25 May 2022 15:28

MediAvataar's News Desk

MediAvataar's News Desk

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Launches brand campaign, ‘Apni Vibe, Apni Tribe’ which aims to create a ‘mahaul’ where the youth feel they are understood and belong

India’s leading youth entertainment channel, Zing unveils an all-new avatar comprising a new logo, channel packaging, brand ambassador, and a brand campaign. Zing’s brand purpose stems from Gen Z’s feeling of perpetually not being understood, commonly expressed by them as aap nahi samjhoge. To provide a mahaul that understands, celebrates, and vibes with today’s youth, the channel launches its new positioning through the campaign, ‘Apni Vibe, Apni Tribe’ featuring Gen Z icon, Siddhant Chaturvedi. Zing’s rebranding will see them deliver captivating programming which tells modern stories through music, movies, and series.

The new logo and packaging reflect a fresh, vibrant, and dynamic mood that celebrates the spirit and positivity of the youth. The modern styling will have a strong infusion of the youth’s desi swag through colours, fonts, and other styling elements which match Gen Z’s sensibilities. With revamped music slots, audiences can groove to the trending tunes, Punjabi beats, Indie-Pop, foot-tapping party songs, as well as evergreen hits. Furthermore, Zing is the only Indian channel to bring popular Korean Dramas (K-Dramas) in Hindi for its young viewers. Additionally, the channel is all set to captivate audiences with the 13th season of their popular show – Pyaar Tune Kya Kiya. With over 12 terrific seasons in 8 years, the show has presented relatable love stories that have found acceptance among the audience and is a favourite among Gen Z. Also returning will be the new season of Zing’s gamified chat show - Game On which features popular cricketers. Season 1 saw elite cricketers like Yuvraj Singh, Harmanpreet Kaur, and Shikhar Dhawan amongst others. Also, Zing will launch an exciting line-up of digital-first content that will drop soon.

Quoting Vishnu Shankar, Chief Cluster Officer- Zing, &TV and Big Magic – “Zing is India’s foremost youth entertainment channel and we pride ourselves on having our finger on the viewer’s pulse. Our extensive interactions with youth across metros and tier 1 and tier 2 cities revealed a common grouse – Koi nahin samajhta hummein; we are expected to understand without being understood. This feeling led us to our brand purpose and the latest campaign wherein we highlighted some of the key moments where they feel ignored or misunderstood. At Zing, we wish to create a mahaul where the youth feel this is truly my space, my vibe, my tribe.”

Arghya Roy Chowdhary, Chief Channel Officer - Music Cluster said, “In India, Gen Z comprises the largest population segment and with our new identity we want to reinforce that we are an extension of their tribe. We are a channel that mirrors their life and lets them be themselves. With our new positioning in place, all we needed was the right brand ambassador, and given his personality, swag, and ability to connect with the youth, there is no one better than Siddhant Chaturvedi. He is the perfect brand fit! With the campaign kicking off this week we can’t wait for our viewers to experience the all-new Zing.”

Sharing his excitement, Zing’s brand ambassador, Siddhant Chaturvedi said, “The aspect of Gen Z not being understood is very real and I felt the same while starting out. It was my tribe that helped me keep my head in the game through that phase which is why I instantly connected with Zing’s campaign. It’s great that youth have a safe space that celebrates and vibes with them. My own introduction to the world of music was through Zing which makes this partnership even more personal and I’m super excited to be a part of Zing’s tribe!”

Zing has planned an exciting and extensive campaign across its key markets. The leading youth entertainment channel will kick start its campaign on 25th May with the launch of an exciting Brand Film featuring Siddhant Chaturvedi.

 

Emirates Cricket Board’s sanctioned exclusive and flagship professional T20 Cricket

League includes six teams competing in 34 matches across venues in UAE

UAE’s T20 League today announced the signing of a long-term global media rights’ contract with global media and entertainment powerhouse ZEE. The League will air exclusively on ZEE’s linear channels and its OTT platform ZEE5, in India and across the world.

UAE’s T20 League is a professional cricket tournament comprising 6 teams competing in a 34-match competition, including - Reliance Industries Limited, Adani Sportsline, Kolkata Knight Riders, Lancer Capital, GMR Group and Capri Global.

ZEE’s strong global presence across 190+ countries will help build the reach and resonance for the League with viewers and partners. With immense synergies between its businesses and a holistic approach for advertisers and distribution partners, ZEE will engage fans through a multi-platform strategy taking the league to more than 100 million households.

UAE T20 League matches will air across ZEE’s 10 linear channels in the HSM (Hindi Speaking Markets), South and East regions in English, Hindi, and Tamil languages. The League will also be simultaneously streamed Live on ZEE5, and on radio globally.

Khalid Al Zarooni, Chairman UAE’s T20 League said; “Nothing can be more satisfying than to have a credible broadcast partner like ZEE associated with the League. I am thankful to both Punit Goenka, MD & CEO and Rahul Johri, President - Business South Asia at ZEE for having faith in this League and to grow into a commercially successful enterprise. It is further a matter of delight that ZEE has decided to re-enter sports broadcast with UAE’s T20 League being the first media rights acquisition. We are very confident that ZEE has the strength of viewership to take our League to unmatched levels.”

Rahul Johri, President – Business, South Asia, Zee Entertainment Enterprises Limited, said, “At ZEE, we are delighted to be the official global media rights holder of UAE’s T20 League. We believe that the League, which is already attracting globally, the biggest cricket stars and team franchisees, will provide fantastic cricket and entertainment to viewers across the world. ZEE is committed to use the strength of its platforms to take UAE’s T20 League to audiences in India and across the globe.”

Mubashshir Usmani, General Secretary ECB said: “ECB wishes both UAE’s T20 League and ZEE well for entering into this partnership. We recognize and appreciate the massive reach of ZEE’s channels and their Digital media platform which will benefit the League in terms of viewership. The tournament will also provide a valuable platform for Emirates Cricket to develop the local talent and to provide players the opportunity to train and play alongside the world’s best .”

The platform aims to fulfil the increased demand for offsites to help employees reconnect and boost team bonding

TravClan, a global B2B travel platform, has launched Cozive (pronounced co-zaive), a unique service for corporates and start-ups to plan engaging and experiential offsites across the world. Remote & hybrid working have led to emerging needs where companies have realised it’s extremely important to conduct quarterly meetups and offsites to facilitate team building activities and build team morale.

Both new age start-ups and larger conglomerates have historically been offsite meetings, town hall discussions, conferences and strategy planning. However, the process to organize any meeting / conference / event is an extremely tiring and offline process which usually takes weeks with multiple stakeholders and there is lack of transparency for corporates on what they are buying. Cozive aims to revolutionise this challenge faced by corporates and travel planners by bringing them on a digital platform by combining it with the extensive supply & expertise of TravClan.

Cozive aims to help 1000s business plan more than offsites / events in the next one year. The platform has curated deals from hotels catering to this segment across a wide range of locations from Goa, Rishikesh to hill stations in Himachal Pradesh, Dubai and 30+ locations across the world.

Sharing his vision about the new initiative and the market scenario, Arun Bagaria, Co- Founder, TravClan, said, “We are rebuilding MICE (Meetings Incentives Conferences & Events) travel and are working closely with all stakeholders including travel planners, corporates, hoteliers and other suppliers. Group travel planning has remained an extremely slow process and we are simplifying and bringing transparency to group / MICE travel. Our curated platform offers multiple advantages to travel agents, companies and hoteliers. Focusing on offsites is a starting point but our larger vision is to enable corporatesto plan & book travel more seamlessly. Cozive enables us to build relationships & provide value to the HR & Admin teams and travel planners working in corporate travel.

The millennial and Generation Z workforce values experiences and value additions offered by their employers more than the standard materialistic perks. This is where TravClan’s Cozive will focus on the unique needs of corporate group travel. The brand has an extensive network of hoteliers and tour operators and has deep expertise in serving the growing needs of the modern travellers. The brand aims to leverage its existing relationships with them and create a seamless and all-round beneficial ecosystem for travel agents as well as the corporates. TravClan aims to conduct 1000+ such offsites in the next one year.

 

The campaign pushes global corporations and governments to adopt sustainable sanitation practices and ensure fulfilling the Sustainable Development Goals (SDG)

Mission Paani, an initiative by News18 and Harpic, has taken a giant leap towards becoming a global agenda at the World Economic Forum Annual Meeting being held in Davos, Switzerland.

At the World Economic Forum, the Mission Paani campaign is putting the spotlight on issues such as Clean Water, Sustainable Sanitation that need urgent attention for an equitable tomorrow.

As a part of the initiative, News18 Network will host a wide array of conversations with global leaders and change makers on the issue of sanitation at the World Economic Forum.

Ushering powerful and impactful dialogues on sustainable sanitation, the Mission Paani initiative will bring on board global leaders to commit to the cause of ensuring safety against infectious diseases, provide safe toilets and clean drinking water.

Mission Paani highlights urgent humanitarian and security challenges as they simultaneously advance long-standing economic, environmental and societal priorities – all while reinforcing the foundations of a stable global system. With the campaign now showcased at the World Economic Forum, it hopes to bring the attention of the world leaders to this global issue.

At the World Economic Forum, the Mission Paani initiative has already gathered support from union minister HS Puri and spiritual leader Sadhguru, along with several other dignitaries.

As part of the initiative’s endeavour to give voice to the water and sanitation needs of millions of Indians and inspire many to work towards saving water and maintaining hygiene and sanitation, Mission Paani launched the Sanitation Preamble last year on Nov 19th, on the occasion of World Toilet Day at the Rashtriya Swacchta Kendra in the presence of many senior dignitaries and Government Representatives.

The tournament will be telecast LIVE across SONY SIX, SONY TEN 2 (English), SONY TEN 3 (Hindi) and SONY TEN 4 (Tamil & Telugu) channels from May 22 to June 5, 2022

Tennis fans across India can look forward to the stellar competition on clay between top seeded players like Novak Djokovic, Rafael Nadal, Daniil Medvedev, Carlos Alcaraz, Iga Swiątek, Barbora Krejcikova, and Paula Badosa among others

High advertiser interest with brands like Hyundai, Amul, Rolex, Apple, 1x News, Target One, Fairplay News, Lottoland and Dafa News coming onboard

Sony Sports Network gears up to broadcast the year’s second Grand Slam event, the Roland-Garros 2022, starting May 22, 2022. This is the first year that the Sports Network will be showing the prestigious Grand Slam and the broadcaster is going all out with LIVE coverage of the event in four languages. For the first time in India, audiences will get to watch the Roland Garros in a language of their choice, English, Hindi, Tamil & Telugu across SONY SIX, SONY TEN 2, SONY TEN 3, and SONY TEN 4 channels as well as live-stream the tournament on its on-demand OTT platform SonyLIV.

Sony Sports Network will provide the viewers with an unapparelled viewing experience of the marquee event with a holistic coverage of the tournament with four language feeds and a live Studio show. The tournament will see the return of Extraaa Serve, which is the broadcaster’s flagship show for Grand Slam tournaments. The show will be hosted by Sarthak Lal and will feature expert panelists like Olympian Somdev Devvarman, Davis Cup player Purav Raja, and former tennis player Gaurav Natekar. The Hindi commentary on SONY TEN 3 channels will be provided by Manish Batavia, Atish Thukral, and Gaurav Natekar. Current Indian player Jeevan Nedunchezhiyan and Arun Venugopal will be part of the Tamil commentary panel, while Asian Game medalist Vishnu Vardhan and Sandeep Kumar will be seen doing Telugu language commentary on the channel.

Roland Garros has always been circled by tennis fans as this is the only Grand Slam where they get to watch the top ranked tennis players from across the world perform on the clay court. While the King of Clay, Rafael Nadal is an absolute fan favourite, last year’s champion Novak Djokovic will also look to defend his title and look to join Nadal in the 21 Grand Slam winners club. Apart from the tennis giants, Carlos Alcaraz has also caught the interest of fans with his brilliant performances. In the women’s matches, World No. 1, Iga Swiatek will look to extend her stupendous performance and win her second Grand Slam title against the likes of Barbora Krejcikova, and Paula Badosa. The marquee tournament will also see participation from top-seeded Indian players like Rohan Bopanna and Sania Mirza among others.

Sony Sports Network has received a huge response from advertisers with brands like Hyundai, Amul, Rolex, Apple, 1x News, Target One, Fairplay News, Lottoland and Dafa News coming onboard.

Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India said:“Sony Sports Network has been a premiere destination for tennis fans in India and with Roland-Garros 2022 we intend to bring the best of the international tournaments to a larger audience base across the country. We are proud to announce that for the first time in India, the Roland Garros will be broadcast in four languages, English, Hindi, Tamil, and Telugu. Our viewers will be able to watch the tournament in a language of their choice. The tournament has also received a great response from advertisers with nine brands on board and more in the pipeline."

Watch the LIVE coverage of Roland-Garros 2022 from May 22, 2022, on SONY SIX, SONY TEN 2 (English), SONY TEN 3 (Hindi) and SONY TEN 4 (Tamil & Telugu) channels, 1:30 PM IST onwards.

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