01 October 2023 10:17


Genesis Burson-Marsteller wins at SABRE South Asia Awards 2018

It was an evening of wins for Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that has been pushing boundaries for 25 years and delivering integrated communications services to some of the best global and Indian companies, took home 2 Gold Awards and 8 Certificates of Excellence at the SABRE South Asia Awards 2018 held in the capital last night.

Genesis Burson-Marsteller’s award-winning campaigns include:

Gold for the ‘Cartons Le Aao, Classroom Banao’ campaign for Tetra Pak in the Corporate Social Responsibility categories

Gold for the ‘Connecting The Unconnected’ campaign for MMRC in the Crisis/Issues Management category

Apart from the winning entries, the consultancy was also awarded 8 certificates of excellence for its work on:

The ‘Mumbai Khadde Mein’ campaign for Red FM in the Public Education category

The ‘Mumbai Khadde Mein’ campaign for Red FM in the Media, Arts & Entertainment category

The ‘Mumbai Khadde Mein’ campaign for Red FM in the Corporate Image category

The ‘Connecting The Unconnected’ campaign for MMRC in the Public Sector category

The ‘Unboxing The EcoSport’ for Ford India in the Digital Campaign category

The ‘KBD Juniors’ campaign for Star Sports India in the Marketing To Consumers category

‘Making India The Global Food Hub’ campaign for Ministry of Food Processing in the Media Relations category

The ‘Superwomen Changing Diabetes’ campaign for Novo Nordisk in the Healthcare category

Commenting on the win, Jaideep Gokhale, Marketing Communications Director, South Asia, East Asia, Oceania and Greater China at Tetra Pak, said, “It is an honour for us to be recognised at the SABRE Awards South Asia. We are very excited to have won in two categories- Superior Achievement in Creativity and Corporate Social Responsibility. For us, ‘Cartons Le Aao, Classroom Banao’ is an extension of 15 years of work to build the used carton recycling ecosystem from scratch and encouraging consumers to make recycling a part of their everyday lives. It’s a simple step that citizens can take to help the environment and build school desks and other useful things for lesser privileged children. Genesis Burson-Marsteller has been an integral part of this journey, and we are happy to have partnered with them.”

Prema Sagar, Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marsteller also commented on the wins, “At Genesis Burson- Marsteller we believe in constantly upskilling ourselves to continually provide breakthrough campaigns that are integrated, idea-driven and result-oriented. Our wins showcase our mantra and firm-wide commitment towards pushing boundaries. These awards bear testimony to long, fulfilling relationships that we share with our clients. Our wins at the SABRE South Asia awards are a culmination of the hard work, trust and dedication put into their work by the teams.”

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