03 February 2023 21:50

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Bigg Boss 16 continues to be a blockbuster trend and the show emerges as the biggest platform for brands to connect with their consumers 

India’s favourite reality show Colors Bigg Boss has come a long way and has become a phenomenon in the television entertainment landscape. The latest season of the hit show, currently in its 16th year, has bagged No. 1 spot in the non-fiction category. The show has been instrumental in providing unprecedented dose of glamour and entertaining audience with its engaging content and adding grand new elements year-on-year. Within six weeks of its launch, the show attracted over 127 million viewers on Colors and 600 million views on Voot. Bigg Boss 16 catapulted itself to the pole position in the non-fiction category with a massive reach of 3 billion along with 1 billion views and 97% share of voice on Colors Digital, making it as one of the marquee shows in the Hindi General Entertainment category.

Bigg Boss has become a huge platform for brands to collaborate over the last decade and a half that offers a great canvas for advertisers to connect with their target audience. The sponsorships aim to provide brands with an opportunity to engage and collaborate through various touch points. During the show, the brands will gain prominence and visibility through ad spots, task integrations, and caller of the week segment, special zones, and other peripheral branding opportunities.

The 16th season of Bigg Boss has TRESemmé as the Powered by sponsor, with its association hitting a hattrick. The brand has been a consistent stand-out in the Bigg Boss house with its Contextual collaboration in the form of hair styling partners in season 14; followed by a life-size mirror in the restroom during Season 15. This year too, audiences are able to witness a unique integration of TRESemmé taking centre stage in the BB house.

The ladies inside the BB16 house are invited to “TRESemmé Style Icon” task in which they don varied hairstyles resonating iconic divas by showcasing diva-esque do’s with TRESemmé products. The ladies also walk the branded TRESemmé ramp and the contestant with the best hairstyle is crowned as TRESemmé Style Icon.

Commenting on the association, Beauty & Wellbeing India Hair Care Head – Ishtpreet Singh said, “Bigg Boss as a property, has become a household name in India. Our continued partnership with Bigg Boss is a testimony to the great success we have achieved together. We are excited to have rekindled our partnership for this season as well. This collaboration has allowed us to maximize our reach not just on TV but also on Digital with Bigg Boss streaming on Voot.

Pavithra KR - Head, Revenue, Colors, Viacom18 says, “Our partnership with TRESemmé has been a long-standing association, as we ensure we deliver value by making it a part of the narrative of the show. TRESemmé Salon or the TRESemmé Vanity Zones are some of the ways the brand has found the most unique and engaging spaces inside the house. This season, we bring the brand’s proposition Salon like Hair, alive through fun tasks like TRESemme Style Icon and TRESemme Salon Night recreating excitement and engagement around the brand through effective storytelling”

The 16th Season of Bigg Boss is focused on offering a robust experience to brand partners through means of Engagement, Excitement & Entertainment. The idea is to assist the brands in creating a powerful and impactful narrative that has the potential to build a lasting connection with the audience through content present in multiple markets cutting across geo-social cross-sections in India.

Seagram’s Imperial Blue packaged drinking water would enable people to give a surprise to their friends and family, by creating personalized wishes featuring their favourite TV actors and Big Boss favorites Karan Kundrra, Nishant Bhat and Pratik Sehajpal 

This New Year, Seagram’s Imperial Blue packaged drinking water will brighten up celebrations by enabling its consumers to create personalized wishes and surprise their friends and family. One of the most iconic brands in the industry, in partnership with Wavemaker India who co-conceptualized this with COLORS, launches AI technology-driven personalized New Year Greetings, featuring leading stars from COLORS, Karan Kundrra, Nishant Bhat and Pratik Sehajpal.

This is the first time a brand in this category has used AI technology to do such an innovative campaign. A category first innovation where multi-talent and multiple syllable voice video synthesis has been crafted and deployed. The campaign will feature celebrities from the last two co-created campaigns – Karan Kundra, Pratik Sehajpal and Nishant Bhat.

Commenting on the same, Ishwindar Singh, General Manager - Marketing, Pernod Ricard India, said, “It’s great to partner with COLORS with this AI enabled, clutter breaking innovation – This unique partnership will enable our audience to surprise their loved ones with personalized light- hearted new year message featuring their favorite TV stars. With COLORS we are happy to create a unique moment of convivialite between Seagram’s Imperial Blue packaged drinking water, our consumers, their family, friends and loved ones and for the first time - their favorite stars. Spreading cheer during the new year aligns strongly with the brand's core philosophy of inspiring its patrons to embrace life with a smile.

Commenting on the campaign, Vivek Mohan Sharma, Head – Branded Content, Viacom18, said, “It’s a one-of-a-kind, breakthrough campaign where we are experimenting with newer ways to integrate technology in brand stories. This creates a high impact, immersive experience for consumers. We are proud of this innovation and grateful to our partners for trusting our vision.”

This AI activity will encourage the viewers to go to a Microsite www.colorstv.com/becausemenwillbemen, select their favourite artist they would want wishes from, enter the names and the video will be created with personal wishes from their favourite celebrities and the videos will be downloadable and sharable on WhatsApp and social media sites like Facebook.

The highly anticipated reality show continues to attract various sponsors and advertisers

Launched in 2021, Shark Tank, World’s popular business reality show, anchored its position in the Indian market. The show created a significant impact on Indian culture, helping to promote an optimistic view of entrepreneurship. Shark Tank India introduced an entirely new genre to audiences and within no time became top on popularity charts. Taking the franchise ahead, Sony Entertainment Television and Sony LIV are all set to bring in the second season of the show for the viewers. Produced by StudioNEXT, second season of Shark Tank India will begin airing on 2nd January at 10 p.m. on Sony Entertainment Television every Monday to Friday as well as will stream on Sony LIV.

This season promises the viewers fresh and new business terminologies, and a boost to aspiring entrepreneurs with opportunities to follow their dreams.The show showcases a plethora of unique and never seen before ideas as well as gives a glimpse into the booming start-up ecosystem of India. LetsVenture has come onboard as Talent Sourcing Advisor for the show.

Shark Tank India season one received a phenomenal response from brands and advertisers, as well as influenced trends in conceptual advertising and marketing. With season 2, the show has already clocked in triple the revenue on Sony LIV as compared to last year. For the second season, Sony LIV has partnered with ACKO serving as the co-presenting partner. The show is co-powered by prominent advertisers like Pokerbaazi. Dwelling into the special categories, they have onboarded Cashfree Payments as the “Payment Partner”, smallcase as “Ideas Partner”, and Fi Money as “Money Partner”. While other brands like EatFit and Lenskart have been roped in as well.

Furthermore, the show will be co-powered by CarDekho on Sony Entertainment Television. In addition, SET has also onboarded Cashfree Payments as the “Payments Partner” and Seqrite, Lenskart, Chaudhry Nummero and Apollo 24|7 as the associate sponsors.

This year, representing the ground-breaking start-up ecosystem in the country, are - Aman Gupta (Co-Founder and CMO of boAt), Amit Jain (CEO and Co-founder - CarDekho Group, InsuranceDekho.com), Anupam Mittal (Founder and CEO of Shaadi.com – People Group), Namita Thapar (Executive Director of Emcure Pharmaceuticals), Peyush Bansal (Founder & CEO of Lenskart.com) and Vineeta Singh (Co-Founder and CEO of SUGAR Cosmetics). Their dynamic personalities and camaraderie have made them as well as the show a household name. While the Sharks anchor the show with their offers and deals, and in many ways pearls of wisdom as well, host and ace stand-up comedian Rahul Dua will act as a guide to the pitchers this season.

Shark Tank India 2 will be airing from 2nd January on Sony Entertainment Television and streaming on Sony LIV!

Comments

Vasanth Kamath, CEO & Founder, 

We are delighted to be the Ideas Partner on Shark Tank India's highly anticipated second season. Associating with a show that supports and celebrates innovation aligns with smallcase's mission of empowering Indians with simple investment ideas. The show has a diverse and savvy audience, and we aim to reach a large base of investors and contribute to the growth of entrepreneurial spirit and equity culture across the country.

Sujith Narayanan, CEO, Fi Money

Over the last season of Shark Tank, we have seen how it's influenced Indian youth to look at money much more smartly. Now everyone is talking growth, valuations, portfolios and so on. We are excited for the 2nd season, and to be part of this emerging conversation around wealth creation. And there is no better time than now, given this newfound awareness that our audiences have on money.

Akash Sinha, CEO and Co-Founder, Cashfree Payments

We are excited to further our partnership with Shark Tank India for the second year in a row. The first season proved to be quite impactful, providing impetus to entrepreneurship and innovation. At Cashfree Payments, we value the entrepreneurial spirit and understand the importance of enabling the start-up ecosystem. India’s digital payments growth story is fuelled by surge in number of start-ups not just in metros but across tier 2 & 3 cities. These innovative businesses rely on cashfree payments’ safe and trusted payment stack to scale their business. We believe, this association goes a long way towards our philosophy of fostering innovation in the Indian start-up ecosystem, which deserves to be encouraged and celebrated.

Charu Kishnani, EVP Marketing & Content, CarDekho Group

We are elated to be associated with Shark Tank India 2.0. As a house of brands, CarDekho Group has been a proponent of entrepreneurship in India and strongly resonates with the focus Shark Tank brings on promoting ingenious business ideas. Shark Tank India season one took the country by storm. The show not only made entrepreneurship mainstream but also provided a platform for aspiring businessmen, especially from Tier 2 and Tier 3 cities to realize their dreams. The second season of the show will be even more impactful as an increased number of entrepreneurs will get a chance to showcase their ideas. Through association with the show, CarDekho will offer support to these upcoming professionals in helping fulfil their aspirations and make sustainable businesses.

The wait for millions of fans of Indian television's iconic show Aap Ki Adalat is finally going to be over. India TV Editor-in-Chief and Chairman Rajat Sharma will be back with new episodes of Aap Ki Adalat in the New Year 2023. But before that viewers will be treated with something exciting.

Rajat Sharma is set to unravel never-heard-before, treasured behind the scene stories that happened during the three decades long journey of Aap Ki Adalat. In the special episode 'Legends of Aap Ki Adalat', Rajat Sharma will share anecdotes from his hugely popular show over the years.

Rajat Sharma recently shared on his instagram handle an incident that happened when he went to Ahmedabad to invite then Gujarat CM Narendra Modi just ahead of the 2014 Lok Sabha elections. He shared another incident when Shah Rukh Khan told him "sir, I hate you!" on meeting him at the Delhi Airport, a few days post the release of the movie Baazigar. Rajat Sharma will reveal this and much more, on the special show 'Legends of Aap Ki Adalat' that is scheduled to be aired on Saturday, December 31 at 10pm.

The show has been iconic in more ways than one. Over its 30-year journey with over 1100 episodes aired, it has seen over 190 celebrity guests including the President of India, Prime Minister of India, Defence Ministers, Cabinet Ministers and Chief Ministers of various states.

Beside, political dignitaries the show also has been seeing many celebs from across genres like Entertainment and Sports. Aap Ki Adalat is only show where all three Bollywood Khans - Salman, Shah Rukh and Aamir have shared the stage together.

India is waiting with bated breath to see what Rajat Sharma reveals about his celebrity guests on December 31.

Ligue1 resumes on December 28, LaLiga on December 29, and the Serie A will return to action in the new year on January 4, 2023

Viacom18 Sports, India’s newest premier sports network, will continue bringing the biggest stars of the recently concluded FIFA World Cup Qatar 2022™ to Indian viewers on JioCinema and Sports18. LaLiga, Ligue1, and Serie A will be streaming live on JioCinema for free as club football action returns to Europe. Matches from these leagues will also continue to air on Sports18.

After locking horns in the FIFA World Cup final, Golden Boot winner Kylian Mbappe and Golden Ball winner Lionel Messi will come together alongside several other sensational players for Paris Saint-Germain (PSG) in the Ligue1. The French club’s fixture on the 29th is likely to also feature World Cup stars like Brazil’s Neymar Jr. and Morocco’s Achraf Hakimi.

The LaLiga will see the return of 2022 FIFA World Cup winners like Rodrigo De Paul for Atlético de Madrid and Alejandro Gomez for Sevilla FC, along with members of the silver medalist French squad like Ousmane Dembele for FC Barcelona and Antoine Griezmann for Atlético de Madrid.

The Serie A is among the most competitive leagues in the world and will see FIFA World Cup winners Angel di Maria and Paulo Dybala battle it out for Juventus FC and A.S. Roma respectively. French stars like Adrien Rabiot will return to action for Juventus while Theo Hernandez will kick-off for A.C. Milan on January 4, 2023 as they vie to conquer Italy through the second half of the season.

Ligue1 will return to our TV, smartphone, and tablet screens first, as competition will resume on December 28 with AC Ajaccio facing Angers. LaLiga will kick-off on December 29 with a match-up between Girona and Rayo Vallecano. The Serie A resumes in the New Year on January 4 with a clash between Salernitana and reigning champions A.C. Milan. Sassuolo faces Sampdoria at the same time.

Viewers can continue to watch their preferred leagues by downloading JioCinema (iOS & Android) and can also catch all the action on Sports18-1 and Sports 18-1 HD.

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