19 August 2022 20:19

MediAvataar's News Desk

MediAvataar's News Desk

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Catch the blockbuster premiere this Sunday, August 7 at 2:00 PM only on Colors Tamil 

Colors Tamil, a meaningful entertainment channel, is all set to transport viewers to the world of the 90s and Retros with the World Television Premiere of Pothanur Thabal Nilayam Powered by Vasanth & Co Aadhi Athiradi Thallupadi this weekend. Premiering on Sunday, August 7 at 2:00pm, the film explores the life of a man and his quest to fulfil his ambitions while also saving his family from humiliation. Tune in to Colors Tamil to witness a one-of-a-kind heist set in a post office that promises tons of laughter.

Directed by Praveen, the 2022 film features himself and Actor Anjali Rao in the lead roles while Actor Jagan Krish, Actor Venkat Sundar, Actor Seetharaman form the stellar ensemble cast.Set in the 90s, Praveen (played by director-Actor Praveen) returns from the US, aspiring to become a rich businessman by starting a computer business, unlike his father (played by Actor Venkat Sundar) who is a postmaster.

At a time when the concept of computers sounds like gibberish to the common man, Praveen reaches out to various banks for a loan. Parallelly, his father gets the responsibility of safeguarding the post office’s savings but fails. With only a few hours left to prove his father’s innocence, the rest of the narrative revolves around whether he is successful in retrieving the stolen money and if his ambitions are finally fulfilled.

Commenting on the premier, director-actor Praveen said: “It is a unique idea since a heist inside the humble post office is unheard of. We put in a lot of effort to get the setting right, to ensure that every minute detail captures the essence of the 90s. This being my debut film, it is overwhelming that it is being telecast on a popular channel like Colors Tamil. It has been a rollercoaster ride to direct and act in my own film and I am certain that the audiences will have a blast this weekend on their television screens.”

Get ready for a weekend filled with comedy, suspense, and thrills with the World Television Premiere of Pothanur Thabal Nilayam, this Sunday, August 7th at 2:00pm, only on Colors Tamil.

New York Festivals AME Awards announced the shortlist for the 2022 competition.

Creative and effective work submitted from 23 countries worldwide were judged online by the 2022 AME Grand Jury.The five-region jury panels included global industry innovators and branding experts who selected entries advancing to the trophy round. View the 2022 shortlist HERE.

Shortlisted entries include top-scoring ground-breaking campaigns that elevated brand positioning, created engagement, and increased market share while delivering results that surpassed benchmarks.

Prominent brands and sponsors advanced. The UAE Government Media Office took the top slot worldwide with a record-breaking 34 entries shortlisted. Global brands and foundations advancing include Guinness, adidas, Allianz - Women's Aid, Pepsi, Flutwein, McDonald's, BURGER KING® Deutschland, Extra Gum, Sheba, Harry Rosen, Black Business & Professional Association, Fundaparkca Foundation, Kellogg's Eggo, Intuit QuickBooks, Lexus, Maltesers, Pfaff Harley-Davidson, Dove/Mars Wrigley, Indeed, Wendy's Canada, Heinz Ketchup, Mall of the Emirates, Tourism New Zealand, Campbell's Co. of Canada, Hondao Senior Citizen's Welfare Foundation, and Zalando.

Branded Content/Entertainment increased brand affinity and boosted engagement. Campaigns advancing include "The Warm Winter Livestream" the UAE Government Media Office partnered with gaming influencer and YouTube star Hassan Suleiman "AboFlah", who lived in a glass box, opposite the Burj Khalifa to raise $10 million in aid for refugees. Energy BBDO's humorous campaign "For When It's Time: Extra Gum's Pandemic Comeback" for Extra Gum dramatized just how epic our return to the world could be post Covid, and Starcom's "The Show Next Door" for client Maker's Mark created a six episode talk show running on the Roku Channel reminding viewers to take some time for themselves.

Purpose Driven marketing aligned like-minded consumers with causes that championed social and environmental issues. Shortlisted entries include AMVBBDO's "Hope Reef" for client Sheba, the campaign launched the world's largest coral restoration program - a 10-year commitment starting with Hope Reef off Indonesia. "#flutwein - Our Worst Vintage" by Seven.One AdFactory / Creative House / White Rabbit Budapest / WallDecaux for Flutwein was Germany's most successful crowdfunding campaign created to raise funds for locals affected by the Arh Valley's catastrophic flood, that destroyed more than 50 wineries. Additional campaigns advancing include "The World's Strongest Women" created by In the Company of Huskies for Allianz - Women's Aid, Leo Burnett Manila's "McDonald's Classroom" for McDonald's, UAE Government Media Office's campaign "The Donation Plate" for 100 Million Meals Initiative, and "Parkinson´s Scale Films" by WINGS The Agency for Fundaparkca Foundation.

Outdoor/Out-of-Home effectively sparked engagement across a wide spectrum of environments. Shortlisted campaigns include "Liquid Billboard" by Havas Middle East for adidas Middle East. The agency transformed a traditional billboard into a 5-meter-high swimming pool for women to dive in and become the heroes of the campaign and adidas' new inclusive swimwear line. "Better with Pepsi" by ALMA DDB for client Pepsi utilized paper artwork that uncovered Pepsi's logo in the wrappers of the top burger chains. "Empty Plates" created by Saatchi & Saatchi MENA for the UAE Government Media Office orchestrated a stunt that targeted Dubai's elite to use empty number auto plates and a VIP auction to fight world hunger. "Christmas Wildfire" created by MullenLowe MENA for Mall of the Emirates used a special-build digital carbon-neutral Christmas Tree which lit beautifully and burst into flames to raise awareness about climate change.

Social Equality campaigns shined a spotlight on inequality and helped brands be a catalyst for culture change while promoting DE&I. Shortlisted entries include Zulu Alpha Kilo's "The Micropedia of Microaggressions" for clients Black Business & Professional Association, Canadian Congress on Inclusive Diversity & Workplace Equity, Pride at Work, and the Diversity Institute launched the Micropedia, a judgement-free online tool that provides easy-to-digest information where people can unlearn their unconscious bias and make immediate changes in their daily interactions. Also advancing Wunderman Thompson's "Vicious Circle (No Fixed Address)" for HSBC UK, Zulu Alpha Kilo's "Tough Turban for Pfaff Harley-Davidson, and Anomaly GmbH's "Zalando - Here to Stay" for Zalando. Multi-cultural campaigns advanced including ALMA DDB's "Adios Cuadernito" for Inuit Quickbooks, and Marca Miami's "Iconos" for client DishLATINO.

Agencies employed technology to build stronger brand connections, entertain, and create a personalized brand experience. Entries advancing include "David's Unusables" created by Special Group for Motor Neurone Disease New Zealand, the campaign used Trade Me's auction functionality in an innovative way to chart the 'real-life' digital decline of David Seymour. BBDO China's "Dove Chocolate - Oddly Pleasurable" for Dove/Mars Wrigley used real-time neuroscience methodology to gather data to create a brand experience that triggers pleasurable feelings by generating dopamine. Zulu Alpha Kilo's "Notes IPA" for SingleCut Beersmiths used augmented reality to craft a beer-drinking experience that could elevate your musical abilities.

Activation & Engagement increased brand awareness and inspired emotional connection. Entries advancing include Inspire Activation's "Lonesome Hotel" for Hondao Senior Citizen's Welfare Foundation, the campaign addressed public awareness and increased donations by modifying neglected seniors' homes into "Lonesome Hotel" and turned seniors' life dilemma stories into special services. MullenLowe MENA's "An Invitation to the Future" for UAE Government Media Office used the real-life 'Iron Man,' jet-suit inventor Richard Browning, to fly across Dubai in his jet suit to gain attention for Dubai's Museum of the Future.

Products and Services campaigns launched new products, engaged target audiences, and generated brand awareness. Shortlisted entries include Grabarz & Partner's "The plant-based revolution by Burger King in Germany" for BURGER KING® Deutschland gave a glimpse into the future of Plant-based fast food at world's first Burger King Plant-based pop-up restaurant. Entries also advancing include Havas New York's "Keurig Makes Any Occasion the Perfect Coffee Occasion" for Keurig, Barbarian's campaign "Fenty Eau De Parfum Ghost Stores Launch" for client Fenty Beauty, AMVBBDO's "Black Shines Brightest" for client Guinness, McCann Canada's "Wendy's Phone" for Wendy's Canada, "Ingrid makes Indeed the No. 1 job search brand in Germany" created by Grabarz & Partner for Indeed, and "Lexus IS: All-In On Obsession" created by Team One for Lexus.

Health & Wellness entries informed and engaged while delivering results. Shortlisted campaigns include "The Return Visit" created by Deloitte Digital Us for NYU Langone Health, AMVBBDO 's "The Invisible Opponent" for Campaign Against Living Miserably (CALM), Starcom's "Winning the Switch Window" for client Novartis Kesimpta, ALMA DDB's "CRM" for Tobacco Free Florida, and "Grown-up Problems" created by McCann Canada for client Kids Help Phone. View the 2022 shortlist: HERE.<https://www.ameawards.com/winners/shortlists/2d890773-1aaa-4945-99b8-79206cb69b76>

All entries submitted into the 2022 AME Awards were evaluated based on 4 criteria and weighted according to importance: results/effectiveness, idea, execution, and challenge/strategy/objective.

When it comes to home entertainment, it’s safe to say that consumers have never had as many options at their fingertips as they do now.

In India the OTT market has been growing at a steady pace over the years - from April 2020 to April 2022 was 15% growth.

The market has 457 Million UVs with a penetration of 94.1%.

In terms of traffic, mobile is the unanimous choice of consumers. MX Player, for example, had 69X times more visitors on Mobile compared to desktop. In another hand, Netflix received only 6X times.

93.5 RED FM, India’s leading private radio and entertainment network announced the return of “South Side Story” - An Ultimate South Indian Experience Festival. The event will be hosted on 4th September, 2022 in New Delhi.

After two digital editions, the most awaited and beloved celebration of the South Indian community is back on ground. The event celebrates the various ingredients of South India that makes the region so full of flavour. The audience gets to experience the south in its most authentic form. The 4th edition of the South Side Story will have popular indie bands and music artists like Street Academics, Arivu & The Ambasa Collective, Lagori, Rapper Thirumali, Sithara, Job Kurian, Agam and Thaikkudam Bridge & Avial. The event will offer a feast of South Indian flavours ranging from the must experience Sadhya curated specially by our food partner, Savya Rasa along with engaging experiences for audience like modern day martial art, kalaripayattu, mundu draping, Kathakali dancers and much more.

Speaking on the announcement, Nisha Narayanan, Director & COO, RED FM, and Magic FM, said “We began hosting the most sought after event to showcase the grandeur of the Southern culture. South Side Story is as diverse and vibrant as the land itself. The event offers a 360-degree exposure into the rich and grand South Indian vibe. Over the years we have been focusing on inclusion and diversity. Our narratives have been consistent and we are truly humbled by the response we have been receiving over the years. South Side Story is an amalgamation of our commitment to build communities, support independent music and to take the festive spirit up a notch higher. South Side Story is an initiative that offers the best of music from various parts of South India, bands that believe in fresh riveting music, food that defines all that belongs to south and with team Red FM who believes in the growth of regional content, nationally and globally.”

The event will see an extensive line up of shopping from South India like, apparels, collectibles, food items and much more. RED FM is happy to associate with Save the Loom, a community group to revive, restore, and restructure the handloom industry in India. Shop for a cause by picking up products from the weavers of Kerala during the event and help them get back to their feet.

Superstar Kichcha Sudeep announced the digital exclusive season at the press conference in Bengaluru

Further strengthens the repository of Kannada content on Voot with Bigg Boss OTT Kannada

In an interactive 24*7 format, the first OTT edition will stream exclusively for 6 weeks

Viacom18’s leading video-on-demand streaming platform Voot is all set to air the first season of the digital exclusive edition of Bigg Boss OTT Kannada, starting 6th August, exclusively on Voot. Following the overwhelming success of its reality show Bigg Boss OTT Hindi last year, which proved to be a gamechanger in the digital entertainment space, Voot will once again unleash over-the-top entertainment and drama for all its Kannada viewers, starting 6th August 2022. Presented by Vimal and special partner Paytm, Bigg Boss OTT Kannada will have 6 weeks of unprecedented access and engagement. The viewers will get a chance to watch exclusive cuts, round-the-clock content drops, and a fully interactive 24*7 LIVE feed from the house.

The first-ever OTT edition was announced today with a grand press conference in Bengaluru. The power-packed event witnessed the Badshah of the Kannada film industry, Kichcha Sudeep arriving in style! It was a visual treat to watch him announce the show, amidst the fanfare. The event was also graced by Param, Head Kannada cluster, Viacom18, Ferzad Palia, Head- SVOD and International Business at Viacom18, and Rishi Negi, CEO Endemol Shine India.

Speaking at the launch of Bigg Boss OTT Kannada, Ferzad Palia, Head- SVOD and International Business at Viacom18, said, “With a strategy to create an everyday consumption proposition, we at Voot have successfully built a versatile and immersive digital ecosystem. Our continuous efforts to identify white spaces in the category and pursue regional growth opportunities has helped us to successfully amp up our offerings cutting across genres and formats.

He further added, “Voot’s success with Bigg Boss OTT Hindi proved to be a game-changer in the digital entertainment space and now, with the first edition of Bigg Boss OTT Kannada, we are eager to explore new avenues to create an engaging and interactive experience for our Kannada viewers in a language of their choice. The launch of this iconic format in its Kannada edition on Voot marks our focus on strengthening the digital-first’ strategy and further dials up our existing plans for the market and will continue to drive innovation with our unique formats and storytelling.”

Kichcha Sudeep said, “In this Bigg Boss OTT season, viewers will have the ultimate say on what is happening inside the house. Given that they get to see the contestants 24/7 and control the proceedings, it would change the way contestants play the game. I am excited, as this is happening for the first time.”

“We have got a good mix of contestants. Housemates are relatively young and digital friendly. Tasks are designed keeping this in mind. 24/7 live streaming makes this house a lot more interactive. I am sure that this is going to be an exciting journey from 6 August”, said Param, Business Head, Kannada Cluster, Viacom18.

Speaking on the interactive format, Rishi Negi, CEO, Endemol Shine India, said, “Bigg Boss has always been a marquee show that the nation has loved year on year, no matter the region or season! Bigg Boss is testament to Endemol Shine India’s longstanding successful partnership across the last decade with Viacom18, that has constantly evolved to present the show across varied formats, screens and languages. Now this audience favourite is back in a new avatar in a new interactive version with the maiden digital exclusive edition of Bigg Boss OTT Kannada. We hope that this latest offering also turns out to be a blockbuster entertainer that further leverages our collective reach in the Kannada market.”

Bigg Boss Kannada has amassed great popularity from the crowd in the previous years. With a line-up of interesting participants and its fair share of ups and downs, it has been one of the most popular shows in the reality TV segment. Promising to be filled with an unlimited dose of drama and entertainment, this soon-to-premier Bigg Boss OTT Kannada edition will take the show’s fandom a notch higher through active viewer engagement while retaining the core essence of India’s most popular reality show.

Get ready to catch the first season of Bigg Boss OTT Kannada on 6th August, from 7 PM onwards- LIVE 24x7 only on VOOT.

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