Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has rolled out an innovative campaign to create awareness and buzz for the launch of &TV’s magnum-opus, Paramavatar Shri Krishna.

Natkhat Krishna surely brought out a smile on the faces of Mumbai residents through attractive outdoor advertising at key routes and locations. Each innovation depicted a unique proposition which was brought to life through OOH. Be it Krishna tied up, his sling shot, Kalia Daman, lifting of Gowardhan mountain or peacock feather on his head - each innovation stood out amidst the clutter. A unique little Krishna Wobble head innovation brought out the fun element on the billboard. These innovations truly justified the story of naughty little Kanha’s journey to being worshiped as Paramavatar Shri Krishna.

The outdoor innovations for the show have come to life with collaborative efforts of &TV and the Milestone Brandcom team. Considering OOH medium as one of key communication platforms to promote the show, the agency strategically identified prime locations that could garner maximum eyeballs. With a total of 12 innovation-based creatives on 12 different units these creatives stood out in the OOH space. Apart from Mumbai this campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur & Nagpur.

Commenting on the campaign, Nabendu Bhattacharyya, MD, Milestone Brandcom, says, “Innovation is one of the key elements which we focused on while executing the campaign and ensured they stand out on OOH space across markets. We are very excited with the response as each innovation had a Krishna story which truly captured the show proposition.”