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Primesight, the outdoor media owner, is launching ICON, a premium range of sites in high profile locations across the UK.

ICON represents Primesights best 100 backlight sites, hand-selected in conjunction wi

Out of home advertising revenue rose 4.1 percent in 2010, accounting for more than $6.1 billion, according to the Outdoor Advertising Association of America (OAAA). The added returns this year over last is in line with the industrys steady recovery since

The Outdoor Advertising Association of America (OAAA) will honour Cracker Barrel Old Country Store with the 2011 OBIE Hall of Fame Award. The OBIE Hall....

The public debate in the run-up to the upcoming Union Budget to be presented by Finance Minister Pranab Mukherjee in Parliament on February 28 is shaped by several searching questions, some of which are linked to the ever

An interesting development in outdoor advertising, OSCEAN India has launched SkyBanners International in India, in association with Global Vectra Helicorp, as their av

Two years after it was launched, Expedia.co.in, the India-specific portal of global online travel leader Expedia, has re-invented itself to aggressively address the In

Mcons agro dairy private limited, under the flagship brand “mcons dairy”, promises to offer unadulterated, 100% pure, whole & toned cow milk and give a healthier beginning to all Mumbaikars. It has recently

As the fiscal year reaches the final quarter, professionals and entrepreneurs look for various tax planning options before finalising their investment plans for the year. In an effort to capitalise on this, Reliance Life Insurance has

The Centre for Future Studies, a UK-based consulting firm,has come out with a research that is, within the next 12 months we will see a revolution in digital outdoor advertising media starting with advertising tailored to respond to a