while we continue to innovate our content.”

Co-Created by Zerotrillion and Moderated by Chantelle Brinkley.

In a new series, New York Festivals and Chantelle Brinkley, Managing Director of award-winning creative agency Zerotrillion, invite four exceptional women leaders to discuss hot button topics about leadership.

New York Festivals partners with their “Best New Agency of the Year'' winner, Zerotrillion, to create a new content series titled Carving Stairs into Stone, which will be moderated by Zerotrillion’s NYC Managing Director, Chantelle Brinkley. The Collaboration was inspired by a recent wave of interest in the New York Festivals’ other new content series’, including Black Madison Avenue and Immigrant Madison Avenue where various industry experts gather to discuss underrepresented groups and themes in the advertising world.

Carving Stairs into Stone delves into the career journeys of women in brand and marketing leadership positions. The executive interview series explores each leader's trajectory to the top, revealing how they defied unspoken rules and outdated traditions. Rather than clinging to the notion that "we all go through it," the series advocates for industry change and serves as a road map for newcomers to follow as they navigate the industry and seek to move it, and their own careers, forward.

The panel is composed of women from some of the world’s most exclusive brands. Tennille Kopiasz (Global CMO of Fresh at LVMH), Angelique Bellmer Krembs (author and former Global Head of Brand at BlackRock), joins Ashley Stallings (Chief Customer Officer at Salsify), and Marina Sukhova (AVP, Head of Search, Insight & Measurement, Luxe Division at L'Oréal USA) to share the valuable lessons that will benefit up and coming leaders in the industry.

When recruiting for the interview series, Brinkley was surprised by how many women in leadership positions felt there were not enough platforms for them to share their valuable stories of overcoming adversity in business. “I'm honored to help build a bridge between the industry's experienced leaders, and those charting a path, as well as helping to define a roadmap for bettering the industry through effective, empathetic leadership. Now more than ever, women’s voices and experiences need to be amplified so we can continue crafting a legacy of strong women carving out new paths to success in the global brand and marketing industry."

New York Festivals Executive Director, Scott Rose added, “Zerotrillion has been making waves and collecting towers in NYFA for the last few years and we're thrilled to be partnering with them. The goal with our content is to elevate the people behind the work and help them get important ideas out to the community. Chantelle and the ZT team have certainly delivered, organizing an inspiring group of top executives to share stories, lessons, and actionable takeaways. Carving Stairs from Stone is not to be missed.”

The first 45-minute Carving Stairs into Stone episode launches on August 18, 2022 and can be viewed on New York Festivals YouTube channel. The next interview series will include new leaders and fresh topics. Confirmed guests include Felita Harris (Chief Strategy and Revenue Officer & RAISEfashion Founding Board Member) Julien McCluney (GM VP Global Brands Hasbro Gaming at Hasbro), Rebecca Kovalcik (Senior Creative Director, Happy Family Organics - Danone), and Lee Piper (Global Creative Director, Yahoo!). Filming will begin in New York in September and a new episode is planned to be released in October.

Criteo’s 2022 Travel Commerce Insights

Criteo S.A,the commerce media company, today released the findings from its latest travel report, 2022 Travel Commerce Insights. According to the report, hotel & rental and airline bookings rebounded to match or surpass the pre-pandemic level globally.

Report also highlights that Indian travellers showed the strongest interest to lower their carbon footprint when traveling, and for travel during summer among APAC countries surveyed. In terms of the destination, 74% of Indian travellers answered they are likely to make an online booking for domestic travel.

On the India and APAC travel trends, the report highlights the following insights:

In 5 APAC travellers answered they will travel for personal purposes (visiting family and friends) this summer. Reconnecting with family and friends remains a priority for 69% of Indians. While in Japan, Singapore, and South Korea, travellers seek relaxation for their next trip.

The intent for travel in summer is polarized between countries in APAC. While Indian and South Korean travellers have a strong interest in travel during summer, the intent is lower in Singapore and Japan.

Indian consumers strongly intend to lower their carbon footprint, which was highest among Australia, Japan, Singapore, South Korea and India.
Of all factors considered when comparing travel providers, Indian travellers most often selected positive reviews, with 61% of survey respondents identifying good ratings as a key consideration.

According to the survey, most APAC travellers opt for a 0-2 nights stay plan for personal/business trips.

Furthermore, 78% of APAC travellers begin their travel search via mobile web, and nearly two-thirds finalize their booking on a mobile app.

The findings show that global airline booking reached new heights, overtaking the 2019 (pre-pandemic) benchmark. APAC travel conversion rates for air bookings outpace those for hotels, which improved 29% YoY in May 2022. Airline travel conversion rates in APAC have undergone a huge acceleration, as indicated by the number of reservations relative to site traffic in May 2022. Airline bookings climbed 377% YoY, while airline site traffic increased 235%. In addition, over half of APAC travellers (57%) said that they plan to book flights directly on the airline website. At the same time, 49% prefer to book their flights through the websites of travel agencies.

The report further reveals that the APAC region had the maximum hotel bookings in May 2022 compared to May 2019, 2020, and 2021. The survey discloses that hotel websites and online travel agencies (OTAs) are used nearly equally for booking hotels. 53% of the APAC travellers answered that they book hotel/lodging using websites and 48% through online travel agency websites. At the same time, 11-15% of the consumers responded to the survey that they consider calls or physical visits to hotels’ sales office or travel agencies while booking a stay.

On the eve of India’s 75th Independence, Rajat Sharma was identified and felicitated with the special honour as “Most Influential Indian” at an event “Most Influential Indians” organized at the top of London Bridge belonging to the British monarch.

The event was organized by ELITE Magazine under the able leadership of its MD Mr. Puraskar Thadani. Mr. Sharma was accompanied by Ritu Dhawan, MD, India TV, to the prestigious event. Other people, who were felicitated at the event were celebrities like Sonu Sood and Sadhguru.

Behind this honor is the love and trust of crores of India TV viewers who have made India TV the most popular Hindi news channel in the country. Rajat Sharma's show 'Aap Ki Adalat' has remained the most favorite show of the country for the last 28 years. At the same time, the show 'Aaj Ki Baat', which airs every night (weekdays), is also the favourite show of the audience.

Upon receiving the award, India TV Editor-in-Chief Rajat Sharma in his response said "Any award always gives a sense of responsibility. This award inspires me to fulfill the responsibility given to me well." At the London Bridge, he said that every Indian is proud of celebrating 'Azadi Ka Amrit Mahotsav'. "Together everyone should say 'Bharat Mata Ki Jai' as it is a proud moment in itself."

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