The booming growth rate of aviation sector has made airport advertising media an effective channel of brand communication for a wide range of brand owners and advertisers.
However, Advertising is very different from personal selling. In personal selling, the customer is guided by a sales person, but in advertising the advertisement is shown to the customer and the decision is in the hands of the customer. Therefore, advertising may be called written personal selling. Thus, advertising is very effective for all kinds of products.
Airport advertising is certainly very important because customers tend to do shopping in their free time and they have a lot of free time at the airport. That’s why airport advertising must be given adequate importance. Company must make adequate investment in airport advertising. People tend to look around at an airport which makes airport advertising extremely important.
Over the last few years, airport advertising media has become one of the favorite means of brand promotion for a wide range of brand owners and advertisers. Targeting people with lots of money, airport media has emerged as one of the top avenues of brand advertising through outdoor media.
The attractive and interactive attributes of airport advertising displays provide a compelling viewership on target groups enabling them to form a unique impression about the advertised product or service. Moreover, customers go through the brand message as there is no escapade route. The brand message is accessed by customers at any cost.
Campaign of an Italian advertising agency (Admcom) for the promotion of the "Casino Di Venezia" is absolutely impressive. They have turned a traditional and boring luggage claim belt into a giant roulette wheel at Venice Marco Polo Airport.
According to the Venetian Casino, visits increased by 60% since the eye catching ad appeared at the airport. It's what you get for doing an original ad, with good visibility and a good sense of humor.
Ad-air is a unique advertising medium that targets airline passengers in their seats. Ad-Air reaches this highly desirable demographic and captive audience by placing advertisements of 20,000m2, approx 5 acres in size, flat on the ground alongside the flight paths in and out of the world's busiest airports.
The Ad-Air concept revolutionizes ‘out-of-home' advertising with the largest adverts to be seen from the air. A captive audience of millions of premium international passengers are delivered by this ‘record breaking' new medium.
IKEA’s new VIP lounge that houses over 220-square meters of family-friendly space ensures that Travelers at France’s Roissy-Charles de Gaulle Airport can relax in style. The IKEA Lounge is a free experience where visitors can wait for their flight while reading or watching TV from a comfortable sofa. Tired travelers can even hop into an IKEA bed located in one of the 9 bedrooms of the space for a short nap. Meanwhile, children can enjoy themselves in a secure area where qualified instructors will entertain them for the duration of their stay.
Bangalore is one of the top Indian cities where travelers from all across the world flock in. Considering all the factors, Bangalore Airport Advertising is one of the encouraging promotion practices among brand and business owners. Bangalore Airport Advertising campaigns can target those rich customers who can easily afford the advertised brand. Bangalore Advertising companies are supported by a rich infrastructure. As the city is also an IT hub, Bangalore Advertising agencies also have a good IT back up.
Airport Advertising is set to grow in the coming years. The launch of various airport terminals and the never ending launch of new brands in the market are two factors that have encouraged airport advertisers to profess and practice more advertising rights at the various airport sites. More brands will create their presence at the various airports. Brand Advertising through airport media is going to grow further as an effective OOH Avenue that provides exclusive brand promotion solution.
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