11 April 2021 06:02

MediAvataar's News Desk

MediAvataar's News Desk

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Danish Sait, in his alter ego, Mr. Nags, will have the fans in splits with more satirical videos about fashion, with RCB’s marquee players, over the next eight weeks

Fans of T20 cricket and RCB were treated to the first of the many hilarious videos by Danish Sait in his ‘Mr. Nags’ avatar as he took to RCB Insider’s official social media handle to announce Myntra’s association with RCB as its Official Fashion Partner.

In the launch video, Mr. Nags briefly talks about RCB and its players, who will be changing their style both on and off the field, while announcing Myntra’s role in taking the fashion quotient of the team up a notch. With the slogan – “Ee sala Fashion Namde”, Mr. Nags means that RCB is a winner when it comes to performance and style.

For a team with such a huge social media presence with multiple content channels, the partnership will certainly help Myntra increase its brand visibility and recall among die-hard fans, especially the “Bold Army” and millions of fans in Bengaluru and around the world.

In the recent past, Myntra’s content play has become extremely popular, making the brand not just an e-commerce platform but also a fashion content destination. The growing fame of influencers in the fashion space and the added value they bring to consumers translates to brand love in the long run. The collaboration between Myntra and RCB is going to ride on this wave, while also staying connected with the youth through off-beat concepts and scripts of the videos. Mr. Nags has been popular among the fans of RCB with his light-hearted content, an accent that’s relatable to the native audiences and the various ‘Insider’ scoops about the team’s players.

As the official fashion partner for the upcoming T20 season, both Myntra and RCB will create engaging digital content which will be shared across different social media handles of RCB. These videos will give fans a distinct new look into the RCB team, both on and off the field, while giving plenty of opportunities for fan interactions and engagement.

The return of Radiohead’s live streaming archival shows kicks off this Friday with new shows Premiering for 7 straight weeks

Live streaming has always been core to YouTube and one of the best parts of my job. Watching the live streaming space evolve over the years from a lean-back experience to an interactive, intimate, best-seat-in-the-house... has been pretty incredible. But nothing could have prepared me for the past year.

As COVID hit and the world shut down, people came together like never before, and much of that happened right here on YouTube. Fans tuned in to connect with their favorite artists, and artists leaned right in to feel closer to fans, using YouTube as their virtual venue. We watched legendary artists like Elton John, Grateful Dead, Radiohead, The National and many other new and iconic artists release concerts from the vault, giving fans that nostalgia they needed while staying safely at home. Others like Post Malone, Rei Ami, The Roots and Yungblud served up new music and content, even from their own living rooms.

Almost a year ago to the day, we witnessed Andrea Bocelli’s groundbreaking live moment from “Music for Hope: Live from the Duomo.” Soon after, Global Citizen’s “One World Together at Home” live event brought the world to tears. Later in the year, YouTube and NIVA (the National Independent Venues Association) joined hands for #SOSFEST, a three-day virtual music fest that raised over $2 million to help Save Our Stages. We brought 35 artists and crews back into 25 U.S. independent venues, safely, to perform for fans -- many for the first time since doors were closed. These music experiences have helped keep people around the world hopeful and bonded in a time of need.

What has emerged and become clear is that YouTube is the world’s biggest virtual stage and live streams are not just a trend. The desire for artists and fans to stay connected through music is constant and as they continue to creatively adapt to the times.

This morning Radiohead announced their second series of live archival shows to be streamed on YouTube from the Radiohead Public Library vaults. Following up their archival concert releases from last year, each new edition will Premiere on Radiohead’s Official YouTube channel on Fridays at 8 p.m. British Summer Time (BST), for the next 7 weeks. The first of the new episodes premiering this Friday will be a seldom-seen January 16, 2008 impromptu club gig at London’s 93 FeetEast. This is just one example of how one of the world’s most legendary bands has created a way for their fans to relive and rediscover some of their most rare musical moments all together.

We’ve seen live stream music content flourish in many forms. We’ve made it a point to educate artists and their teams about the variety of ways they can connect with their fans, while also enhancing our features to enrich the experience. In January of this year, we partnered with BLACKPINK for their first-ever virtual concert experience, THE SHOW. This paid, interactive concert experience used a slightly modified version of our Channel Memberships feature, and it brought fans from more than 80 countries around the world together. Fans could dance, sing, chat and scream with excitement as their favorite group performed from an arena in Seoul, Korea. It was next level!

We’ve witnessed an evolution in the live space... artists getting more comfortable live streaming from anywhere, venues getting wired for live, fans watching on their TVs and on mobile. My hope is that when the world opens up again, artists will continue to live stream as a way to reach all of their fans in far-off places that they might not have reached otherwise. That first moment back on stage in front of a crowd should be one that every fan across the world gets to experience -- the fans who have been here, tuning in, supporting, listening and watching together, all along.


Written by Ali Rivera, Head of Live Music and West Coast Artist Relations,YouTube


From March 31 to April 6th, here are the most in-demand movies and TV shows among 2 million Reelgood users in the United States.

This week saw The Falcon and the Winter Soldier get dethroned by Invincible and The Irregulars in the TV side of things. Meanwhile, Godzilla vs. Kong dominated the top movies list, to the surprise of… no one? Perhaps more interesting is how this new release led to two other Godzilla movies along with Kong: Skull Island making their way into the top ten!

Rick and Morty made it to our TV shows list this week, buoyed by the announcement of a new season. For all of you fans who haven’t heard yet, season 5 will premiere June 20, 2021 at 11 pm ET/PT according to Adult Swim.

Top 10 Movies Across All Streaming Services

Godzilla vs. Kong
The Passion of the Christ
Godzilla: King of the Monsters
Kong: Skull Island
Zack Snyder’s Justice League
Another Round
The Godfather
The Dark Knight

Top 10 TV Shows Across All Streaming Services

The Irregulars
The Falcon and the Winter Soldier
Attack on Titan
Law & Order: Organized Crime
Made For Love
The Walking Dead
Rick and Morty



42% YoY growth in global ad spend on the SpotX platform

SpotX, the leading global video advertising platform, continued its profitable growth track-record and ended the year with both outstanding financial results and significantly more access to consumers.

As the pandemic raged across the globe, a record number of viewers tuned in to streaming TV in 2020, with four out of five consumers watching at least some ad-supported CTV programming. Advertisers took notice by diversifying their ad budgets and investing heavily in CTV with SpotX. Global ad spend on the SpotX platform grew 42% in 2020, driven primarily by over-the-top (OTT) clients who account for nearly 70% of overall ad spend today. Business continued to accelerate last year on a quarterly basis after COVID-19 initially impacted the second quarter, growing globally to 70% YoY in Q4. Although North America is still the largest market for SpotX, representing approximately 88% of overall ad spend in 2020, business in EMEA and APAC is accelerating at 107% and 66% year-over-year respectively, providing huge market opportunities for SpotX moving forward.

Notwithstanding the challenges of last year’s market conditions, increased global ad spend with SpotX translated to revenue growth for the company, in part due to strong new and expanded partnerships with several leading device manufacturers including LG, Roku, Samsung, TiVo, and VIZIO, and launched programmatic solutions to scale addressable TV in partnership with Project OAR, major pay TV distributors, and large ad tech and media companies including The Trade Desk and AMC Networks. These partnerships contributed to SpotX reaching more consumers than ever before with 70 million CTV households in the United States. This represents a 40% increase in household reach since May 2020 and a 67% increase since December 2019. In EMEA, SpotX now reaches 25 million CTV households which is approximately half of all ad-supported CTV households across France, Germany, Italy, Spain, and the United Kingdom.

“We had a phenomenal 2020 with record revenues and our numbers prove that our early investment in CTV was a bold but intelligent strategic decision,” said Mike Shehan, Co-Founder and CEO at SpotX. “We achieved these results by continuing to strengthen our close relationships with media owners, device manufacturers, and advertisers. SpotX’s strong performance is proof that we are leading CTV experts.”

In 2020, SpotX also launched a solution with SpringServe called Total Connect+ that unifies direct and programmatic demand into a holistic ad decisioning process, helping media owners take more control over their video advertising businesses. Several publishers, including Crackle Plus and Redbox, are leveraging Total Connect+.

SpotX anticipates additional growth throughout 2021 due to more adoption of programmatic and addressable TV by media owners, driven primarily by the increase of streaming video consumption and advertisers wishing to connect with those consumers. The company does not project significant impact from forthcoming Google or Apple privacy changes because the majority of SpotX’s business lies within CTV and addressable TV where first-party audience data is paramount and cookies are not used.

In February, Magnite, the largest independent sell-side advertising platform, entered into a definitive agreement to acquire SpotX from RTL Group for $1.17 billion in cash and stock (based on the value of Magnite stock on the date of the announcement). The deal is expected to close in Q2 2021 subject to regulatory approval and other customary closing conditions.

Produced by Dhamatic Entertainment and directed by Shashank Khaitan, Raj Mehta, Neeraj Ghaywan, and Kayoze Irani, the anthology releases on April 16, 2021 exclusively on Netflix

A twisted tale of lovers, a struggle for daily life, a calculated friendship and a journey to find solace... Netflix’s Ajeeb Daastaans explores jealousy, entitlement, prejudices and toxicity. Blurring the lines between right and wrong, the anthology explores the complexities of human behaviour and relationships.

Writer and director Shashank Khaitan said, “My film Majnu explores the dynamics of three characters, their interpersonal relationships and how they keep evolving with each scene. Jaideep, Fatima and Armaan’s characters all want love on their own terms and the space to express themselves but are trapped within the norms of society, much like a lot of people around us. Working on a predefined theme about flawed relationships was a unique experience for me as this is the first time I made something so unusual yet realistic.”

Talking about his film, director Raj Mehta said, “Khilauna was made with the intention of bringing an unexpected storytelling experience to the audience. The story and the title itself, might have different interpretations for each viewer and that is what makes it exciting. Nushrratt, Abhishek and Inayat have this multi-dimensional relationship which adds depth to the film. We have presented imperfect characters, much like real life with no clear blacks or whites. It is entirely on your perspective and hopefully the film will leave audiences feeling perplexed yet entertained!”

National Award winning director, Neeraj Ghaywan on writing and directing his film said, “Geeli Pucchi explores the intersectional realities of two women from disparate worlds. They are both longing for an emotional connection which they end up finding in one another. It was truly inspiring to see Konkana and Aditi bring these characters and their relationship to life. Geeli Pucchi is a complex ride of emotions and I am very excited to see the audience's reaction to it.”

Making his debut as a director, Kayoze Irani said, “Ankahi is all about emotions - those that can be expressed and those that are left unsaid. What attracted me to the film was the fact that communication doesn’t need to be verbal and a lot can be said without words. Manav and Shefali were a treat to direct and they lift the entire storyline. It’s an amazing feeling when lines written on paper transform into a beautiful vision because of fabulous acting and chemistry. The sense of fulfilment after completing a film is immense and I can't wait to share it with the audience.”

Bringing together some of the finest creative talent from across the country, Ajeeb Daastaans is produced by Dharmatic Entertainment.

Ajeeb Daastaans will premiere on April 16, 2021 only on Netflix!

Cast and Crew details


Karan Johar

Apoorva Mehta

Somen Mishra

Dharmatic Entertainment


Director: Shashank Khaitan

Writer: Shashank Khaitan

Cast: Fatima Sana Shaikh, Jaideep Ahlawat, Armaan Ralhan


Director: Raj Mehta

Writer: Sumit Saxena

Cast: Nushrratt Bharuccha, Abhishek Banerjee, Inayat Verma

Geeli Pucchi

Director: Neeraj Ghaywan

Writers: Neeraj Ghaywan, Sumit Saxena

Cast: Konkona Sensharma, Aditi Rao Hydari


Director: Kayoze Irani

Writers: Uzma Khan, Sumit Saxena

Cast: Shefali Shah, Manav Kaul, Tota Roy Chowdhury

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