In the wake of the Covid-19 crisis, Indeed, the CSR advisory arm of Dentsu Aegis Network has partnered with over twenty organisations across sectors in their endeavor to provide and distribute relief material. With the objective of ensuring the safety of frontliners and the most vulnerable, Indeed distributed 1,00,000 PPE kits, over 100 ventilators, 10,00,000 face masks, 10,000 medical footwear and 5,00,000 biscuits packets in the remotest parts of the country.
Global giants like Vivo, Crocs, Larsen & Toubro, Transworld Group, Citrix systems, Nutanix, MG Motor and leading homegrown companies like Parle, boAt and Laxmi Organic Industries have been some of the names on Indeed’s client roster. Additionally, Government of Karnataka, Municipal Cooperation of Haryana, Government of Tamil Nadu, Government of Gujarat and Government of Uttarakhand have also collaborated with Indeed to make a significant impact in the community during these unprecedented times.
Sahil Arora, AVP and CSR Head, Indeed said, “At Indeed, we believe that to create a real impact, CSR initiatives must be aligned to Corporate values and these initiatives must be put into action at the right time. Happy to collaborate with organisations that understand the gravity of the current situation and are taking steps towards mobilising help and ensuring that relief is provided with minimum movements. Indeed stands committed to lending its full support both to our clients and the community in their fight to collectively overcome the global crisis.”
Commenting on Indeed’s admirable effort, Haresh Nayak, President, Posterscope APAC and COO Media Brands, DAN India said, “Indeed has successfully lived by the DAN values of being ‘Responsible’, ‘Collaborative’ and ‘Agile’ as each member of the team has worked round the clock to provide the necessary support and gear to our essential workers in India with the support of their clients. Indeed’s work has been highly appreciated and I feel very proud.”
During the distribution drive, Indeed has followed strict social distancing norms and has also taken all the precautionary measures. For future initiatives, the team is well equipped with masks, gloves, cover-all and sanitizers.